Telecom
LiveSpot360 to Use New Groundbreaking Digital Initiatives to Transform Customer Experiences
Livespot360, renowned creative collective, has announced a slew of new cutting-edge formats set to transform digital experiences forever.
These innovations will cut across entertainment and experiential marketing, as LiveSpot360 seeks to use innovation to transcend these trying times.
These unique platforms will feature state-of-the-art technology, as Livespot360 will be exploring the application of virtual and augmented reality in providing stellar experiences through their virtual hub.
Founded in Lagos, Nigeria, Livespot360 boasts an enviable reputation for creating some of the most memorable concert experiences in Nigerian history.
From pulling off the renowned concert series, Love Like A Movie featuring Kelly Rowland, Ciara and Kim Kardashian, to the highly acclaimed The Falz Experience and Cardi B’s historic showpiece at Livespot X Festival in Lagos and Accra, LiveSpot360 has been at the heart of specially curated unforgettable experiences.
The company’s full 360 creative expertise has been evident across marketing communications i.e. Advertising, Digital, Tech, Production, Experiential and Entertainment.
These wins have seen LiveSpot360 quickly become one of the most respected companies in the industry.
With the launch of these new platforms, LiveSpot360 is looking to revolutionize the way consumers interact with different forms of leisure and entertainment activities.
These initiatives also have the potential to help salvage the entertainment industry which has been heavily affected by the COVID-19 pandemic.
Since February 2020, some of the world’s biggest musicians have had to cancel planned gigs and performances, and this has led to a gross loss of over $200 million for the music industry alone.
Livespot360’s new property, Virtuopia – a virtual reality platform powered by LiveSpot360, is offering an exciting alternative that will allow creatives to engage fans in cutting-edge and fascinating ways.
Virtuopia will take audiences on an immersive journey to concerts, games, festivals, fantasy-themed adventures and more, through Augmented Reality (AR) and Virtual Reality (VR).
Other experiences include Virtual Cinema, 3D product launches/showcase, Live streams of events, conferences amongst others.
The location-based virtual reality entertainment industry is about to grow up to $825 million by 2021 according to Greenlight Insights’ forecasts.
The cinema experience can become a leader in this emerging market, and LiveSpot360 appears to be getting ahead of the curve with these new innovations.
Speaking on the new offerings, Deola Art Alade, ceo, Livespot360 said, “In the wake of the new reality, amidst the COVID-19 pandemic, we at Livespot360 are aiming to stay ahead of the curve, dictating the pace and seeking endless possibilities.
“We have always defined and grown exceptional brands and these platforms will not be an exemption.
“We will continue to do this through a carefully refined system of ideation and creative development, leveraging our extensive resource network to communicate across multi-platforms.”
It doesn’t end there, however, as another announced platform, Lutopia, is aimed at engaging consumers with state-of-the-art experiences through Drive-In Discos/Parties/Clubs/Concerts/Cinemas, Drive-Thru Fast Food & Grill and other experiences. Lutopia seeks to offer an alternate, yet equally enjoyable alternative to physical events.
In addition to these, Livespot360 will be unveiling the hybrid events – a series of specially curated live and archived experiences hosted on the company’s lifestyle and entertainment platform, Livespot Nation.
Commenting on this, Dare Art Alade, chief creative director, Livespot360 noted, “The creative revolution Livespot360 brings to the marketing industry is based on years of commendable work and a track record of excellence.
“We thrive in applying our creativity to providing real, exciting marketing solutions for all our clients and audiences.
“We are a 360° creative collective of the digital era, unified by a passion for developing disruptive ideas that convert consumers into fans.”
Livespot360’s latest bouquet of offerings gives existing clients, partner brands, artists, creatives and many others, a renewed opportunity to engage audiences through innovative platforms and unique experiences.
Telecom
Celebrating African Creativity: Made by Africa, Loved by the World’ Returns for Its Fifth Year
The “Made by Africa, Loved by the World” campaign is back for its fifth year, celebrating African creativity and global influence. This year’s theme, “Where Culture Meets Connection,” highlights how social media fosters conversations around cultural moments worldwide.
The campaign features three cinematic films premiering on the Meta Africa page, showcasing the groundbreaking work and personal stories of six dynamic African creatives.
These artists, from Nigeria, Kenya, Ghana, and South Africa, represent diverse disciplines, including rap, animation, dance, photography, fashion, and videography.
Here are some of the featured talents:
- Ladipoe (Nigeria) – A BET-nominated rapper known for blending global hip-hop with African rhythms.
- Fatboy Animations (Kenya) – An animation studio founded by Michael Muthiga, recognized by Forbes for its original African storytelling.
- Lisa Quama (Ghana) – A dancer who gained fame after appearing in Beyoncé’s “Already” music video.
- Gilbert Asante (Ghana) – A photographer and creative director featured in GQ and Glam Africa.
- David Tlale (South Africa) – A fashion designer whose bold designs have been showcased at major fashion events, including the Met Gala.
- Ofentse Mwase (South Africa) – A filmmaker with over 24 international awards for his unique visual storytelling.
Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey, emphasized that the campaign not only celebrates individual success stories but also showcases how culture and social media drive meaningful connections and inspiration.
Association of Telecommunications Companies of Nigeria (ATCON), has raised the alarm over a diesel supply crisis caused by an ongoing strike by the National Union of Petroleum and Natural Gas Workers (NUPENG).
Mr Tony Emoekpere, president, ATCON in a statement said that the fuel supply disruption is critically affecting telecom base stations, pushing them to the brink of a shutdown and threatening millions of mobile and internet users in the region.
“This strike, which stems from the persistent harassment of tanker and petroleum product drivers by police officers in Lagos State, has effectively halted all truck loading operations and fuel movements,” Emoekpere stated.
He explained that diesel supply to telecom infrastructure has been severely impacted, leaving critical sites with dangerously low fuel levels.
According to him, if urgent measures are not taken, the situation could escalate into a full-blown network blackout, disrupting essential services, including mobile and internet access, business operations, emergency response systems, and daily communications.
ATCON has called on the governors of Lagos and Ogun states to intervene immediately by facilitating the release of diesel from depots to telecom operators to prevent further deterioration of the situation.
“This is not just a telecom issue—it is a national emergency that could cripple economic activities and compromise public safety,” Emoekpere stressed.
The association also appealed to security agencies and petroleum unions to resolve the crisis swiftly to safeguard Nigeria’s connectivity and economic stability.
ATCON emphasised that a prolonged disruption in fuel supply to telecom infrastructure could have far-reaching consequences for both businesses and individuals who rely on stable communication networks for daily operations.
In 2023, Nigerians spent a total of about ₦5.3 trillion on telecommunications services, which includes calls, data, SMS, and other telecom services, according to the Leadership.
Specifically for voice calls, Nigerians made approximately 408.5 billion minutes of local calls, generating around ₦3.28 trillion from outgoing calls and ₦3.23 trillion from incoming calls, totaling about ₦6.51 trillion in call-related revenue according to projections based on 2023 call volumes and tariff data.
However, the ₦5.3 trillion figure represents the overall telecom sector revenue, with voice calls being a major component but also including data and other services.
For individual spending, MTN subscribers spent an average of ₦2,508 monthly on voice calls in 2023, showing a 14.4% increase from 2022, while Airtel customers spent about ₦1,694 monthly on voice calls.
Total telecom spending (calls, data, SMS, etc.): ₦5.3 trillion in 2023
Estimated revenue from voice calls alone: around ₦6.5 trillion based on call minutes and tariffs
Average monthly spending on calls per subscriber: ₦1,694 to ₦2,508 depending on the network
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