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Mobile Internet Use on the Rise – Report

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Mobile Internet consumption increased at an average rate of 44% a year between 2010 and 2016 reveals the latest survey results from Zenoth.

Mobile Internet use will account for 26% of global media consumption in 2019, a significant increase from the 19% found in 2016.

This is according to Zenith’s Media Consumption Forecasts 2017, which was recently released by the global return-on-investment solutions company.

The report is a culmination of the company’s third annual survey which examines changing patterns of media consumption, and forecasts how the amount of time people allocate to different media will change between 2017 and 2019 in 71 countries across the world.

Explaining further, the survey found that people around the world will spend an average of 122 minutes a day accessing the mobile Internet via browsers and apps, an amount that has grown from just ten minutes a day since 2010.

“Mobile Internet consumption increased at an average rate of 44% a year between 2010 and 2016, driven by the spread of mobile devices, improvements in technology and greater availability of mobile-adapted content. Some of this extra consumption time was cannibalised from traditional media, but the spread of mobile technology has given a boost to overall media consumption by allowing users to access more media, in more places, and at more times than ever before. The average person spent 456 minutes consuming media in 2016, up from 411 minutes in 2010 – that’s an average increase of 2% a year,” it said.

Recent reports have indicated that there has been a steady increase in mobile market in the African region. Locally, the Stats SA’s latest ‘General Household Survey’ report, which was released last week, revealed that more South Africans are using their mobiles for Internet access.

“Nationally, Internet access using mobile devices (53.9%) was much more common than access at home (9.5%), at work (15.8%) and elsewhere (9.8%).”

In the African region, the smartphone market totalled 95.37 million units in 2016, according to research firm International Data Corporation (IDC). The company said while this was 3.4% year-on-year growth, it represents a considerable slowing from the double-digit growth rates seen in the previous two years. Overall, 215.33 million mobile handsets were shipped in Africa last year, up 10.1% on 2015.

“Mobile technology has thoroughly disrupted consumers’ media habits in less than a decade,” said Jonathan Barnard, head of forecasting at Zenith. “The pace of change is now slowing – at least until the next disruptive technology takes off.”

Despite the increasing rapid rise of the Internet, the survey concluded that traditional media will still account for 69% of global media consumption in 2017, adding that people will spend an average of 316 minutes a day with traditional media this year, down from 364 in 2010, with broadcast TV is still the largest single medium by consumption time.


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MoMo PSB Brings Relief to UNILAG Students with Ultra-Cheap Bus Fares

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MoMo Payment Service Bank (MoMo PSB), a fintech subsidiary of MTN Nigeria, has announced a partnership with Ogata Electric Vehicles to provide subsidised bus rides of ₦10 per fare to students of the University of Lagos (UNILAG).

MoMo PSB Brings Relief to UNILAG Students with Ultra-Cheap Bus Fares

MoMo PSB

The initiative, unveiled on Thursday in Lagos, is aimed at easing transportation costs for young Nigerians, particularly students, as part of MoMo PSB’s broader commitment to financial inclusion and digital accessibility.

MoMo PSB, which provides millions of Nigerians with secure financial services including transfers, savings, card services, bill payments and wallet solutions, said the transport subsidy reflects its mission to improve everyday life by reducing the cost of essential services.

The company explained that the partnership with Ogata Electric Vehicles would not only make commuting more affordable for students but also promote sustainable mobility through the use of electric buses.

Officials of MoMo PSB noted that the initiative is designed to bring “good cheer” to the UNILAG community, ensuring students can access safe, reliable and cost-effective transport while focusing on their education.


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MTN Nigeria Launches Unlimited 5G Broadband Plans to Boost Digital Inclusion

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MTN Nigeria has launched its Unlimited Broadband Data plans powered by 5G technology, a move the telecoms giant says will tackle long-standing challenges of capped data limits, high costs and unstable connectivity faced by internet users across the country.

MTN Nigeria Launches Unlimited 5G Broadband Plans to Boost Digital Inclusion

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Egerton Idehen, Chief Broadband Officer of MTN Nigeria, said the new product was designed to support high-demand users including streamers, gamers, households and businesses requiring uninterrupted connectivity.

“We’re building a broadband experience for everyday life. For content creators, remote workers, gamers, students and households. Our focus is on speed, reliability, low latency, and affordability.

“Broadband is designed to deliver seamless connectivity that empowers Nigerians to thrive in the digital economy,” Idehen said.

The plans, available in speed-based variants of 50Mbps and 100Mbps, promise lightning-fast speeds and ultra-low latency to address issues of lag and buffering. MTN said the packages would also provide affordable and flexible options to cater to diverse economic segments.

New customers who purchase a 5G router will enjoy a welcome bonus of unlimited data for the first 30 days, allowing them to experience the service before committing to long-term use.

The company explained that the initiative was part of its broader commitment to digital inclusion, enabling Nigerians to access stable connections for virtual meetings, large file transfers, online learning, high-definition streaming and professional gaming.

Customers can subscribe to the Unlimited Broadband Plans by dialling 4611#, using the MyMTN app, MTN eShop, MTN website, or visiting authorised retail outlets nationwide.


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Airtel Africa Foundation Opens Undergraduate Scholarship Portal in Nigeria

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The Airtel Africa Foundation has opened applications for its Undergraduate Tech Scholarship in Nigeria, inviting first-year university students with strong academic potential to apply for financial support aimed at accelerating their studies in technology and related fields.

The scheme provides full tuition, accommodation support, and essential study materials for eligible 100-level students. It forms part of the Foundation’s F.E.E.D. agenda, which promotes Financial Empowerment, Education, Environmental Protection, and Digital Inclusion, with a focus on creating pathways for talented young people who face financial barriers.

Airtel Nigeria CEO, Dinesh Balsingh, encouraged students to take advantage of the opportunity. He noted that, “Education is one of the most powerful tools for national development,” adding that “as an organisation, Airtel is determined to build a platform for aspiring young Nigerians to learn, innovate and lead in the country’s expanding technology landscape.”

Applications are open to students pursuing courses such as Information Technology, Computer Science, Software Engineering, Data Science, Cyber Security, Artificial Intelligence, and other ICT-related disciplines at participating universities: University of Lagos, University of Nigeria Nsukka, Ahmadu Bello University, University of Benin, Obafemi Awolowo University, University of Ilorin, and Tai Solarin University of Education.

Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, said the scholarship demonstrates the organisation’s commitment to nurturing Africa’s next generation of digital leaders. “Young Africans are brimming with talent and ambition. What many need is a fair chance to pursue their education without financial pressure. This scholarship reflects our belief that investing in their growth will strengthen communities, empower families, and expand the continent’s digital future,” he said.

Applicants must be enrolled in 100-level, have scored at least 230 in JAMB, and hold a minimum of five credits in WAEC, including English and Mathematics, in a single sitting. Required documents include Joint Admissions and Matriculation Board (JAMB) results, university admission letter, West African Examination Council (WAEC) certificate, student identity card, and academic transcript or university results.

The Foundation encourages qualified students across the listed institutions to apply and position themselves for a stronger start in the technology sector. Applications can be submitted at candidate.scholastica.ng/schemes/airtelfellowship2025.

 


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