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Mobile Apps is Vehicle for Cognizant Computing by 2017 – report

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Mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe By 2017, according to Gartner, Inc.

As a result, Gartner predicts that mobile users will provide personalized data streams to more than 100 apps and services every day.

“Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve,” said Brian Blau, research director at Gartner.

“This connection to consumer services means users are constantly funneling data through mobile apps. As users continue to adopt and interact with apps, it is their data — what they say, what they do, where they go — that is transforming the app interaction paradigm.”

Currently, apps often provide an opportunity for brands to reach and engage with customers in a direct way, and therefore data coming from the user is often treated as a resource.

This is especially true of free apps, which in 2013 account for 92 percent of app downloads. App users are providing troves of data and often accept advertising or data connectivity in exchange for access to the app.

Gartner said that brands and businesses are already using mobile apps as a primary component of their user engagement strategies, and as the use of mobile devices, including wearable devices, expands into other areas of consumer and business activities, mobile apps will become even more significant.

“In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices,” said Mr. Blau.

“By 2017, Gartner predicts that wearable devices will drive 50 percent of total app interactions.”

Wearable devices will use mobile apps as their conduit for data exchange and user interface, because many of them will have few or no user interface capabilities. Offloading that responsibility to the mobile device means the wearable devices will depend on apps for all types of user input or output, configuration, content creation and consumption, and in some cases, basic connectivity.

“While wearable devices will not fully rely on, or be a slave to, mobile devices, it is a way for manufacturers to keep these devices small and efficient, therefore significantly reducing device costs in favor of using apps, which are more easily maintained and updated,” said Mr. Blau.

“Considering their underlying service, most wearable devices need some type of user interface. Taking the example of a fitness-tracking device, ultimately its onboard data will need to be uploaded into the cloud, processed, and then analyzed in reporting back to the user. Apps are an obvious and convenient platform to enable great products and services to be developed.”

Mobile apps are often a vehicle for cognizant computing, in which the data gathered through the use of the apps and the analytics around it are becoming more important in both volume and value. In fact, it can be so sophisticated that through their solution providers, consumer brands know a lot about any individual consumer, such as the consumer’s demographic data, location, preferences, habits, and even his or her social circle, in some cases.

As a result, Gartner predicts that by 2015, cognizant computing will be a key enabler in smart home solutions.

“Cognizant computing takes intelligent actions on behalf of users based on their historical data, preferences and rules,” said Sandy Shen, research director at Gartner.

“It can predict user needs and complete tasks without users initiating the action or interfering with the service. It can take the very simplistic format of completing a recurring event such as to turn on the water heater at a preset time, or the more sophisticated format of calling the rescue services and connecting with the doctor when an emergency occurs.

Cognizant computing can play a meaningful role at home because home settings are stable with relatively fixed equipment, and the user behavior there is routine and predictable. Tasks tend to be linear, in that each stays in its own boundaries with little interactions among different disciplines. For example, the entertainment services are unlikely to need to interact with the healthcare or home management services. Also, the amount of equipment or service data to call upon is relatively small compared with an outdoor environment, where the surrounding conditions and user intentions are more diverse.

Large service providers such as Google, Amazon, Facebook and Apple are likely to have a head start in this market due to the relationship they already have with consumers, which provides them with a large repository of user data that they can analyze and predict — a key asset in cognizant computing.

In addition, consumers also trust these brands to manage their personal data — another key aspect in cognizant computing, whereas newcomers will have to build these relationships from scratch.

Smart home solutions will likely span across various brands and platforms in order to become “intelligent” and deliver good user experience. Those that are restricted to a single brand are likely to lose the competitive edge.


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NCC Holds First Virtual Bi-Annual Meeting with Telcos

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Nigerian Communications Commission (NCC) and senior executives of telecommunication companies on complaints management recently held the regular bi-annual meeting, in compliance with COVID-19 management protocols instituted by the Federal Government.

NCC Holds First Virtual Bi-Annual Meeting with Telcos

Prof Umar Danbatta, EVC, NCC

At the meeting, which focused on consumer relations and complaint management processes, the NCC and the telecom service providers agreed that the compensation policy should be revisited and complied with at all times.

This is to ensure full compliance with the new Complaint Categories and Service Level Agreement (CC/SLA) consented to by the NCC and the service providers in the telecommunication ecosystem.

Additionally, it was decided that the Commission and telecom service providers will hold follow-up discussions on “Fair Usage Policy” on unlimited data bundles/data rollover, in order to provide a clearer explanation and better understanding of the processes and procedures of the policy for the benefit of the consumers.

The Commission hereby wishes to restate that its direction of June 2018 to service providers to commence implementation of data rollover from 26 June 2018, remains in force.

In other words, a subscriber’s unused data must be rolled over to his/her subsequent data subscription.

Therefore, the Commission urges service providers to continue to inform and educate subscribers on the procedures and processes for data rollover.

Service providers also agreed to ensure that senior-level customer relations officers support their respective complaints management teams, to resolve complaints that were not resolved to the satisfaction of the consumers when such complaints were first reported.

The service providers also promised to ensure that complaints are resolved in both the letter and spirit of the recently-reviewed Service Level Agreement (SLA).

With respect to services subscribed to through third parties (such as banks), which are not rendered, the meeting resolved that telecom service providers should explore initiating service level agreement with banks to ensure uniformity and speed in the resolution of complaints relating to billing.

All parties to the meeting equally agreed that telecom service providers will carry out pervasive consumer education and enlightenment campaigns about their products and services to ensure their subscribers have the information they require to make informed decisions and get value for money spent.

The commission wishes to state that it was very pleased with the impressive attendance, participation, and the quality of decisions taken at the bi-annual meeting.

The NCC is, therefore, determined to continue to work closely with the service providers and other stakeholders in the Nigerian telecom sector in order to improve on the quality of service, and by implication, the quality of consumer experience.

The bi-annual meeting, which has held regularly since 2018, focuses on ensuring improvement in Quality of Service (QoS) and Quality of Experience (QoE) in the telecom industry.

It has served as a veritable platform for the Commission and service providers to discuss and agree on measures that will enhance prompt and effective consumer complaint resolution in telecom service provision in Nigeria.

 


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Ericsson Launches Integrated Packet Core Firewall to Boost 5G Core Security

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Ericsson is advancing 5G core network security for communications service providers (CSPs) through the launch of the cloud native Ericsson Packet Core Firewall.

Core network security is a key factor in CSPs’ forward business planning as they pursue innovative new business opportunities powered by 5G and emerging technologies.

Ericsson’s new solution, part of the Ericsson 5G platform, is aimed at enabling CSPs to pursue those opportunities not only through the best packet core network security capabilities, but also in the most cost-effective way for their business.

Powered by A10 Networks’ advanced security technology, the Ericsson Packet Core Firewall solution is already seamlessly integrated with Ericsson Packet Core Gateway in  Ericsson’s dual-mode 5G Core offering. The solution also supports end-to-end network slicing and edge computing.

The cloud native offering is optimized to scale with user plane to the edge of the network to cater for secure core network 5G use cases. By protecting a communications service provider’s core network – including sensitive service provider data and customer data – the all-in-one solution secures 5G service availability.

The solution delivers more than 50 percent total cost of ownership reduction over dedicated user plane security solutions, while maintaining 5G latency. This is enabled through a single CNF (Cloud Native Network Function) solution with simplified maintenance and orchestration.

Folke Anger, Head of Packet Core Solutions, Ericsson, says: “Securing service availability in 5G requires a holistic view beyond dedicated security solutions.

“We are now launching the Ericsson Packet Core Firewall seamlessly integrated into our Packet Core Gateway. This will provide our customers with substantial total cost of ownership improvements while ensuring their 5G services to the edge.”

Patrick Donegan, Founder and Principal Analyst, HardenStance, says: “Telecom operators need to think differently about how they implement security with a 5G Core. Ericsson’s Packet Core Gateway together with Packet Core Firewall integrates user plane and security functions in a single Cloud native Network Function (CNF).

“This allows significant TCO savings and is well optimized for edge use cases. It also enables automated, closed-loop, threat mitigation independent of transport equipment vendor.”

Dhrupad Trivedi, CEO and Board Chair, A10 Networks, says: “Mobile operators are transitioning to more cloud native and distributed architectures to support 5G. This increases the critical need for security and network availability.

“A10 is excited to expand our partnership with Ericsson to enable current and emerging 5G use cases. The Ericsson Packet Core Firewall powered by A10 Networks is ready for cloud native deployments and addresses the evolving business needs for operators.”


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Anambra Indicates Interest to Host NITDA’s South-East Zonal Office

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The Anambra State Government has indicated interest to provide enabling environment for the National Information Technology Development Agency, (NITDA) to situate its South-East Zonal Office in the State.

The State, also among other requests, expressed willingness to host some of NITDA’s events, programmes and establishment of information Technology hub in the State.

The State made the requests during a working visit to NITDA by Mr Theo Manfa, managing director/chief executive officer, Anambra State Information and Communication Technology Agency, (ANSICTA).

Mr Manfa in his address,  expressed that the call for special requests by the state is necessitated by the fact that the state “has long been known as a home of innovation and entrepreneurship, through the various markets like Onitsha and Nnewi and the plethora of locally produced goods they spawned over time.”

He said that innovation and entrepreneurship are important elements to drive the digital economy which the nation is striving to create adding that the state has been watching with keen interest the activities of Federal Ministry of Communications and Digital Economy and NITDA which necessitated the intended partnership.

While itemizing the identified possible areas of collaboration, Mr Manfa said that the state would like to partner NITDA on the newly launched Nigeria Government Enterprise Architecture, (NGEA), training of youths in hardware and software skills, entrenchment of e-Government culture and learning interventions for secondary school students with the aid of Unity Board.

In his remark, Dr Vincent Olatunji, director, e-Government Development and Regulations, who represented Mallam Inuwa Kashifu Abdullahi, director general, National Information Technology Development Agency (NITDA) at the meeting said it is gratifying to know that the state is keenly following the activities of the Agency in its drive to achieving digital economy for the nation.

He commended the state for developing its ICT policy to serve as road map on how the state would execute its IT plans adding that ANSICTA should ensure it drives the policy for the state.

While assuring the state that all its requests are not beyond what the Agency could provide, he enjoined it to formally write to the Agency by itemizing and prioritizing the area of collaborations.

The highlight of the meeting was the presentation of Award of Appreciation for his outstanding achievements in driving the digital economy.


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