Broadcasting
Life Lager Hosts Media Parley To Announce Hi-Life Fest 2019

One of Nigeria’s foremost beer brands, Life Lager has pulled off a remarkable media unveil for the 2019 edition of its flagship talent hunt competition, Hi-Life Fest.
Fresh off an exciting Easter Carnival celebration in Enugu, Life Lager has followed up with the announcement of Nigeria’s number one highlife music competition.
The announcement was made on Sunday, 26th of May at a special media parley hosted in Sky Garden Bar, Onitsha.
During this exciting evening, past contestants of Hi-life Fest were on ground to delight the audience with melodic renditions of some of the most iconic highlife tunes in Nigerian music history.
Present at the special media parley was the brand manager of Life Lager, Chidi Egwu, actor/musician, David Jones-David and Highlife Legend, Bright Chimezie, as well as others who addressed the media on the plans for the next 12 weeks of Hi-Life Fest.
Following successful editions in 2017 and 2018, Hi-Life Fest 2019 edition themed ‘The Rhythm of Progress’ will up the ante by taking the excitement to television.
This will be the first time the competition will be broadcast to millions of viewers on local and cable TV, with Soundcity set to chronicle the show with episodes airing shortly after each stage of the competition.
This episodic treatment has got fans eagerly anticipating the contest, particularly with the announcement of Nollywood star, Gideon Okeke as the official TV host for the show.
Fans of highlife music can look forward to enjoying another enthralling edition of one of the most beloved indigenous talent hunt competitions in Nigeria.
Speaking after the media announcement, Life Lager Brand Manager, Chidi Egwu shared his vision for the 2019 edition of Hi-Life Fest.
“Hi-life Fest has been one of our most beloved platforms. This is one of the ways we connect with our consumers and celebrate our shared love for highlife music.
“After two successful editions which produced two remarkable talented musical acts, we’ve decided to take this competition a step further and showcase these talents to the whole of Africa.
“ Our partnership with Soundcity will see us release episodes of this year’s competition.
“This television treatment will not only showcase the talents of our contestants but will also profile their evolution as they go along the tournament and expose them to a wider audience.
“We want to celebrate their progress and show the world that some of the best musical talents can be discovered in South-Eastern Nigeria.”
Hi-Life Fest kicks off on the 3rd of June, with the regional auditions to be staged in Enugu, Asaba, Awka, and Aba.
Winners from these regions will be taken to Lagos for a week of mentoring by some of the most respected acts in the Nigerian highlife music scene.
After this, contestants will head back to the East for the quarter-finals in Port Harcourt on the 14th of July.
The semi-finals and Finals are scheduled to hold in Enugu and Onitsha on the 4th of August and the 18th of August respectively.
Hi-Life fest is an initiative of Life Continental Lager Beer, from the stables of Nigerian Breweries Plc.
It is made from the finest choice of grains, hob extracts and the purest of waters.
Life Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in the true quality fashion of the master brewer.
To find out more on dates and audition centers, log on to life-nigeria.com or follow the social media pages on Instagram and Twitter @LifeLager_ng.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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