Telecom
Mobile Etiquette: Are You Phone Savvy or Bore?
Cell phones are now part of our culture, our lives, and our realities. We are now used to it!
While mobile communication provides many benefits, including convenience, flexibility and personal security, it can sometimes be intrusive to others.
But seem to think, they are the only one with a cell phone. They pull it out at will, talk loud, not because he can only hear out of one ear, but he wants people to notice.
Now students leave class in the middle of lectures, disrupt the class and they answer the phone while sitting with their friends, all to please whom ever it is calling, driving while talking is just as dangerous as drinking and driving.
Correct mobile phone etiquette – is important both in considering others and helping to keep you and those around you safe.
1. Pay attention to the road.
We have growing evidence that cell phones may distract drivers and cause risks for themselves and other drivers.
The cell savvy user never uses a mobile phone while driving unless it is "hands free." Not only are both hands free to shift and steer, there seems to be a very significant difference in the degree of attention deficit when using an ear phone. The ear phone makes it much easier to focus on driving.
The cell savvy user is also careful to limit conversations in cars to traffic areas and conditions requiring low amounts of decision-making. In high volume, tricky driving situations, the cell savvy user either turns the phone off or lets it ring.
The cell phone bore pays no attention to traffic conditions, drives with phone in hand and may put surrounding cars and drivers at risk. Too focussed on phoning, the cell phone bore often misses what is happening on the road nearby and makes driving moves and decisions at an impaired level. Busy chatting, the cell phone bore may run a stop sign and broadside a car.
2. Speak softly.
The cell savvy user is careful to speak in hushed tones, knowing that a mobile phone has a sensitive microphone capable of picking up a soft voice.
The cell savvy user also sets the ring tone at a low level with a tune that is soft, gentle and not annoying.
The more crowded the situation, the quieter and softer the volume of voice and ring.
The cell savvy user moves to vibrate in any situation like a church, a workshop or a meeting where a ringing sound would prove disturbing to other people.
The cell savvy user tries to gain as little phone attention as possible. The goal is to communicate effectively without anybody else noticing or caring.
The cell phone bore speaks loudly and employs loud, obnoxious ring tones at all the wrong times and in all the wrong places. The cell phone bore calls attention to herself or himself.
Some people seem incapable of speaking on their cell phone in a normal tone of voice. Perhaps they are subconsciously worried that the party on the other end cannot hear them very well, so they double and triple their volume. Sometimes it seems as if they are shouting.
Watch the reactions of people near the cell phone bore when the voice or the ringer are too loud. The cell phone bore is not a popular person. Back to Top
3. Keep your distance.
Each person is surrounded by a personal space. This space provides feelings of safety and calm, especially in crowded places.
When strangers come into our personal space, it can make us feel uncomfortable.
The smart cell phone user respects the personal space of other people and tries to speak in places 10-20 feet or more away from the closest person.
If there is no private, separate space available, the smart cell phone user waits to speak on the phone until a good space is available.
Sensitivity to other peoples’ needs and comforts is a sign of good character.
Crowded rooms, lines and tight hallways are not good places to carry on phone conversations.
Next time you find yourself in a crowded space, watch the reactions of non mobile phone users to those who speak loudly into their phones while standing next to them.
The cell phone bore ignores the private personal space of others and seems oblivious to the discomfort caused by such behavior. Unconscious, unconcerned and unaware, the cell phone bore acts as if no one else matters. Back to Top
4. Keep business private.
Many personal and business conversations contain information that should remain confidential or private. Before using a mobile phone in a public location to discuss private business or issues, the cell savvy user makes sure that there will be enough distance to keep the content private. Some stories, some issues and some conflicts should be saved for times and locations that will allow for confidentiality.
The cell phone bore does not think strategically about content and handles a full range of issues and topics in a wide variety of settings without paying much attention to the surrounding audience. This lack of discrimination can have dangerous consequences as business deals, relationships and future plans may all be endangered by leaks and loose tongues.
5. Keep a civil and pleasant tone.
The cell savvy user knows that others might overhear a conversation, so they are careful to maintain a public voice that will not disturb others. At the same time, the cell savvy user knows that certain types of conversations may require or inspire some tough talk or emotional tones. They reserve these conversations for more private settings. They do not fire employees, chastise employees, argue with a boss or fight with a spouse or teenager on their mobile phones in public settings.
The cell phone bore will sometimes air dirty laundry in public and share emotionally intense conversations with nearby strangers. The cell phone bore will speak in loud and angry tones that often cause other people to move away if they can. Back to Top
6.. No cell phone before it’s time.
The cell savvy user thinks about when to turn the phone on or off. There are many situations where it would be rude if a phone rang, interrupting the transaction at hand.
Stepping up to a service counter, entering a restaurant or joining a meeting, the cell savvy user turn off the phone and relies upon voice mail to take incoming calls.
There may be sometimes when a particular incoming call or message requires an exception, but the vast majority of callers do not require immediate access.
The cell phone bore leaves the phone on all the time in all places regardless of the situation. The cell phone bore answers the phone no matter what else is happening and expects others to sit and wait while they chat with the caller. Back to Top
7. One thing at a time.
The busy person multi-tasking at a desk can be a wonderful model of efficiency, handling, phone, keyboard, coffee cup and remote control all at the same time, but at other times, multi-tasking can be hazardous, rude and inefficient.
The cell savvy user reserves multi-tasking for situations and times when it is safe, convenient and appropriate. Approaching a counter to work through a problem with an airline ticket, the cell savvy user turns off the phone or its ringer to protect the coming transaction from interruption. One thing at a time. Focus. Efficiency. Manners.
The cell savvy user often stops other activities such as typing when a call comes through in order to give the caller, full attention. Free of distraction, the cell savvy user makes the most of the call.
The cell phone bore often juggles multiple tasks at the wrong times in the wrong places and often drops a ball or makes someone else angry.
Stepping to the counter to work out a problem with a ticket, the cell phone bore takes an incoming call right in the middle of the transaction and holds up the employee as well as all the other customers lined up waiting for service. Oblivious to the inconvenience and inefficiency caused, the cell phone bore allows a mobile phone to interfere with the performance of the employee and the needs of the other customers. The cell phone bore puts personal wishes ahead of civility.
After nearly 30 years on the Zimbabwe Stock Exchange (ZSE), Econet Wireless, the country’s biggest technology company, is preparing to leave the bourse and move its property and infrastructure assets to the US dollar-based Victoria Falls Stock Exchange (VFEX).
Econet plans to spin off its towers, property and power installations into a new company, Econet InfraCo, which will be listed on the VFEX. Its mobile network operator business will be delisted from the ZSE.
Econet believes the market has failed to properly value its business and its assets. At the time Econet first released a cautionary on December 3, its market capitalisation was the equivalent of US$628 million.
A rally over the past days has lifted it to a market capitalisation – the number of shares times the share price – to around US$1 billion.
“For the last several years, the company has traded at a significant discount to its peers across Africa which trade at 6 – 8x EV/EBITDA.
“These peers have all already separated and realised value from their tower infrastructure whereas the company still owns its tower and other passive infrastructure which the company has now housed under a separate infrastructure company to be listed on the Victoria Falls Stock Exchange,” Econet said.
Econet will keep 70% of Econet InfraCo, with up to 30% used to settle an offer to shareholders who do not wish to remain invested.
The company argues that infrastructure assets are better suited to the VFEX, which trades in US dollars and attracts investors familiar with property and long-term infrastructure.
“Unlike the mobile network operator business in Zimbabwe, infrastructure assets represent a different class of investment, one that is better understood and valued within USD-based property and infrastructure markets.
“This is demonstrated by the higher Price-to-Earnings multiples at which listed real estate and infrastructure companies trade on the VFEX,” the company said.
Econet dominates Zimbabwe’s mobile market, with 88% of voice traffic, 82% of data usage and 73% of all subscribers. It has built the largest portfolio of telecoms assets.
By the end of the second quarter, it had 234 5G sites, 1,700 LTE sites, 1,900 3G towers and 2,860 2G locations.
In the half-year to August alone, it added 27 new 2G–4G sites and 100 new 5G sites.
In addition to these locations, Econet also holds other properties and power assets, including solar installations, Tesla batteries and generators.
The move follows a well-established trend in Africa.
MTN and Airtel Africa sold towers in Nigeria, Ghana, Uganda and Kenya to independent operators like IHS Towers and Helios Towers. Vodacom, Orange and Telkom South Africa have also carved out tower units through sale-and-leaseback deals.
Credit: Newsday
Qualcomm Technologies Inc. has announced the successful completion of its third annual Make in Africa (QMIA) Startup Mentorship Program, marked by the virtual Make in Africa Finale 2025. The initiative underscores Qualcomm’s long-term commitment to fostering Africa’s vibrant innovation ecosystem through the broader Qualcomm Africa Innovation Platform.
Highlights:
- The 2025 Qualcomm Make in Africa program supported ten innovative startups from Kenya, Tunisia, Nigeria, Benin and Senegal, each addressing local challenges by developing tech-enabled solutions across critical sectors such as healthcare, sustainable agriculture, climate resilience and mobility.
- This year, the program attracted more than 400 applications from 19 countries, showcasing remarkable talent across the continent.
- Farmer Lifeline, of Kenya, was announced as the 2025 Wireless Reach Social Impact Fund winner, recognizing its impactful use of wireless technology.
- Applications for Qualcomm Make in Africa 2026 are now open. Applicants can visit the Qualcomm website to apply.
As a flagship initiative of Qualcomm, the equity-free program shines a spotlight on the creativity and drive of African founders leveraging advanced technologies such as AI, 4G/5G, robotics, connectivity and IoT to address pressing real-world challenges.
Now in its third year, the program remains steadfast in its mission to accelerate early-stage technology startups by providing tailored mentorship, targeted business coaching, expert engineering consultation and comprehensive intellectual property protection guidance – exemplified by resources such as Qualcomm’s L2Pro Africa training. This holistic support empowers founders to transform their visionary ideas into sustainable, market-ready solutions.
“This year’s cohort has demonstrated incredible ingenuity, transforming complex challenges into scalable, tech-driven solutions that will drive social and economic impact across the continent,” said Elizabeth Migwalla, Vice President International Government Affairs, Qualcomm Incorporated.
“Innovation is the driving force behind Africa’s future, and this year’s startups are a brilliant demonstration of that. The African Telecommunications Union (ATU) is proud to partner with Qualcomm for the Make in Africa 2025 program,” said John Omo, Secretary General of the ATU. “We are working to harmonize spectrum management policies, regional standards, and open data practices, but we know that true progress relies on large-scale support. That’s why we call on governments, universities, investors, and industry to support these initiatives – and any endeavor that places African ingenuity at the forefront.”
The 2025 cohort includes the following groundbreaking startups:
- Aframend (Nigeria): Uses AI to explore African medicinal plants for new drug discovery and aims to turn local remedies into safe, affordable treatments for diseases.
- AmalXR (Tunisia): Offers AI-powered virtual rehabilitation sessions on everyday devices, enabling easy patient and clinician progress tracking.
- Archeos (Benin): Automates fish farming with solar-powered sensors and feeders, providing real-time data on water quality and feeding levels for improved fish health.
- ClimatrixAI (Nigeria): Installs connected weather and flood stations with an AI platform to forecast street-by-street risk, enhancing early warnings and disaster response for local communities.
- Ecobees (Tunisia): Builds smart hive monitors and a digital platform for real-time insights into beehive-health, to protect bees and crops that depend on them.
- Edulytics (Senegal): Applies AI on handheld ultrasound devices for early detection of liver disease, aiming to make this special screening widely accessible.
- Farmer Lifeline (Kenya): Deploys small, solar-powered devices that scan fields for pests and diseases and send alerts straight to farmers’ phones to protect crops.
- Pollen Patrollers (Kenya): A women-led agritech startup using connected hive technology and AI to keep bee colonies healthy.
- Solar Freeze (Kenya): Provides solar-powered cold rooms with remote monitoring enabling farmers to keep fruits and vegetables fresh and increase earnings.
- Pixii Motors (Tunisia): Designs electric scooters with smart batteries that can be swapped in and out at local stations, aiming to revolutionize urban mobility.
Wireless Reach Social Impact Fund Winner
Kenyan innovator, Farmer Lifeline, was announced as the winner of the 2025 Wireless Reach Social Impact Fund. The fund, sponsored by Qualcomm® Wireless Reach™ Initiative, champions the innovative use of wireless connectivity to address pressing community. As the winner, Farmer Lifeline will receive dedicated funding and tailored technical support to scale its groundbreaking solution.
“Farmer Lifeline stood out with its innovative small solar-powered devices that scan fields to detect pests and diseases. This technology enables local farmers to effectively protect their crops, significantly increase yields, and improve food security”, stated Erica Ciaraldi, Vice President, Wireless Reach, Qualcomm Incorporated.
“Their visionary approach and dedication to agricultural resilience have positioned them as leaders in their field. They are driving meaningful change for smallholder farmers and inspiring others across the continent. This fund will empower them to scale their impact further, enabling broader reach and deeper influence across Africa and the world.”
In recognition of the groundbreaking innovations demonstrated by all finalists, each will receive stipends designed to accelerate their growth, support strategic development and safeguard their intellectual property. This comprehensive support underscores Qualcomm’s commitment to fostering innovation and ensuring these visionary projects can thrive sustainably.
Looking ahead: Launch of Qualcomm Make in Africa Startup Mentorship Program 2026
Building on the significant success of previous years, Qualcomm is excited to launch the fourth year of the program in 2026.
Applications for the 2026 Qualcomm Make in Africa cohort can be found at the Qualcomm website.
Fynd, an AI-native retail technology platform backed by Reliance Retail Ventures Limited, today announced its official expansion into South Africa, onboarding Surtee Group – one of the region’s most established luxury and fashion retailers – as its first strategic customer in the market. This milestone marks a pivotal moment for African retail, as legacy brands begin embracing digital transformation to meet the demands of a rapidly evolving consumer landscape.
Fynd
Fynd’s entry into Africa reflects its commitment to enabling digital transformation in high-growth retail markets worldwide. The move also comes at a turning point when South Africa’s e-commerce sector is projected to exceed R130 billion ($7.48 billion) in 2025, capturing nearly 10% of total retail sales – a fourfold increase since 2020.
According to Statista, South Africa is expected to have 11.7 million e-commerce users in 2025, with projections reaching 21.5 million by 2029. This growth is being driven by rising internet penetration, mobile-first shopping behaviour, and increasing trust in digital platforms. To meet rising consumer expectations, businesses are investing in AI and unified commerce platforms. Fynd’s scalable, AI-native stack is built to support this shift, enabling agility, personalisation, and operational efficiency.
“South Africa’s retail landscape is evolving fast,” said Ronak Modi, Chief Business Officer – Global at Fynd. “Consumers expect seamless, personalised experiences across every channel, and retailers need agile, intelligent infrastructure to keep up. Our platform is built to unify disconnected systems, speed up fulfilment, and elevate customer engagement; all without adding operational complexity.”
“South Africa is an exciting addition to our global footprint. The market is digitally ambitious, brand-forward, and ready for intelligent commerce infrastructure. Our goal is to help local retailers unify siloed systems, personalise engagement, and accelerate fulfilment without adding complexity.”
Surtee Group operates 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques, namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD’S, Salvatore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach, and Armani Exchange. They will implement Fynd’s unified commerce stack, including Storefronts, Order Management System (OMS), Warehouse Management System (WMS), and Clienteling tools to connect in-store and online operations, streamline inventory visibility, and launch brand-specific ecommerce storefronts across its brand portfolio.
While online retail continues to surge, offline sales still represent the vast majority of revenue for retailers in the country. Fynd will enable Surtee Group to unify its offline inventory online, power ship-from-store capabilities, and improve both margins and sell-throughs. Additionally, products like Clienteling will empower in-store teams to engage customers better and drive incremental sales through personalised recommendations and seamless omnichannel experiences.
Fynd’s entry into the market is designed to meet this demand. Its AI-native platform enables real-time stock visibility, ship-from-store capabilities, dark store orchestration, and intelligent customer engagement all within a single scalable solution.
As part of its digital transformation roadmap, Surtee Group aims to consolidate its leadership in luxury and fashion retail while expanding into e-commerce and improving omnichannel agility.
“We were looking for a partner who understood both the technical and strategic dimensions of unified commerce,” said a Surtee Group spokesperson. “Fynd stood out for their proven scalability, consultative approach, and deep experience with global fashion brands, many of which align with our portfolio. Their unified stack enables us to modernise operations while building a connected, brand-first customer experience.”
Fynd has already scaled across India, the GCC, and Southeast Asia, and now adds Africa to its regional presence. With Surtee Group leading the transformation, Fynd is positioned to play a key role in powering unified commerce adoption across South Africa’s growing digital economy.
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