Telecom
Low-Priced Phones Pushing 2015 MEA Smartphone Market to 155m Units

Middle East and Africa (MEA) smartphone shipments are set to total 155 million units in 2015 after increasing 66% year on year during the first quarter to reach more than 36 million units, according to the latest figures announced today by global technology consulting firm International Data Corporation (IDC).
The company’s ‘Q1 2015 Mobile Phone Tracker’ shows that smartphones accounted for 63% of the handsets shipped in the Middle East during the quarter and 47% in Africa.
This comes at the expense of feature phones, which suffered year-on-year declines of around 20% in both regions and will make up just 27% of the overall MEA handset market by the end of 2019.
The growth in smartphones in the MEA region is being spurred by Google’s Android and Apple’s iOS, with the two platforms accounting for over 95% of the smartphones shipped in Q1 2015.
Shipments of devices featuring these operating systems increased by a combined 67% year on year. In the Middle East, Android currently represents 80% of market’s volume, while iOS accounts for 17%; in Africa, these figures stand at 89% and 7%, respectively. Android is particularly dominant in the low to mid-priced bands, while iOS is mainly found in the $450+ price category.
BlackBerry once again suffered significant year-on-year declines across the region in Q1 2015, with the vendor’s shipments falling 14% in Africa and 29% in the Middle East.
“The launch of a number of new models by the vendor seems to have had little impact on lifting the BlackBerry brand out of its continuing decline,” said Isaac T. Ngatia, a senior research analyst at IDC. “The loss of the corporate segment, spurred by the continued uptake of bring-your-own-device policies among the region’s enterprises, has had an adverse effect on BlackBerry’s performance in the market.”
The strong growth in the region’s smartphone market is largely being driven by the emergence of low-priced devices that are primarily powered by Android.
Indeed, almost half of all the smartphones shipped across Africa (45.1%) in Q1 2015 were priced below $100, while almost 75% fall under $200.
Low-priced smartphones are also having a considerable impact in the Middle East, with the $100–200 price band accounting for the market’s biggest share.
“This price bracket seems to be the sweet point for most vendors launching in the region, as well as for established vendors looking to increase their shares by targeting the lower end of the market,” said Nabila Popal, research manager for IDC’s Mobile Phone Tracker in the Middle East, Africa, and Turkey. “This has resulted in phones priced under $200 accounting for about 36% of the Middle East smartphone market, while at the other end of the spectrum the $450+ price band has seen its share fall from 25% in Africa and 48% in the Middle East a year ago, to 14% and 34% today.”
Nigeria and South Africa contributed significantly to the overall growth seen in Africa, with the countries experiencing year-on-year growth of 135% and 56%, respectively. Nigeria accounted for 14% of all smartphone shipments across the continent during Q1 2015, while South Africa was responsible for 12%. Samsung, Tecno, and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three. The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in Q1 2015.
For the Middle East region, Saudi Arabia and Turkey were the biggest markets, with the former accounting for share of around 20% and the latter for 17.6%. Saudi Arabia saw year-on-year shipment growth of 9.5%, while the Turkish market expanded 33% over the same period. The region’s fastest growth rate in Q1 2015was seen in Pakistan, where shipments increased 123% year on year.
Samsung, Apple, and Huawei made up the top three smartphone vendors in the Middle East, together accounting for over 65% share of the market.
In terms of screen sizes, the market appears to be consolidating within the 4″–5.5″ range. “For the Middle East, 78% of all smartphone shipments in Q1 2015 fell into this bracket,” says Saad Elkhadem, a research analyst at IDC. “The strongest growth was seen for smartphones with screens of 4.5″ to 5.0″, with shipments of such devices increasing 130% year on year.”
IDC’s Europe, Middle East and Africa Quarterly Mobile Phone Tracker® provides a unique insight into the forces shaping the handset and smartphone markets in Western Europe, Central and Eastern Europe, and the Middle East and Africa.
The smartphone market is growing rapidly across the region, but while it already takes the lion’s share of mobile phone sales in more developed markets, in poorer countries and where mobile operators do not subsidize phone purchases on usage contracts, feature phones are still the majority of sales in units sold.
This tracker service will quantify for clients the trends impacting the mobile phone market, and provides, on a quarterly basis, vendor shares, technology trends, and a host of technical breakouts that help vendors and industry players define strategies for tracking the future wireless device market.
Telecom
Airtel Africa Launches $110m Share Buyback Programme for Capital Efficiency

Airtel Africa Plc has announced a strategic initiative in partnership with Barclays Capital Securities Limited to execute on-market share purchases totaling up to $110 million.

This initiative will be divided into non-discretionary and discretionary segments, marking a proactive step in optimizing the company’s capital structure and enhancing shareholder value.
In a statement released on the Nigerian Exchange and signed by Simon O’Hara, group company secretary, Airtel Africa described this share buyback program as a key component of its broader strategy to return cash to shareholders.
It noted that the program aims to repurchase up to one percent of the company’s issued share capital as of the date of this announcement.
“This decision by the Board reflects the organization’s strong financial position and its commitment to maintaining flexibility while continuing to invest for growth across its markets.
“The initial phase of the program will see Airtel Africa collaborating with Barclays Capital Securities to facilitate the purchase of its ordinary shares,” the statement noted.
According to Airtel Africa, the agreement features two key components operating concurrently: a non-discretionary segment allowing Barclays to purchase up to $60 million of ordinary shares independently of the company, and a discretionary segment where Airtel Africa can guide Barclays in purchasing an additional $50 million, adhering to the regulations set forth by the Market Abuse Regulation (EU) No 596/2014.
“The program is set to commence today and is expected to conclude by November 27, 2026, unless terminated earlier under the agreement’s terms. Airtel Africa has signaled that as the initiative progresses, further tranches may be announced to achieve its objective of repurchasing up to one percent of its issued share capital.
“The primary aim of this buyback program is to streamline the company’s capital. Accordingly, all shares purchased will be cancelled, contributing to a more efficient capital structure. Any transactions will be performed in alignment with pre-defined parameters outlined in the agreement with Barclays and comply with the authority granted by shareholders for share repurchases.”
At the annual general meeting on July 9, 2025, shareholders authorized the company to buy back a maximum of 366.073 million ordinary shares.
Following the previous buyback program, the remaining authority now stands at a maximum of 357.042 million ordinary shares, demonstrating ongoing support from shareholders for these initiatives.
Telecom
NCC Drafts New Rules for Virtual Mobile Operators

Nigerian Communications Commission (NCC), Nigeria’s telecom regulator has released draft rules for mobile virtual network operators (MVNOs) as authorities seek to organize a market that is still at an early stage.

The NCC published the proposed “Business Rules for Mobile Virtual Network Operations in Nigeria” and opened a consultation process for industry stakeholders.
Comments can be submitted until June 29, while a public consultation is scheduled for July 9.
According to the NCC, the proposed rules define the obligations and responsibilities of both MVNOs and host network operators (HNOs).
The framework also sets conditions for licensing, compliance, interconnection, numbering resources, SIM and eSIM management, and network hosting agreements.
Regulators also seek to guarantee fair access to telecom infrastructure and reduce delays tied to the integration of MVNOs into existing mobile networks.
The text further includes provisions related to service quality, customer protection, network reliability, and data security.
Violations could lead to administrative sanctions or corrective measures under existing telecom laws.
Nigeria officially opened the MVNO market in 2023. That year, the NCC awarded licenses to 25 operators for a combined 5.9 billion naira, or about $4.3 million. Since then, around 40 licenses have been issued, with operators such as Vitel and Visafone already launching services.
Authorities see MVNOs as a way to improve competition in the telecom sector while helping extend services to underserved and unserved populations.
As of March 2026, Nigeria counted 185.7 million mobile subscribers and 153.8 million internet subscribers, according to NCC data.
Despite the size of the market, digital access remains uneven across the country.
Government estimates show that nearly 20 million Nigerians still remain outside the digital ecosystem.
The GSMA estimated that about 120 million Nigerians did not use mobile internet in 2023.
High service costs and inconsistent service quality also remain major concerns in the telecom sector.
Telecom
Australian Court Upholds Fine Against X Over Child Safety Compliance Failures

An Australian federal court has upheld a fine against social media platform X over failures to comply with child internet safety regulations, bringing to an end a three-year legal dispute between the company and Australian authorities.

The case stemmed from a demand issued in February 2023 by Australia’s online safety regulator, the eSafety Commission, requesting detailed information on how the platform, then known as Twitter, was combating the spread of child sexual abuse material online.
Following the platform’s transition to X under billionaire entrepreneur Elon Musk, regulators accused the company of submitting incomplete responses to repeated requests for information.
A federal court had earlier ruled in October 2024 that X was legally obligated to comply fully with the notice issued by the regulator.
On Thursday, the court ordered the company to pay a fine of 650,000 Australian dollars (approximately 464,900 U.S. dollars).
Federal Justice Michael Wheelahan said the penalty was necessary to ensure compliance by large technology firms.
“A penalty near the maximum is appropriate in the case of the respondent, which is a substantial corporation, so that it operates as a real deterrent and is not simply a cost of doing business,” he said.
Australia has emerged as one of the leading countries advocating stricter regulation of major technology platforms.
The country recently introduced world-first legislation aimed at banning children under the age of 16 from accessing certain social media platforms.
Countries including France, United Kingdom and Canada are reportedly considering similar measures following consultations with Australian authorities.
Reacting to the judgment, eSafety Commissioner Julie Inman Grant said transparency remained essential in holding technology companies accountable.
“Meaningful transparency is critical to holding technology companies to account,” she said.
“This is not only a key part of our work as Australia’s online safety regulator, it also provides the Australian public with important information about how these companies are tackling the worst-of-the-worst content on their platforms,” she added.
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