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Mastercard: Muslim Business Travelers Present $22Bn Opportunity for Tourism Industry

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Muslim business travellers are gaining greater autonomy and increasing their use of technology and digital tools when planning to travel, according to new research released by Mastercard and CrescentRating.

With almost one third of the world’s Muslim population living in Africa, this is of huge importance for local governments to take note of on the continent.

The Mastercard-CrescentRating Muslim Business Traveller Insights looks at the behaviour and preferences of Muslim business travellers across the world including Asia Pacific, Africa, Europe and the US.

The report is based on an online survey and interviews conducted with 250 frequent Muslim business travelers from across the world including Malaysia, Singapore, US, South Africa, Qatar, Sri Lanka, UK, India, Canada, Australia, Germany, Denmark and Pakistan.

The study has revealed that the main reasons for business travel was to attend conferences or exhibitions (57 percent), to meet clients (45 percent) or potential clients (44 percent), with an average trip lasting between three to four days.

When planning their trips, 88 percent of them rely on online research – while only 44 percent seek advice and information from family and friends – highlighting the importance of strong digital strategies in targeting this segment.

More than one in two book their own flights and hotels rather than rely on their company or travel agents. For countries like Nigeria, Kenya, Tanzania, Sierra Leone, Niger, Mali and Ghana, amongst others, all having Muslim populations of over 40%, this presents great opportunity for companies within the travel sector to provide solutions that can cater to this market.

This is the first-ever detailed report examining the travel trends and attitudes of a sub-segment of the growing Muslim travel market. It aims to provide the tourism industry including airlines, airports, hotels and travel agents with a greater understanding of how best to market and cater to the needs of Muslim business travellers.

The Muslim business traveller market is projected to be worth $22 billion by 2020, representing 10 percent of the expected 168 million Muslim travellers in 2020 who will spend over US$220 billion. Asia and Europe are the two leading regions in the world for attracting Muslim visitors – accounting for 87 percent of the entire market.

“Muslim Business travel is a niche market on its own which is only set to grow bigger. The travel industry can reflect positively on the discoveries on insights and the trends related to business travel, which bodes well for its immediate future. It should also be recognized that improving the experience of this segment from improved digital strategies, catering for their faith-based needs and personalized digital services, such as superior Wi-Fi connections, can be key to capitalizing on this market,” said Fazal Bahardeen, CEO of CrescentRating & HalalTrip.

“The Muslim business travel market is expected to continue to expand over the next couple of years, alongside the growth of emerging economies across Asia and Africa. In an effort to cater to this increasingly important segment, businesses and destinations are adapting their products and services to better suit their needs and preferences. Industry players looking to tap into this market for the first time will benefit from the insights gathered from the new Mastercard-CrescentRating Muslim Business Traveller Insights,” said Omokehinde Adebanjo, Vice President and Area Business Head, West Africa, Mastercard / Chris Bwakira, Vice President and Area Business Head, East Africa.

The research also revealed that 38 percent of Muslim business travelers spent between US$2,000 and US$5,000 per business trip, with 44 percent spending less than US$2,000.

Not surprising, the availability of prayer facilities (78 percent), halal dining options (71 percent) and Wi-Fi (67 percent) at airports are the top three most important services for business travelers. When booking a flight, the availability of Halal food and airfare emerged as the most important considerations for Muslim business travelers.

The majority of respondents (70 percent) avoid traveling during the Muslim month of fasting (Ramadan), pointing to the need for the travel industry to adjust its marketing strategies to cater to this segment’s preferences.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Anambra Cuts Monday Pay to Kill Sit-at-Home

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Anambra State will implement pro-rata salary payments for civil servants starting February 2026, targeting chronic Monday absenteeism from the long-running sit-at-home order, Information Commissioner Dr. Law Mefor announced Saturday.

Anambra Cuts Monday Pay to Kill Sit-at-Home

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Speaking at an Awka briefing after the Executive Council’s end-of-tenure retreat, Mefor said improved security and transport have eliminated excuses for the four-year disruption, which cost the state trillions in lost revenue. “Workers enjoyed full pay despite staying away; now, no work means no pay for that day, calculated over 24 working days,” he stated.

Compliance measures include mandatory Monday clock-in forms, with markets urged to reopen fully amid bolstered security. This builds on a January 22 executive order docking 20% pay from teachers absent on Mondays.

Mefor warned that lost Mondays cripple revenue collection and productivity, rejecting alternatives like Saturday shifts as capitulation to agitators.


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Stakeholders Demand Stronger Governance and Infrastructure to Drive Tech Adoption @ Lagos AI Summit

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As AI adoption accelerates across Nigeria, leaders at the “AI in Action Now” conference 2026 have called for a balance between rapid innovation and strict regulatory governance. The event, held at the Lagos Oriental Hotel, highlighted both the doggedness of Nigerian builders and the risks of unregulated data usage.

Dotun Adeoye, Co-Founder of AI Nigeria, raised alarms over “Shadow AI”, a trend where employees upload sensitive official documents to public AI platforms. He praised the Nigerian Data Protection Commission (NDPC) for its recent aggressive stance, including multi-million-dollar fines against major banks and social media brands.

“Innovation without governance is dangerous. The regulator now has the job of educating players. We are working in partnership with them to ensure players don’t just get fined, but actually understand how to protect data locally rather than storing it abroad, ” Adeoye noted.

Addressing issues of lack of infrastructure to carry AI adoption, Conference Convener Debola Ibiyode admitted that while Nigeria lacks the traditional foundation for AI adoption, the tech community cannot afford to wait.

“The simple answer is we don’t have the infrastructure, but Nigeria has never really had infrastructure to drive anything, and we still thrive, ” Iboyode said, encouraging students and builders to look beyond current limitations. “Once we start to build based on what we have now, it will encourage those who need to provide the infrastructure to do their part. The world will not wait for us,” she insisted.

To bridge this gap, she highlighted the AI Foundry Africa, an incubator designed to mentor ideas into market-ready products.

Meanwhile, speaking to journalists on the sidelines, Biodun Ogunleye, the Lagos State Commissioner of Energy and Mineral Resources, echoed the sentiment that the government’s role is to facilitate the right environment through partnership. He emphasized that data generated from interactions with the government must have long-term value.

“We must ensure that in all facets from production to interaction with government, the tools required to ensure data has value are appreciated,” Ogunleye stated.

He concluded that through private-sector collaboration, the government can focus on its primary functions while leveraging AI to ensure the nation aspires for the future.


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35 Million Nigerians Face Acute Hunger in 2026, UN Warns

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About 35 million Nigerians face acute hunger risks in 2026, including three million children battling severe malnutrition, the United Nations has warned, attributing the crisis to collapsing global aid budgets and escalating violence in the northeast.

35 Million Nigerians Face Acute Hunger in 2026, UN Warns

UN Resident and Humanitarian Coordinator Mohamed Malick Fall disclosed this on Thursday during the launch of the 2026 humanitarian plan in Abuja, noting that the traditional foreign-led aid model proves unsustainable amid Nigeria’s escalating needs.

He highlighted dire conditions in Borno, Adamawa and Yobe states, where over 4,000 people perished in the first eight months of 2025 from surging suicide bombings and attacks—equalling the entire previous year’s toll.

The UN now targets $516 million to deliver lifesaving aid to 2.5 million people this year, a sharp drop from 3.6 million in 2025 and half of prior levels, forcing prioritisation of only the most critical interventions.

Fall stressed, “These are not statistics. These numbers represent lives, futures and Nigerians,” as shortfalls last year compelled the World Food Programme to halt support for over 300,000 children after resources dried up in December.

Yet, Fall acknowledged Nigeria’s increasing national ownership, including local funding for lean-season food assistance and proactive flood early-warning systems, signalling a shift toward self-reliant crisis response.


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