Telecom
Mobile Ad Revenues Hit $8.9Bn Globally
Mobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach US$8.9 billion globally, according to a report released recently by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS.
North America, according to the report, saw an even bigger leap, with a 111 percent surge over 2011 figures to $3.5 billion, or 39.8 percent of the global tally.
“Mobile is coming into its own as a powerhouse advertising medium,” said Anna Bager, vice president and general manager for the IAB’s Mobile Marketing Center of Excellence.
“Today’s advertising is happening in a world where ad campaigns can be planned and bought across global networks on multiple media, but the massive and continuing acceleration of mobile’s international impact provides new and exciting frontiers for content and communication,” she added.
The report show that Search Ads Lead. Search comprises the largest share of mobile advertising revenues, with 52.8 percent in 2012 globally, according to the report.
Display advertising follows closely behind with 38.7 percent, and messaging takes 8.5 percent.
According to Commerce Times report, North America follows the global trend in that respect, with search comprising 55.9 percent of the channel, display taking 32.9 percent and messaging accounting for just 11.2 percent of mobile advertising revenues.
In emerging markets, however, messaging is more widely used, accounting for 66.7 percent of mobile advertising revenues in Latin America, for example.
More Experienced Ad Buyers
“Mobile adoption continues to be very strong in the U.S.,” Joe Laszlo, senior director of IAB’s Mobile Marketing Center for Excellence, told the E-Commerce Times. “The sheer size of the audience makes mobile increasingly important to advertisers.”
Meanwhile, “greater ad buyer experience with and confidence in mobile advertising is another key driver of growth,” Laszlo added. “Advertisers and agencies are gaining more experience with what works on phones and tablets; better tools (incorporating standards like HDML5 and MRAID) to create exciting mobile ad campaigns; and also better ability to track the effectiveness of ad campaigns.”
Just last month the IAB introduced new ad formats designed to extend mobile advertising beyond small, basic banners.
“We are beginning to track adoption of them on smartphones and tablets, and the IAB expects that as these formats become more widely deployed, their greater impact will encourage ad buyers to increase their mobile budgets,” Laszlo said.
‘Looking for Stuff’
In the meantime, it makes sense that search occupies the lead in the mobile domain, technology and strategy consultant Chetan Sharma told the E-Commerce Times.
“Given that it is mobile, consumers are looking for ‘stuff’ and hence search advertising continues to do well,” Sharma explained.
“Display is more interactive than messaging and hence it outpaces messaging which, while it is ubiquitous and the most pervasive of the three platforms, has lower utility for marketers,” Sharma added. “Ideally, they would combine the three mediums, but messaging is more of a utility play and hence low CPMs.”
In the search domain, Google maintains the lead.
“It’s really all about Google,” Greg Sterling, principal analyst at Sterling Market Intelligence, told the E-Commerce Times. “Google is really in a position to be much more dominant than it is online.”
In fact, “well over 90 percent of mobile search revenue is going to be mobile Web-based, and it’s going to be Google. Google is so far ahead of Bing and Yahoo,” he aded.
‘Advertisers Follow’
Looking ahead, there doesn’t seem to be any end in sight to the growth of mobile advertising.
“Mobile’s come a long way in the U.S. over the last five years,” Josh Crandall, principal analyst at Netpop Research, told the E-Commerce Times.
“Smartphone adoption stands at 54 percent, which equates to more than 100 million people,” Crandall pointed out. “Consumers often turn to their phones first when going online, and where people flock, advertisers follow.”
Telecom
MTN Accelerates Network Expansion to Meet Surging Telecom Demand

MTN Nigeria is accelerating investments in network expansion and modernization to address rising demand for mobile and data services across the country.

The operator is deploying additional base stations, upgrading existing infrastructure, and expanding fiber connectivity to improve network capacity, coverage, and service quality.
The investments are designed to support increasing smartphone adoption, higher data consumption, and the growing use of digital services by consumers and businesses.
MTN said the expansion aligns with its long-term strategy to enhance customer experience while strengthening Nigeria’s digital infrastructure.
The company expects the ongoing upgrades to improve connectivity, support economic growth, and enable broader access to reliable telecommunications services as demand for high-speed broadband continues to increase.
Telecom
Airtel Africa to Connect 5,000 Schools to Free Internet by 2027

Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).

So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.
Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.
Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.
“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.
Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”
UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.
The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.
“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.
The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.
Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.
Telecom
DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.

The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.
Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.
“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.
The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.
According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.
The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.
The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.
Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.
The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.
After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.
Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.
Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.
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