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Mobile Internet Drives Online Marketing in Nigeria- Spalazzi

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Massimiliano Spalazzi , MD of Kaymu.com.ng
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Massimiliano Spalazzi is the managing director of Kaymu Nigeria.
Prior to joining Kaymu, Spalazzi was an Entrepreneur in Residence at Zanui.com.au, a Rocket Internet based in Australia and co-founded an online venture in Italy.
He also worked with the Jumia founding team before Kaymu and believes in Nigeria’s online market potentials
Spalazzi spoke to peter ugwu on how Kaymu wants to help other online entreprenuers in Nigeria to to  monetize their ventures.

Why Kaymu.com is Nigeria’s Safest Online Market Place
Kaymu is Nigeria’s safest online market place where buyers and sellers meet to perfect transactions on the Internet.
Everyone can be on the platform to sell his or her product; both new and used products. So, is a business focused platform where everyone has equal opportunity to reach out to the wide range of potential buyers and can be reached too to make purchases.
A student might need to sell, a staff might need to sell or buy products ranging from Fashion, Electronics, Jewelry, Accessories, Books and millions more.
The interesting part of it is that when buying or selling at Kaymu, you deal with people from your City and from all over Nigeria.
To do that is very easy; just register and join thousands of people who successfully sell items on Kaymu.

Kaymu’s Level of Patronage
Number of users across Africa has been growing by the day. The adoption rate is increasing tremendously thanks to internet provisioning in Africa.
It is a proof to us that the business model is such that people appreciate as well. What we are doing is providing tools for people to maximize sells and reduce costs as well.
This platform is such that lure people to the online space.
Virtually, everybody has something to sell or buy.
Presently in Nigeria, we are in Lagos, covering the very important market. We have a plan to start nationwide and cover as many cities as we can.

Unique Selling Point
For clarification purpose, we do not sell products rather provide platform for others to market or sell their products.
It starts with what the seller has to sell and how much he or she puts it. If you have quality product and fair price, of course, Kaymu.com is the right avenue to make your sells.
We are different from others due to the unique services and safety.

Marketing & Safety
When it comes to safety we check everything via email and telephone numbers and confirm that the seller is really the person we are dealing with.
We are always cross-checking to ascertain the authenticity of anything we allow to be put up on the site.
Aside that, our sales team is concerned with inserting the price, images, and other factors, that will aid the seller and the buyer. Everything is managed by our team.

Infrastructural Challenges
It is true that internet penetration in the country is not at the top when it comes to laptop or desktop, but it is a different case when you talk about the mobile.
The mobile internet penetration in Nigeria is very significant and drives e-commerce presently.  In fact, it is growing at a very fast rate.
The question will be: can we cope with the growth level? The answer is yes; that is why we are here, trying to find means of utilizing the growing trend.
Facebook, for instance, has maintained constant growth in the last two years and that is a good measure of, not just the growth in internet penetration but how people have been active on the web.

Mobile Adverting for Online Marketing
Like I advocated during the mobile West Africa conference held recently in Lagos, it is important and given the opportunity we have, especially the telecommunications networks, it is a good and efficient way of doing business by using the channels to reach out to as many customers as possible.
Nigerians have their mobile devices on their hands and we can explore such means to reach them.

Kaymu Referral Scheme
We launched the scheme to enable sellers on the network and individuals earn money without selling a single product. What they do is to refer their friends and family who sell a wide variety of products ranging from household products to fashion items and gadget.
Kaymu provides independent sellers or small to medium scale business owners a platform to market to a large homogeneous client base while providing buyers with a central location to purchase a wide variety of products at competitive prices.
Therefore, as the referred sellers climb the seller pathway, a performance reward rating system that helps sellers improve conversion rate, the referees earn money on Kaymu without making a single sale. The pathway enables sellers to improve performance by increasing the number of successful orders, improve delivery time and ensure all transactions are completed effectively.
Then, the improved performance ensures the seller moves up the ladder from bronze, through silver and gold to become platinum sellers.
For each step of the pathway, sellers get additional benefits including increased visibility on the website, competitor analysis as well as visibility on the facebook ads and newsletters.

Are You Targeting Any Age Bracket?
No, it is for everyone. It is for students in the universities and could serve sellers in the various markets. It is very simple to recommend a seller; get your friends and family to successfully list products on Kaymu and require them to mention your name as referee or comment on the facebook page listing the details of the sellers you are referring and you will be contacted.

Affiliate Programme
Yes, we looked at online shopping in Nigeria has caught on like wild fire, with proliferation of e-commerce platforms operating different business models. Kaymu is a product of this revolution. 
We launched the affiliate program in line with our mission of empowering Nigerian entrepreneurs. The program allows 3rd parties to place ads on their platforms and get rewarded. We have said it over time, Kaymu is committed to provide a safe and convenient platform for Nigerians to sell and buy products. However those with nothing to sell, have the opportunity to join those smiling to the Bank through the affiliate program.
For instance, bloggers and anyone who is active online are given the opportunity to promote what we are doing and generate traffic. The traffic generated by anyone shall be rewarded, especially as the traffic is productive.

Building Technology Entrepreneurship
 Certificate, usually, should correspond to skills. But skills most times are based on something we focus on often times. That is the reason we should help people discover themselves. In Kaymu, this is very important to us.
The drive for online entrepreneurship spurred a workshop we organized corps members in Lagos with 2000 in attendance.
We are committed to contribute towards the growth of small and medium scale businesses. We made them understand the importance of maintaining an online presence in this age where internet interaction has empowered young entrepreneurs and the global community.
Nigeria, as we know, has emerged one of the fastest growing countries in global information technology access surpassing the United Kingdom in ranking.
A recent report released by digitXplus, the digital unit of Mediareach OMD Nigeria, puts the country has recorded a 200% growth in internet users between 2009 and 2013.

NYSC Empowerment Programme
The statistics has indicated that Nigeria which tied at 55 million internet users with the UK in 2012 took a 14% leap with about 62.4 million users above the United Kingdom’s 57million users in 2013.
With the statistics, it is evident that to capture the online consumers it is imperative for any business that wants to maximize its exposure to maintain an online platform.
Our team specifically, told them that, Nigerian youths are entrepreneurial by nature. So, they need not slack back. Right from the university they have engaged in one trade or the other via BBM, WhatsApp and social media.
We even seek to provide a better and more structured platform for them to make more sales and have a wider reach.
Gone are the days you come looking for white collar jobs; you have to be creative and remove yourself from the queue of job seekers.  So, we saw the National Youth Service Scheme (NYSC), which was originally created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war through the youths; there are more to it now. The country can leverage the Scheme to build a robust online entrepreneurship NYSC was established to provide the proper encouragement and development of common ties among the youths of Nigeria and the promotion of national unity.

e-Commerce & Digital Divide in Africa
We see e-commerce as very essential in the quest to bridge the existing digital divide between African and rest of the world.
That is why you see a lot of incentives out there to attract peoples’ interests. If I register my presence online and it benefits me, of course, I will share the success story around and others will be willing to join.
Through that means, Africa can grow its contents and the rest of the world will appreciate more the ingenuity of the people here.

Challenges of e-Commerce
Education is very important in the passage of information and assimilating or appreciating it. It is important for people to understand the basic aspects of the internet for them to make up their minds on the way forward; that is to sell or buy. 


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FG to Abolish JSS-SSS Separation Policy after 20m Pupils Drop Out

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Federal government has announced plans to end the separation between Junior Secondary School (JSS) and Senior Secondary School (SSS) as part of efforts to improve school retention and reduce the high number of pupils dropping out before completing secondary education.

FG to Abolish JSS-SSS Separation Policy after 20m Pupils Drop Out

Tunji Alausa, minister of Education

Tunji Alausa, minister of Education, announced the proposal on Tuesday during the inauguration of the Ministerial Implementation and Monitoring Committee of the Universal Basic Education Commission (UBEC) in Abuja.

Alausa said the existing “disarticulation policy,” which requires junior and senior secondary schools to operate independently with separate principals, management structures and facilities, has failed to achieve its intended objectives and has instead worsened access to education.

According to him, the Federal Government will present a proposal to abolish the policy at the next meeting of the National Council on Education (NCE), the country’s highest education policymaking body.

“We have 20 million dropouts from primary school to JSS. Where are those students?” the minister queried.

“We also found we have 80,000 public primary schools and only about 15,000 junior secondary schools. That’s a one-to-eight ratio.”

He explained that the mismatch between the number of primary and junior secondary schools has created severe bottlenecks in the education system, leading to overcrowded classrooms at the junior secondary level while many senior secondary school facilities remain underutilised.

Alausa cited Kaduna and several northern states as examples where the policy has contributed to poor transition rates between basic and secondary education.

“This disarticulation policy has failed. We will phase it out. We can’t be creating positions because we want to create director-level appointments for people while we harm our education system. It’s about doing what is best for every Nigerian child,” he said.

The minister said the proposed reform forms part of broader efforts by the Tinubu administration to improve access to education, increase retention rates and enhance learning outcomes across the country.

He acknowledged previous shortcomings in tackling the out-of-school children crisis but expressed confidence that the current administration would reverse the trend.

“This government will not fail. We are fixing it,” Alausa declared.

At the ceremony, the minister also inaugurated the UBEC Ministerial Implementation and Monitoring Committee, chaired by Prof. Rashid Aderinoye, to supervise the execution of UBEC-funded Smart Schools, Bilingual Schools and Alternative Schools nationwide.

He said the committee had been tasked with ensuring that the projects are completed, handed over to state governments and opened for teaching and learning.

Although UBEC has invested in hundreds of Smart Schools and related educational projects across the country, Alausa lamented that many remain abandoned, unfinished or yet to admit pupils, describing the situation as an unacceptable waste of public resources.

He stressed that improving education requires more than constructing schools, insisting that completed facilities must become fully operational and accessible to learners.

 

 


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FG Mulls National Skills Database to Tackle Unemployment

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Federal government has said that it plans to establish a National Skills Database as part of efforts to reduce unemployment, address the growing mismatch between available skills and industry needs, and strengthen workforce planning through data-driven policies.

FG Mulls National Skills Database to Tackle Unemployment

The proposed database, to be developed under a Nigerian Skills Observatory, is expected to provide real-time information on the supply and demand of skills across sectors, enabling better job matching, improved policy formulation and targeted investments.

The plan was unveiled at the second National Skills and Industry Alignment Roundtable Series held in Abuja with the theme, “The Role of Data in Job Creation, Coordination and Linkages.”

Delivering the keynote address, Yemi Kale, group chief economist and managing director of Research and Trade Intelligence, Afreximbank, said Nigeria’s labour market challenge was no longer the absence of data but the inability to convert existing information into actionable intelligence.

“The challenge for us as a nation is not one of data accumulation. It is one of data integration and intelligence,” Kale said.

He explained that although vast amounts of information on education, employment, wages and skills development already exist across government agencies, educational institutions and the private sector, the data remains fragmented, making effective labour market planning difficult.

“Data tells you what exists. Intelligence tells you what is happening, what is likely to happen next and what actions should be taken,” he said.

Kale lamented that while Nigeria produces thousands of graduates annually, employers in critical sectors continue to struggle to recruit qualified workers, even as millions of Nigerians remain unemployed or underemployed.

“The problem is that employers are searching, workers are searching, policymakers are searching and investors are searching independently rather than collectively. Opportunities that should be visible remain hidden because the information needed to connect them is fragmented,” he said.

According to him, the disconnect has created structural inefficiencies that discourage investment, suppress productivity and prevent Nigeria from fully leveraging its youthful population.

He added that countries that successfully transformed their economies deliberately aligned education, skills development and workforce planning with the needs of industry.

Kale urged Nigeria to view its youthful population as an economic asset by ensuring young people acquire skills demanded by modern industries.

Speaking on the proposed National Skills Database, Rimam Nuhu, special assistant to the President on Workforce Development,  said the platform would serve as the foundation of the Nigerian Skills Observatory.

“At the most foundational level, the Skills Observatory is to create a database on the demand and supply of skills,” Nuhu said.

He explained that the National Council on Skills, chaired by Vice President Kashim Shettima, would rely on data generated by the observatory to formulate evidence-based policies on workforce development.

“Skills development is an input for job creation. We have a market where there are a lot of skills mismatches. Understanding exactly where those shortages exist will help us plan better and improve workforce planning.

“Ultimately, that contributes to a more productive economy,” he added.

Nuhu acknowledged ongoing debates over whether Nigeria is facing an actual shortage of skilled workers or merely a mismatch between available skills and labour market demand, stressing that the database would provide the evidence needed to guide interventions.

Earlier, Akubo Adegbe, senior special assistant to the President on Coordination and Delivery, said the roundtable was convened to tackle the fragmentation of labour market information across government institutions and the private sector.

He noted that despite huge volumes of workforce data being generated daily, the lack of coordination often leaves policymakers without a comprehensive understanding of labour market realities.

“If our first Roundtable challenged us to better align skills with industry, this second Roundtable challenges us to better align information with action,” Adegbe said.

Also speaking, Massimo De Luca, head of Cooperation at the European Union Delegation to Nigeria and ECOWAS,  said the EU would continue supporting Nigeria’s efforts to build a labour market capable of meeting investors’ needs.

“We have a shortage of skilled labour when it comes to big investment projects. On the other hand, we have a lot of untapped talent that is not adequately recognised.

“Those are realities that investors take into account,” De Luca said.

He commended the Office of the Vice President for leading reforms aimed at strengthening Nigeria’s skills development ecosystem.

The Federal Government’s plan comes amid persistent unemployment and skills mismatch in Nigeria, where many graduates remain jobless despite employers reporting shortages of qualified workers in critical sectors.

The National Skills Database will serve as the foundation of the proposed Nigerian Skills Observatory, an initiative designed to provide real-time labour market data to guide workforce planning, skills development and evidence-based job creation policies.


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First Lady inaugurates IT academy, clinic, launches food bank programme in Jigawa

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Nigeria’s First Lady, Senator Oluremi Tinubu, on Monday commissioned the President Bola Ahmed Tinubu Academy, alongside a modern clinic and dialysis centre named in her honour, describing the projects as “clear evidence of the government’s commitment to improving infrastructure, expanding access to quality healthcare, and investing in the future of the young.”

First Lady inaugurates IT academy, clinic, launches food bank programme in Jigawa

The First Lady of the Federal Republic of Nigeria, Senator Oluremi Tinubu, cuts the ceremonial ribbon to officially commission the Senator Oluremi Tinubu Clinic and Dialysis Centre in Hadejia Local Government Area of Jigawa State. She was joined by the Governor of Jigawa State, Malam Umar A. Namadi, and the Director General of the National Information Technology Development Agency (NITDA), during the commissioning ceremony.

The commissioning took place in Hadejia, Jigawa State, where Senator Tinubu emphasised that the state-of-the-art clinic would bring “relief and hope to many patients and their families in Hadejia, neighbouring communities, and beyond.”

She added that the academy represents President Tinubu’s dedication to human capital development and educational excellence, which secures “a better tomorrow” for Nigeria’s children.

In addition to the health and education projects, Senator Tinubu also launched the National Food Bank Programme, a deliberate and sustainable response to food insecurity and malnutrition among vulnerable households.

The initiative is designed to ensure that children under six, pregnant women, and lactating mothers have access to nutritious food, directly advancing President Tinubu’s Renewed Hope Agenda on food security and improved health outcomes.

The programme is being implemented through a strategic partnership between the Office of the First Lady, the Federal Ministry of Health and Social Welfare, the National Primary Health Care Development Agency, and the Bank of Agriculture.

According to Senator Tinubu, the initiative will “build a stronger and more prosperous Nigeria” by safeguarding the health and future of its most vulnerable citizens.

The clinic and dialysis centre were built and fully equipped by FutureMap Foundation and eHealth Africa, in honour of the First Lady’s passion for uplifting underserved communities and vulnerable people.

The President Bola Ahmed Tinubu Academy was established with the support of His Excellency President Bola Ahmed Tinubu GCFR and the National Information Technology Development Agency (NITDA), underscoring the administration’s commitment to innovation and education.

Both projects are designed to work hand in hand. The academy, with its fabrication laboratory and advanced learning facilities, will support the clinic by developing prototypes of body organs — especially kidneys — to aid research, early detection, and prevention of chronic kidney disease.

This synergy ensures that education directly fuels healthcare innovation, creating practical solutions to pressing medical challenges.

The First Lady, who expressed deep appreciation to the NITDA Director-General for the honour, re-emphasised the benefits of the academy and the clinic saying: “We are grateful for these honours done to us. Thank you.

“These projects are clear evidence of the state and federal government’s commitment to improving infrastructure, expanding access to quality healthcare, and investing in education and the future of young people.”

The First Lady further highlighted that the Bola Ahmed Tinubu Academy represents the President’s commitment to human capital development and educational excellence. She added, “By investing in the education of our children today, we are securing a better tomorrow for them.”

While speaking on the National Food Bank Programme, the First Lady described it as “a deliberate and sustainable response to food insecurity and malnutrition among vulnerable households in Nigeria.”

She stressed that the initiative is designed to ensure that children under the age of six, pregnant women, and lactating mothers have access to nutritious food, adding that “this programme aligns with the Renewed Hope Agenda of His Excellency President Bola Ahmed Tinubu, advancing food security, improving healthcare outcomes, and building a stronger and more prosperous Nigeria.”

She explained that the programme is being implemented through a strategic partnership between the Office of the First Lady, the Federal Ministry of Health and Social Welfare, the National Primary Health Care Development Agency, and the Bank of Agriculture.

Recalling its rollout, she noted that, “We have launched the National Community Food Trust Fund and inaugurated the Board of Trustees in Abuja on 2 April 2026. On 27 April, we conducted the first launch in Borno State for the North-East Zone, and today, by the grace of God, we are launching the second National Community Food Bank here in Jigawa State for the North-West Zone.”

Commending the swift implementation in Borno, she observed that the programme has already enrolled 560 beneficiaries and reached 468 vulnerable children, pregnant women, and lactating mothers in less than two months. “This impressive achievement gives me confidence that Jigawa State will set even higher standards for others to follow,” she declared.

The First Lady emphasised that Jigawa’s agrarian potential makes it a strategic choice for the North-West launch and called for “sustained collaboration to build a transparent, accountable, and efficient food bank system that reaches vulnerable households across Nigeria.”

Earlier in his remarks, the Jigawa State Governor, Mallam Umar A. Namadi, expressed deep appreciation to Senator Oluremi Tinubu and all distinguished guests, noting that their presence in the state for the North-West launch of the National Community Food Bank Programme was “a strong demonstration of solidarity with families who need support and a reaffirmation of our shared duty to protect the vulnerable segment of our population.”

He emphasised that the event served as a reminder of the duty at the heart of public service — ensuring that every child’s health, survival, and development are safeguarded.

Governor Namadi described the initiative as “a timely intervention that will not only bring food resources closer to the people who need them most but will also contribute to better nutrition indices among our children.”

He acknowledged the vision and compassion of the First Lady, stressing that the food bank programme addresses both immediate needs and the long-term well-being of children.

He added that the programme provides a platform for nutrition and support to vulnerable households through partnerships with community leaders, farmers, civil society organisations, and the private sector.

Linking the initiative to constitutional responsibility, the Governor cited Section 16, Subsection 2 of Nigeria’s Constitution, which mandates the government to provide “suitable and adequate food for all citizens.”

He commended President Bola Ahmed Tinubu for fulfilling this responsibility through national food security and food bank programmes.

He further explained that Jigawa State had already established strong policy foundations through its State Food and Nutrition Policy and State Social Protection Policy, which support targeted nutrition assistance for mothers and children.

According to him, the food bank initiative “strongly complements our existing commitments, serving as an effective mechanism for delivering direct benefits to vulnerable families.”

Highlighting progress already made, Governor Namadi pointed to Jigawa’s homegrown nutrition programme implemented across 300 communities, which screened over 240,000 children in 2024 and 382,000 in 2025.

He noted that the programme successfully transformed thousands of children from moderate acute malnutrition to healthy status, while 600 women were trained to produce locally made nutritious formulas such as Tom Brown.

He assured that North-West governors would give the food bank programme the support it deserves, pledging to provide storage and distribution facilities, strengthen food centres, and ensure transparency and accountability in reaching vulnerable households. “A nutritious meal for a pregnant woman can safeguard two lives, and nutritious food for a child can support learning and growth,” he said, calling for diligence and compassion from all stakeholders to ensure lasting impact.

The newly commissioned projects in Hadejia, especially the President Bola Ahmed Academy and the Senator Oluremi Tinubu Clinic represent a deliberate effort to integrate advanced technological innovation with critical healthcare delivery. The Academy is structured as a sustainability-oriented institution, designed to transform technical knowledge into practical community solutions.

Its infrastructure includes a fabrication laboratory and maker space for prototyping health wearables and prosthetics, an innovation lab with AI-driven tutoring, and a pitch space for start-ups and research ideas. Complementary spaces such as the atrium, auditorium, and residential hostel ensure that the academy functions not only as a training ground but also as a hub for collaboration, digital upskilling, and community engagement.

The clinic serves as the healthcare counterpart to the academy’s innovation ecosystem. It houses a dedicated dialysis centre to address the region’s burden of chronic kidney disease, alongside a fully equipped operating theatre and maternity rooms for safe maternal care. Every ward is integrated with continuous piped oxygen, ensuring readiness for respiratory emergencies, while the facility’s reliance on renewable energy systems guarantees uninterrupted power for critical medical equipment.

This design reflects a strong emphasis on resilience, sustainability, and accessibility, bringing life-saving services closer to underserved communities.

Together, the academy and clinic form a symbiotic model in which education and healthcare reinforce each other. The academy’s fabrication laboratory is expected to provide diagnostic tools and organ prototypes, while the clinic applies these innovations in real-world patient care.

This collaboration offers a pathway for early detection and prevention of chronic illnesses, particularly kidney disease, while also strengthening Nigeria’s broader health technology ecosystem.

The integration of infrastructure, innovation, and medical service delivery positions Hadejia as a potential model for how technology and healthcare can be combined to address pressing community needs.

It may be recalled that last week, the President launched the establishment of the National Health Technology and Data Analytics Office, a move expected to strengthen Nigeria’s capacity for medical research, data-driven healthcare delivery, and the integration of technology into public health systems.

The event was attended by all seven governors from the North-West geopolitical zone and their spouses; the Minister of State for the Federal Capital Territory (FCT), Hajiya Mariya Mahmoud Bunkure; the Minister of State for Education, Professor Suwaiba Sa’id Ahmad; and the Director-General of the National Primary Health Care Development Agency (NPHCDA), Dr Muyi Aina, who represented the Coordinating Minister of Health and Social Welfare, Professor Muhammad Ali Pate.

Also present were the NITDA Director-General Kashifu as well as other government functionaries and traditional rulers.


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