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Massive Turn-Out as Yudala Takes Black Friday Sells to Festac, Trade Fair

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By peter oluka

Yudala made it a weekend to remember for scores of enthusiastic shoppers at Sara Stadium, Festac and Trade Fair Complex at Ojo Alaba, who took advantage of the amazing deals in its Mega Black Friday promotion tagged 11/11-12/12.

Determined to ensure that the unreached and under-served members of the public get a chance to enjoy the 11/11-12/12 Mega Black Friday deals, Yudala had stormed both locations by 9am with truck-loads of genuine products from various categories including Home Appliances, Computing, Electronics, Mobile phones, Lifestyle/Consumer Goods, Power Solutions, Food, Wines/Spirits, among others.

It turned out to be an opportunity of a lifetime for thousands of residents in Festac, Satellite Town, Amuwo-Odofin, Agboju, Alakija, Ojo Alaba and environs to shop genuine products at best prices unmatched in the marketplace.

For Mrs. Toyin Moroundiya, a lecturer at the Lagos State University, it was a dream come true.

“In fact, I didn’t believe it at first when I heard about it. I just rushed over and actually it is real. The TV set I had in mind to buy was available here and it’s actually half the price. This is awesome. I think everybody should take advantage of it. Yudala is real,” she gushed.

Another shopper, Arinze Obi, could not hide his excitement after grabbing a number of bargain deals on various items.

“Honestly speaking, I am so excited. At first, I was planning to go to the market to get some items at home and my budget was about N300,000. At the end of the day, I spent just over N150,000 here and I was able to get virtually all I wanted to go out and buy in the market. Left to me, if I am the President of Nigeria, I will find a way to encourage Yudala because they are the only company giving the community what they want at very affordable prices and most importantly, what they sell is very good products, original products.”

He urged other shoppers to follow his footsteps in shopping wisely this season.

“My fellow Nigerians, what I will say to you is: get yourself prepared. Go to Yudala and get whatever you need for yourself at very affordable prices,” he concluded.

Also speaking after experiencing the Yudala 11/11-12/12 Offline Mega Black Friday train, Mrs. Philomena Mbah was effusive in her praises and prayers for Yudala.

“I was directed here by a friend. I was just prepared to get a phone but I just decided to try and see what Yudala is doing, so I drove down here. I was really surprised that Yudala could slash their prices. In fact, Yudala is the best. I had only wanted to shop for an iPhone but ended up buying so many lovely items from them and I am highly impressed. I’m so happy. I just wish they can keep on coming here and making people smile and happy. God will bless the company.”

Next Saturday November 18th 2017, it will be the turn of Agege and Ita Ilewa, Ikorodu to enjoy the Yudala 11/11-12/12 deals galore, with plans already finalized to storm both locations with a mobile store, two 40-feet trucks and buses loaded with eye-catching products and accompanied by dancers, music and digital entertainment.

The Yudala 11/11-12/12 Mega Black Friday which kicked off on Saturday November 11th will run until Tuesday December 12th2017 online @ www.yudala.comand in every Yudala store nationwide.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Black Friday: How Konga Yakata is Defying Global Inflation

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We have been taught that economics is a force of nature, an invisible hand that giveth and, more recently, taketh away. We watch global indices, inflation charts, and the shrinking purchasing power of our currency with a sense of resigned inevitability. But what if a company decided to push back? What if, instead of merely responding to market forces, it created a counter-force?

That is the story of Konga Yakata, Nigeria’s boldest retail response to inflation. Far from being a shopping festival, Yakata has evolved into a nationwide economic intervention. In the face of rising prices and tightening wallets, Konga’s month-long sales event has emerged as a stabilizing force, helping households stretch their Naira further.

For years, the traditional 24-hour Black Friday rush has felt misaligned with Nigerian realities. A single day of discounts cannot solve month-long financial pressure. Yakata changes the model, transforming it into a 30-day strategic purchasing window. This isn’t a marketing gimmick; it is economic practicality. It gives families time to plan, prioritize, and purchase essentials without panic or strain.

Nigeria’s inflation has driven up the cost of food, housing, and household essentials. Konga Yakata provides relief. By offering genuine products at real and sustained discounts, the campaign helps families save, spend wisely, and maintain their quality of life.

Independent retail analytics show that households that shopped strategically during last year’s Yakata saved up to 35% on essential items: refrigerators, generators, laptops, and groceries. These are not luxuries; they are investments in stability and productivity, made possible by Konga’s pricing and flexible payment options.

Beyond savings, Yakata has reshaped consumer behaviour. It has taught shoppers to anticipate value, plan ahead, and expect quality without compromise. It has evolved into a trusted national tradition.

Industry data reinforces its scale. The 2024 edition generated over ₦12 billion in transaction value across electronics, fashion, appliances, and groceries, with small and medium sellers benefiting through Konga’s marketplaces.

In essence, Konga Yakata is not just a sales event, it is a market stimulus. It challenges the narrative of helplessness in the face of inflation by creating a commercial environment built on trust, affordability, and value. Through innovation, efficient logistics, and consumer-focused fintech, Konga has turned Yakata into a lever of national economic resilience.

As global prices rise and budgets tighten, Konga Yakata stands firm, not only as a celebration of shopping, but as a purposeful act of support for Nigerian households.

Indeed, Konga Yakata 2025 is more than Black Friday Reloaded, it is proof that innovation, empathy, and strategy can rewrite the rules of economics, one household at a time.


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Report Reveals DLL Hijacking Attacks have Doubled since 2023

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Dynamic link library (DLL) hijacking is a common technique in which attackers replace a library loaded by a legitimate process with a malicious one.

It is used by creators of mass-impact malware, like stealers and banking Trojans, as well as by APT (advanced persistent threat) and cybercrime groups behind targeted attacks. Kaspersky reports that DLL hijacking attacks have doubled in the past two years.

Kaspersky has observed this technique and its variations, like DLL sideloading, in targeted attacks on organisations in Russia, Africa, South Korea, as well as other countries and regions.

To further enhance its protection capabilities against this threat, Kaspersky SIEM has introduced a specialised AI-based subsystem that continuously analyses information about all loaded libraries.

The new feature has already proven effective, helping to detect an attack by the APT group ToddyCat. It enabled the threat to be identified and blocked at an early stage, preventing any impact on the targeted organisations. The model also uncovered attempts to infect potential victims with an infostealer and a malicious loader.

“We are seeing DLL hijacking attacks become more common, where a trusted program is tricked into loading a fake library instead of the real one. This gives attackers a way to secretly run their malicious code.

“This technique is difficult to detect, and this is where AI can help. Using advanced protection techniques empowered with AI is now essential to staying ahead of these evolving threats and keeping critical systems safe,” says Anna Pidzhakova, Data Scientist at Kaspersky’s AI Research Center.

Securelist has published two related articles: the first explains how a machine-learning model was developed to detect DLL hijacking attacks, while the second describes how this model was integrated into the Kaspersky SIEM platform. The updated Kaspersky SIEMnow features AI functionality for detecting signs of DLL hijacking attacks, improving detection efficiency.

 


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Meta, NDPC Resolve $32.8m Privacy Dispute Out of Court

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Meta Platforms, Inc., has, reconciled its differences with the Nigeria Data Protection Commission (NDPC) in the suit it filed to challenge NDPC’s $32.8m fine imposed against it.

Meta, NDPC Resolve $32.8m Privacy Dispute Out of Court

The legal dispute between Meta and the NDPC ended after both sides agreed on terms to settle the $32.8 million fine earlier imposed on the company.

On February 18, 2025, the NDPC fined Meta $32.8 million and issued eight corrective orders for allegedly violating the privacy rights of Nigerian users through behavioural advertising practices on Facebook and Instagram.

At Monday’s proceedings before Justice James Omotosho of the Federal High Court, Abuja, Fred Onuobia, SAN, Meta’s counsel, informed the court that the parties had signed terms of settlement dated October 30 and filed on October 31.

“We adopt the terms of settlement and ask my lord to enter them as the judgment of the court,” Onuobia said.

Adeola Adedipe, SAN, Counsel for the NDPC, did not oppose the application.

Justice Omotosho then adopted the agreement as the court’s judgment and commended both parties for choosing to resolve the matter amicably.

“The terms of settlement entered by the parties in suit number FHC/ABJ/CS/355/2025, dated October 30 and filed October 31, 2025, are hereby adopted as the judgment of this court,” the judge ruled.

The decision ends months of litigation after Meta challenged the NDPC’s fine and enforcement orders through a judicial review, claiming the agency acted beyond its powers and failed to follow due process.

After several adjournments to allow for discussions, both sides eventually reached a mutual resolution.

The NDPC’s case against Meta is one of its major enforcement actions under the Nigeria Data Protection Act, signed into law by President Bola Tinubu in June 2023, which seeks to strengthen the protection of Nigerians’ data privacy rights.

 


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