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Meta Hosts Creators Day in Lagos to Support and Empower Creators
Meta recently hosted its first Creators Day in Lagos Nigeria, attended by over 50 creators across tech, lifestyle, entertainment, travel, beauty and fashion creator territories.
Cross-section of Content Creators with the Meta Africa team in Lagos during the Meta Creators Day event in Nigeria
The event included a series of workshops aimed at empowering creators with skills and knowledge to establish and grow their brand, reach their audience and earn a living while doing what they love. During the workshops, Creators learned how they can use Reels in new and creative ways, getting future-ready by utilising the latest tools and features on the platforms, how to stay safe online, how to monetise their content on Facebook and Instagram and how to establish real relationships with brands.
During the creators workshops, experts from Meta touched on how Creators in Nigeria can realise their more opportunity, creativity and full potential while using Meta technologies. Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta shared insights about how Reels can open more opportunities for creators’ discoverability and audience development as they share their unique skills that resonate with their audience.
Natalie Choufani, Partner Solutions Manager, Creator Partnerships at Meta also emphasised on how creators can monetise their Reels on Instagram and Facebook. In addition to these, Geoff Reinhardt, Global Head of Partner Safety, explored the best practices to keep creators safe on Instagram and Facebook.
While speaking with the creators at the workshop, Nada Enan, Head of Communications at Instagram, MEA, addressed the myth of shadow banning and explained how the ranking and recommendations of content like Reels work on Instagram. She also shared more insights on how the Instagram algorithm works and how creators can leverage reels to improve their reach and visibility.
According to Enan “Meta is committed to supporting creators in Nigeria to realise their creativity and full potential. We recognise the amazing content they create on our family of apps and that is why we have set aside a day like today to celebrate their good work and successes. We at Meta are delighted to give creators the power to build community and bring the world closer together.”
The workshops were attended by a unique crowd of content creators, ranging from Eric Okafor, Ìfẹ́dayo Agoro, Dr Ayodele Renner, salemkinging, Nonye Udeogu, The Social Media Oga, Joseph Onaolapo, Victor Anyanwu, plantboy.ng, i_am_tjan, Tee Kuro, Hamda ‘Koya, Tijesunimi Olupekan, Sisi Yemmie, Nicole Chikwe, Swit Ope, laughpillscomedy and ayomidate among others.
In the evening, Meta hosted an intimate and immersive dinner experience with some of Nigeria’s top creators like Broda Shaggi, a Nigerian comedian and actor; Maryam Apaokagi, a skit maker, comedian and cinematographer; Mr Macaroni, an actor and content creator; Miss Techy, a female digital creator popularly known for her captivating VFX videos on Instagram; Elozonam Ogbolu, an actor, singer and music producer; Dimma Umeh, a fashion blogger and content creator; Taymesan Emmanuel, a media personality/podcaster and Nelly Agbogu, a social media influencer and entrepreneur.
Attendees were treated to an evening of fine dining, networking with the Meta team, as well as receiving insightful tips through a fireside chat Tomike Adeoye and Bunmi George. During the Fireside chat hosted by Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta, the two leading Creators shared their journeys to being authentic and adding value through their content on Instagram.
MTN Nigeria recently celebrated the graduation of the third cohort of its Media Innovation Programme (MIP), awarding a total of NGN 2.5 million in cash prizes to three outstanding fellows. The graduation ceremony took place at the Pan-Atlantic University in Ibeju-Lekki, highlighting MTN’s commitment to fostering innovation in the media sector.
Launched in partnership with the School of Media and Communication at Pan-Atlantic University, the MIP is designed to equip media professionals with essential skills in traditional journalism while emphasizing the importance of technology in storytelling. Over six-months, fellows engaged in a comprehensive curriculum that included topics such as media entrepreneurship, ICT in media, and ethical journalism.
During the graduation ceremony, three fellows were recognized for their exceptional contributions including the MTN Nigeria Chairman Award for Innovation awarded to Augustus Aigbe of Cool FM; the MTN Foundation Chairman Award for Innovative Reportage to Moninkanola Ogidan of Adaba 88.9FM, Akure and the MTN Award for Best Reporting awarded to Chiemelie Ezeobi from ThisDay Newspapers.
The Executive Director of MTN Foundation, Odunayo Sanya, emphasized the importance of the media innovation and adaptability in media, stating that these awards represent an investment in the future leaders of journalism. “At MTN, we believe a lot in excellence, which is why the partnership with Pan-Atlantic University is still ongoing. We recognise that the future of media lies in innovation and adaptability.
“These awards do not just celebrate the Fellows’ achievement; we are investing in the next generation of media leaders. In an era where digital platforms redefine how stories are told, media practitioners must be equipped with the skills and resources to thrive.”
Dr. Ikechukwu Obiaya, Dean of the School of Media and Communication, highlighted the significance of investing in future media professionals to drive positive societal change while maintaining ethical standards. “In recent times, technological innovation, social media, Artificial Intelligence and the likes have been viewed as dangerous, due to their misuse, although they are not in themselves bad.
“And this is one thing that drives our programs for media practitioners. Our vision is to train and equip competent and professional persons who will use these technological advancements and platforms as a means to contribute to the good of the society.”
The ceremony ended with the Class President, Nifemi Oguntoye expressing his gratitude towards MTN and Pan-Atlantic University for providing a transformative experience that fostered cultural diplomacy between Nigeria and South Africa. “We’ve had the privilege of learning from some of the best minds in the industry. The lessons learnt during our study trip, discussions and engagements have been invaluable. We are eternally grateful to Pan-Atlantic University and MTN for the commitment to empowering Nigerian journalists. A number of our colleagues look forward to having this experience in the next cohort and we know they will not be disappointed”, he said.
To date, MTN Nigeria has invested over NGN 300 million in the media. MIP not only aims to enhance the skills of individual practitioners but also seeks to contribute to a more robust media landscape capable of navigating the complexities of a digital economy projected to reach $18.3 billion by 2026. The event reflects MTN’s ongoing dedication to bridging the digital divide and enhancing media capabilities within Nigeria’s rapidly evolving landscape.
MTN Group and MTN Nigeria have expressed delight at participating in the 11th South Africa-Nigeria Bi-National Commission held in Cape Town on Tuesday, during which the strong bonds between the two countries were reinforced and plans were made to accelerate cooperation.
MTN Group CEO/President, Ralph Mupita and MTN Nigeria Chairman, Dr. Ernest Ndukwe with President Tinubu
The MTN delegation – led by Group President & CEO, Ralph Mupita, MTN Nigeria Chairman, Dr. Ernest Ndukwe and MTN Nigeria CEO, Karl Olutokun Toriola – was honoured to engage with President Bola Ahmed Tinubu on the sidelines of the meeting, which was hosted by South Africa’s Minister of Trade, Industry and Competition Hon Parks Tau.
MTN Nigeria is an important MTN subsidiary, accounting for some 27% of all MTN subscribers and some 23% of Group service revenue.
MTN has long established itself as a company that is a proud supporter of the Nigerian economy, remaining committed to contributing to the nation’s progress across several fronts.
“We believe in the Bi-National Commission’s objectives and the pivotal role of the digital economy in driving inclusive growth in Nigeria. We look forward to continuing our support for economic development initiatives,” says a MTN LinkedIn post.
Digital Realty Nigeria’s CEO, Engr. Ikechukwu Nnamani, has received a prestigious Presidential recognition from the Nigeria Internet Registration Association (NiRA) at the 7th .ng Awards.
Engr. Ikechukwu Nnamani
This accolade recognizes his significant contributions to the growth and evolution of Nigeria’s digital ecosystem over the past three decades.
“Nnamani was honored for his innovative spirit and leadership in shaping the future of the digital landscape,” said NiRA President, Adesola Akinsanya, while commending him and other awardees for their exceptional work in driving digital transformation in Nigeria.
A visibly humbled Nnamani dedicated the award to his dedicated team at Digital Realty Nigeria, acknowledging their pivotal role in the company’s success. He expressed gratitude to NiRA and the broader industry for recognizing his contributions.
This latest recognition adds to Nnamani’s impressive list of accolades, including the Lifetime Achievement Award at Africa’s Beacon of ICT Merit and Leadership Awards and the prestigious Titans of Tech Hall of Fame.
The 7th .ng Awards, a biennial event, celebrated the achievements of individuals and organizations that have made significant strides in Nigeria’s digital landscape.
The two-day event featured insightful discussions on emerging technologies, digital trends, and the role of the .ng domain in shaping Nigeria’s digital future.
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