General News
Mobile Payment is Ubiquitous – Madubuike

Emeka Madubuike, is the managing director of Systemtech Group, a comprehensive Information and Communications Technology (ICT) Company licensed by the Nigerian Communications Commission (NCC). Madubuike with over 25 years of computing experience studied Computer Science at the University of Nigeria Nsukka before moving on to Temples University in Philadelphia for advanced studies. A rounded ICT professional, Madubuike is a member of various professional associations. He spoke on the company’s mobile payment services and other industry issues in this interview with funmi ilesanmi.
Patronage of indigenous Software
Our people feel that applications designed and developed in Nigeria are inferior and so often they prefer when you say it is from India, USA or the UK. That is the challenge we are facing. However, that has not deterred us from saying this is our software. We compete very well both on the local and international platforms. Telcos we do applications for know that it is the same application that is developed in the US that we also do. Applications like interactive voice response (IVR), CVR connection systems, SMS platforms, billing systems that we design and develop here can compete with anyone anywhere else in the world. However, often we do not sell as much as the ones produced abroad because there is a general apathy for applications designed and produced in Nigeria. We are not operating in a different environment, it is exactly the same thing. We are faced by with the same challenges. Again, because we emphasize on service, we tend to use that edge to serve. The competition is there, people who deal on applications that are designed abroad try to use that as an edge but we do not mind. We are stuck with what we have, we insist on good quality, we ask customers to give it a try and when they do that, they have reasons to come back to us. Our competitive edge is quality of service both thereafter, that is what has sustained us.
Grey Market
We try to drum it to the ears of our customers that what is key is buying from a channel. We are channel people, we are a gold partner and not just a gold partner, we are thirdly the best IT solution partner in terms of IT partnership in Nigeria on PSG. We have won several awards, so people know that when they buy from us, they are buying original products. Even our shop in Ikeja is a HP shop, which is why we want people to patronize the shop.
Systemtech Mobile Money
This unit company is involved in providing mobile application and ubiquitous computing solution. The flagship of this unit company is mobile money, a mobile payment money transfer solution for banks and financial institutions. Where we are now is the licensing stage. Once companies have the license, we will play with them to set up mobile payment platforms. It requires the ability of at least four companies in four different aspects- the application platform which is what we have; the switching platform, which is what will be used to move money from one bank to the other. It also includes the network operating environment, which include all network operators and then the banking license. It is a combination of several aspects. We have positioned ourselves in such a way that we can play with anyone who has a banking license. Our systems have been tested with switches that are available in Nigeria and outside Nigeria. We as technology providers can run on both CDMA and GSM platforms. The banks are connected to switches so we are going to collaborate with them but there are people abroad who also want us to use their switching platforms. There is the national switch system we have now and two other companies involved in the switch. The truth is that the CBN and Nigerian regulations might want to localize this since money is involved.
Benefits of Mobile Payments
It is enormous, you know ICT is what is used in technical jobs. With reference to mobile payment, it is going to make things a lot easier. You do not need to go anywhere to do your business, you do not need to be computer savvy to do your business, you do not have to go to your bank to credit your ATM or credit cards. What it means is that when you have an account in a bank, you can send emails or use your phone to move money to another bank even at the comfort of your home. The time it will take you to travel from one location to the other is saved so you can make good use of your time. Everybody uses phones, sends SMS and besides you know it is not just SMS but the numeric aspect where you press1,2,3 followed by the options. At the end of the day, this is going to make life a lot easier and charges for service will drop drastically. We are not going to move money around anymore because it costs money to print cheque leaves and all that. You can simply send an SMS or use the USSD function on your phone. For me, it will in no small measure reduce the time we waste in checking up mails, the time and resources we waste in the bank and even infrastructure. Also, there will be limited error because once we set up the technology, it does what it is supposed to do. There will also be limited human interference. People living in remote locations will be able to transact business because mobile payment has manifold visibility status than the banking system right now. Apart from that, people are able to publicize their products on the platforms as it is done in banking. Mobile payment systems will improve the socio-economy of Nigeria and this is a case in point and we expect that it will even be better than this because other countries started it much earlier, so this is going to improve a whole lot in the economy. It will give money to people who do not have money, it will provide a platform for you to transfer money to people who do not have means of getting money before.
Elimination of Human Intervention and Unemployment
What it does is to remove you from unnecessary jobs that you do overtime, you now have time to come up with some other things you can do. The truth is that the human mind is never idle. This system will make it possible for banks to mobilize savings from wherever they are and from wherever you are. For the network operator- the switching system, people make use of their infrastructure, they are paid some commission for doing that, so they also make money and that generates employment. That may limit the number of people you employ or even get them to do some other research to improve their ability. Once your resources improve as a result of increase in the volume of your business, you are bound to expand and get more people to work for you. It is also a golden opportunity for the under-banked to be banked.
Perception of Acceptability of Mobile Payment
I can say 100 percent. Of course it is normal for people to show apathy to new technology or new inventions. We are talking about the use of phones, Nigerians are people who use their phones effectively and this particular platform is going to ride on the phone. It is interesting to know that we use phones more than so many other ethnic groups in life so people are already conversant with the platform that this particular application will be riding on. If you are going to use plane or computer or some other funny technology that people are not very familiar with, yes it may be difficult but if it is on the phones they use everyday, it is easier. People are advanced with its use but that is not to say there will be no challenge. There would be some challenges, you will need to use some codes on the USSD platform which needs to be learnt. That is one of the challenges but in terms of accessibility of the service, it is 100 percent but of course, I know Nigerians would encounter some challenges when we start using it, maybe in the first two weeks or months.
Phone Compatibility
All phones, even the lowest phone uses USSD, there is no phone in Nigeria that does not use *this this this* that. The only thing is that the graphic interface might not be available on that phone. This application may come on different platforms depending on the capacity or capability of your phone. A USSD function is needed and that is why when people recharge their phones, it does not go to somebody else because using that sign drives it to one platform and that platform cannot be broken into easily. No matter what phone you use, it is possible for you to do mobile payment.
Systemtech
Systemtech is an information and technology company offering consultancy services, specialist training programs, sales and maintenance of various computer hardware and peripherals. We carry out software development for various applications, website design and hosting and syndicated client operational support services on all platforms. The Group Company does have other subsidiaries, specifically four companies- Systemtech Services Limited, Systemtech Engineering Services Limited, Systemtech Software Limited. We also have the fourth one which is Systemtech Mobile Limited. Basically, our job is to provide complete information and communication technology. Systemtech Group has strategic alliances and technical partnership with the best of breed in the IT industry all around the globe which includes Adobe APC, APC, Cisco Networks, Dell Corporation, EPSON, Hewlett Packard (HP), Oracle, IBM, Intel, Microsoft and Symantec/VERITAS.
Value Proposition
It is actually service. We emphasize a whole lot on our capacity to deliver service in time. In terms of software, we take our time to design our systems ourselves. In terms of support, we respond to customers within a maximum period of three hours from calls.
Corporate Social Responsibility
We are doing a lot. Apart from the training we offer interns who come here for a year or less internship, we are working with Google to increase IT awareness in Nigeria. We are also working with all higher institutions, we run a whole lot of IT support applications, we give computers and people pay over time. Now we are involved in direct implementation in universities; we give computers to them, set it up for them and train them on how to use it.
Plans for Systemtech
My plan for Systemtech is to go to the stock market and for it to become a huge success. What I want is for Nigerians to own this company in the next four to five years, for them to participate and contribute to what is Nigerian because we have the best brains in Nigeria. I want people to design applications and compete anywhere and with anyone in the world. I will be happy wherever I am, knowing that Nigerians are able to better application developers using this platform.
General News
Airtel Africa Foundation Calls for Applications for “DigiLeap” Tech Training for Young Women

The Airtel Africa Foundation, through Airtel Nigeria, has officially opened the application portal for the DigiLeap Tech Drive, a core initiative in the Foundation’s digital inclusion agenda. The application portal will be open until 8th May 2026.

Targeting 200 underserved young women in the Ikorodu Local Government Area of Lagos State, the programme is designed to bridge the gender divide in the digital economy by providing intensive, industry-standard technical and digital literacy training at no cost to the beneficiaries.
The DigiLeap Tech Drive is a strategic collaboration between the Airtel Africa Foundation, the ISHK Tolaram Foundation, and Co-Creation Hub (CcHub), with implementation carried out by the SAIL Innovation Lab, a leading centre for digital talent development in Nigeria.
Strategically engineered to transform high-potential individuals into workforce-ready professionals, this high-impact project will provide technical instruction, mentorship, and job-placement linkages, directly tackling regional unemployment and the systemic underrepresentation of women in the global technology sector.
Commenting on the project, Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, emphasised that the partnership between the Foundation, Ishk Tolaram, and CcHub is central to the Foundation’s holistic mission of advancing both digital and gender inclusion across the continent.
“Our mission at the Airtel Africa Foundation is to accelerate digital inclusion across the continent,” he said. “By bringing the DigiLeap Tech Drive to the women of Ikorodu alongside Ishk Tolaram and CcHub, we are providing 200 young women with a definitive competitive advantage in the modern economy. This initiative ensures the digital revolution is truly inclusive; it isn’t merely a training session, but a professional pipeline designed to transition these women directly into internships and sustainable careers.”
In his remarks on the flag-off, Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria, highlighted Airtel’s dedication to ensuring that women are integrated into the country’s rapidly evolving digital economy.
“At Airtel Nigeria, we believe that empowering women with digital skills is a fundamental catalyst for national economic growth. With the DigiLeap tech training, we are creating a sustainable pathway for young women in underserved communities to move from the sidelines of the digital economy into the heart of the tech workforce. This initiative reflects our deep-rooted commitment to social impact and our belief that when women lead in technology, entire communities thrive,” he said.
Focusing on industry-standard competencies that enhance both employability and entrepreneurship readiness, application entry into the programme is now live and open to women aged 18–35 living in Ikorodu.
General News
Cross River State Isolates 10 More Persons with COVID Symptoms

Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.
But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.
“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.
She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.
The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.
Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.
She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.
But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”
In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.
Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health, confirmed the first case and assured residents that all necessary containment protocols had been activated.
According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.
He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.
“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.
“We are, however, happy to report that he is doing well,” he added.
The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.
He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.
“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.
Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.
“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.
General News
The Visibility Trap

By Ememobong Udofot
There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.
Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.
Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.
A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”
In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.
Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.
These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.
When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.
On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.
This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.
Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.
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