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MasterCard Index Shows Strong Optimism of Nigerian Consumer Confidence

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Christine Madeleine Odette Lagarde, MD, IMF
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MasterCard Worldwide Index of Consumer Confidence reveals that Nigerian consumer confidence remains highly optimistic. Results of the latest

While the Index has recorded a marginal 2.4 point decline from a score of 93.8 a year ago, and a five point decline compared to six months ago, the latest result of 91.4 out of a possible 100 shows that Nigeria’s citizens display continued strong optimism and an extremely high level of confidence in the country’s economy overall.

Now in its fourth year in Nigeria, the MasterCard Worldwide Index of Consumer Confidence is one of Africa’s most comprehensive consumer confidence surveys, and is conducted twice yearly. Interestingly, the latest finding of 91.4 points reflects the precise average of the survey results since its commencement in 2009.

The Index is based on a survey which measures consumer confidence on prevailing expectations in the market for the next six months based on five economic indicators: Economy, Employment, Stock Market, Regular Income and Quality of Life. The Index score is calculated with zero as the most pessimistic, 100 as most optimistic and 50 as neutral.

The most recent survey was conducted between 24 April 2012 and 10 June 2012, and involved 11,376 respondents aged 18 to 64 across 25 markets spanning the Asia Pacific, Middle East and Africa regions. On the African continent, the survey was conducted in Egypt, Kenya, Morocco, Nigeria and South Africa.

“MasterCard Worldwide carries out this Index in order to provide informed understanding in the shifts of Nigerian consumer sentiment, as well as to assist in the identification of market trends over time,” said Omokehinde Ojomuyide, country manager, West Africa, MasterCard Worldwide.

“Nigerians remain one of the most optimistic groups of consumers among those surveyed by MasterCard on the continent, with an Index score of 91.4 points in this latest set of results – over 12 points higher than the average of the five African countries surveyed,” also said Ojomuyide.

“The high level of confidence in Nigeria’s economy held by its citizens is also supported by the International Monetary Fund (IMF) that believes booming oil prices and an ambitious reform agenda have helped Nigeria ride the worst of the global economic downturn. The IMF has forecasted Nigeria’s Gross Domestic Product (GDP) to grow by 6.9% during 2012,” she continued.

Compared to Nigeria’s Index results six months ago, four of the five indicators– Employment, Economy, Regular Income, and Quality of Life – showed very minor declines of between 0.5% – 3.5%.

However, all four of these indicators remained remarkably positive with each scoring over the 90 point mark. Regular Income, at 97.9 points, was the most optimistic of the five indicators for Nigerians, followed by Quality of Life with a score of 94.9.

When asked whether they were expecting their regular income to either increase, remain the same or decrease over the next six months, nearly 92% of Nigerian respondents said that they were expecting it to increase; 6% said they were expecting it to remain the same and only 2% said that they were expecting it to decrease.

The Stock Market indicator however showed a significant decline in confidence of nearly 17 points and was the indicator with the lowest score of 78.6.

Commenting on the Stock Market indicator Ojomuyide said, “Even though the Stock Market indicator shows a noticeable decline and should not be dismissed, the current score is still very optimistic, with nearly seven out of ten respondents expecting the Stock Market to improve in the coming months, and a further 13% expecting it to remain consistent.”

Ojomuyide added, “The highest level which the Nigerian consumer confidence reached was in the second half of 2011 at 96.4 points –which was one of the highest recorded levels of consumer confidence in the 25 markets surveyed at the time. Even though the most recent results are lower than this, they remain significantly higher than their lowest level of 83.2 points in the first half of 2010.”

The only African country revealed to be more optimistic than Nigeria in the Index is Morocco, which yielded a score of 94.1. Egypt, Kenya and South Africa all yielded less optimistic results in the survey.

“It is very encouraging to see that the Nigerian consumer confidence levels remain strong and higher than the average results of the other African countries surveyed,” concluded Ojomuyide.


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E-Financial

#IWD2026: Kuda MFB Offers Millions In Grants To Women-Led Food And Hospitality Businesses

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As part of its Kuda for Her campaign for this year’s Women’s Month, Kuda Microfinance Bank (MFB) is inviting Lagos-based women entrepreneurs in the food and hospitality sector to pitch their businesses for a chance to receive ₦1 million in funding.

#IWD2026: Kuda MFB Offers Millions In Grants To Women-Led Food And Hospitality Businesses

Kuda MFB

The Kuda for Her Pitch Challenge, which launched on March 10, 2026, will award ₦1 million each to four women-led businesses, giving them capital to scale.

According to the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) and the National Bureau of Statistics (NBS), women own about 43% of micro and small enterprises in Nigeria, many of which are in the food, catering, and hospitality sectors. Yet, women entrepreneurs continue to face barriers to growth, particularly in accessing capital, with only about 23% of women-owned businesses in Nigeria currently having access to formal credit.

Women who run food or hospitality businesses can submit a pitch outlining their business and how the funding will help them grow. Applications are open until March 15, 2026.

The four grant recipients will be announced on March 27, 2026.

Emmanuel Femi-Adejobi, Senior Brand Manager at Kuda, mentioned that the campaign is designed to recognise and support women whose businesses shape everyday life in Nigerian cities.

“Many of the food and hospitality businesses that Nigerians rely on every day are built and run by women,” he said. “Through Kuda for Her, we’re supporting these hardworking entrepreneurs directly while also shining a light on the ambition and creativity behind the businesses they’ve built”

Women entrepreneurs who run food or hospitality businesses in Lagos can submit their pitches before March 15, 2026, at kuda.com/kuda-for-her/.


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Thrifto Digitizes Nigeria’s Ajo, Esusu Savings for Safer Group Finance

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Thrifto, a new Nigerian fintech, is modernizing age-old group savings like ajo (Yoruba), esusu (South-West), and adashe (North) with a bank-integrated web app, slashing risks of defaults, disputes, and lost funds.

Thrifto Digitizes Nigeria's Ajo, Esusu Savings for Safer Group Finance

Sulaimon Biodun Durojaiye

Founded by Sulaimon Biodun Durojaiye, media entrepreneur, Thrifto lets users create or join groups, set contributions, cycles, and payouts.

It tracks records transparently, preserving cultural collaboration while adding tech accountability. “We’re providing structure and transparency without replacing the spirit of ajo,” Durojaiye said.

Early users—salary earners, entrepreneurs, small businesses—form groups for school fees, rent, or capital. The platform eliminates friction like poor bookkeeping and payout fights, driving organic growth nationwide.

Launching next week, a self-saving feature lets users automate fixed amounts (e.g., ₦5,000 daily or ₦50,000 weekly) toward goals, enforcing consistency solo.

A Trust Rating Score, based on participation history, rewards reliable users, aiding smarter group choices and fostering responsible behavior.

Tailored for Nigerian realities, Thrifto taps informal savings to expand inclusion. Observers see it strengthening networks and discipline in Nigeria’s fintech landscape.


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CBN Directs Banks to Activate Anti-Money Laundering Systems

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Central Bank of Nigeria (CBN) has issued new baseline standards requiring banks and other financial institutions to deploy automated anti-money laundering systems capable of detecting suspicious transactions and financial fraud risks in real time.

CBN Directs Banks to Activate Anti-Money Laundering Systems

The directive, contained in a circular released yesterday, mandates banks, mobile money operators, international money transfer operators and other regulated institutions to implement automated solutions that strengthen monitoring, detection and reporting of suspicious financial activities.

According to the apex bank, the framework establishes minimum technical, governance and operational standards for automated systems used to combat money laundering, terrorism financing and proliferation financing within Nigeria’s financial system.

CBN said the move was necessary as the financial services sector becomes increasingly digital and complex, making manual monitoring methods inadequate for managing evolving financial crime risks.

Under the new framework, deposit money banks (DMBs) are expected to achieve full compliance within 18 months from the date of issuance, while other financial institutions will have 24 months to comply.

Institutions are also required to submit detailed implementation roadmaps to the CBN’s compliance department within three months.

The standards apply to all institutions operating under the CBN’s regulatory purview, although the depth and sophistication of implementation will depend on each institution’s size, transaction volumes, operational complexity and risk exposure.

The framework outlines several minimum capabilities that automated anti-money laundering (AML) systems must possess, including customer identification and verification, sanctions screening, transaction monitoring and case management for suspicious activities.

Financial institutions are also expected to ensure their systems integrate customer data with transaction patterns so that suspicious behaviour can be assessed in the context of a customer’s risk profile.

The CBN said institutions should strengthen identity verification processes by integrating onboarding systems with national databases such as the Bank Verification Number (BVN) and National Identification Number (NIN) platforms to support real-time identity checks.

The framework permits the use of emerging technologies such as artificial intelligence and machine learning to improve the detection of unusual financial patterns.

However, the regulator said such technologies must operate under strict governance frameworks, including independent validation and human oversight.

Institutions deploying AI-based monitoring models will be required to conduct periodic validation to ensure accuracy, reliability and fairness in the detection of suspicious transactions.

The standards also require financial institutions to maintain secure data protection controls, including encryption, role-based access and multi-factor authentication, in compliance with Nigeria’s data protection regulations.

In addition, the systems are to maintain comprehensive audit trails of transactions, alerts, investigations and system activities to support regulatory supervision and forensic investigations.

The CBN said compliance with the framework will be monitored through off-site surveillance, on-site examinations and thematic reviews, warning that institutions that fail to implement the standards may face regulatory sanctions under existing banking and financial crime laws.


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