Telecom
Meet Linda Yaccarinon, Newly Appointed CEO of Twitter

Linda Yaccarino, the newly appointed CEO of Twitter was previously NBC Universal’s top advertising sales executive, she was on Friday officially announced as the new CEO of Twitter by Elon Musk.
Musk, who acquired Twitter last fall, tweeted his excitement about Yaccarino joining the company and mentioned that she would primarily focus on business operations while he concentrates on product design and new technology. The goal is to transform the platform into an all-encompassing app called “X, the everything app.”
Yaccarino is expected to assume her role at Twitter by the end of June. Musk, on the other hand, will take on the positions of executive chair and CTO. His acquisition of Twitter was a result of a contentious back-and-forth with the board.
One of Yaccarino’s primary responsibilities will be to rebuild Twitter’s advertising business, which Musk claimed had suffered a significant decline of up to 50% after he acquired the company.
Advertisers have been cautious due to Musk’s unpredictable decisions in running Twitter and his reinstatement of previously banned accounts.
Yaccarino is known to hold conservative political views and had served on Donald Trump’s council on sports and nutrition during his presidency.
However, her imminent appointment as Twitter CEO caused a stir on “conspiracy Twitter” as right-wing users discovered her affiliation with the World Economic Forum (WEF), an organization they perceive negatively. Yaccarino had chaired the WEF’s Taskforce on the Future of Work.
After announcing Yaccarino’s hire, Musk commented that he believes people from both ends of the political spectrum will find her to be smart, fair, and reasonable.
This announcement followed Musk’s previous day’s announcement about hiring a new CEO without disclosing her name. Reports soon revealed that Yaccarino, NBCU’s chairman of global advertising and partnerships, was in talks for the Twitter CEO position. On Friday, prior to Musk’s confirmation, Yaccarino resigned from NBCU.
Musk had previously stated his intention to step aside as Twitter’s chief executive once he found a suitable replacement. However, he will retain full control of the social network and remain closely involved in its management.
Although Musk’s deal for Twitter was initially valued at $44 billion, he now values the company at $20 billion. He has recently renamed the company “X Corp.” as the parent organization of Twitter.
Yaccarino’s interest in Twitter stems from recognizing the opportunities within the platform. Lou Paskalis, a former senior marketing executive at Bank of America, mentioned that Twitter is likely selling advertising at significant discounts in exchange for volume commitments.
Before her tenure at NBCU, Yaccarino spent 20 years in ad sales and marketing roles at Turner, holding positions such as EVP/COO of advertising sales, marketing, and acquisitions.
Who is Linda Yaccarinon?
63-year-old Linda Yaccarino was born in New York City. She graduated from the University of Pennsylvania with a degree in economics, and she began her career in advertising at J. Walter Thompson.
Linda Yaccarino Career
Yaccarino began her career in the media industry in 1986, when she joined Young & Rubicam as an account executive.
She quickly rose through the ranks, and in 1996, she was named President of the agency’s New York office. In 2000, Yaccarino joined NBCUniversal as President of Advertising Sales. She was promoted to Chairman of Global Advertising and Partnerships in 2018.
She quickly rose through the ranks, and in 2011 she was named chairman of global advertising and partnerships.
In this role, she is responsible for all of NBCUniversal’s advertising sales, including for its broadcast networks, cable networks, and streaming services.
Under Yaccarino’s leadership, NBCUniversal’s advertising business has grown significantly. In 2022, the company generated $13 billion in ad revenue, making it one of the largest advertising sales organizations in the world.
Yaccarino has also been a vocal advocate for the media industry, and she has spoken out on a variety of issues, including the importance of diversity and inclusion in the workplace, the need for better measurement of advertising effectiveness, and the future of the media industry in the digital age.
Linda Yaccarino Personality
Yaccarino is perceived as a strong advocate for the advertising industry, and she has been a vocal critic of the way that digital platforms have disrupted the traditional advertising model. She has also been a leader in the development of new ways to measure the effectiveness of advertising.
In addition to her work in the advertising industry, Yaccarino is also a member of the World Economic Forum’s Global Agenda Council on the Future of Work. She is also a member of the board of directors of several companies, including the New York Stock Exchange and the National Association of Broadcasters.
Yaccarino is a highly respected leader in the advertising industry, and she is known for her intelligence, her creativity, and her passion for her work. She is a role model for women in business, and she is an inspiration to many.
She has been a strong advocate for the future of work, and she is committed to helping people prepare for the challenges and opportunities of the 21st century.
Linda Yaccarino has been recognized for her work by numerous organizations, including Adweek, The New York Times, and The Wall Street Journal.
Role at the World Economic Forum’s (WEF)

Yaccarino is also a member of the World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture. She is also a member of the WEF’s Board of Trustees. Yaccarino is a strong advocate for the role of media in society, and she believes that the media can play a vital role in shaping the future of the world.
Linda Yaccarino’s accomplishments
- She is the first woman to lead NBCUniversal’s advertising sales business.
- She has been named one of the most powerful women in business by Fortune magazine.
- She is a member of the World Economic Forum’s Global Future Council on the Future of Media, Entertainment and Culture.
- Linda Yaccarino is a strong advocate for the role of media in society.
She is also a member of the Board of Trustees of the University of Pennsylvania. She is a role model for women in business and an inspiration to many.
A Seasoned Ads Executive
Linda Yaccarino brings a wealth of experience to her new position. With an impressive background in advertising, she served as the chairman of global advertising and partnerships at NBCU for over a decade.
During her tenure, she achieved outstanding success, generating over $100 billion in sales according to her profile on the company’s website. Yaccarino’s expertise in the advertising industry is poised to play a crucial role in shaping Twitter’s monetization strategies and driving revenue growth.
Presidential Appointment
Yaccarino’s accomplishments extend beyond the corporate realm. Former U.S. President Donald Trump appointed her to the Presidential Council on Sports, Fitness, and Nutrition. This recognition highlights her ability to navigate diverse domains and collaborate with influential figures at the highest levels of government.
Spearheading COVID-19 Vaccination Campaigns
In the midst of the global COVID-19 pandemic, Yaccarino demonstrated her commitment to public health initiatives. She worked closely with the White House and Pope Francis to develop and execute impactful vaccination campaigns. Her collaboration with such prominent entities underscores her ability to navigate complex partnerships and address critical societal challenges.
A Woman With Experience
While specific details about Linda Yaccarino’s age remain private, reports suggest that she is approximately 60 years old. This wealth of experience brings a seasoned perspective to her new role, encompassing decades of professional achievements, industry insights, and a proven track record of success.
Telecom
Nigerians Lose N12.5bBn to Telecom-Related Financial Crimes – PwC

Nigerians lost about N12.5 billion to telecom-related financial crimes from 2019 to January 2023, underscoring the scale and persistence of this threat to the telecommunications industry, PwC Nigeria has said, citing data from the Nigerian Communications Commission (NCC).

PwC, in its latest report, ‘AI’s Dual Role in Telecom Fraud: Why Artificial Intelligence is Both a Threat and a Shield for Telcos’, said the growing adoption of AI by fraudsters is amplifying the frequency and impact of fraud.
The report said fraud has long been a persistent challenge in the telecoms landscape, leading to substantial financial losses for customers and reputational damages for telecommunication companies (telcos).
PwC’s latest report, ‘AI’s dual role in telecom fraud’, highlights global trends in how AI is reshaping both the threats and defences in telecommunications.
The publication examined what these shifts mean for operators in the local market and how they can stay ahead by adopting proactive, AI driven fraud management strategies.
It offered insights into how AI is enabling more sophisticated fraud schemes, from deepfake social engineering to automated attacks; the emerging role of AI powered detection and monitoring tools in strengthening fraud prevention frameworks.
The report also gave practical steps for telecom operators to balance innovation, resilience, and customer trust in an AI driven fraud ecosystem.
PwC noted that the impact of fraud on telecommunications companies is far-reaching, resulting in financial losses, reputational damage, and compliance issues.
The report said for instance, that in 2023, global telecom fraud was estimated at $38.95 billion.
It, however, stated that in Nigeria, where telecom acts as a key gateway to financial services through Unstructured Supplementary Service Data (USSD) and some are moving into fintech, these evolving risks place added pressure on operators.
The report stated that while operators have developed systems and controls to manage these risks, the sector’s expansion into adjacent domains (such as mobile money and payment service banking) is blurring the traditional boundaries of telecom fraud.
“The result is a more complex and interconnected risk environment, where both the frequency and impact of fraud are escalating. Adding to this complexity is the rapid pace of technological advancement.
For instance, Russian cybersecurity firm F6 reported a rise in SIM swapping incidents, particularly related to the shift to eSIM technology. These fraudsters are hijacking phone numbers and bypassing security measures to access bank accounts,” the report said.
The report, authored by Udochi Muogilim, Partner and Technology, Media and Telecommunications Leader, PwC Nigeria, and Adeola Adekunle, associate director, Forensic Services, however, said as AI continues to mature, it is reshaping the fraud landscape—introducing heightened threats and powerful new tools.
“On one hand, AI can be exploited to scale and automate fraud schemes with unprecedented sophistication. On the other, it equips telcos with advanced capabilities for fraud detection, prevention, and response.
“This dual role—AI as both a tool and a target—underscores the urgent need for Nigerian telecom players to adopt AI thoughtfully and strategically.
“Navigating this evolving landscape requires more than just investment in technology; it demands a deep understanding of what’s happening today in the world of technological disruption, and what’s to come,” the experts stated.
The report reiterated that telecom fraud affects a wide range of stakeholders, from individual consumers facing unauthorised charges to large corporations suffering reputation damage.
“The combination of AI and various fraud types significantly increases the success rate of these schemes.
“Furthermore, the global nature of telecommunications networks allows fraud to swiftly cross borders, complicating efforts to investigate and prosecute offenders, thus presenting a pressing concern for telecom companies and their regulators,” PwC said.
The firm, however, emphasised that AI has the potential to revolutionise how telecom companies and regulators combat fraud while enhancing the quality of service, ultimately fostering greater trust among consumers.
To fully harness this potential, PwC said it is crucial for industry players to stay informed about evolving technology trends and anticipate future challenges.
This awareness, it added, will empower them to leverage AI’s capabilities for more effective fraud prevention and the proactive management of emerging fraud types, all while adhering to responsible AI principles.
“A well-coordinated combination of the right resources and strategic alliances will enable the industry to make a significant impact in the fight against telecom fraud and build a safer, more efficient telecommunications ecosystem,” PwC affirmed.
The firm even went a notch higher by offering to help industry players and stakeholders turn fraud-related friction into forward movement, powered by the right technology.
“We bring trust and transparency to the heart of your decision-making, helping you use AI, data and tech to reduce the risk of fraud, respond swiftly to breaches, and emerge stronger—so you can prepare your business for what’s next,” PwC offered.
Telecom
NITDA Showcases Nigeria’s Startup Framework as Model for Angola

National Information Technology Development Agency (NITDA) has reaffirmed its commitment to building a coordinated and inclusive digital ecosystem in Nigeria, further strengthening its role as an ecosystem orchestrator.

NITDA
This was disclosed during a working visit centred on Nigeria’s startup ecosystem framework, where the Director General of NITDA, Kashifu Inuwa, was represented by the Director of Stakeholders Management and Partnerships, Dr Aristotle Onumo.
Speaking during the visit, the DG said NITDA was established to drive coordinated and sustainable information technology development in Nigeria, leveraging both its regulatory and developmental mandates, serving as an ecosystem orchestrator that fosters collaboration, innovation, and growth across the digital economy.
He stated that these reforms are aligned with the Federal Government’s Eight-Point Agenda and reflected in NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), which is built around eight strategic pillars designed to accelerate the growth of Nigeria’s digital economy.
According to him, a key objective of the roadmap is to position Nigeria as a technologically driven nation that promotes inclusive economic development through innovation. He highlighted digital literacy as a major priority, with NITDA targeting 70 percent digital literacy by 2027 under the National Digital Literacy Framework, with a long-term goal of achieving 95 percent by 2030.
Other priority areas, he said, include ecosystem development, IT talent advancement, expansion of digital infrastructure, policy implementation, and research-driven innovation.
The visiting delegation from Angola’s National Institute of Support for Micro, Small and Medium Enterprises (INAPEM), led by Chairman of the Board of Directors (PCA) and Chief Executive Officer, Bráulio Augusto, commended Nigeria’s progress in implementing the Nigeria Startup Act and described the country as a valuable model for shaping Angola’s own startup legislation.
Augusto disclosed that Angola’s Startup Law has received initial parliamentary approval and is now entering the implementation stage. He expressed interest in understanding how Nigeria transitioned from legal adoption to practical execution, particularly in areas such as startup labelling, incentive management, ecosystem mapping, investor registration, and the operation of the Nigeria Startup Portal.
According to him, Angola is currently developing the Startup Angola Programme under its Digital Entrepreneurship Support Programme, aimed at building a structured and integrated startup ecosystem rather than isolated interventions.
The programme will focus on institutional strengthening, startup funding, support for business development service providers, expansion of innovation hubs, and partnerships with international accelerators.
He added that Nigeria’s experience is especially relevant as Angola seeks solutions to challenges including informality, limited access to finance, youth unemployment, digital inclusion gaps, and restricted market access for small and medium-sized enterprises.
The INAPEM chief also requested further technical insights into Nigeria’s National Startup Council, its member selection process, and the governance structure of the Nigeria Startup Portal.
The visit highlights growing collaboration among African nations in digital policy development and further reinforces Nigeria’s position as a reference point in shaping startup ecosystem frameworks across the continent.
Telecom
NITDA, FMCIDE Deepen Collaboration on Nigeria’s Digital Transformation

Kashifu Inuwa, National Information Technology Development Agency (NITDA), has reaffirmed the Agency’s commitment to deepening collaboration with the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE) to accelerate Nigeria’s digital transformation and strengthen policy alignment across the sector.

The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa, taking the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy, Mr. Nadungu Gagare, on a tour of the newly commissioned Innovation Space during the Permanent Secretary’s working visit to the Agency’s corporate headquarters.
Speaking during a courtesy visit by the Permanent Secretary of the Ministry of Communications, Innovationand Digital Economy, Mr. Nadungu Gagare, to NITDA headquarters, Inuwa described the engagement as a significant demonstration of the Ministry’s support and leadership, noting that sustained collaboration between both institutions is essential to delivering Nigeria’s digital economy agenda.
The NITDA Director General recalled previous engagements with the Ministry, including a familiarisation visit during which the Agency shared its strategic roadmap and ongoing initiatives, noting that continuous dialogue has strengthened alignment between both institutions.
He highlighted key policy areas requiring continued collaboration, including the development of a national sovereign cloud infrastructure and a comprehensive cybersecurity policy framework.
“We are awaiting the Ministry’s guidance on how to move forward, particularly on the national cloud and cybersecurity policies,” he said, while emphasising the importance of clear institutional boundaries and mutual respect in enhancing operational effectiveness and inter-agency cooperation.
Inuwa also revealed that NITDA has been at the forefront of implementing the Performance Management System (PMS), having introduced the framework internally several years before its adoption across the Federal Civil Service.
“We started PMS about four years ago. What we have now at the national level actually originated from our internal reforms,” he disclosed, adding that initiatives such as Project NEXT have strengthened accountability, role clarity, and measurable outcomes across the Agency.
“If you perform well, you are rewarded. If not, there are consequences. Even promotions are tied to performance,” he added.
The Director General further highlighted NITDA’s transformation from a traditional regulatory institution into a dynamic ecosystem enabler focused on innovation, inclusion, and national development.
“We are building a high-velocity organisation—one that is agile, inclusive, and driven by innovation,” he said, explaining that the Agency is embracing a more flexible and entrepreneurial culture that empowers staff to contribute ideas and drive institutional growth.
In his remarks, the Permanent Secretary of the FMCIDE, Mr. Nadungu Gagare, reaffirmed the Ministry’s commitment to strengthening collaboration with its agencies, describing partnership as fundamental to achieving sustainable progress in Nigeria’s digital transformation journey.
“If there is no partnership, there is nothing that can be achieved. But with partnership and collaboration, a lot can be accomplished, and that is exactly what we are seeing now,” he stated.
Gagare explained that the visit forms part of the Ministry’s ongoing engagement with agencies under its supervision to strengthen policy coordination, assess progress, and address operational challenges requiring higher-level intervention.
He commended the management and staff of NITDA for their dedication to advancing Nigeria’s digital innovation ecosystem, acknowledging the Agency’s contributions to digital literacy, innovation, cybersecurity awareness, and the creation of opportunities for startups and young innovators.
“NITDA has continued to play a pivotal role in shaping Nigeria’s digital future through the promotion of information technology development, digital literacy, innovation, and regulatory standards,” he said.
The Permanent Secretary also stressed the importance of policy coherence among institutions within the Ministry, noting that agency mandates are interconnected and must be implemented seamlessly.
“Your mandates are inputs into one another. That is why we need tight collaboration so implementation can go smoothly,” he said, while assuring NITDA of the Ministry’s continued guidance and institutional support.
He further highlighted ongoing Federal Civil Service reforms, particularly the adoption of the Performance Management System, which promotes accountability, clear target-setting, and measurable performance outcomes.
“When everything needed for performance is made available and targets are not met, consequence management follows. Where targets are exceeded, there is reward. This is how we drive performance in the service,” he noted.
The visit showcases the shared commitment of both FMCIDE and NITDA to advancing Nigeria’s digital economy through stronger collaboration, innovation, and effective governance, with the strengthened partnership expected to play a critical role in delivering inclusive growth, improved service delivery, and sustainable national development.
News3 days agoThe Nigeria Prize for Science & Innovation Records New Height as 2026 Edition Attracts 237 Entries
General News3 days agoCross-Border Payments Startup Chimoney Closes Shop After 4 Years
Telecom3 days agoFirm Shares 5-step Safety Action Plan on What to Do When You Discover Your Phone is Missing
Telecom3 days agoChamber Raises Alarm over Increasing Telecoms Infrastructure Vandalism
General News3 days agoTribest Corporate Support Group Appoints Fadebi as Group Executive Director
E-Financial3 days agoNDIC Drags Wema Bank to Court over N125.38Bn Banana Island Assets
General News3 days agoFCMB, REA Others Launch $188M Fund to Finance 191mw Solar Capacity
Telecom2 days agoNITDA, FMCIDE Deepen Collaboration on Nigeria’s Digital Transformation



















