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Mobile Internet Drives Online Marketing in Nigeria- Spalazzi

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Massimiliano Spalazzi is the managing director of Kaymu Nigeria.
Prior to joining Kaymu, Spalazzi was an Entrepreneur in Residence at Zanui.com.au, a Rocket Internet based in Australia and co-founded an online venture in Italy.
He also worked with the Jumia founding team before Kaymu and believes in Nigeria’s online market potentials
Spalazzi spoke to peter ugwu on how Kaymu wants to help other online entreprenuers in Nigeria to to  monetize their ventures.

Why Kaymu.com is Nigeria’s Safest Online Market Place
Kaymu is Nigeria’s safest online market place where buyers and sellers meet to perfect transactions on the Internet.
Everyone can be on the platform to sell his or her product; both new and used products. So, is a business focused platform where everyone has equal opportunity to reach out to the wide range of potential buyers and can be reached too to make purchases.
A student might need to sell, a staff might need to sell or buy products ranging from Fashion, Electronics, Jewelry, Accessories, Books and millions more.
The interesting part of it is that when buying or selling at Kaymu, you deal with people from your City and from all over Nigeria.
To do that is very easy; just register and join thousands of people who successfully sell items on Kaymu.

Kaymu’s Level of Patronage
Number of users across Africa has been growing by the day. The adoption rate is increasing tremendously thanks to internet provisioning in Africa.
It is a proof to us that the business model is such that people appreciate as well. What we are doing is providing tools for people to maximize sells and reduce costs as well.
This platform is such that lure people to the online space.
Virtually, everybody has something to sell or buy.
Presently in Nigeria, we are in Lagos, covering the very important market. We have a plan to start nationwide and cover as many cities as we can.

Unique Selling Point
For clarification purpose, we do not sell products rather provide platform for others to market or sell their products.
It starts with what the seller has to sell and how much he or she puts it. If you have quality product and fair price, of course, Kaymu.com is the right avenue to make your sells.
We are different from others due to the unique services and safety.

Marketing & Safety
When it comes to safety we check everything via email and telephone numbers and confirm that the seller is really the person we are dealing with.
We are always cross-checking to ascertain the authenticity of anything we allow to be put up on the site.
Aside that, our sales team is concerned with inserting the price, images, and other factors, that will aid the seller and the buyer. Everything is managed by our team.

Infrastructural Challenges
It is true that internet penetration in the country is not at the top when it comes to laptop or desktop, but it is a different case when you talk about the mobile.
The mobile internet penetration in Nigeria is very significant and drives e-commerce presently.  In fact, it is growing at a very fast rate.
The question will be: can we cope with the growth level? The answer is yes; that is why we are here, trying to find means of utilizing the growing trend.
Facebook, for instance, has maintained constant growth in the last two years and that is a good measure of, not just the growth in internet penetration but how people have been active on the web.

Mobile Adverting for Online Marketing
Like I advocated during the mobile West Africa conference held recently in Lagos, it is important and given the opportunity we have, especially the telecommunications networks, it is a good and efficient way of doing business by using the channels to reach out to as many customers as possible.
Nigerians have their mobile devices on their hands and we can explore such means to reach them.

Kaymu Referral Scheme
We launched the scheme to enable sellers on the network and individuals earn money without selling a single product. What they do is to refer their friends and family who sell a wide variety of products ranging from household products to fashion items and gadget.
Kaymu provides independent sellers or small to medium scale business owners a platform to market to a large homogeneous client base while providing buyers with a central location to purchase a wide variety of products at competitive prices.
Therefore, as the referred sellers climb the seller pathway, a performance reward rating system that helps sellers improve conversion rate, the referees earn money on Kaymu without making a single sale. The pathway enables sellers to improve performance by increasing the number of successful orders, improve delivery time and ensure all transactions are completed effectively.
Then, the improved performance ensures the seller moves up the ladder from bronze, through silver and gold to become platinum sellers.
For each step of the pathway, sellers get additional benefits including increased visibility on the website, competitor analysis as well as visibility on the facebook ads and newsletters.

Are You Targeting Any Age Bracket?
No, it is for everyone. It is for students in the universities and could serve sellers in the various markets. It is very simple to recommend a seller; get your friends and family to successfully list products on Kaymu and require them to mention your name as referee or comment on the facebook page listing the details of the sellers you are referring and you will be contacted.

Affiliate Programme
Yes, we looked at online shopping in Nigeria has caught on like wild fire, with proliferation of e-commerce platforms operating different business models. Kaymu is a product of this revolution. 
We launched the affiliate program in line with our mission of empowering Nigerian entrepreneurs. The program allows 3rd parties to place ads on their platforms and get rewarded. We have said it over time, Kaymu is committed to provide a safe and convenient platform for Nigerians to sell and buy products. However those with nothing to sell, have the opportunity to join those smiling to the Bank through the affiliate program.
For instance, bloggers and anyone who is active online are given the opportunity to promote what we are doing and generate traffic. The traffic generated by anyone shall be rewarded, especially as the traffic is productive.

Building Technology Entrepreneurship
 Certificate, usually, should correspond to skills. But skills most times are based on something we focus on often times. That is the reason we should help people discover themselves. In Kaymu, this is very important to us.
The drive for online entrepreneurship spurred a workshop we organized corps members in Lagos with 2000 in attendance.
We are committed to contribute towards the growth of small and medium scale businesses. We made them understand the importance of maintaining an online presence in this age where internet interaction has empowered young entrepreneurs and the global community.
Nigeria, as we know, has emerged one of the fastest growing countries in global information technology access surpassing the United Kingdom in ranking.
A recent report released by digitXplus, the digital unit of Mediareach OMD Nigeria, puts the country has recorded a 200% growth in internet users between 2009 and 2013.

NYSC Empowerment Programme
The statistics has indicated that Nigeria which tied at 55 million internet users with the UK in 2012 took a 14% leap with about 62.4 million users above the United Kingdom’s 57million users in 2013.
With the statistics, it is evident that to capture the online consumers it is imperative for any business that wants to maximize its exposure to maintain an online platform.
Our team specifically, told them that, Nigerian youths are entrepreneurial by nature. So, they need not slack back. Right from the university they have engaged in one trade or the other via BBM, WhatsApp and social media.
We even seek to provide a better and more structured platform for them to make more sales and have a wider reach.
Gone are the days you come looking for white collar jobs; you have to be creative and remove yourself from the queue of job seekers.  So, we saw the National Youth Service Scheme (NYSC), which was originally created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war through the youths; there are more to it now. The country can leverage the Scheme to build a robust online entrepreneurship NYSC was established to provide the proper encouragement and development of common ties among the youths of Nigeria and the promotion of national unity.

e-Commerce & Digital Divide in Africa
We see e-commerce as very essential in the quest to bridge the existing digital divide between African and rest of the world.
That is why you see a lot of incentives out there to attract peoples’ interests. If I register my presence online and it benefits me, of course, I will share the success story around and others will be willing to join.
Through that means, Africa can grow its contents and the rest of the world will appreciate more the ingenuity of the people here.

Challenges of e-Commerce
Education is very important in the passage of information and assimilating or appreciating it. It is important for people to understand the basic aspects of the internet for them to make up their minds on the way forward; that is to sell or buy. 


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Verra Certifies d.light’s Clean Cookstove Projects in Sub-Saharan Africa

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A series of pioneering projects by d.light, the global provider of transformational household products and affordable finance for low-income households, to distribute 600,000 energy-efficient clean cookstoves in Kenya, Nigeria, and Uganda have been officially certified by global verification body Verra.

This certification confirms the d.light projects as trusted, verified sources of high-quality carbon credits in the voluntary carbon markets (VCMs).

The d.light projects aim to simultaneously reduce carbon emissions, tackle indoor air pollution, and reduce deforestation through the sale of highly efficient biomass cookstoves subsidized by the revenues from the sale of carbon credits.

Since their launch in late 2022, the projects have positively impacted more than one million lives and are projected to transform more than three million lives by 2025.

Commenting on the news, Karl Skare, d.light’s Chief Product and Strategy Officer, emphasized the projects’ positive impact, “With these projects, we’re not just addressing environmental concerns but also enhancing quality of life for millions.

“Each project underscores d.light’s commitment to practical, innovative solutions that address both environmental and social challenges, as part of our mission to transform the lives of one billion people by 2030.”

Each year, domestic cooking emissions contribute more than two percent of total global GHG emissions and up to 25 percent of anthropogenic black carbon emissions.

Highly energy-efficient cookstoves solve this problem by reducing biomass use by up to 70 percent compared to traditional cooking methods, cutting emissions of both carbon dioxide and black carbon.

The d.light projects are expected to reduce emissions by up to 12 million tons, contributing to climate change mitigation. These emissions reductions will be registered as carbon credits in the voluntary carbon market.

As well as reducing emissions, clean cookstoves are also a benefit to public health. According to the World Health Organisation, exposure to smoke from cooking fires causes an estimated 3.2 million premature deaths worldwide each year and is still one of the predominant causes of pollution-related illness and death in Africa.

In Uganda, for example, less than one percent of the population has access to clean cooking, household air pollution is the one of the largest risk factors for death and disability.

In addition, switching from traditional three-stone open fires to cleaner, energy-efficient cookstoves significantly reduces deforestation and reduces threats to wildlife and biodiversity caused by habitat loss.

Skare explained, “By subsidizing energy-efficient cookstove costs through carbon financing, d.light makes clean cooking accessible to more households, which in turn leads to healthier living conditions and conserves natural resources as well.

“Our projects in Kenya, Nigeria and Uganda are models of how sustainable investments can yield multiple co-benefits, aligning with global efforts to combat climate change and also promoting socio-economic development.

Skare added, “d.light now has projects certified by both Gold Standard and Verra, the world’s two leading certifiers of carbon credits. Organizations looking for ways to offset their own emissions can be confident that when they purchase carbon credits in d.light’s clean cooking projects in sub-Saharan Africa, they are investing in transformative initiatives that reduce harmful emissions, improve people’s health and quality of life, and help conserve the environment as well.”

 


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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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EnterpriseNGR Expands Financial Centres to Three African Countries

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EnterpriseNGR has signed a Memorandum of Understanding to set up the Africa Roundtable of Financial Centres – a chapter of the World Alliance of International Financial Centres, in Mauritius, Morocco and Rwanda.

The MoU, signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries and Africa at large.ort the exchange of best practices between members, enhance visibility regionally

A statement from EnterpriseNGR said that it was joining forces with the three countries to specifically pursue five key objectives.

These objectives include “Jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African Continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African Continent.

“Conduct joint initiatives to supp and internationally, and provide African financial centres with a unified voice regionally and internationally.

“Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services.”

Commenting on this collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, said, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She said, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent. Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence.

We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”

EnterpriseNGR became a member of WAIFC in 2023 during the WAIFC board meeting hosted by TheCityUK in London.

The MoU, which was signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited, to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries.

A statement from EnterpriseNGR said that it was joining forces with the three countries to pursue five key objectives.

According to the group, these objectives include “jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African continent”.

It added that it would enable it to “Conduct joint initiatives to support the exchange of best practices between members, enhance visibility regionally and internationally, and to provide African financial centres with a unified voice regionally and internationally.

Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services”.

Commenting on the collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, asserted, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She stated, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent.

“Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence. We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”


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