Broadcasting
Let’s Dance 2: Verve Pledges Sponsorship
Interswitch, owners of the Verve brand, satisfied with the outcome of Season One of Let’s Dance, which saw the emergence of Ideal as winner, have expressed their willingness to sponsor the second season of the dance reality TV show that kept viewers glued to their screens as long as it lasted.
Mrs. Tito Aderoju, Interswitch’s chief marketing officer, at the grand finale and post event media conference of Let’s Dance in Lagos, said that the company sponsored the show not just because of the marketing opportunities for Verve, but also as a way of promoting the country’s culture.
“As a growing brand, Verve is happy to contribute to the growth of the entertainment industry. Having watched the live recording of the programme, I believe it is something we would like to do again and again!”
She said that Interswitch’s staff and marketing agency have worked with M-NET to iron out the details of the sponsorship over a long period, and that it would not have been possible without M-NET’s support. “To the bands, choreographers, costumers, producers, directors, judges, crew, our agency and everyone on set and behind the scenes, thank you! We are delighted to be associated with Let’s Dance and we sincerely appreciate the work everyone has put in.”
Let’s Dance ended after 14 weeks of intensive training and upsetting eliminations. Ideal gathered the highest votes from viewers, while Nova and Vibes trailed behind in second and third places, respectively.
Broadcasting
EFCC Arik Case: Witness Testifies on Receiver Manager Nominee’s Role in NG Eagle Shareholding


EFCC Arik
Broadcasting
NIPR Postpones Maiden PRICE Awards to January 25, 2026

Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.

NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Broadcasting
Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.

Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
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