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Meta Launches ‘Creators of Tomorrow’ Campaign Across Sub-Saharan Africa

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Meta on Tuesday announced the launch of ‘Creators of Tomorrow‘, a new campaign  that celebrates emerging talents from around the world who are inspiring a new movement of creative content online. The campaign spotlights creators in Sub- Saharan Africa from East Africa, Southern Africa and Francophone Africa.

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The selected Creators of Tomorrow are breaking out amongst their communities online, and are showcasing a best-in-class approach to video formats, technology and interactive entertainment. The global campaign is the first of its kind, starting in Europe, The Middle East and Africa, and expanding to more countries around the world in the coming months. Meta will be working closely with these creators over the next year, as they continue to grow their audience and turn their passions into professions across Meta technologies.

Commenting on the campaign, Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turkey, Meta said, “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR.

“We are excited to work closely with these creators,  and we’re  committed to help them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse.”

African creators have creatively used Meta technologies and apps, Facebook and Instagram to express themselves and tell the African story to Africans and people from across the world. Using fashion, comedy, food, travel and political commentary, over the years creators from sub-Saharan Africa have increased the recognition of the cultural contribution of the continent, improving its perception to the world.

Meta will be hosting exclusive events across the region to celebrate the Creators of Tomorrow, sharing the latest news, tips as well as tools and resources across Meta technologies. In Kenya, Creators including Creator featured in the campaign will attend an exclusive brunch consisting of a Reels School, and in South Africa over 50 Creators will attend a Creator Day filled with dedicated tailored workshops and training to help them thrive in this evolving digital and creator economy .

The 10 identified Creators of Tomorrow from Africa include:

  • Kwambox, Kenya: A radio presenter who entertains her followers with her dance moves and bubbly personality. She is also a renowned MC and event host.
  • Crazy Kennar, Kenya: An award winning Nairobi based comedian whose content is centred around comedy  addressing everyday experiences of young people.
  • Nadia Matovu, Uganda: An influencer, wife and business woman based in Kampala who uses her day to day life to create content that inspires her followers.
  • Pamela Mtanga, South Africa: An award winning multimedia entrepreneur. She’s a fashion and beauty content creator whose brand is rooted in authenticity, relatability and empowerment.
  • Ruth Ronnie, Zambia: An award winning recording artist, live performer and content creator. She’s a versatile creative who is best known for her musical genres such dancehall, reggae, afropop, Rnb, afrosoul and trapsoul.
  • Ruvarashe Hapaguti, Zimbabwe: An up and coming actress and content creator. Her content ranges from comedic skits to make-up tutorials which she showcases in an engaging way that her audiences enjoy.
  • Mishaa, Ivory Coast: A dance enthusiast who shares her love for dance art and performances with her followers on social media. Ambassador of Trace music and Universal music Africa, Mishaa dances on African urban rhythms such as coupé-décalé, afro-beat, RN’B and many others, and shares her choreographies in Reels on Instagram and Facebook.
  • Saraï D’Hologne, Ivory Coast: An artist painter who’s the head of an artistic universe dedicated to the interior and exterior wall decoration of the house called SARTAÏ. In Ivory Coast, Saraï is the torchbearer of natural hair that she proudly advertises on her social media accounts.
  • Fatou Jupiter Touré, Senegal: An actress, producer, UN ambassador, entrepreneur, and founder of the film festival Les Teranga. She has been named for the second time among the 700 most impactful Africans by the South African magazine Tropics. Her talent and love for theatre and cinema allowed Fatou to turn her passion into a profession.
  • Ngorbatchev Niang, Senegal: a fashion stylist, producer, and film director. He is the owner of “Ngorbatchev Maison de Couture” and “Ngorbatchev Nprod”. M. Niang is passionate about what make life more beautiful and aims to reflect this beauty through his clothes collections that he sells and showcases via Instagram and Facebook.

In November 2022, the Creators of Tomorrow will get the opportunity to attend the EMEA Creator Week being hosted in London at the iconic Tate Britain for the first time. There, Creators of Tomorrow will be joined by other regional Creators at various stages of their careers to collaborate, learn from each other, and continue to find inspiration in the future of content creation on our platforms.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Court Dismisses N1Bn Suit against MTN, Awards N3m Costs

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A Federal High Court in Lagos has dismissed a N1 billion lawsuit filed against MTN Nigeria Communications Plc by Walls and Gates Ltd and Okechukwu Udeichi, its managing director, over alleged copyright infringement, breach of confidentiality, and trademark violations arising from MTN’s 20th anniversary promotional campaign.

Court Dismisses N1Bn Suit against MTN, Awards N3m Costs

Delivering judgement on Tuesday, Justice Ayokunle Faji held that the plaintiffs failed to establish any legally protectable right in their proposal titled “20 for 20”, describing the action as frivolous, speculative, and vexatious.

The court dismissed the suit in its entirety and awarded N3m in costs against the plaintiffs.

The plaintiffs instituted the action under Suit No. FHC/L/CS/1935/2021, alleging that MTN unlawfully used their “20 for 20” proposal, which they claimed to have submitted to the telecoms company on 17 September 2019, ahead of MTN’s 20th anniversary celebration in 2021.

They argued that MTN’s anniversary promotion, in which 20 sport utility vehicles were given out to subscribers, emanated from their proposal and amounted to infringement of their copyright, confidential information, and trademark.

Based on those claims, the plaintiffs sought N1bn in damages or, alternatively, an order directing MTN to render an account of revenue generated from the promotion and remit 50 per cent of it to them.

MTN denied the allegations, contending that the proposal was an unsolicited business idea that imposed no contractual or confidential obligation on the company.

The telecoms firm maintained that its 20th anniversary programme was independently developed and that the plaintiffs’ document was merely a general business concept not protected under Nigerian copyright law.

MTN further argued that the plaintiffs lacked a valid registered trademark and failed to demonstrate access to or copying of any protected expression.

In resolving the dispute, Justice Faji noted that the plaintiffs conceded during oral submissions that they failed to prove their claim of trademark infringement, leaving only the issues of alleged breach of confidentiality and copyright infringement for determination.

On confidentiality, the court held that no confidential relationship existed between the parties.

Justice Faji observed that before sending the proposal to MTN, the plaintiffs had already submitted it to the Nigerian Copyright Commission and relied on it for a trademark application, thereby placing the document in the public domain.

The judge further noted that after transmitting the proposal to MTN, the plaintiffs admitted circulating it to other organisations, which extinguished any claim to confidentiality.

According to the court, MTN had no obligation to respond to an unsolicited proposal in the absence of a contractual, fiduciary, or business relationship, or a non-disclosure agreement.

On the allegation of copyright infringement, the court held that registration with the Nigerian Copyright Commission does not confer copyright, stressing that Nigerian law protects expressions, not ideas or business concepts.

Justice Faji ruled that the plaintiffs’ “20 for 20 Millennium Promotion” amounted to no more than an idea of rewarding customers during an anniversary celebration and lacked the originality and intellectual effort required for copyright protection.

He described the proposal as a bare business concept devoid of original qualities capable of attracting copyright. The judge also held that MTN’s use of the phrase “MTN 20th Anniversary” was a natural description of an anniversary event and did not originate from any protectable work of the plaintiffs.

He further relied on evidence showing that MTN affiliates in other jurisdictions had implemented similar anniversary reward ideas before the plaintiffs’ proposal.

Justice Faji characterised the suit as a “gold-digging exercise” aimed at forcing a commercial relationship on MTN. He criticised the plaintiffs for using MTN’s trademark in their proposal without authorisation and then seeking to ground a billion-naira claim on the same document, adding that the case wasted valuable judicial time.

While affirming that citizens should have access to the courts, the judge stressed that such access must be limited to suits with prima facie merit.

He therefore awarded N3m in costs in favour of MTN, holding that costs must follow the event.

The court accordingly dismissed the suit in its entirety and ordered the plaintiffs to pay the awarded costs to the defendant.

Credit: Punch


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Nigeria, Egypt to Lead Africa’s Data Center Boom

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Africa’s data center landscape is rapidly evolving from small, isolated initiatives into a large-scale, fast-paced expansion.

Nigeria, Egypt to Lead Africa’s Data Center Boom

According to Africa Telecom Review, between 2025 and 2030, capacity demand is expected to soar, driven by rising cloud adoption, generative AI workloads, and the growth of digital services.

Leading this momentum are Nigeria in West Africa and Egypt in North Africa, which are drawing significant investment, carrier-neutral facilities, and increased interest from hyperscalers, even as developers and governments work to overcome challenges in power, connectivity, and talent.

Nigeria: West Africa’s Gateway to Scalability

Nigeria’s data center market has rapidly shifted from discussions to active development. Driven by a vibrant digital economy, a large mobile-first population, and a dynamic startup ecosystem, Lagos has emerged as the prime location for both colocation facilities and hyperscale projects.

Nigeria’s data center market is expanding rapidly, with an estimated 136.7 MW capacity in 2025 and projections to reach 279.4 MW by 2030 at a 15% CAGR, driven by recent facilities such as Equinix’s LG2.3 expansion in Lagos, and upcoming projects including MTN Nigeria’s 1,500-rack center and new 38-MW and 24-MW facilities under construction.

However, growth is challenged by severe power constraints, as Nigeria’s grid, capable of about 6,000 MW, fails to meet the nation’s total demand (100,000 MW), forcing data centers to rely on costly backup generation like diesel and gas, with limited current adoption of renewables despite some efficiency gains.

Growing demand from enterprises, banks, telcos, and government platforms for low-latency, sovereign hosting is driving a fundamental shift away from dependence on foreign landing points and offshore cloud regions. Developers are answering this need with multi-purpose campuses that offer carrier neutrality, cloud on-ramps, and edge infrastructure tailored for content delivery, fintech, and e-commerce surges.

The business case is strong and industry studies consistently rank Nigeria’s market growth and capacity outlook among the fastest-rising on the continent through 2030.

Egypt: The North African anchor

Egypt’s strategic geography, sizeable domestic market, improving policy environment, and Digital Egypt initiative have made it a prime destination for large-scale data hub projects. Cairo and the Nile Delta corridor offer fiber connectivity routes to Europe and the Middle East, and recent corporate deals and project pipelines point to a race to build hyperscale-ready campuses.

As of mid-2025, Egypt has 15 operational submarine cables with three more under construction. The country is targeting 18 by year-end to enhance low-latency access to Europe and Asia and the data center market is projected to grow from USD 278 million in 2024 to USD 694 million by 2030 at a robust pace.

These Egyptian developments matter beyond national borders as a consolidated Cairo hub creates new routing options and resiliency for MENA traffic and provides another competitive alternative to Western European clouds and submarine routes. For pan-African architects, Egypt represents both a distribution point and a home market for AI-scale infrastructure.

Demand Drivers and the AI Inflection Point

Two intertwined forces are powering the boom. First, enterprise cloud migration, digital payments, and streaming service growth require regional capacity to meet latency and sovereignty demands. Second, the rise of AI, from localized language models to enterprise inference farms, is intensifying the need for dense compute that is both scalable and economical.

According to McKinsey, the expansion of data centers is crucial for Africa’s businesses and consumers to achieve global competitiveness. Its latest report estimates that an investment of USD 10 billion to USD 20 billion in new capital is required to achieve this. As a result, this investment could unlock an estimated revenue pool of USD 20 billion to USD 30 billion across the data center value chain by 2030.

Furthermore, the firm projects that AI-driven demand for data center capacity could grow significantly, increasing by 3.5 to 5.5 times its current base within the same timeframe, translating to a total installed capacity of 1.5 to 2.2 GW by 2030.

The Infrastructure and Policy Hurdles

Despite the strong growth outlook, developers are contending with significant challenges. Power availability and grid stability remain the biggest obstacles to scaling quickly, often forcing projects to rely on costly hybrid energy setups that blend grid supply, on-site generation, and renewable sources.

By 2025, industry analysts had already identified power constraints as a major factor slowing data center rollouts across EMEA, highlighting why energy planning has become the decisive factor for African deployments.

Additional barriers include slow permitting processes, land acquisition difficulties, high import costs for specialized equipment, and a shortage of skilled technicians trained in modern data center operations.

For investors, managing these operational risks alongside rising demand will require stronger public–private collaboration and more innovative financing models.

Local Partnerships and the Path Forward

The coming five years will be critical for Nigeria and Egypt. By simplifying regulatory processes, strengthening grid infrastructure, and promoting green energy, both countries can establish themselves as leading data center hubs in Africa. For operators and cloud providers, achieving success will rely on providing reliable, sovereign, and energy-conscious capacity that supports both enterprise needs and AI-driven workloads.

Nigeria and Egypt are leading the charge, each offering distinct advantages that, together, are reshaping the continent’s digital backbone. The potential rewards are substantial: improved latency, local cloud sovereignty, and a strong foundation for AI-powered economies.


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xAI Faces Backlash Over Grok’s ‘Digital Undressing’ Images

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Elon Musk’s xAI is under intense scrutiny after its AI chatbot, Grok, generated a flood of sexually explicit images through user prompts known as “digital undressing,” including some appearing to depict minors.

xAI Faces Backlash Over Grok's 'Digital Undressing' Images

Grok

Users have exploited Grok to strip clothing from images—primarily of women, often real individuals—and pose them suggestively. Reports from last week highlighted cases involving apparent underage subjects, sparking alarms over child sexual abuse material.

This incident amplifies risks of unregulated AI on social platforms. Critics argue it breaches local and global laws, endangering vulnerable people, especially children.

xAI and Musk claim swift measures on X, such as content removal, account bans, and law enforcement collaboration. Yet, Grok persists in producing sexualised women’s images despite these pledges.

Musk’s public disdain for “woke” AI and censorship, coupled with reported internal resistance to Grok safeguards, fuels the fire. xAI’s diminished safety team reportedly shrank just before the surge.

Unique Integration Sparks Spread

Unlike Google’s Gemini or OpenAI’s ChatGPT, Grok embeds directly into X, enabling public tagging and instant, visible replies. This accelerated non-consensual image sharing.

The trend ignited in late December with bikini requests, escalating to explicit manipulations without consent. Research reveals over half of Grok’s people images show minimal clothing—mostly women—with a disturbing fraction featuring apparent minors.

Grok has honoured some underage explicit prompts, clashing with xAI’s policy against sexualisation or child exploitation. Enforcement remains spotty.

Grok later admitted safeguard failures, deeming such content illegal and banned, while urging reports to authorities. Musk vowed repercussions for violators.

Regulatory Scrutiny Mounts

Detractors link Musk’s anti-moderation views to lax controls, noting his resistance to image-tool limits amid rising internal red flags.

Global regulators respond: Europe, India, and Malaysia probe; Britain’s media watchdog urgently engages Musk’s firms over explicit and child content.

Experts note existing tech can curb misuse but demands compromises like delayed replies and rigid filters. Absent these, platforms invite grave harm.


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