Broadcasting
Legend Rewards Loyalty @ ‘Real Deal Nite’

Sequel to the successful completion of its full product circle with the launch in November 2011 of Legend extra stout in Can, the brand has gone a step further in its reward process for 2012 with the unveiling of “Real Deal Nite”, a monthly in-bar brand activation that reward consumers for being loyal to the brand. The reward process which was held at the popular Niteshift Coliseum drew two popular artistes, J. Martins, Mike Okri and brand loyalists who carted home various prizes. Legend Extra stout, a premium stout brand from the stables of foremost brewer, Nigeria Breweries plc, rewarded loyal consumers at the event with gift items ranging from refrigerators, DVD players, generating sets, standing fans and other fantastic gift items. Funso Ayeni, Brand manager, Legend Extra Stout, stated that the relevance of the “Real Deal Nite” is to create an atmosphere where the brand bonds with its consumers and to make them understand the brand essence, “we are calling on people to follow the brand, try it and of course become a loyalist.” Ayeni stressed that Legend Extra stout is by far “the best brewed stout brand in Nigeria with distinguishing qualities that sets it apart from other stout brands in the market because of the full brewed process that it undergoes,” adding that the “Real Deal Nite” which started in March 2011, would also be spreading its tentacles to Benin, Port-Harcourt and Abuja in the coming months. Harrison Okolie, one of the winners in the raffle draw promo who was attending the event for the first time, was filled with joy when he was announced winner of a brand new generating set. According to Okolie, who resides in Apapa area of Lagos state, “I am really excited to be here today. I have never won anything of this magnitude. I am so happy because I have won this generator at a time when power supply is epileptic and when one must own at least two generators to enjoy stable electric supply in Nigeria. This would definitely complement the one I have at home.” Okolie, who is also a devoted brand loyalist, commended the brand not just for the unique bitter taste of the Legend stout, but also for giving consumers the opportunity to share in the fun and excitement of “Legend Real Deal Nite”. Another winner, Jones Omonuwa, a Lagos based lawyer, who is also a gold-carrying member of the Niteshift Coliseum, carted home a brand new refrigerator. He acknowledged that his experience at the event was great and exciting since he started attending the event from the inception. “It is a great feeling today having won a refrigerator knowing that this gesture by Nigerian Breweries is aimed at rewarding consumers like me. If you look at my table and judging by the number of Legend Extra stout bottles, you will confirm that I am loyal to Legend Extra Stout. My advice to consumers is that they should taste either the Legend in a can or bottle to have a feel of the rich taste of Legend Extra stout and I promise that they will be devoted to the brand much the same way as I am now”. He added. The ambience at the event was electrifying as some of Nigeria’s best entertainers thrilled the audience to ample fun and excitement. The event which holds every last Friday of the month, gives brand loyalists an opportunity to win fantastic prizes in a raffle draw promo while they have fun and feel the spirit and uniqueness of the Legend brand. The in-house live band set the tone for what turned out an exciting night as they treated guests to series of melodious sounds. There was a general feeling of nostalgia as evergreen music legend, Mike Okri, thrilled the audience with his sublime dance steps and got the crowd jumping to their feet as he took them back in time with his hit songs ‘Omoge’, ‘Time na Money’, and ‘Rumba Dance.’ Also on ground to add spice to the event was one of Nigeria’s most celebrated comedians, I go Dye, whose pristine jokes sent the audience reeling in uncontrollable laughter. Africa’s top music act, J Martins was also available to thrill the audience. He capped the night’s musical performances with series of his hit songs which sent the audience into a wild frenzy as they pleaded for more. The in-house DJ lived up to expectation as he constantly kept the audience dancing till the wee hours of the morning with hit different hit songs. Ken Caleb Olumense, Guv’nor of Niteshift Coliseum, while opening the dance floor enjoined Legend brand loyalists and other Gold carrying members of the Club who specifically came to feel the vibe and the special package of quality fun that Legend Stout guarantees every last Friday of the month, to enjoy the refined taste of Legend, enjoy the music and participate in the free raffle that comes with the “Legend Real Deal Nite.”
Broadcasting
MTN Launches One TV with Free-to-View, Pay-as-You-Go

MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.
The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.
Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.
Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.
By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.
Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.
“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”
MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.
Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.
Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.
The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.
Broadcasting
IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
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