Telecom
Mastercard Report Reveals Top Travel Trends Shaping Africa in 2025

Mastercard Economics Institute (MEI) has released its annual Travel Trends 2025 report, revealing the latest consumer spending insights and motivation when it comes to travel.

Cross-border movement is often influenced by the most pressing economic factors of the moment, such as exchange rates and geopolitical tensions. However, these are not the only factors driving consumers’ travel spending decisions, including those in Africa. Personal and purpose-driven factors remain powerful even when economic uncertainty looms.
Building on the resilience of the global travel sector seen last year, the 2025 report highlights how destinations across the African continent are increasingly appealing to tourists and, creating additional opportunities for local markets to develop tourism.
“Africa is emerging as a global leader in purpose-driven travel, where nature, wellness, and culinary experiences are redefining the continent’s tourism landscape. These trends present a powerful opportunity to drive inclusive growth, support local economies, and position Africa as a key player in the future of global tourism,” said Mark Elliot, division president, Africa, Mastercard.
Whether drawn by Namibia’s wellness retreats, South Africa’s wilderness experiences or Morocco’s vibrant culinary scene, travelers are expanding their horizons beyond traditional hotspots.
“Tourism is playing an important role in Africa’s growth story. Travelers are increasingly drawn to the continent’s natural beauty, culinary diversity, and wellness experiences. While economic and geopolitical factors matter, the pursuit of meaningful, purpose-driven travel remains strong. The Mastercard Economics Institute’s report sheds light on how countries are tapping into this trend to attract visitors and boost local economies,” said Khatija Haque, chief economist EEMEA, Mastercard Economics Institute.
By exploring a full range of travel motivations, the report identifies the main themes shaping travel today:
Africa trends:
- Nature-fueled adventures: South Africa and Zambia dominate cross-border spending around national park areas. Spending around South Africa’s major national parks far outpaced that of other countries, with nearly a quarter of the cross-border spending occurring within these zones. Zambia is also highly ranked as an outdoor adventure destination.
- Culinary crossroads: Marrakech ranks highly on the foodie list with its median restaurant hosting tourists from many different countries, often to enjoy meals of tagine and b’stilla. Cape Town is also on the list, with its bobotie dish proving popular with visitors.
- Wellness in the wild: Africa is establishing itself as a global leader in wellness-centered travel as consumers prioritize rejuvenation and self-care. Namibia, South Africa and Botswana are among the top destinations for travelers seeking spa-style and nature-based retreats and immersive eco lodges. Kenya is also ranked among the top 20 destinations for wellness In the Mastercard Wellness Index 2025.
Other global trends:
- Spa, summit and savor: Personal passions and goals motivate travel choices. Adventure-seekers are heading to the Nordics, where Finland’s national parks account for 7.1% of cross-border spending in the country.
- Summer destination draws: The Asia-Pacific region commands the list of trending summer destinations. Flight booking data reveals the top global destinations gaining most momentum for June-September travel, relative to last year. Tokyo is the number one trending spot for summer 2025, followed by Osaka and then Paris.
- Fuelled by fans: Fans travel internationally to see their favorite teams and athletes play. Case in point? During Shohei Ohtani’s World Series debut, spending by Japanese visitors in Los Angeles surged by 91%, six times the broader cross-border boost.
- Money matters: Despite geopolitical tensions and fluctuating prices, the factors that motivate consumers to travel are often more complex than just economic. But currency depreciation can make certain destinations, like Japan, more attractive due to their better value for money.
- Wheeling and dealing closer to home: In general, business travelers favor longer trips within their own regions, driven by hybrid work models and geopolitical uncertainty. However, there are exceptions, with UK businesses spending a growing share of their travel budgets in Asia, Europe, the Middle East and Africa.
Mastercard is dedicated to helping the global tourism sector grow through market analysis and high-frequency, data-driven insights that enhance the travel experience. By empowering destinations and businesses to better understand evolving consumer trends, Mastercard is helping to shape a more connected and resilient future for travel across Africa.
You can view the full “Travel Trends 2025: Purpose-driven journeys” and other reports and insights from the Mastercard Economics Institute can be found here.
Telecom
GITEX Nigeria to spotlight Africa’s $1trn AI economic potential

Nigeria is strengthening its position as a leading digital economy in Africa as it prepares to host the second edition of GITEX Nigeria, against projections that the continent’s artificial intelligence (AI) economy could generate up to $1 trillion in economic value by 2035.

GITEX Nigeria
GITEX Nigeria, described as West Africa’s largest technology, AI and startup event, is scheduled to hold in Abuja and Lagos from Aug. 31 to Sept. 3, under the patronage of President Bola Tinubu.
The event is supported by the Federal Ministry of Communications, Innovation and Digital Economy in collaboration with the National Information Technology Development Agency (NITDA), endorsed by the Lagos State Government and organised by KAOUN International.
With the theme, “Beyond Connectivity: The Bridge to Sovereign Innovation,” the 2026 edition is expected to bring together global technology companies, investors, policymakers, regulators, startups and other stakeholders to advance Nigeria’s digital transformation agenda.
According to the organisers, the event will focus on strengthening digital resilience, scaling AI infrastructure, attracting strategic investments and building partnerships to support digital sovereignty across Nigeria and West Africa.
Nigeria’s progress in digital skills development is expected to feature prominently at the event, with the Federal Government’s 3 Million Technical Talent (3MTT) programme highlighted as a major intervention.
The programme has recorded 1.87 million registrations across all 774 local government areas, while more than 135,000 Nigerians have been trained through three cohorts.
The programme has also extended learning opportunities to more than 300,000 people through community resources and created 15,000 job and opportunity pathways, according to figures released by the organisers.
Another key initiative, Project BRIDGE, is aimed at expanding Nigeria’s national ICT backbone and improving connectivity in underserved communities.
The project is expected to create up to 20,000 direct jobs and more than 150,000 indirect jobs, train 5,000 Nigerian youths, raise internet penetration above 70 per cent and extend high-speed connectivity to millions of households, businesses, schools and hospitality establishments.
Dr Bosun Tijani, Minister of Communications, Innovation and Digital Economy, said Nigeria’s objective was to build the foundations for digital sovereignty and a globally competitive AI-powered economy.
“Building on the momentum forged through the implementation of Project BRIDGE, our national blueprint for expanding digital infrastructure and connecting communities across Nigeria, our aspiration ahead of this year’s edition is clear: to solidify the foundations Africa needs for digital sovereignty, technological self-determination, and a globally competitive AI-powered economy,” Tijani said.
He said Nigeria was seeking to promote equitable access, accelerate cross-continental progress and position the country as a producer and exporter of digital technologies and AI solutions.
The GITEX Nigeria Government Leadership and AI Summit will open in Abuja on Aug. 31, bringing together ministers, governors and regulators to discuss digital public infrastructure and other issues shaping West Africa’s digital economy.
The GITEX Nigeria Tech Expo and Future Economy Conference, as well as the Startup Festival, will also return for the second consecutive year.
A new component, FDX Nigeria by GITEX, will focus on finance and digital asset exchange, with the organisers describing it as a platform designed to promote financial inclusion and connect emerging technology with global capital.
Gov. Babajide Sanwo-Olu of Lagos State said the state remained central to Africa’s digital transformation, noting its role in attracting talent, capital and innovation.
He said hosting GITEX Nigeria would further support Lagos’ ambition of becoming a smarter, more connected and globally competitive economy.
Kashifu Inuwa Abdullahi, Director-General of NITDA, said Nigeria’s digital future would depend not only on technology adoption but also on resilience, trust and effective governance frameworks.
“GITEX NIGERIA seamlessly complements this mandate, creating a unique environment for the dialogue needed to accelerate responsible AI adoption, develop a secure digital economy, and unlock new opportunities for innovation and economic growth,” Abdullahi said.
He said the expertise, investment and partnerships generated through the event would contribute to building an AI ecosystem that was secure, inclusive and capable of supporting Nigeria and West Africa’s long-term competitiveness.
The organisers said Nigeria’s National AI Strategy, 3MTT programme and Project BRIDGE were among initiatives strengthening the country’s capacity in talent development, digital infrastructure, investment attraction and responsible AI adoption.
They said GITEX Nigeria would provide an avenue for global stakeholders to establish partnerships and develop solutions capable of accelerating the region’s digital transformation.
Trixie LohMirmand, CEO of GITEX, said the event was intended to demonstrate that West Africa was ready to convert technological ambition into economic growth, resilience and global competitiveness.
She said GITEX Nigeria would facilitate strategic conversations and partnerships aimed at strengthening regional competitiveness and unlocking scalable growth across Nigeria and West Africa.
Telecom
NCC, Enugu Sign Deal to Operate Digital Industrial Park, Learning Centre

Nigerian Communications Commission (NCC) and the Enugu State Government have signed an agreement for the operational lease of the NCC Digital Industrial Park and NCC Learning Centre in Enugu.

The agreement was witnessed by Dr Aminu Maida, Executive Vice Chairman and Chief Executive Officer of the NCC, alongside members of the Commission’s Board and Management.
The development is expected to strengthen digital innovation, skills development and technology-driven opportunities in the state.
As part of the engagement, the NCC delegation also visited the Enugu Smart School Initiative, where technology is being integrated into teaching and learning.
The initiative is aimed at equipping young Nigerians with relevant digital skills and preparing them for future opportunities in an increasingly technology-driven economy.
The NCC said it remained committed to supporting initiatives that expand digital inclusion, strengthen innovation and develop the talent required to drive Nigeria’s digital transformation.
The Commission said partnerships with state governments and other stakeholders were critical to creating an enabling environment for digital skills development and technology adoption across the country.
Telecom
NCC Asks Telcos to Make Budgetary Provisions for Cybersecurity

Nigerian Communications Commission (NCC) has directed telecommunications operators to make dedicated budgetary provisions for cybersecurity as part of efforts to strengthen the resilience of Nigeria’s communications infrastructure against the growing wave of cyber threats.

The directive forms part of the Commission’s Cyber Resilience Framework for the Nigerian Communications Sector (CRF-NCS), which introduces new governance, risk management and operational requirements aimed at safeguarding the country’s critical telecommunications infrastructure from increasingly sophisticated cyberattacks.
Under the framework, all licensed telecom operators are expected to establish formal cybersecurity governance structures, dedicate adequate financial resources to cyber resilience programmes, and integrate cybersecurity into their enterprise-wide risk management processes.
The Commission said operators must ensure cybersecurity investments are no longer treated as optional operational expenses but as strategic business priorities necessary to protect network infrastructure, customer information and the country’s digital economy.
According to the NCC, licensees are expected to allocate sufficient budgets to support cyber risk assessments, security technologies, staff training, incident response capabilities, continuous monitoring and compliance with regulatory requirements.
The framework also requires operators to designate senior executives responsible for cybersecurity oversight.
At the same time, boards of directors are expected to provide strategic direction and ensure adequate funding for cyber resilience initiatives.
Speaking on the need for a stronger cybersecurity regime during the unveiling of the framework, Abraham Oshadami, executive commissioner, Technical Services, NCC, said, “Given the increasing digitalisation of services, the rapid growth of data exchange, and the sophisticated nature of modern cyber threats, the need for a robust, adaptive and inclusive cybersecurity framework has become more urgent.”
He added, “Both state and non-state actors are targeting essential sectors—including ours—through coordinated cyber and physical attacks. These attacks frequently target control systems and data integrity, underscoring the critical risks posed to operational technology (OT), especially in our sector.”
“As cyber threats evolve, they endanger not only system performance but also human safety, amplifying the severity and consequences of disruptions to vital communications infrastructure. Cybersecurity now encompasses human safety and must address the real risk to people’s lives when a system is attacked or compromised.”
The Commission further stated that operators are required to develop comprehensive cybersecurity implementation plans, conduct periodic risk assessments, establish business continuity and disaster recovery procedures, and regularly test their cyber defence capabilities.
In addition, the framework makes cyber incident reporting compulsory. Licensees must inform the NCC’s CSIRT of any major cybersecurity breach within four hours of discovery, and provide a thorough post-incident analysis after mitigation is complete.
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