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MarkHack 2.0 Returns With Prize Pool Of $10,000

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Eko Innovation Centre has announced the return of MarkHack, Nigeria’s first hackathon at the intersection of media, marketing, and tech at a launch event held at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.
Following the success of MarkHack 1.0, this year’s edition, MarkHack 2.0, promises to redefine the future of marketing and media by fostering innovation and collaboration among professionals, students, and entrepreneurs.

L-R: Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group; Iquo Ukoh, Managing Director, Entod Marketing; Victor Afolabi, Founder, Eko Innovation Centre and Curator, MarkHack 2.0; Hannah Oyebanjo, Managing Director, Redwood Consulting; Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria, at the official launch of MarkHack 2.0 at Eko Innovation Centre, Ikoyi, Lagos, held over the weekend.

The hackathon aims to provide media and tech solutions that can disrupt marketing in key focus areas such as Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, and Content Creation.

With the creative industry being Nigeria’s second-largest employer and the potential to generate 7 million jobs by 2025, Victor Afolabi, the Founder of Eko Innovation Centre and Convener of MarkHack 2.0, emphasized the importance of innovation in steering the industry’s growth.

He stated, “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally.

“MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”

The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams , and Robo Marketing- 54 Teams.

The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals. The final winners, chosen by a panel of seven esteemed jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.

The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”
Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.

“The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’!”

She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.

The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.

The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs Iquo Uko, Managing Director, Entod Marketing/ IQ Food Platter; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global and

Others include Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, Bolaji Junaid, Founder/ CEO, Whyfinite, among others.

All roads will lead to the MarkHack 2.0 grand finale on the 7th of July, 2023 at the Oriental Hotel in Victoria Island, Lagos. The event is expected to have in attendance dignitaries, industry leaders, tech enthusiasts, innovators, investors, marketing directors, brand owners, managing directors to witness the emergence of the next big thing in marketing and technology.

MarkHack 2.0 is powered by Eko Innovation Centre and supported by GDM Group, the Experiential Marketers Association of Nigeria, Hazon Holdings and other partners.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC, FintechNGR Renew Commitment to Deepen Nigeria’s Fintech Sector

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Following recent engagements with the Securities and Exchange Commission (SEC) and the Central Bank of Nigeria (CBN), the Governing Council of FintechNGR, led by the President, Ade Bajomo, engaged with Dr Aminu Maida, Executive Vice Chairman of the Nigerian Communications Commission (NCC), and his management team.

This meeting aimed to deepen the role of the telecommunications sector as a crucial enabler of fintech in Nigeria.

The engagement addressed the critical issue of connectivity and investment in public infrastructure, emphasizing the need for improved connectivity to support essential services such as schools, airports, fire services, police stations, and parks, thereby enhancing timely emergency response.

Ade Bajomo highlighted the inclusive nature of FintechNGR as a strength that regulators should leverage to develop robust policies and regulatory frameworks. He underscored the importance of harnessing Nigeria’s natural resources, particularly lithium, to power base stations and reduce operating costs for telecommunications players.

“Leveraging alternative energy sources built on lithium batteries will greatly enhance connectivity, facilitate efficiency, and drive environmental sustainability,” said Bajomo. He proposed a public-private collaboration to develop these mineral resources.

Dr Aminu Maida responded by emphasizing the need for Nigeria to build internal capacity for creating mobile devices. He noted that approximately 57% of mobile phones in Nigeria still operate on 2G networks, which do not provide broadband speed for users, and that the Commission is working with the industry and other cross-sectors to advance user transition to newer technologies such as 5G.

He stressed the importance of FintechNGR working with regulators to facilitate the maturity of fintechs through corporate governance empowerment, training, and mentorship. Dr. Maida also highlighted the need for a coordinated approach to combating fraud and cybersecurity threats in the financial sector.

“Deepening partnerships between fintechs, financial services providers, and the telecoms sector through collaboration will significantly strengthen innovation in Nigeria,” he said.

The NCC noted that it will work with FintechNGR to enrich the activities of the Regulators Forum—a forum of regulators and innovators in Nigeria that aims to balance regulation and innovation—to facilitate a more impactful Nigeria Fintech Week and leverage the Association as a valuable resource in future regulatory and policy development initiatives.


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17 Ijesha Digital Hub Graduands Secure Job Placements after Inaugural Training Program

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The Ijesha Digital Hub has announced that 17 graduates from its first cohort are to receive job offers following their successful completion of the training program.

Some of the Ijesha Digital Hub cohort 1 graduants flanked by dignitaries at the ceremony

This significant milestone was announced to the ecstatic graduates and the huge crowd that had gathered to witness the historic event by the Keynote speaker and member of the Board of Trustees of Ijesa Global Alliance for Development (IGAD), esteemed industry leader Sir Aladekomo, chairman of SmartCity Resorts Plc and founder of Chams Plc..

The graduation ceremony celebrated the achievements of 48 trainees who completed intensive training in various digital disciplines: 10 in UI/UX Design, 23 in Cybersecurity, and 15 in Artificial Intelligence & Machine Learning.

These graduates are now equipped with cutting-edge skills and knowledge and recognized professional certificates in their respective digital domains ready to embark on their professional journeys.

In a press statement, Dr. Cornelius Adewale, executive director of Ijesha Global Alliance for Development (IGAD), remarked, “The immediate job opportunities for our trainees are a testament to the hub’s commitment to providing skills development training today so that participants can build tomorrow.

“We are proud of the engagement framework, training delivery, monitoring mechanism, and effective assessment we have developed. This initiative has the potential to transform Nigeria into a digital economy powerhouse.”

Prince Abimbola Olashore, chairman of IGAD, added, “The success of the first cohort of Ijesha Digital Hub underscores the significant role that targeted training programs play in addressing the skills gap in the Nigerian tech industry.

“The job placements of these graduates not only validate the quality of the training provided but also highlight the growing demand for skilled professionals in UI/UX Design, Cybersecurity, and Artificial Intelligence & Machine Learning.”

Dr. Adewale Alonge, vice president of IGAD, also emphasized the broader impact of this achievement, stating, “This milestone demonstrates the effectiveness of our comprehensive training approach and the dedication of our trainees.

“By equipping them with relevant skills, we are not only empowering individuals but also contributing to the overall growth and development of the tech sector in Nigeria.”

Dr. Alonge noted that the achievement of the mission of the Hub would not have been possible without the dedication, commitment and leadership of the domain leaders, Dr: Adewale Obadare, Chief Visionary Officer, Digital Encode, for Cybersecurity, assisted by Mr. Tunji Igbalajobi, Mr. Ebenezer Ajayi (AI/ Machine Learning), Mr. Femi Bakare (UI/UX Design) and their team of mentors and instructors.

The event was chaired by Asiwaju Yinka Fasuyi, the esteemed Asiwaju of Ijeshaland, who delivered remarks celebrating the achievements of the graduates and the impact of the Innovation Hub on the local community and beyond.

The 48 graduates have achieved a minimum of one professional certificate (some have two or more) in their digital specialization and are poised for leadership position in the digital transformation of the Nigerian economy.

The Ijesha Digital Hub remains committed to its mission of fostering digital entrepreneurship incubation and acceleration and technological advancement, ensuring that more young Nigerians are prepared to thrive in the rapidly evolving digital landscape.

One of the highlights of the historic event was the announcement of the launching soon of a 100 million Naira digital infrastructure fund for the “1000 Digital Workforce in 24 months” project, by US based world-renowned Engineering Professor Olu Olowokere. Dr. Babatunde Ojo, IGAD’s secretary and clinical medical director based in North Carolina, USA presented special awards to the six top graduates from the graduating class.


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WhatsApp to Deactivate Support for Certain Phone Models over Incompatibility

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WhatsApp has announced that it will no longer be supported on a variety of phone models starting from the summer of 2024.


WhatsApp to Deactivate Support for Certain Phone Models over Incompatibility

This decision affects a significant number of devices from popular brands such as Samsung, Motorola, Huawei, Apple, Sony, and LG.

Users are advised to check the list of incompatible devices to determine whether their phones are affected and whether they need to upgrade to continue using WhatsApp securely.

Surprisingly, some of the models on the list are quite old, but due to their decent hardware or lack of upgrade options, some users have been clinging onto WhatsApp for dear life.

At present, WhatsApp is recommending that users only use the app if they have a device running on Android 5.0 or later, or an iPhone with iOS 12 or newer.

The affected models include popular devices like Samsung Galaxy Ace Plus, Motorola Moto G, and various iPhone models like 5, 6, and SE.

This development highlights the rapid evolution of technology and the need for users to stay current with their devices to access essential services like WhatsApp.

As we move towards a more advanced digital age, it becomes increasingly crucial for users to regularly check for updates and ensure compatibility with the latest software and applications.

In light of WhatsApp’s decision to discontinue support for certain phone models, there are several key points that users should be aware of regarding this future incompatibility issue.

One of the main challenges associated with WhatsApp ceasing support for older phone models is the potential security risks involved.

Unsupported devices may become more vulnerable to security threats as they will no longer receive essential updates and patches from WhatsApp.

Additionally, users who are unable or unwilling to upgrade their devices may face difficulties in communicating with friends and family who continue to use WhatsApp.

On the controversial side, some users argue that tech companies should provide support for older devices to ensure inclusivity and accessibility for all users, regardless of their device’s age or specifications.

However, from WhatsApp’s perspective, maintaining support for outdated models may hinder the app’s ability to innovate and introduce new features that require more advanced hardware.


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