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Lagos Region Tops Advertisers’ Spend in 2012

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Alh.-Garba-Bello-Kankarofi, registrar. APCON
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Lagos region accounted for N32.913 billion or 35.8 per cent of N91.846 billion spent on Above-the-Line Advertising activities in Nigeria in 2012.

This was disclosed in the 2012 edition of Mediafacts just released by MediaReach OMD, an independent media agency which provides precise and reliable media information based on stringent research methods and intelligent interpretation of facts on the Nigeria, West Africa and Central Africa media industry.

The publication noted that the Northern region of Nigeria recorded 33.1 per cent or N30.418 billion, the West N15.024 billion or 16.4 per cent while the Eastern part of Nigeria accounted for the remaining 14.7 per cent or N13.491 billion.

According to the publication Nigeria advertising industry spend on Above-the-Line Advertising activities dropped by 10.6 per cent to N91.846 billion in 2012 as against N102.755 billion in 2011, attributing the slight drop to reduced media investment of 43.9 per cent on outdoor advertising and 41.7 per cent on press.

But despite the drop in investment on outdoor and the press, there was appreciable growth in investment on TV and radio which rose by 7.2 per cent and 20.1 per cent respectively.

According to the publication, of the N91.846 billion, television had N49.399, radio N15.782, outdoor N17.692 while N8.974 was spent on the press.

From the total ATL advertising, telecommunications product category spent recorded the highest amount of N15.562 billion, as against N20.118 billion spent in 2011, followed by entertainment, leisure & tourism with N4.988 while lager beer was third in the product category with N4.784 billion.

In the telecommunication category, MTN topped the list with N5.09 billion followed by Etisalat that spent N4.40 billion during the year under review. Airtel and Globacom spent N2.99 billion and N2.95 billion respectively. All the four brands topped the list of the top 20 brands in terms of ad spend last year.
 
Another highlight of Mediafacts 2012 is that of television advertising which amounted to N49.399 billion, as against the N46.076 billion recorded in 2011.

Radio recorded N15.782 billion as against N13.142 billion spent in 2011 while the Press spent N8.974 billion lesser than the N15.395 spent in 2011. Outdoor expenditure was N17.692 billion also lesser than N28.142 billion spent in 2011.

The report gave an overview of the Nigeria’s media industry comprising television, radio, press, magazines and outdoor.

Nigeria has more than 105 operational terrestrial TV stations, one Federal network service and Nigerian Television Authority with about 95 stations. 

Nigeria also boasts of three privately owned network services which include African Independent Television (AIT) with nine stations, Silverbird Television (STV) with six stations and Galaxy Television with two stations among others.

In the case of radio, Nigeria has more than 135 licensed radio stations made up of one Federal network, Federal Radio Corporation of Nigeria (FRCN) with 41 additional stations, over 63 state-owned stations (AM and FM bands) and over 60 privately-owned stations among others.

The press consists of more than 150 titles ranging from national to regional dailies, midweek/weekend, sports and business while there are over 70 titles in magazines made up of weeklies, and monthlies, news magazines and entertainment, business and sport as well as foreign and international titles.

In 2012, there were about 124 registered outdoor firms managing about 21,000 boards across the country but the publication noted that this number is being reduced drastically because of the activities of state regulatory bodies like LASAA, OGSAA.

On media penetration, radio accounted for 84 per cent, TV 77 per cent, outdoor/posters 74 per cent, newspapers 22 per cent and magazines 23 per cent.


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Cybersecurity Firm Detects a Wave of Crypto Phishing Following BlockFi Bankruptcy

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Kaspersky has detected a wave of phishing attacks preying on former customers of the bankrupt crypto lending platform BlockFi.

These scams leverage the ongoing distribution of customer assets following BlockFi’s 2022 bankruptcy, tricking victims into surrendering cryptocurrency wallet seed phrases, potentially leading to financial losses.

BlockFi, once a prominent provider of high-yield interest accounts and crypto-backed loans, announced bankruptcy in November 2022. The company began disbursing repayments to affected clients in 2024 as part of its restructuring plan.

Kaspersky has detected fraudulent emails mimicking BlockFi’s official branding, which falsely invite recipients to “claim the payment” they are “entitled to.” After clicking on the link, users land on a phishing page and are prompted to “connect their wallet”.

The attackers suggest that users import their existing wallet by typing in the secret phrase – this grants attackers direct access to the funds in the victim’s wallet.

“Phishing attacks like this are widespread, capitalising on real-world events to build trust and urgency. Victims who fall for these scams risk exposing their crypto wallets to theft. It’s critical for individuals to verify any communications directly through official channels and to check the address from where the email originates for legitimacy,” comments Roman Dedenok, anti-spam expert at Kaspersky.

The phishing emails feature convincing logos, colour schemes, and language, making them difficult to spot at first glance. Kaspersky recommends the following steps to avoid falling victim to this or similar scams:

  • Do not click on links or respond to unsolicited emails.
  • Protect Sensitive Information: Never share banking credentials, wallet seed phrases, or other private keys in response to an email or online form.
  • Use Security Tools: Enable two-factor authentication (2FA) on all financial accounts, employ reputable security software like Kaspersky Premium, and consider using a password manager to safeguard credentials.

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Universal Insurance to Raise N15bn to Meet Capital Rules

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Universal Insurance Plc has secured the approval of its shareholders to raise additional capital of N15 billion through a proposed recapitalisation exercise, as the insurer intensifies efforts to strengthen its balance sheet and position the company for long-term sustainability.

The approval will be granted at an Extraordinary General Meeting (EGM) scheduled for February 5, 2026 in Lagos.

Currently, Universal Insurance’s share capital stands at N8 billion, with 16 billion ordinary shares held by existing shareholders on the NGX. The board is seeking to revalidate, authorise, and regularise 14 billion unissued ordinary shares for the planned capital raise and also secure approval to list and admit the new shares for trading

Following resolutions passed at the Extraordinary General Meeting (EGM), Universal Insurance Plc is moving forward with a comprehensive recapitalisation programme aimed at reinforcing its capital base and improving its capacity to underwrite larger and more diversified risks.

Shareholders approved the plan to raise new equity through a combination of capital market instruments, subject to regulatory approvals, as part of efforts to meet industry capital requirements and support future growth.

Gross premium written rose to N18.59 billion, up from N12.29 billion a year earlier, driven by increased underwriting activity across key insurance segments. Insurance revenue also grew to N14.68 billion, compared with N9.85 billion in the prior period, reflecting stronger risk acceptance and improved pricing discipline.

Despite higher insurance service expenses, the company posted an insurance service result of N1.13 billion, while net investment income surged to N2.79 billion, supported largely by fair value gains on financial assets. As a result, net insurance and investment income increased to N5.18 billion, nearly double the N2.61 billion recorded in the same period of 2024.

On the balance sheet, total assets expanded to N21.82 billion as at September 30, 2025, from N18.14 billion a year earlier, supported by growth in financial assets and investment properties. Shareholders’ funds rose to N14.38 billion, up from N12.33 billion, reflecting improved profitability and reserve accumulation.

Investors have also responded positively to Universal Insurance’s performance, with its stock delivering an 83.33 percent return in 2025, rising from N0.66 to N1.21 per share, and trading volumes exceeding 6 billion shares.

The recapitalisation initiative, combined with the improving financial performance recorded in Q3’25, underscores Universal Insurance Plc’s determination to reposition itself as a more resilient and competitive player in Nigeria’s insurance industry.

The company aims to deliver improved value to policyholders, investors, and partners, while supporting broader economic activity and generating sustainable returns for shareholders.


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FG Rejects Northern Elders’ Gold Refinery Siting Claim

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Federal Ministry of Solid Minerals Development has debunked allegations by the Northern Elders Forum that the Federal Government sited a gold refinery in Lagos, breaching the federal character principle.

FG Rejects Northern Elders’ Gold Refinery Siting Claim

Minister Dele Alake

In a statement from Abuja, Special Assistant to Minister Dele Alake, Segun Tomori, described the claim by the forum’s spokesperson, Prof. Abubakar Jiddere, as “false and misleading.” He clarified that the minister never announced any government-owned gold refinery in Lagos or elsewhere.

Mr Tomori stressed that Minister Alake explicitly described the refinery as a private initiative by Kian Smith, one of several such projects nationwide. “The Federal Government does not compel private companies to site operations in specific regions,” he added, crediting founder Nere Emiko’s leadership.

The project supports the government’s value-addition policy to curb raw mineral exports and boost local processing. Reforms over two years have spurred investments like a $600 million lithium plant in Nasarawa, a $400 million rare earth facility there, and a $200 million ASBA lithium plant in Abuja.

Tomori highlighted the policy’s role in attracting foreign capital and creating jobs, describing the Lagos refinery as proof of successful reforms. He urged the Northern Elders Forum to back efforts for a stronger Nigerian economy rather than spreading misinformation.


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