E-Business
Many Mobile Devices in MEA are Unlocked, Unprotected-Norton Study
Norton by Symantec has released new insights into Middle East and African consumers’ mobile use and behaviours, revealing that adults rely on their mobile devices more than ever, yet few are taking some of the necessary precautions to keep their devices and content safe and secure.
Similarly, close to two out of five online adults have fallen victim to mobile cybercrime. However, mobile penetration in Nigeria is 69.01%, as reported by Twinpine.
The report revealed that mobile subscribers grew by 18% between 2011 and 2012, just as consumers in the Middle East and Africa are now living various aspects of their work, social and online lives through their mobile devices.
From surfing online to downloading apps, shopping and making payments from their mobile device, Norton found that nearly nine out of ten online adults (87%) in the Middle East and Africa are mobile device users, of which large majority (78%) are using them to access the Internet.
“People are relying more and more on their mobile phones and tablets to navigate, share, socialize and shop in today’s constantly-connected world,” said Kara Rawden at Norton by Symantec.
“What many consumers may not realize is exactly how much of their personal and private information is up for grabs should these devices be compromised, lost or stolen. Considering the sensitive nature of data that is accessible from personal mobile devices, consumers need to take some basic, yet easy, precautions to protect it from falling into the wrong hands.”
Yet as people expand their online lives through mobile devices, many are not taking steps to secure their device and the content it contains, specifically, nearly one in four mobile device users in the Middle East and Africa admit to not always downloading applications from trustworthy sources and close to three in ten (29%) indicated that they do not use secure payment methods when making purchases from their mobile device, leaving their sensitive information such as credit card details vulnerable
In addition, more than one-quarter (28%), admitted to not using a password to help protect their personal data. In the event of theft or loss, a treasure trove of personal information stored on the device can potentially be accessed including personal emails, a possible gateway to other sensitive information such as work correspondence and documents (54%), passwords for other online accounts (20%), and bank statements (33%).
The lack of precaution taken by mobile users can have unfortunate consequences for some: close to two in five mobile users in the Middle East and Africa have fallen victim to mobile cybercrime.
“Consumers know how important it is to protect their computer from the wide range of threats they can encounter when online and off,” said Kara Rawden.
“Yet, provisions also need to be taken to secure Internet-connected mobile devices that are just as vulnerable to cybercriminals looking to make some quick cash or to steal personal information. In the case of theft or loss, your data is in someone else’s hands. By installing mobile security software which protects against malicious online threats and enables you to lock, locate and wipe your device remotely, you can secure your personal life from potential intruders.”
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
- Telecom3 days ago
Y’ello Care’s 21-Day Campaign Bridges Digital Divide for Thousands Nationwide
- General News3 days ago
Enugu Air Commences Operations Today
- E-Business3 days ago
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria
- Broadcasting3 days ago
NDPC Slaps Multichoice with ₦766M Fine for Data Privacy Violations
- News3 days ago
Lagos-Calabar Highway Gets $100M Push from ECOWAS to Drive Regional Growth
- Telecom3 days ago
20 Years of Digital Leadership: Layer3’s Legacy and the Road Ahead
- Telecom2 days ago
NCC Wins Global ICT Award for Digital Awareness in Schools
- News3 days ago
NBS May Release Rebased Figures for Nigerian Economy July 11