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Lagos Region Tops Advertisers’ Spend in 2012

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Alh.-Garba-Bello-Kankarofi, registrar. APCON
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Lagos region accounted for N32.913 billion or 35.8 per cent of N91.846 billion spent on Above-the-Line Advertising activities in Nigeria in 2012.

This was disclosed in the 2012 edition of Mediafacts just released by MediaReach OMD, an independent media agency which provides precise and reliable media information based on stringent research methods and intelligent interpretation of facts on the Nigeria, West Africa and Central Africa media industry.

The publication noted that the Northern region of Nigeria recorded 33.1 per cent or N30.418 billion, the West N15.024 billion or 16.4 per cent while the Eastern part of Nigeria accounted for the remaining 14.7 per cent or N13.491 billion.

According to the publication Nigeria advertising industry spend on Above-the-Line Advertising activities dropped by 10.6 per cent to N91.846 billion in 2012 as against N102.755 billion in 2011, attributing the slight drop to reduced media investment of 43.9 per cent on outdoor advertising and 41.7 per cent on press.

But despite the drop in investment on outdoor and the press, there was appreciable growth in investment on TV and radio which rose by 7.2 per cent and 20.1 per cent respectively.

According to the publication, of the N91.846 billion, television had N49.399, radio N15.782, outdoor N17.692 while N8.974 was spent on the press.

From the total ATL advertising, telecommunications product category spent recorded the highest amount of N15.562 billion, as against N20.118 billion spent in 2011, followed by entertainment, leisure & tourism with N4.988 while lager beer was third in the product category with N4.784 billion.

In the telecommunication category, MTN topped the list with N5.09 billion followed by Etisalat that spent N4.40 billion during the year under review. Airtel and Globacom spent N2.99 billion and N2.95 billion respectively. All the four brands topped the list of the top 20 brands in terms of ad spend last year.
 
Another highlight of Mediafacts 2012 is that of television advertising which amounted to N49.399 billion, as against the N46.076 billion recorded in 2011.

Radio recorded N15.782 billion as against N13.142 billion spent in 2011 while the Press spent N8.974 billion lesser than the N15.395 spent in 2011. Outdoor expenditure was N17.692 billion also lesser than N28.142 billion spent in 2011.

The report gave an overview of the Nigeria’s media industry comprising television, radio, press, magazines and outdoor.

Nigeria has more than 105 operational terrestrial TV stations, one Federal network service and Nigerian Television Authority with about 95 stations. 

Nigeria also boasts of three privately owned network services which include African Independent Television (AIT) with nine stations, Silverbird Television (STV) with six stations and Galaxy Television with two stations among others.

In the case of radio, Nigeria has more than 135 licensed radio stations made up of one Federal network, Federal Radio Corporation of Nigeria (FRCN) with 41 additional stations, over 63 state-owned stations (AM and FM bands) and over 60 privately-owned stations among others.

The press consists of more than 150 titles ranging from national to regional dailies, midweek/weekend, sports and business while there are over 70 titles in magazines made up of weeklies, and monthlies, news magazines and entertainment, business and sport as well as foreign and international titles.

In 2012, there were about 124 registered outdoor firms managing about 21,000 boards across the country but the publication noted that this number is being reduced drastically because of the activities of state regulatory bodies like LASAA, OGSAA.

On media penetration, radio accounted for 84 per cent, TV 77 per cent, outdoor/posters 74 per cent, newspapers 22 per cent and magazines 23 per cent.


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Africa Enters Age of Intelligence with an Advantage

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Africa heads into the Age of Intelligence with a distinct advantage: its people. By 2030, Sub-Saharan Africa will account for half of all new workers worldwide.

According to a new report, this is more than just a demographic fact; it is a historic opportunity. The report also states that talent remains the critical foundation of the AI stack—talent, data, compute, and use cases.

Zindi’s Kenya country report, compiled in collaboration with Dalberg Data Insights and the International Centre for AI Research Ethics, explored employability and career outcomes.

Zindi is professional community of African data scientists, working to solve the world’s most pressing challenges using machine learning and AI.

The report’s forward was written by Philip Thigo, special envoy on technology of Kenya, and states that without skilled employees, data is unrefined, compute is idle, and use cases are irrelevant. And he makes it clear: Africa’s talent is already contributing to the global AI economy, rather than waiting to be included.

Thigo goes on to say the evidence is compelling, stating: “Nearly 1 in 5 Kenyan Zindi users experienced a career change after joining the platform.

“More than 80% of those with completed profiles advanced in their careers, compared to just 3% without.

“Completing four or more challenges makes a user four times more likely to secure employment, while engaging in teams and discussions makes them three times more likely to get jobs.”

“These findings highlight an important truth: employability today is built not just in classrooms, but also in communities of practice, peer learning, and collective intelligence.”

According to Thigo, in this dynamic talent climate, companies must look beyond degrees and leader boards to find a vast pool of market-ready AI talent defined by resilience, collaboration, and creativity.

Similarly, politicians and educators are informed that the message is obvious.

Thigo writes: “If Africa is to secure its place in the digital economy, we must reimagine how we connect our youth to opportunity. Platforms like Zindi show that talent is abundant; what is needed are pathways that translate skills into livelihoods, and ecosystems that link learning to work.”

For Kenya, he notes that this resonates deeply with the country’s broader ambition: to build a sovereign AI ecosystem powered by African talent, clean data, and green compute—ensuring that Africa is not just a consumer of technology, but a creator of it.


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NITDA Calls for a Safer Tomorrow @ National Cyber Security Awareness Month 2025

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As the world becomes increasingly digital, our daily lives are now more connected than ever, through our phones, computers, and the internet we use every day. But with this growing connection comes a growing risk: hackers, scams, and cyber threats waiting for just one careless click.

The National Information Technology Development Agency (NITDA) is using this Cybersecurity Awareness Month to remind Nigerians that cyber safety begins with individual responsibility.

Everyone has the power to protect themselves and their communities by adopting simple but effective cyber hygiene practices, including:

  • Using strong and unique passwords for all online accounts.
  • Enabling two-factor authentication to add extra security layers.
  • Keeping devices and applications updated regularly.
  • Backing up important data frequently.
  • Avoiding suspicious links or attachments from unknown sources.
  • And thinking carefully before sharing personal or financial information online.

The theme for this year, “Cyber Hygiene for a Safer Tomorrow,” emphasizes that cyber hygiene is not only a personal responsibility but a collective effort. When individuals protect themselves, they also safeguard their families, workplaces, and the broader digital community.

As we continue to build a secure and digitally resilient Nigeria, NITDA calls on all citizens to stay alert, click wisely, and stay safe online.


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Nigeria Launches Excellence in Tax Reform Reporting Award for Journalists, Influencers

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The Presidential Fiscal Policy and Tax Reforms Committee has unveiled the Excellence in Tax Reform Reporting Award, a landmark initiative to recognise and reward journalists and online influencers who provide balanced, accurate, and impactful reporting on Nigeria’s ongoing tax reforms.

The Award seeks to strengthen constructive public discourse, counter misinformation, and elevate journalism that explains reforms in ways citizens can trust and understand.

Announcing the initiative, the Chairman of the Presidential Fiscal Policy and Tax Reforms Committee, Taiwo Oyedele, stated: “The media is central to shaping narratives and building public trust. By equipping and rewarding journalists and influencers, we aim to ensure that the tax reform conversation is constructive, inclusive, and anchored in truth. This is how we build public confidence in reforms designed to secure our nation’s future.”

About the Award

  • Eligibility: Open to all Nigerian journalists across print, broadcast, and online platforms, as well as digital influencers, bloggers, and podcasters.
  • Entry Requirements: Published work between 1 July – 31 December 2025, in English, Pidgin, Hausa, Igbo, or Yoruba, that explains, analyses, or reports on the tax reform. Entries in local languages are to be submitted along with the English translations. Videos or podcasts should not exceed 10 minutes.
  • Awards Structure: 1st Prize: ₦10m, 2nd Prize: ₦5m, 3rd Prize: ₦3m. The Top 20 finalists will receive ₦1m consolation prize each with plaques. Gadgets and training fellowships may also be provided.

 Evaluation Criteria

Submissions will be judged on:

  1. Accuracy & Technical Correctness
  2. Balance & Fairness
  3. Clarity & Accessibility
  4. Public Engagement & Reach
  5. Creativity & Innovation

Awards Gala

Winners will be announced at a high-profile ceremony either in Lagos or Abuja, which may be broadcast live on major TV stations with livestreams on YouTube and X Spaces.

How to Apply

Applications will open via the official portal by the end of the year: fiscalreforms.ng

Follow updates on social media with #ExcellenceInTaxReporting.

 


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