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Market Imbalance Bane of Broadband Progress in Nigeria– Willsher

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Matthew Willsher, CEO, Etisalat Nigeria
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Matthew Willsher, chief executive officer of Etisalat Nigeria has once again urged the Federal Ministry of Communications Technology and the Nigerian Communications Commission (NCC) to put in place policy and regulatory interventions to address challenges affecting broadband development in Nigeria.

In a paper presented at the 2015 Commonwealth Broadband Forum in Abuja recently, Willsher identified the current situation where most of the telecommunication sector revenues and profits go to one operator while others struggle to survive, as being largely responsible for the broadband investment deficit and resultant low broadband penetration in Nigeria.

Willsher stated that, the presence of several struggling operators, many of whom are barely active, in an industry the size of Nigeria’s, is indicative of serious underlying issues with value distribution across the industry.

“This”, he noted, “is highlighted by the concentration of 70% industry EBITDA and probably all of the industry’s net profit in one operator to the detriment of the rest of the industry.”

Nigeria, he observed, has underperformed in the area of broadband development in comparison to its peers.

“Nigeria’s mobile broadband penetration stands at 10.1% while the average for peer countries in Africa is 30%.

Peer countries have an average Smartphone penetration of 26% while Nigeria’s Smartphone penetration averages 12%,’ he said.

He called for tailor-made regulations to enable unprofitable operators compete more favourably in order to attract a greater share of the currently lopsided value in the industry.

According to him, “it is perfectly normal to have asymmetric regulation in a market where one operator holds the sort of market share and significant market power – and pertinent to ask is whether Nigeria can learn from the success of other markets in restricting dominant players in the interests of the industry and the country at large”.

The Etisala CEO opined that if struggling operators can extract a better share of industry value, they are more likely to increase their broadband investment which will drive broadband development in Nigeria.

He also identified inadequate spectrum to support broadband deployment as a key challenge in the provision of broadband services in Nigeria.

“Mobile broadband is clearly Nigeria’s best route towards achieving its broadband coverage objectives given the high cost associated with fixed broadband. The most valuable coverage spectrum is underutilized with the sub-optimal use of the 800MHz spectrum and the delays being experienced in the freeing up of the 700MHz spectrum. Clearly, Nigeria will be unable to meet the June 17th 2015 deadline set by the ITU to migrate from analogue to digital broadcasting,” Willsher said.

He further identified the recent devaluation of the naira and difficulties with sourcing foreign exchange to fund equipment purchases as another key challenge affecting not just broadband development but the telecommunications industry as a whole.

According to him, “the recent closure, by the Central Bank of Nigeria (CBN), of the Wholesale and Retail Dutch Auction windows, where telecommunications operators would previously have sourced foreign exchange to fund equipment purchases at lower rates has forced operators to source foreign exchange at significantly higher rates through the interbank foreign exchange market which is mostly unable to meet demand. Moreover with very high cost of borrowing in Nigeria, funding capital investment from long term instruments adds as much as 30% to the purchase price.”

Willsher called on all stakeholders to take necessary action to ensure that Nigeria’s broadband is developed to its full potential.

This is, he noted, is imperative as studies show that broadband has the potential to drive GDP growth in excess of N400bn between 2014 and 2018.

 


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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

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MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


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MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

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L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
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MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.

The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.

After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.

At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.

Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.

Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.

“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.

“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.

She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.

In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.

“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.

The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.

With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.


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