Broadcasting
Kwesé TV Brings ESPN Back to Africa, Launches Exclusive New Sports Channel
Econet Media’s Kwesé Sports and ESPN on Wednesday launched the exclusive ESPN channel on the Kwesé TV bouquet.
The collaboration with Africa’s emerging home of premium sports marks the much anticipated return of ESPN to the African continent.
The channel comes after the announcement of the game-changing long-term agreement between the two sports broadcasting powerhouses which confirmed Kwesé Sports as the home of ESPN in Africa.
The channel will deliver the most comprehensive sports coverage on the continent bringing the best in sports to African fans through live coverage of events from across the globe. Along with live sports, the channel introduces unique original programming including an African edition of the popular SportsCenter programme, an iconic and hugely popular show with fans across the world.
Hosted by ESPN’s Philip Murphy, SportsCenter will cover the latest in sports news, highlights and updates in its signature fast-paced format, which has made it one of the most loved and awarded shows in television.
Since it launched in 2016, Kwesé Sports has continued to shake up the sports broadcasting industry with its unique offering that already boasts an impressive line-up which includes some of the best in American sports, including the NFL, NHL and the NBA. Through this collaboration with the global leader in sports media, Kwesé will exclusively bring thousands of hours of programming to audiences in 19 countries across sub-Saharan Africa.
The channel aims to be the first choice for fans wanting the latest news and updates and promises a diverse programming schedule designed to appeal to even the most discerning sports fan. The exciting launch programming for March includes; March Madness which tips off on the 15th, X Games action live from Norway, Indy Car 2017 and AFL.
In addition to launching the ESPN channel, Kwesé and ESPN will launch an African edition of the ESPN website and mobile app later this year. Leveraging ESPN’s position as the world’s leading digital sports brand and Kwesé’s pan-African reach and TV everywhere multiplatform distribution, these digital destinations will keep sports fans up-to-date with access to news, scores, features, video, live games and matches wherever they are — putting the best in international sports in their pocket! KweseESPN.com and the new KweseESPN app, coupled with the Kwesé TV Everywhere App, will give its viewers 24/7 access to all the latest in sports from across the globe in a way that has never existed for African sports fans.
Commenting on the launch, Joseph Hundah, president and CEO of Econet Media said “This is a real game changer. In ESPN we have a collaborator that enhances our offering to our viewers. We have always aimed to deliver premium sports programming and we continue to bring the best to our sports fans, through our acquisitions of top-shelf sports rights and our investment in our platforms and in how we deliver our programming whether through Pay-Tv, Free-to-air or digital mobile platforms. The launch of this channel is significant as it cements our place as a leading provider of sports programming in Africa”.
Russell Wolff, executive vice president and managing director, ESPN International, said, “We are thrilled to be working with a fellow innovator like Econet to bring ESPN and SportsCenter back to television screens in Africa and expanding the Kwesé and ESPN digital connection with fans. This launch is just the beginning of how these two great companies will serve fans Africa.”
African viewers can look forward to thousands of hours of ESPN content which will be licensed to Kwesé. Including both live sports and award-winning original programming, the content will appear across the ESPN and Kwesé Sport channels.
Post launch programming schedule for March includes exclusive broadcast of:
March Madness
With the regular season out of the way 68 teams will bid to be crowned NCAA Basketball Champions. Starting 15 March, the month of March will see teams whittled down through the Sweet Sixteen, Elite Eight and Final 4 until a Championship which will be broadcast on April 4!
X Games – Norway
The event takes place in Lillehammer, Norway and features some of the greatest freestyle skiers and snowboarders of our time.
The world class action sports action and commentary showcases the skills of many of the world’s top winter sports athletes in front of huge crowds, creating a fantastic viewing experience.
Indy Car 2017
The Grand Prix of St Petersburg is the first of 17 stops on this year’s Indy Car Calendar. Frenchman Simon Pagenaud will be out to defend his driver’s championship, as they tackle the street circuit on March 12.
AFL
Thanks to ESPN, Aussie Rules football is back with a bang as the season opens on March 23rd with matches taking place in iconic venues like the MCG in Melbourne. Eighteen teams go in pursuit of a place in the Grand Final and the chance to take home the title on September 30.
Original Programming
In addition to the original Sports Center programme, the channel will include ESPN Films Award-Winning 30 For 30 documentaries, and a range of additional studio programming such as ESPN FC, Pardon The Interruption, Around The Horn, College Game day and more. Kwesé also already licenses NFL-related programming – including NFL Live, NFL Countdown and more – from ESPN, as part of a TV rights deal with the NFL, brokered by ESPN Media Distribution
Kwesé also features coverage of the Premier League, Formula One, Cricket Australia, Aviva Premiership Rugby, The Spanish Copa Del Rey, Brazilian football, Extreme Fighting Championship and so much more.
Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.
Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.
The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.
Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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