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LiveSpot360 to Use New Groundbreaking Digital Initiatives to Transform Customer Experiences

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Livespot360, renowned creative collective, has announced a slew of new cutting-edge formats set to transform digital experiences forever.

 

These innovations will cut across entertainment and experiential marketing, as LiveSpot360 seeks to use innovation to transcend these trying times.

 

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These unique platforms will feature state-of-the-art technology, as Livespot360 will be exploring the application of virtual and augmented reality in providing stellar experiences through their virtual hub.

 

Founded in Lagos, Nigeria, Livespot360 boasts an enviable reputation for creating some of the most memorable concert experiences in Nigerian history.

 

From pulling off the renowned concert series, Love Like A Movie featuring Kelly Rowland, Ciara and Kim Kardashian, to the highly acclaimed The Falz Experience and Cardi B’s historic showpiece at Livespot X Festival in Lagos and Accra, LiveSpot360 has been at the heart of specially curated unforgettable experiences. 

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The company’s full 360 creative expertise has been evident across marketing communications i.e.  Advertising, Digital, Tech, Production, Experiential and Entertainment.

 

These wins have seen LiveSpot360 quickly become one of the most respected companies in the industry.

 

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With the launch of these new platforms, LiveSpot360 is looking to revolutionize the way consumers interact with different forms of leisure and entertainment activities.

 

These initiatives also have the potential to help salvage the entertainment industry which has been heavily affected by the COVID-19 pandemic.

 

Since February 2020, some of the world’s biggest musicians have had to cancel planned gigs and performances, and this has led to a gross loss of over $200 million for the music industry alone.

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Livespot360’s new property, Virtuopia – a virtual reality platform powered by LiveSpot360, is offering an exciting alternative that will allow creatives to engage fans in cutting-edge and fascinating ways.

 

Virtuopia will take audiences on an immersive journey to concerts, games, festivals, fantasy-themed adventures and more, through Augmented Reality (AR) and Virtual Reality (VR).

 

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Other experiences include Virtual Cinema, 3D product launches/showcase, Live streams of events, conferences amongst others. 

 

The location-based virtual reality entertainment industry is about to grow up to $825 million by 2021 according to Greenlight Insights’ forecasts.

 

The cinema experience can become a leader in this emerging market, and LiveSpot360 appears to be getting ahead of the curve with these new innovations.

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Speaking on the new offerings, Deola Art Alade, ceo, Livespot360 said, “In the wake of the new reality, amidst the COVID-19 pandemic, we at Livespot360 are aiming to stay ahead of the curve, dictating the pace and seeking endless possibilities.

 

“We have always defined and grown exceptional brands and these platforms will not be an exemption.

 

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“We will continue to do this through a carefully refined system of ideation and creative development, leveraging our extensive resource network to communicate across multi-platforms.

 

It doesn’t end there, however, as another announced platform, Lutopia, is aimed at engaging consumers with state-of-the-art experiences through Drive-In Discos/Parties/Clubs/Concerts/Cinemas, Drive-Thru Fast Food & Grill and other experiences. Lutopia seeks to offer an alternate, yet equally enjoyable alternative to physical events.

 

In addition to these, Livespot360 will be unveiling the hybrid events – a series of specially curated live and archived experiences hosted on the company’s lifestyle and entertainment platform, Livespot Nation.

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Commenting on this, Dare Art Alade, chief creative director, Livespot360 noted, “The creative revolution Livespot360 brings to the marketing industry is based on years of commendable work and a track record of excellence.

 

“We thrive in applying our creativity to providing real, exciting marketing solutions for all our clients and audiences.

 

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“We are a 360° creative collective of the digital era, unified by a passion for developing disruptive ideas that convert consumers into fans.”

 

Livespot360’s latest bouquet of offerings gives existing clients, partner brands, artists, creatives and many others, a renewed opportunity to engage audiences through innovative platforms and unique experiences.

 

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC, Enugu Sign Deal to Operate Digital Industrial Park, Learning Centre

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Nigerian Communications Commission (NCC) and the Enugu State Government have signed an agreement for the operational lease of the NCC Digital Industrial Park and NCC Learning Centre in Enugu.

NCC, Enugu Sign Deal to Operate Digital Industrial Park, Learning Centre

The agreement was witnessed by Dr Aminu Maida, Executive Vice Chairman and Chief Executive Officer of the NCC, alongside members of the Commission’s Board and Management.

The development is expected to strengthen digital innovation, skills development and technology-driven opportunities in the state.

As part of the engagement, the NCC delegation also visited the Enugu Smart School Initiative, where technology is being integrated into teaching and learning.

The initiative is aimed at equipping young Nigerians with relevant digital skills and preparing them for future opportunities in an increasingly technology-driven economy.

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The NCC said it remained committed to supporting initiatives that expand digital inclusion, strengthen innovation and develop the talent required to drive Nigeria’s digital transformation.

The Commission said partnerships with state governments and other stakeholders were critical to creating an enabling environment for digital skills development and technology adoption across the country.

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NCC Asks Telcos to Make Budgetary Provisions for Cybersecurity

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Nigerian Communications Commission (NCC) has directed telecommunications operators to make dedicated budgetary provisions for cybersecurity as part of efforts to strengthen the resilience of Nigeria’s communications infrastructure against the growing wave of cyber threats.

NCC Asks Telcos to Make Budgetary Provisions for Cybersecurity

 

The directive forms part of the Commission’s Cyber Resilience Framework for the Nigerian Communications Sector (CRF-NCS), which introduces new governance, risk management and operational requirements aimed at safeguarding the country’s critical telecommunications infrastructure from increasingly sophisticated cyberattacks.

Under the framework, all licensed telecom operators are expected to establish formal cybersecurity governance structures, dedicate adequate financial resources to cyber resilience programmes, and integrate cybersecurity into their enterprise-wide risk management processes.

The Commission said operators must ensure cybersecurity investments are no longer treated as optional operational expenses but as strategic business priorities necessary to protect network infrastructure, customer information and the country’s digital economy.

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According to the NCC, licensees are expected to allocate sufficient budgets to support cyber risk assessments, security technologies, staff training, incident response capabilities, continuous monitoring and compliance with regulatory requirements.

The framework also requires operators to designate senior executives responsible for cybersecurity oversight.

At the same time, boards of directors are expected to provide strategic direction and ensure adequate funding for cyber resilience initiatives.

Speaking on the need for a stronger cybersecurity regime during the unveiling of the framework, Abraham Oshadami, executive commissioner, Technical Services, NCC,  said, “Given the increasing digitalisation of services, the rapid growth of data exchange, and the sophisticated nature of modern cyber threats, the need for a robust, adaptive and inclusive cybersecurity framework has become more urgent.”

He added, “Both state and non-state actors are targeting essential sectors—including ours—through coordinated cyber and physical attacks. These attacks frequently target control systems and data integrity, underscoring the critical risks posed to operational technology (OT), especially in our sector.”

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“As cyber threats evolve, they endanger not only system performance but also human safety, amplifying the severity and consequences of disruptions to vital communications infrastructure. Cybersecurity now encompasses human safety and must address the real risk to people’s lives when a system is attacked or compromised.”

The Commission further stated that operators are required to develop comprehensive cybersecurity implementation plans, conduct periodic risk assessments, establish business continuity and disaster recovery procedures, and regularly test their cyber defence capabilities.

In addition, the framework makes cyber incident reporting compulsory. Licensees must inform the NCC’s CSIRT of any major cybersecurity breach within four hours of discovery, and provide a thorough post-incident analysis after mitigation is complete.

 

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Glo Leads Internet Growth Figures in Nigeria for May

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Digital solution provider, Globacom has recorded the highest Internet subscriber growth among Nigeria’s major telecom companies for the month of May.

Data from the Nigerian Communications Commission, NCC, Nigeria’s total Internet users increased to 157 million in May, up from 154.3 million in April. That is a growth of 2.67 million users in one month.

Globacom led the market by adding about 1.2 million new Internet subscribers. This means Glo was responsible for almost half of all new Internet users in May.

The company’s subscriber base grew from 15.5 million in April to 16.8 million in May. Airtel came second with 1.07 million new users, moving from 54.8 million to 55.8 million. MTN added 382,894 users to reach 83.5 million.

T2 Mobile, formerly 9mobile, recorded no growth for the second month in a row. Its subscriber base remained at 802,534. This is despite its roaming agreement with MTN, which was approved almost a year ago to help T2 customers use MTN’s network in areas with poor coverage.

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Industry experts say Glo’s strong growth is due to its ongoing network upgrade. Since last year, the company has been building new base stations, expanding its fibre network, and adding thousands of new 4G sites across cities and rural areas.

The upgrades have improved voice and data quality for customers, while Globacom remain committed to providing better network experience and affordable Internet services to more Nigerians.

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