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MarkHack 2.0 Returns With Prize Pool Of $10,000

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L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.
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Eko Innovation Centre has announced the return of MarkHack, Nigeria’s first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.
Following the success of MarkHack 1.0, this year’s edition, MarkHack 2.0, promises to redefine the future of marketing and media by fostering innovation and collaboration among professionals, students, and entrepreneurs.

L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

With the creative industry being Nigeria’s second-largest employer and the potential to generate 7 million jobs by 2025, Victor Afolabi, the Founder of Eko Innovation Centre and Convener of MarkHack 2.0, emphasized the importance of innovation in steering the industry’s growth.

He stated, “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally.

“MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”

The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams , and Robo Marketing- 54 Teams.

The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals. The final winners, chosen by a panel of seven esteemed jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.

The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”
Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.

“The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’!”

She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.

The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.

The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs Iquo Uko, Managing Director, Entod Marketing/ IQ Food Platter; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global and

Others include Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, Bolaji Junaid, Founder/ CEO, Whyfinite, among others.

All roads will lead to the MarkHack 2.0 grand finale on the 7th of July, 2023 at the Oriental Hotel in Victoria Island, Lagos. The event is expected to have in attendance dignitaries, industry leaders, tech enthusiasts, innovators, investors, marketing directors, brand owners, managing directors to witness the emergence of the next big thing in marketing and technology.

MarkHack 2.0 is powered by Eko Innovation Centre and supported by GDM Group, the Experiential Marketers Association of Nigeria, Hazon Holdings and other partners.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Begins Review of Nigeria Telecoms Policy after 26 Years

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Nigerian Communications Commission (NCC) has commenced a review of Nigeria’s 26-year-old telecommunications policy, saying the current framework no longer reflects the realities of the country’s fast-changing digital economy.

NCC  Begins Review of Nigeria Telecoms Policy after 26 Years

Aminu Maida, EVC, NCC

Speaking  at the national telecommunications policy review workshop in Lagos, Hadiza Usman, special adviser to the president on policy and coordination, said the review had become necessary because Nigeria’s economy, technology ecosystem, and security environment had changed significantly since the national telecommunications policy was introduced in 2000.

“A policy that was fit for purpose in the year 2000 cannot simply be assumed to remain adequate in 2026,” Usman said.

She said telecommunications had evolved beyond voice connectivity and now supports financial technology, digital commerce, education, healthcare, agriculture, innovation, public service delivery, and national security operations.

“Telecommunications is no longer a standalone sector. It is an enabling platform for almost every other sector of national life,” she said.

Usman warned that outdated or poorly coordinated policies weaken implementation, discourage investment, create institutional overlaps, and reduce measurable national impact.

According to her, the revised framework must address broadband penetration, affordability of digital access, quality of service, infrastructure resilience, consumer protection, and inclusion of underserved communities.

“The revised policy must not become another document that sits on shelves. It must become a working instrument,” she said.

The presidential aide also identified fibre cuts, vandalism, multiple taxation, delayed approvals, right-of-way bottlenecks, insecurity, and energy constraints as major obstacles slowing telecommunications infrastructure expansion across the country.

She said resolving the challenges would require coordinated action among federal institutions, state governments, local authorities, regulators, operators, investors, and infrastructure providers.

Earlier, Aminu Maida, executive vice-chairman (EVC) of the NCC, said the telecommunications industry had outgrown the assumptions behind the national telecommunications policy 2000.

Maida said the policy was introduced at a time when Nigeria’s focus was on liberalisation, competition, increased access, and private sector participation in telecommunications services.

According to the EVC, the industry has since evolved into a broader digital ecosystem supporting banking, commerce, education, cloud services, entertainment, digital identity systems, and government operations.

“This is no longer a narrow telecommunications conversation. It is no longer just one sector within the economy; it is a productivity infrastructure for the entire economy,” he said.

Maida added that emerging technologies such as 5G, artificial intelligence, satellite broadband, cloud infrastructure, Internet of Things (IoT), and cybersecurity regulation have further transformed the sector.

He said the review process would also address structural issues including rural connectivity gaps, multiple taxation, vandalism, high energy costs, fibre cuts, and delays in obtaining permits.

“The commission aims to develop a modern policy framework capable of supporting innovation, protecting consumers, improving quality of experience, strengthening investment, and advancing Nigeria’s digital economy ambitions,” Maida said.

The EVC said the workshop was organised to assess implementation of the existing policy, identify gaps, engage stakeholders, and develop recommendations for a new national telecommunications policy 2026.

 

 


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MTN to Turn its African Tower Network Into a Distributed AI Compute Grid

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MTN Group plans to convert its African tower estate into a distributed AI compute fabric, installing open GPU infrastructure at base-station sites so that the same hardware can run both the cellular network and edge AI inference workloads.

MTN to Turn its African Tower Network Into a Distributed AI Compute Grid

The plan was set out by Charles Molapisi, group chief technology and information officer, MTN, at an event hosted by law firm Bowmans in Johannesburg recently— the company’s most detailed explanation yet of how it intends to position itself as the infrastructure layer of Africa’s AI economy.

Every cellular tower today has a baseband unit at its base — single-purpose hardware that exists only to drive the radio access network.

Molapisi said MTN will replace these with open GPU configurations capable of running the radio plus AI inference, in what the company has described as a “distributed AI grid.”

A key pay-off, he argued, is latency. AI workloads that today must be hauled back to a central data centre could instead be processed at or near the tower.

He gave the example of children playing PlayStation on an estate served by a nearby tower: with edge compute installed, the workload could be served locally rather than backhauled to a distant data centre and returned, freeing capacity and cutting round-trip time.

The edge layer sits alongside the centralized half of MTN’s AI infrastructure plan.

The group confirmed in its 2025 financial results in March that it will build two new AI-enabled data centres — one in South Africa and one in Nigeria.

Molapisi described an MTN AI strategy spanning a relatively full stack — procuring silicon, building data centres, running its own cloud platforms, curating models and co-developing applications with partners. The company is also building terrestrial fibre across multiple African markets, including some where it has no GSM licence, to plug what Molapisi called the continent’s missing “rails.”

The investments sit inside MTN’s Ambition 2030 strategy, which reorganized the group around three platforms: connectivity, fintech and digital infrastructure. The tower-to-inference push is the most concrete articulation yet of a thesis MTN has been laying out for more than a year — including an investment in March in U.S. AI-native networking start-up ORAN Development Company alongside NVIDIA, Cisco, Nokia, AT&T and Telecom Italia.

At the time, Mazen Mroué, CEO, Digital Infrastructure CEO, framed the move around “sovereign AI” — the principle that African countries should host AI compute locally rather than relying on offshore infrastructure.

Molapisi said MTN is developing the edge AI grid alongside technology partners, with the ambition for MTN to become “the biggest distributor of edge inference in the continent.”

The strategic case rests on Molapisi’s wider argument that Africa risks repeating its commodity history in the AI era.

With about 1% of global computing power on the continent today, he said, Africa stands to “export raw data” the way it has long exported raw minerals — only to import the intelligence built from it at a premium.

Molapisi conceded that chip generations are turning over quickly enough — NVIDIA’s Hopper to Blackwell inside two years, for example — that procurement decisions made today can be obsolete by deployment. He said MTN is being deliberate about its chip mix and the balance between training and inference silicon, “because if you get that wrong, you’ll get the economics terribly wrong.”


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MTN Nigeria Boosts Public Revenue with N878.7bn Tax Remittance

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As Nigeria intensifies efforts to expand non-oil revenue and improve tax collection under its fiscal reform agenda, corporate tax contributions from major private-sector operators are becoming increasingly critical to government financing.

MTN Nigeria Boosts Public Revenue with N878.7bn Tax Remittance

MTN Nigeria

Supporting that drive, MTN Nigeria paid NGN878.7 billion in taxes, levies and duties to federal and state authorities in the 2025 financial year, representing a 15% increase from the previous year, according to the company’s just-released 2025 Sustainability Report.

The trajectory tells its own story: the company paid NGN543.9 billion in taxes and levies in 2023, before that figure climbed to NGN764 billion in 2024 a cumulative rise of roughly 62% over two years, tracking the company’s recovery from deep forex-driven losses to a profit after tax of NGN1.11 trillion in 2025, with total revenue surging 54.8% to NGN5.20 trillion and operating profit climbing to NGN2.08 trillion from NGN778.2 billion.

The NGN878.7 billion remitted to government in 2025 covered corporation tax, value-added tax, spectrum fees, import duties, NCC levies and contributions under the Rural and Urban Terrestrial Infrastructure (RUTI) tax credit scheme, an initiative with deep roots in MTN Nigeria’s public-private partnership playbook.

The company has long embraced such mechanisms: it participated in the Road Infrastructure Tax Credit Scheme, under which it committed NGN202.8 billion towards reconstructing the 110-kilometre Enugu-Onitsha Expressway.

In 2025, the RUTI scheme reached 50% completion after securing approval for an additional NGN23 billion tax credit aimed at expanding fibre and telecoms infrastructure in underserved communities, a model the company argues supports infrastructure development without requiring direct public expenditure.

The report also highlighted the company’s growing domestic economic footprint, with 62% of procurement spending directed to Nigerian suppliers in 2025.

This was up from 59.6% a year earlier. MTN said the policy aligns with the Federal Government’s local-content objectives and supports sectors including civil construction, logistics, software services and power infrastructure.

The company’s operational footprint expanded to 2,087 active base stations nationwide, while active mobile subscribers stood at 85.4 million by the third quarter of 2025. Active data users rose to 51.1 million, supported by smartphone penetration of 65.1%.

During the year, MTN Nigeria renewed its 800MHz spectrum licence for another ten years to December 2034 and secured regulatory approval to lease additional spectrum from T2 Mobile, formerly 9Mobile, across 17 states and the Federal Capital Territory.


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