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Microsoft Lumia 535: The Right Dual Sim Device

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Lumia 535, the first Windows Phone handset from Microsoft that ditched Nokia branding, goes a long way, improving on the shortcomings of Lumia 530, to say the least. 

……….Thumb Up: 5-inch, 960 x 540 screen; Snapdragon 200 processor; 5MP cameras front and rear; 8GB of storage; dual (microSD-Sim slots.

Thumb Down: The Microsoft Lumia 535 is found wanting in 4G LTE connectivity; its under-powered processor results in a sluggish interface. Also, the touchscreen can be unresponsive, while the screen is neither sharp nor particularly vivid…………….

Although, from the design, size, and other key features, the nice looking with replaceable covers – available in matte plastic options- orange, black, grey, green, white and cyan, doesn’t appear as a cheap phone.

Microsoft aggressively targeting the entry-level and the budget smartphone segments is particularly showing intents; to ensure the brand becomes a household name in the Nigeria’s smartphone market, just like the rested Nokia.

Definitely, Nigerian phone lovers with penchant liking for colour, unfettered look, will not be disappointed because Lumia 535 is already here and finding itself in the waiting hands of students and young people; notwithstanding, it serves every class.

We believe most cheap phones mustn’t have smaller, 4-inch or so screens, and the 5-inch Lumia 535 shows Microsoft thinks outside the box. Thus, such design aligns Lumia 535 with the much more expensive rivals. Here is our review:

Build & Design

Actually, Microsoft cannot claim to have totally ‘scratched off’ ‘Nokia Lumia’ designs with the launch of the ‘first’ Micosoft branded Lumia 535.

On close examination and though no visibility of Nokia branding, the Lumia 535 doesn’t appear to be very different from other Nokia Lumia budget phones such as Lumia 530 and 630 and all the other predecessors and the only thing that stands out is the Microsoft logo at the front and back.

The Lumia 535 looks similar to Lumia 530, complete with rounded corners and a changeable coloured back cover that wraps around the phone. The major difference is the larger size which is majorly due to the inclusion of a bigger display

Meanwhile, Microsoft is not excusable on how the case and battery sometimes ‘pop out’ when dropped; the appliances dislodge more often than not.

Nonetheless, the ‘Gorilla Glass’, as a shield, ensures the screen remains fairly sturdy and scratch-free. But Microsoft shouldn’t see that as enough protection following the manner the case and battery dislodge.

As a consolation, the 8GB of built-in storage should prove ample for lighter users. If that’s not enough then there’s a microSD card slot, too. We understand, “You don’t get 4G at this price, but you do get Bluetooth 4.0 and – unlike some cheaper phones – it has an ambient light sensor as well”.

Well, the right edge of the phone features the power and volume rocker keys, in the same colour as that of the shell and offer good tactile feedback. The top edge sports the 3.5mm headset jack while the bottom features the micro-USB port.

Display

One thing comes to mind: Nigeria youths are known for their penchant interest in watching nollywood movies and other entertainment contents. Then, Lumia 535’s 5-inch screen is on the large side and will definitely meet your fancy. 

You have interests in watching YouTube, Irokotv, IbakaTv; and Microsoft was timely with the launch, because Nigerians are on the verge of digital switchover when many will begin to appreciate such contents.

In other words, browsing through your phone will be easy too.

It has a 960×540-pixel IPS LCD resolution; high-resolution photos, too, lack the crisp clarity you’ll see on screens with more pixels though. The truth remains that the 960×540-pixel resolution does result in turning it on slightly improves under sun readability.

The Windows Phone interface is perfectly clear, however, and basic apps like email and calendar, along with commonly used apps such as Twitter, Facebook and Spotify, are all easily readable.

The viewing angles are fair, nevertheless, it ought to have been improved on; they look particularly ‘washed-out’ when you view them next to more vivid displays such as the one on the slightly pricier Lumia 735.

Software

Microsoft Lumia 535, of course, comes with Windows Phone 8.1. The latest software update, codenamed Denim is therein with some Nokia-exclusive features. Importantly, Windows Phone 8 is easy on the eye, made up lots of large, bright tiles that show live information. Interestingly, one can resize these tiles and reorder them to suit your preferences, set different backgrounds and group tiles together into folders, thanks to the Denim software update.

Similarly, Windows Phone 8.1 ironed out inconsistencies and achieves feature parity with competing smartphone platforms like Android and iOS. It pretty much covers the basics and would satisfy most casual users.

Another recent feature is the notification panel that you pull down from the top of the screen, like in Android. It shows incoming notfications from your messaging apps or emails, as well as giving quick access to critical settings such as Wi-Fi and screen brightness; while update 1 brings features like Live Folders, Cortana support (alpha) for India, SMS merge and forwarding, consumer VPN and Internet Explorer improvements.

Lumia 535 promises easy usage. For instance, you can now select individual text messages to either delete them out of a messaging thread, or copy and past them into a new message to forward them.

More so, Lumia 353 is powered by a 1.2GHz quad-core processor, backed up by 1GB of RAM. Thus, it has the capacity to run most everyday tasks, including streaming movies in Netflix, but more demanding games are not handled well.

Camera

Lumia 535 posits 5-megapixel cameras both on the back and the front; measuring 1/4 inch sensor, f/2.4 aperture and 28mm focal length, with auto-focus and LED flash.

It comes with pre-loaded Bing vision, Creative Studio, Lumia Camera, Lumia Selfie camera apps.

And the inclusion of the LED flash helps the phone take pictures in the dark and front camera facilitates selfies and Skype chats.

The quality of still images shot in abundant light was great, depicting accuracy in colour reproduction and good contrast.

The video quality as captured with the phone was basically average.

Performance

Coming from ‘brilliant’ Microsoft, Lumia 535 is powered by a 1.2GHz Qualcomm Snapdragon 200 quad-core processor and 1GB RAM. It comes with 8GB internal storage and supports microSD card slots of up to 128GB for expansion.

While it is appreciable the fact the phone comes with 1GB RAM given that a number of games and apps are not optimized for 512MB devices.

On Playing Games: This could be one of the reasons that playing casual games like Temple Run and Angry Birds there is no practically any issue, but not same as playing graphics-heavy games like Asphalt 8, the frame drops.

With Windows Phone OS at work, we did not observe lag or falter while launching and switching between apps, though the apps and also did not encounter any issues while browsing the web, clicking pictures and playing videos and music.

Battery

Powered by a 1905mAh battery, Microsoft Lumia 535, with its low-power processor and low-res screen not demanding much juice, the battery shouldn’t be too heavily taxed. Indeed, Microsoft reckons you can get up to 13 hours of talktime over 3G, which isn’t too bad.

It will last you more than a full work day, basically 16 hours, even if you put the screen brightness at the highest level and use 3G data all the time. You’ll be able to make about 2-3 hours of phone calls, play some casual games and browse the web in this time period. You’ll be able to get about one and a half day backup with moderate use.

In terms of connectivity, the dual-sim handset offers 3G, Wi-Fi, Bluetooth 4.0 and A-GPS.

Verdict

With plenty to offer for its cheap price, the Microsoft’s first self-branded Windows Phone handset tries to fill in the gaps.

However, there are areas where the company has made compromises. For instance, the display is not that great; the processor is also not comparable to the Lumia 630 and touch sensitivity was also problematic at times.

Essentially, Microsoft just erased ‘Nokia’ as the brand, but the inside and out features depict Nokia Lumia.

We found the positive side to include; built in battery saver; built in office, Skype one drive storage (30GB); Here maps; Xbox games; Windows10 update coming on Oct 2015; 5.0 screen; Cortana and 1GB RAM.

Also, virtually all apps available in google play are available in windows store just few apps and major apps performance speed is so good apps like What’s app; blackberry messenger; Facebook messenger; We chat and Hike messenger

But I didn’t find it funny that you need to remove battery each time to switch Sims and No compass. 

Therefore, as one who desires to enjoy light gaming or video streaming on the move, a higher-end phone with 4G LTE would go for such phone as Lumia 635, nevertheless, Lumia 535 proves a good option if you need a cheap dual-SIM phone.

 


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Open Access Data Centres Recognize Sustainability as Key in its Operations – Aduloju

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Mr Olatunji Aduloju is Operations Manager at Open Access Data Centres (OADC) on Sustainability in Data Centre Operations.

He has an enviable career in operations of data centre, and has worked with CWG plc where he managed the company’s data centre for over 5 years before joining OADC few years ago.

In this interview, he explained the driving force behind WIOCC and OADC sustainability efforts. WIOCC Group is the parent company of WIOCC- Africa’s digital backbone and OADC.

What does sustainability mean to WIOCC and Open Access Data Centres and how driven is the company on sustainability and the environment?

Sustainability encompasses a variety of obligations that are inherent in conducting business responsibly. For WIOCC and OADC, this includes:

  • Leadership within the ICT industry, and regional bodies, and active engagement in industry organisations and events. For example, the CEO of OADC serves as Chairman of the Africa Data Centres Association and is a member of the Science and Technology Committee of the Lagos Chamber of Business and Industry. OADC also participates in the Infrastructure Masons Climate Accord which demonstrates our commitment to global initiatives focused on carbon accounting and reduction.
  • Corporate social responsibility initiatives through which we make a positive impact on the communities amongst whom we operate. For example, OADC has served as a strategic partner for the STEAM UP programme in Lagos for three consecutive years. This mentorship program aims to inspire, motivate, and guide young girls in pursuing studies and careers in the fields of Science, Technology, Engineering and Mathematics, by connecting aspiring female scientists in secondary schools with professional women working in STEM fields.
  • A comprehensive sustainability strategy across the entire WIOCC Group, and robust systems and processes to effectively manage environmental and social risks across our operations. In practice, this includes initiatives such as using acoustic panels in our power farm to stop reverberations and high levels of noise.

How concerned is WIOCC & Open Access Data Centres about sustainability especially when it involves the environment more especially when it comes to Data Centres operations?

WIOCC and OADC recognize that sustainability is a paramount consideration in the development and operation of data centres. With increasing energy consumption and carbon emissions associated with digital infrastructure, we are committed to operating sustainably.

We apply competitive sustainability standards during the design, building and operation of our data centres. This ensures that our facilities are both hyperscale-ready for clients, and meet global investor requirements for managing environmental and social risks.

How sustainable should Data Centres be when it comes to usage of power?

Energy efficiency is an area of focus for OADC. We have set performance targets that require us to improve our Power Usage Effectiveness (PUE) which is the industry standard for measuring energy efficiency.

In addition, green building design has been incorporated as a requirement of our core data centres. This requires energy and water efficiency to be included in the design of our data centres.

A key metric in building design is the ‘embodied carbon’ of materials – this refers to the greenhouse gas emissions associated with various stages in the life cycle of building materials, including raw material extraction, manufacturing, transportation, construction, and disposal. Current international building certifications, like IFC EDGE and LEED, require us to achieve ambitious targets relating to the embodied carbon in the materials we use for data centre construction.

How can technology help data centres to maximise sustainability process especially with energy efficiency and what lessons can be learned on the energy efficiency of OADC operations?

At OADC operations, we focus on improving our energy efficiency through technology and optimal occupation of our data centres. This includes:

  • Implementing advanced and more efficient cooling systems and managing airflow efficiently
  • Integrating renewable energy sources
  • Investing in energy-efficient hardware
  • Implementing smart energy monitoring and reporting systems to identify improvements and eliminate waste.
  • Using smart technologies like artificial intelligence to forecast workload and optimise resource allocation.

Waste management is always an environmental issue especially in a developing country, how can industrial waste be managed taking Open Access Data Centre as a case study?

At OADC, we apply the waste hierarchy which requires us to reduce and minimise waste as the first option. Where waste generation cannot be avoided or reduced, we recover and reuse waste in a manner that is safe for human health and the environment.

Where waste cannot be recovered or reused, we will treat, destroy, or dispose of it in an environmentally sound manner that includes the appropriate control of emissions and residues resulting from the handling and processing of the waste material. Our policy also requires us to use licensed disposal sites that are being operated to acceptable standards.

We have a Waste Management Plan that emphasizes a “Cradle to Grave” approach. This means we take responsibility for waste from its creation (“cradle”) to its final disposal (“grave”). We ensure waste separation by providing clearly labeled bins for different materials and have partnered with a government-approved waste collection service provider to ensure proper disposal.

Carbon footprints and circularity are issues in the operations of data centres, how do you recycle and manage your waste? is the community involved in your recycling process and in your waste management?

For circularity to be effective and sustainable, we start considering materials usage from the design phase. We also leverage innovative technologies and sustainable materials to minimise energy consumption, water usage, and waste generation throughout a facility’s lifecycle:

  • In our Lagos data centre, we have partnered with RESWAYE (Recycling Scheme for Women and Youth Empowerment), which collects our plastic waste for recycling purposes.
  • As part of our environmental initiatives, we dispose of electronic waste responsibly. Whenever possible, we ensure that equipment or its components are recycled or reused.
  • Our water treatment plants are environmentally beneficial. The implementation of Reverse Osmosis and Sequence Batch Reactor technology in our plants not only provides clean and safe processed water but also helps save water and reduce waste released into the environment. Its impact is far-reaching, contributing significantly to the protection of public health and the environment.
  • Additionally, we utilize environmentally friendly, clean agent fire suppression systems in our facilities. These agents have extremely low global warming potential and zero ozone depletion potential, containing no carbon dioxide or other harmful gases.

Nigeria is not focussed yet on using renewables when it comes to powering data centres, is OADC looking to do this?

Yes, certainly. OADC has recently completed a feasibility study regarding using renewable energy in our data centres. We have already launched a pilot project using solar power at one of our South African data centres, and we plan to roll out further solar installations wherever we operate in Nigeria and the rest of Africa.

We are also investigating other forms of renewable energy for future projects, including wind and wave energy.

 


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NITDA Brings Digital Technology to the Grassroots

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In its continued effort to transform Nigeria into a globally recognised hub of technology and innovation to drive economic diversification and boost productivity across all sectors, the National Information Technology Development Agency (NITDA) is set to collaborate with relevant organisations in effectively cascading the benefits of digital technology to all the local governments across the country.

This was disclosed by the NITDA Director General, Kashifu Inuwa when he played host to the Senior Special Advisers to President on Community Engagement – South East, Barr Chioma Nweze; South West, Ms Moremi Ojudu and North West, Hon. Abdallah Tanko Yakassai who visited the Agency to discuss possible areas of collaboration on Nigeria’s digital transformation journey.

This gesture is in total alignment with the present administration’s priority areas, particularly in the area of reforming the economy for sustained inclusive growth.

While stating the agency’s vision for Nigeria where inclusive economic growth is fostered through technological innovation, the NITDA DG noted that the vision aligned with the president’s 8 priority areas.

“The President wants to Reform the Economy to Deliver Sustained Economic Growth; Strengthen National Security for Peace and Prosperity; Boost Agriculture to Achieve Food Security; Boost Infrastructure and Transportation as Enablers of Growth; Focus on Education, Health and Social Investment as Enablers of Development; Accelerate Diversification through Digitisation, Industrialisation, Creative Art and Innovation; and Improve Governance for Effective Service Delivery to Citizens,” he said.

He added that the agency recently crafted its Strategic Roadmap and Action Plan (SRAP 2.0) 2024-2027, and its pillars are the tool that will help Mr President in delivering on all the presidential priority areas.
Enumerating the 8 pillars of the SRAP, Inuwa highlighted “Foster Digital Literacy and Cultivate Talents” as one of the most important pillars the document is anchored on where inclusivity is pronounced.

“To ensure we are inclusive, we need to get our citizens to be digitally literate, so we developed the National Digital Literacy Framework with an ambitious target of achieving 95% digital literacy by 2030 but Mr President cited a mid-term target for us to achieve 70% by 2027,” he stated.

He further said that the agency is collaborating with the Ministry of Education in infusing digital literacy into all academic institution’s curricula while at the same time developing standard training with certifications that would be a prerequisite for securing government employment.

“We have already worked with the Head of Service to put it as a requirement for government workers to be digitally literate. But for the market people, artisans and so on, what they need is the literacy to use digital devices to access internet banking, government digital services and others.

“We have therefore been exploiting many channels to deliver them through TV programmes, social media, radio, roadshows and so on,” he averred.

The NITDA Boss stated that, the 3 Million Tech Talent programme was another initiative of the Ministry of Communications, Innovation and Digital Economy in collaboration with the agency to identify skill gaps in the country and build youth’s capacity on skills in high demand locally and internationally.

“We have started the training and so far we have trained over 30,000 and completed the first phase which is a pilot. We are now executing the second phase of the training,” he said.

While giving deep insight into the other seven strategic pillars of Building a Robust Technology Research Ecosystem; Strengthening Policy Implementation and Legal Framework; Promoting Inclusive Access to Digital Infrastructure and Services; Strengthening Cybersecurity and Enhance Digital Trust; Nurturing an Innovative and Entrepreneurial Ecosystem; Forging Strategic Partnerships and collaborations and lastly, Cultivating a Vibrant Organisational Culture and an Agile Workforce in NITDA, Inuwa shared the various infrastructures, innovative solutions, sponsorships and training programmes the government has been offering nationwide.

In his remark, Hon. Yakassai appreciated the DG NITDA for his wonderful presentation by sharing insights into the various activities of the agency to ensure a digitally empowered nation by building the digital capacities of Nigerians.

He however expressed his team’s willingness to collaborate with the agency in the areas of propagating the agency’s activities to the grassroots throughout the 774 local governments in the country.

“Mr President is a grassroots person that is why he created this office so that we make sure whatever the government is doing is taken down to the grassroots level and we need to show the people the importance of your programmes and how they can key into it”, he stated.


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Minister of Information Congratulates Newly-Elected APRA Executives

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Mohammed Idris, Minister of Information and National Orientation has felicitated the newly-elected Executive Council of the African Public Relations Association (APRA), elected at the 35th APRA Annual Conference and Annual General Meeting (AGM), which was held in Abidjan, Côte d’Ivoire from May 13- 18, 2024.

L-R: President, (from Kenya), Arik Karani; Vice President, (from Cameroon), Dr. Michele Mekeme and Secretary-General (from Nigeria), Dr. Omoniyi Ibietan, all of Executive Council of the African Public Relations Association (APRA).

The Minister, also a Fellow of APRA, acknowledged the significance of the election for the advancement of public relations across Africa, adding that while it is a pivotal moment for APRA, the collective expertise, and leadership of the newly-elected Executive Council would be instrumental in attaining the long-term vision of the association.

The new APRA Executive Council comprises Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.

Idris urged the new Executive Council to “continue the trajectory of reforms in APRA,” stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.

He highlighted the need for inclusivity and collaboration to strengthen the public relations profession in Africa.

The Minister also called on the Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, programme execution, and project implementation.

“Public relations should be at the heart of policy, programs, and project implementation,” he stated.

He also extended his salutations to Dr. Omoniyi Ibietan, the Head of Media Relations at the Nigerian Communications Commission (NCC), on his emergence as the Secretary-General of APRA.

“Dr. Ibietan is a thoroughbred journalist, public relations expert, and author, who is expected to bring his enormous wealth of experience to bear on APRA positively,” Idris said.


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