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Kwesé Poised to Change African Narrative Through Innovative Content

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Mr. Zachary Wazara, Econet Media Executive
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Econet Media’s Pan-African broadcast network, Kwesé, is establishing new ways of delivering broadcasting services in a manner that will transform and change the African narrative.

 

Mr. Zachary Wazara, Econet Media Executive, stated this while addressing journalists during the opening of the Ultramodern Kwesé Customer Experience Centre, in Lagos recently.

 

Wazara said: “we are really establishing new ways of delivering broadcasting and I hope and pray that for you as people in the media you will be able to take advantage of this, and begin to put together that African narrative in a manner that will transform our continent. We are introducing competition, we are introducing a platform for the African narrative.”

 

He explained that, their focus is to make Kwesé a sports and entertainment destination for Africa, adding that Kwesé is about inspiring people and presenting them in an authentic sense.

 

He noted that Kwesé free sports (KFS) is a digital terrestrial television that is currently in 23 countries, and have signed up broadcasting agreement with Broadcasting Organisation of Nigeria (BON) to bring the world cup to vast majority of Nigerians, ordinarily not covered by pay TV.

 

“In Nigeria, for the world cup our KFS business has signed up with BON, so that, instead of 4.5 million pay TV customers watching the world cup, we can now take the world cup to between 100 and 120 million people.

 

“So the free to Air business is really intended to extend the reach to the population in Africa, recognizing the fact that, not everyone can afford pay TV.

 

“Now, the key thing is why KFS, because all sports when presented has always been on pay TV and KFS gives an opportunity to the average African out there to watch Formula 1, to watch NBA at the highest level, to watch boxing at the highest level, to watch every single sports that is out there, like crickets, soccer, rugby and so on, because Africa is been restricted to only soccer.

 

“But if our people are going to be integrated into the global economy, if our children are going to find opportunity like the Europeans, they have to take up careers in sports, look at Rafael Nadal and Roger Federer, both have made over 100 million US dollar because sports was for them a career.

 

“But the average African doesn’t see sports as a career, unless you do athletics, what we called running here in Africa.

 

“So our objective with this is to begin to introduce different types of sports at international level, so we can also inspire our kids to say listen , it’s not just about can you run, but there is tennis, there is rugby, and so on.

 

“That is primarily why we introduce KFS and we are with this in 23 countries.” he stated.

 

Wazara stated that, their objective is also to make sure that anyone out there can have satellite television, while pointing out that their satellite TV business has the best picture clarity in the market.

 

In his words, “we’ve got Kwesé TV which is our satellite business, which competes against other brands that you know out there in the market.

 

“In Nigeria the footprint of our satellite TV is that we’ve got the best clarity, than any other satellite TV.

 

“So our objective is to do with satellite television what was done with GSM prepaid.

 

“To make sure that anyone out there can have satellite television.

 

“I’ve been so inspired looking in Botswana, in Zimbabwe and in Zambia, to see mud houses and seeing a kwese dish sticking out there and a little solar panel on the side.

 

“That’s the kind of thing that we are looking at, where people are seeing a polar bear for the first time because there is national geographic, where people are seeing whales and other things for the first time.

 

“So we are excited to be working on this as part of the transformation of the African narratives.”

 

Wazara, also noted the addition of an App called Kwese iflix, created for mobile phone users, who like to watch content on their devices.

 

Ngozi Madueke-Dozie, General Manager, West Africa, Kwese iflix, speaking at the event said that the app also has live streaming specially for the Nigerian market.

 

She added that the Kwese iflix app subscription plans for watching contents ranges from a daily pass, to a 3-day pass, to 7-day pass and monthly subscription.

 

“Therefore, the subscription plans will attract different customers depending on what they can afford and how many days they want to tune in to their favorite programmes.

 

“The 30 days pass goes just for 1000 naira. The user gets to watch all the contents they want.

 

“At the World Cup for instance, 64 matches will be played. With just a 1000 naira, you get to watch all these matches on your phone.

 

“The seven days pass is 500 naira, the 3 days, 250 naira while the one day pass is 150 naira,” she stated.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Telecom Operators Invest Over $1Bn on 2,850 New Sites in 2025 – NCC

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Telecom operators in Nigeria invested more than $1 billion in 2025 to deploy over 2,850 new sites, boosting nationwide coverage and capacity, according to data from the Nigerian Communications Commission (NCC).

Telecom Operators Invest Over $1bn on 2,850 New Sites in 2025 – NCC

NCC

The investment details emerged in the just-released 2025 Network Performance Reports, announced by Dr. Aminu Maida, executive vice chairman (EVC), NCC.

Speaking at an engagement on the reports, Dr. Maida emphasised the regulator’s focus on transparent, data-driven oversight.

“Through our collaboration with Ookla, we are providing independent insights into real-world network performance and the lived experience of Nigerians across cities, rural communities, highways, and emerging 5G zones,” he said.

The Q4 2025 reports highlight steady gains in network quality, including improved median download speeds in urban and rural areas compared to Q3.

The video Quality of Experience gap between urban and rural zones has also narrowed, bolstered by a stronger 4G backbone.

Dr. Maida noted ongoing challenges, such as 5G service gaps and upload speed disparities. “We are actively engaging with operators to address these issues, including gaps in mobile service coverage,” he added.

Operators have committed to surpassing their 2025 investment levels in 2026, with infrastructure rollout set to intensify.

“We look forward to continued collaboration with industry stakeholders as we translate these insights into better connectivity, improved service quality, and a more inclusive digital future for all Nigerians,” the EVC concluded.


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Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

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The Valentine’s season has long been painted in hues of romantic partnership, underscored by campaigns targeting couples. This year, Konga, Nigeria’s leading composite e-commerce giant, is broadening the palette with the bold and insightful launch of its Valentine campaign, “Black Valentine: Special Love Series”. It is a strategic and empathetic shift designed to redefine how Nigerians celebrate the season of love.

Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

Konga

The campaign, which runs from February 1 to 16, 2026, delivers deep discounts of up to 60 per cent and same day delivery across high-demand categories including Home and Kitchen, Computing, Electronics, Beauty and Personal Care, enabling customers to shop affordably for personal upgrades, thoughtful gifts, and everyday essentials.

Traditionally, February’s marketing focus leans heavily on coupledom. However, demographic realities and evolving social trends present a compelling case for a more inclusive approach. Recent analyses and lifestyle surveys indicate that a substantial portion of Nigeria’s young, urban, and economically active population is single.

This group is not defined by a lack, but by independence, self-investment, and discretionary spending power. They are tech-savvy, and increasingly prioritising wellness, personal grooming, and the curation of their living spaces. Konga’s Black Valentine campaign is a direct response to this consumer insight, reframing the season as a period for self-appreciation and and create a more inclusive shopping experience that resonates with both singles and those in relationships.

“The narrative around Valentine’s Day needs expansion,” says Irfan Vayani, Senior Vice President at Konga. “Love is multifaceted, and the most foundational relationship one can nurture is the one with oneself. ‘Black Valentine’ is our way of honouring every individual’s journey. It’s a campaign built on the principle that whether you’re single, coupled, or simply focused on your own growth, you deserve to celebrate your worth. We are creating a platform for people to invest in their happiness, comfort, and aspirations on their own terms.”

Beyond price incentives, the Black Valentine campaign is supported by a comprehensive omnichannel marketing drive, spanning digital advertising, social media engagement, influencer collaborations, and on-platform promotions. This integrated approach ensures extensive reach, sustained visibility, and strong conversion across Konga’s expansive customer base, which spans millions of shoppers nationwide.

The campaign also reflects broader shifts in consumer behaviour, where shopping is increasingly tied to emotional fulfilment, lifestyle expression, and convenience. In a market where digital adoption continues to rise, Konga remains at the forefront, leveraging technology, logistics infrastructure, and customer insights to deliver seamless shopping experiences at scale.

By championing self-love alongside romantic gifting, Konga is positioning Black Valentine not just as a seasonal promotion, but as a lifestyle statement, one that encourages individuals to prioritise wellbeing, confidence, and intentional living. This approach aligns strongly with global retail trends, where self-care, personal development, and emotional wellness are becoming central drivers of consumer purchasing decisions.

As Nigeria’s leading composite e-commerce ecosystem, Konga continues to set the pace in innovation, customer-centric retail, and market leadership. The Black Valentine: Special Love Series reinforces this positioning, combining compelling discounts, inclusive messaging, and a robust digital platform to deliver a campaign that resonates emotionally while driving measurable commercial outcomes.

Customers can access the Black Valentine deals exclusively on Konga.com and across the Konga mobile app, with offers available for a limited time. With significant savings, wide product selection, and seamless delivery, the campaign presents an unmissable opportunity for Nigerians to celebrate themselves this Valentine season.

 


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Airtel Africa Records $586m Rise in Profit on FX Gains, Tariff Hike

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Airtel Africa’s profit after tax grew to $586 million in the nine months ended December 31, 2025, up from $248 million in the corresponding period of 2024.

According to the company’s nine-month financial results released on Friday, the higher profit after tax in the current period was driven by higher operating profit and derivative and foreign exchange gains of $99 million, as compared to $153 million in derivative and foreign exchange losses in the prior period.

It disclosed that the group’s revenues in reported currency increased by 28.3 percent to $4,667 million, with constant currency growth of 24.6 percent. Reported currency revenue growth at a premium to constant currency growth reflects currency appreciation in key markets. In Q3’26, constant currency revenue growth improved to 24.7 percent from 24.2 percent in the previous quarter (Q2’26).

“Constant currency revenue growth was supported by tariff adjustments driving a 50.6 percent growth in Nigeria and a strong performance in Francophone Africa, which saw revenues accelerate to 17.0 percent in the nine months.”

In Nigeria, revenue grew by 50.4 percent in constant currency, largely driven by continued strength in the demand for data services, further supported by the tariff adjustments. The constant currency revenue growth was driven by ARPU growth of 39.6 percent and customer base growth of 7.8 percent.

“In reported currency, revenue grew by 52.1 percent to $1,123 million, with Q3’26 revenue growth accelerating to 70.9 percent compared to constant currency growth of 52.9 percent.

“Significantly higher reported currency growth during the quarter compared to constant currency growth was due to the appreciation in Nigerian naira from a weighted average NGN/USD rate of 1,627 in Q3’25 to NGN/USD 1,456 in the current quarter,” it disclosed.

Insights from Airtel’s financials revealed that voice revenue in Nigeria grew by 35.8 percent in constant currency, driven by voice ARPU growth of 26.0 percent, reflecting the tariff adjustments earlier in the year.

Data revenue also grew by 65.4 percent in constant currency as a function of both data customer and data ARPU growth of 8.0 percent and 49.7 percent, respectively. Data usage per customer increased by 26.2 percent to 10.7 GB per month (from 8.4 GB in the prior period), with smartphone penetration increasing 4.6 percent to reach 54.1 percent. Smartphone data usage per customer reached 13.4 GB per month compared to 11.2 GB per month in the prior period.

Sunil Taldar, chief executive officer, said these results highlight the strength of our strategy, with strong operating and financial trends across the business.

He added that “During the quarter, we accelerated investment to enhance coverage and data capacity while also expanding our fibre network. Coupling this investment with innovative partnerships strengthens our customer proposition and positions us to capture the considerable growth opportunity across our markets.

Digitisation, technology innovation, and embedding AI in our processes will also optimise the customer experience with increased digital offerings and closer integration of GSM and Airtel Money services, allowing us to unlock the strong demand across our markets.

Smartphone adoption continues to increase with a penetration of 48.1 percent, and we are seeing solid progress in the development of our home broadband business, reflecting the need for reliable, high-speed connectivity across our markets.

“Our push to enhance financial inclusion across the continent continues to gain momentum with our Mobile Money customer base expanding to 52 million, surpassing the 50 million milestone.

Annualised total processed value of over $210 billion in Q3’26 underscores the depth of our merchants, agents, and partner ecosystem and remains a key player in driving improved access to financial services across Africa. We remain on track for the listing of Airtel Money in the first half of 2026.

“Disciplined execution on cost efficiency, alongside accelerating revenue growth, has enabled another sequential improvement in our quarterly EBITDA margin to 49.6 percent, underpinning constant currency EBITDA growth of 31 percent, and we remain focused on driving further incremental margin improvements.

“Our strategic priorities remain clear: to continue investing in best-in-class connectivity, accelerate financial inclusion through our mobile money platform, and deliver an exceptional customer experience. These results reinforce our confidence in the long-term potential of our markets and our ability to create value for all our stakeholders,” he added.


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