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Meta Rolls out Two New Features to Enable Content Creators Make More Money Across Nigeria & Ghana

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Meta on Monday announced the availability of two new monetization features for eligible creators in Ghana & Nigeria.

In-Stream Ads on Facebook and Facebook Ads on Reels will enable creators to earn money for crafting original videos and cultivating community.

Commenting on the rollout, Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta said: “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”

  Facebook In-stream Ads & Ads on Facebook Reels

  • In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).

  • Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.

Available from today, eligible Creators in Nigeria and Ghana will be able to earn money for their video and reels content, with support in over 30 languages globally.

To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old. Additionally, for in-stream ads creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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QNET Named ‘Direct Selling Company of the Year’ at AfriTECH 4.0 Awards

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QNET, a leading global lifestyle and wellness direct selling company, has been honored with the prestigious “Direct Selling Company of the Year” award at the recent AfriTECH 4.0 Conference and Awards.

This recognition underscores QNET’s significant contributions to financial inclusion and e-commerce in Africa.

The award was presented to QNET by Mr. Chike Onwuegbuchi, Co-Convener of AfriTech & ATAEx Awards. Onwuegbuchi commended QNET for its unwavering commitment to empowering individuals and driving economic growth across the continent.

He highlighted the company’s innovative approach to direct selling, coupled with its focus on financial literacy and digital innovation.

Biram Fall, Regional Manager for QNET Sub-Saharan Africa, expressed his gratitude for the recognition.

He emphasized QNET’s dedication to innovation, entrepreneurship, and digital transformation in Africa.

Fall highlighted the company’s impact on the Nigerian economy, particularly through its advanced technology and robust e-commerce platform.

“QNET’s participation in this event further solidified its position as a key player in the region’s digital transformation journey.

“We are committed to staying in Nigeria, our biggest market in Sub-Saharan Africa, and contributing to the region’s development,” Fall stated.

During his keynote speech, Fall underscored QNET’s commitment to empowering individuals through knowledge and skill development.

He highlighted the FinGreen financial literacy program, which has already trained over 1,350 young people in Nigeria to make informed financial decisions.

Fall also emphasized the potential of direct selling to drive economic growth in Africa. “Our e-commerce-driven direct-selling model provides opportunities for income generation across more than 100 countries, helping individuals pursue their goals while contributing to community growth,” he explained.

Addressing the challenges of limited banking infrastructure and cash dependency in Africa, Fall stressed the importance of financial inclusion for e-commerce growth.

He called for collaboration to accelerate financial inclusion and e-commerce growth in Africa, fostering a financially inclusive future for the continent.


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Martin Ekpeke Honored with Digital Reporting Excellence Award @ATAEx

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Martin Ekpeke, Managing Editor of ITPulse, a leading Nigerian online Information and Communications Technology (ICT) news platform, was awarded the prestigious Digital Reporting Excellence Award at the Africa Tech Alliance Excellence (ATAEx) Awards.

The award, presented by Tech Castle Foundation, recognizes Ekpeke’s exceptional coverage of cyber threats, digital privacy, and the evolving online security landscape.

“We are thrilled to honor Martin Ekpeke with the Digital Reporting Excellence Award.

“His insightful reporting has been instrumental in raising awareness about critical digital issues and empowering individuals and organizations to stay informed and protected,” said Chike Onwuegbuchi from Tech Castle Foundation.

Ekpeke expressed his gratitude for the recognition, stating, “I am deeply honored to receive this award.

“It is a testament to the hard work and dedication of the entire ITPulse team.

“We are committed to delivering high-quality, informative content that empowers our readers to navigate the complex digital world.”

The Africa Tech Alliance Excellence (ATAEx) Awards celebrate individuals, businesses, and institutions driving digital transformation in Africa.

This year’s event brought together tech enthusiasts, regulators, and other key stakeholders in the Nigerian ICT ecosystem.


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NCC Calls on Judiciary to Champion Nigeria’s Digital Transformation

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Nigerian Communications Commission (NCC) has emphasized the judiciary’s crucial role in Nigeria’s digital transformation. During the Annual Workshop for Judges on Legal Issues in Telecommunications, Executive Vice Chairman Aminu Maida highlighted the judiciary’s reliance on digital tools to enhance justice delivery.

He stressed the need for special protections for telecommunication infrastructure, which faces disruptions from vandalism, theft, and restricted access.

Maida called for judicial support to implement the Presidential Order designating telecommunications infrastructure as Critical National Information Infrastructure.

This order prohibits unauthorized actions against such infrastructure without a lawful court order.

The judiciary’s role in protecting fundamental rights, enforcing digital contracts, and developing digital jurisprudence is vital for Nigeria’s digital transformation.

Chief Justice of Nigeria, Justice Kudirat Kekere-Ekun, commended the NCC’s efforts to protect consumers from unfair practices and emphasized the judiciary’s commitment to the telecommunications sector.

She highlighted concerns such as cybersecurity risks, consumer data protection, and the need for improved dispute resolution frameworks within the digital economy.

The workshop aims to equip judicial officers with the technical expertise required to address emerging legal challenges in telecommunications.

Nigeria’s digital economy has significant growth potential, with projected revenues of $18.30 billion by 2026, expected to create employment opportunities, reduce poverty, and promote innovation.

The NCC is working with key stakeholders to ensure the seamless implementation of the Presidential Order and to keep Nigeria competitive in the global digital economy.


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