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MEF Reflects On 15 Statistics Outlining Mobile Market Drivers In Africa

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Now past its billionth mobile connection, and with a rapidly improving infrastructure, new mobile entertainment and services are becoming routinely available in Africa, Mobile Ecosystem Forum said in its eBulletin.

Looking at the stats and market drivers that frame the continent’s unique mobile ecosystem, MEF presented the statistics based on:

Mobile Data, Handsets And Networks
1.Mobile data revenue in Africa is expected to double by 2019, from about $11 billion 2014 to $22 billion according to Report Linker.

2.Cisco’s tenth annual Visual Networking Index suggests that South Africa is set for a mobile data explosion, with traffic growing nine-fold at a compound annual growth rate of 55 per cent by 2020.

3.The same report indicates that 63 per cent of mobile connections will be ‘smart’ connections by 2020, up from 22 per cent in 2015.

4.There is an estimated 800 million inhabitants in Sub-Saharan African and 386 million mobile subscriptions translating to a population penetration rate of 41 per cent and an annual subscriber growth rate of 14 per cent according to Detecon consulting.

5.In terms of handset shipments to the end of 2015, Africa and the Middle East accounted for an 11 per cent share of the global handset market – the second biggest region globally behind Asia Pacific and a trajectory that Strategy Analytics predicts will continue throughout 2016.

6.Analysys Mason forecasts that smartphones will account for 63 per cent of all handset sales in Sub-Saharan Africa by 2020.

7.The average selling price of smartphones has fallen significantly across Africa with more devices now available in the sub-$100 price range. Yet, according to the GSMA despite this shift, nearly 450 million connections will still be based on feature phones by 2020.

 
Mobile Content And Services

8.The top five African countries by Internet use (in millions) are:Nigeria – 97.21 (population 173.6 million)Egypt – 48.3 (population 82.6 million)Kenya – 31.99 (population 44.35 million)South Africa – 26.84 (population 52.98 million)Morocco – 20.21 (population 33.01 million)

9.Data from the Central Bank of Kenya shows that mobile money transfer service providers moved close to 2 trillion Kenyan shillings ($23 billion) via 733 million transactions last year. That was up from 579 million transactions worth 1.5 trillion shillings in 2012.

10.This IMF report on Kenya, indicates that mobile money provider M-Pesa has a penetration rate of 985 registered mobile money accounts per 1,000 people creating employment for some 80,000 agents.

11.Ericsson’s study ‘Financial Services for Everyone’ found that more than half of consumers in sub-Saharan Africa are using mobile money services through an agent.

12.According to Cisco video will have the highest growth rate of any mobile services. In South Africa for example, video will be 73 per cent of mobile data traffic by 2020, compared to 52 per cent at the end of 2015.

13.Nigerians are consuming more of their TV and video content on mobile devices than ever before according to Ericsson ConsumerLab’s TV and Media report for Nigeria. The share of time spent watching video breaks down as: TV (36%) PC (25%) smartphone (26%) tablet (13%). Taken together smartphone and tablet outweigh any other category.

14.In 2014, 100 million people were using Facebook each month across Africa, with over 80 per cent doing it via mobile. By the end of 2015 that figure had jumped to over 120 million. Four and a half million of those Facebook users are based in Kenya, 15 million in Nigeria and 12 million in South Africa, in statistics reported by Reuters.

15.South African Internet users spend 24.7 per cent of their income on mobile services (data and voice). Elsewhere, the three most expensive countries in terms of mobile services spend versus average monthly income are:Malawi – 56.29 per centMadagascar – 52.55 per centCentral African Republic – 51.63 per cent

 


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Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

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PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.

Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”

The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.

The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.

This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.

As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.

This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.

PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.

The report noted that AI could make these attacks even more sophisticated.

Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.

The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.

Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N

early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.

Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.

By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.

AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.

Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.

However, PwC stressed that technology alone is not enough to tackle the problem.

The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.

With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.

PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.


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Airtel Africa, Starlink Mobile Data and Messaging Testing Take off in Kenya

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Airtel Africa and SpaceX have commenced the successful testing of data and messaging services with Starlink Mobile in Kenya, in a significant step towards bringing satellite-to-mobile connectivity to millions of people across Airtel Africa’s 14 markets.

The testing was done in “no connectivity” areas – locations where terrestrial mobile networks did not have a signal. In these areas, Starlink Mobile was seamlessly activated, allowing 4G compatible smartphones access to Starlink’s constellation of 650 launched satellites to keep them connected.

During this testing phase, the connectivity was able to support light-data applications such as WhatsApp calling and messaging, maps, Facebook Messenger, and successful financial transactions via the Airtel app.  Users remained connected to these apps and had access to key services even in the most remote locations.

Sunil Taldar, Chief Executive Officer, Airtel Africa, commented: “We are thrilled to move from announcement to actionable steps with our partners at SpaceX. This testing phase in Kenya is a testament to our commitment to expanding global access. By integrating Starlink Mobile’s technology, we are ensuring that our customers remain connected even when they travel beyond our terrestrial network.”

Following this testing in Kenya, Airtel Africa and Starlink Mobile plan to leverage the insights gained to expand the service across Airtel Africa’s 14 markets, in line with country-specific regulatory approvals. Additionally, the partners plan to launch voice calling and expanded data capabilities using Starlink Mobile V2 technology that will enable broadband directly to mobile phones.

 


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GATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy

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GATEWAY Programme, a transformative five-year initiative spearheaded by Co-creation Hub Ltd (CcHUB) in partnership with the Mastercard Foundation, has thrown open its registration portal to equip 340,000 young Nigerians with market-ready digital skills and direct pathways into sustainable global gig work opportunities.

GATEWAY Programme Opens Doors for 340,000 Nigerian Youths to Tap into $1.85trn Global Gig Economy

Implemented across 10 strategic states – Lagos, Ogun, Oyo, the Federal Capital Territory (Abuja), Kano, Kaduna, Rivers, Delta, Edo, and Enugu – the programme targets Nigeria’s burgeoning youth population amid a global gig economy projected to reach $1.85 trillion by 2032.

It directly confronts the nation’s skills-to-employment mismatch by prioritising four high-demand creative digital disciplines: Digital Marketing, Video Production and Editing, Graphic Design, and UI/UX Design.

Managing Director of CcHUB, Mrs Ojoma Ochai, described the launch as a “life-changing intervention” in tackling youth unemployment and underemployment. “By connecting 340,000 vulnerable young people to high-demand creative digital skills and direct pathways into the global gig economy, we are enabling them to become immediate and sustainable income earners,” she stated. “Our commitment goes far beyond certification – we are focused on ensuring participants are successfully transitioned into dignified gig work.”

The programme’s inclusive design sets it apart, with deliberate quotas for women, Persons with Disabilities (PWDs), and displaced youth to bridge gender imbalances and promote equitable access to the digital workforce.

Participants undergo an initial digital literacy and skills assessment, then channelled into one of two tailored tracks: the Growth Pathway for experienced talents seeking portfolio enhancement, gig platform navigation, proposal writing, and financial management training; or the Foundations Pathway for beginners building core competencies before advancing.

Industry experts hail GATEWAY as a timely response to Nigeria’s youth dividend, where over 70 per cent of the population is under 30, yet formal job creation lags. CcHUB’s Programme Lead, Mr Timothy Aluko, noted that the selected skills emerged from demand analysis across major gig platforms like Upwork, Fiverr, and Freelancer, ensuring graduates compete effectively on the international stage.

Registration is now live on the official portal at gateway.cchub.africa, with physical access points, laptops, internet connectivity, and mentorship provided to maximise participation. Successful completers gain not just certifications but active matchmaking to verified employers, portfolio showcases, and ongoing support for sustained earnings.

This initiative builds on CcHUB’s legacy as Nigeria’s pioneering innovation centre, blending technology incubation with scalable social impact. As Nigeria races to harness its demographic advantage, GATEWAY positions the country as a formidable player in Africa’s digital renaissance, potentially generating thousands of remote jobs and forex earnings annually.

Stakeholders, including tech ecosystem leaders and youth advocacy groups, have applauded the programme’s scale and focus, urging swift uptake. With the portal now active, young Nigerians across the targeted states have a clear shot at economic independence through the flexible, lucrative world of global gig work.


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