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MTN and Ultima Studios to Debut ‘Family Feud’ Game Show on Nigerian Screens

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CEO, Ultima Studios, Femi Ayeni; Acting Chief Digital Officer, MTN Nigeria, Aisha Umar Mumuni; host, Family Feud Nigeria, Bisola Aiyeola; Senior Manager VAS, MTN Nigeria, Stella Onyekwuluje and Senior Manager, Campaign Management, MTN Nigeria, Eyitayo Amushan, at the unveiling of Family Feud Nigeria show by Ultima Studios supported by MTN Nigeria at MTN Nigeria Headquarters, Lagos on Wednesday, August 24, 2022.
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The globally acclaimed game show, ‘Family Feud’ is set to grace screens across the nation from October 7, 2022 courtesy of leading technology company and headline sponsor, MTN Nigeria in partnership with Nigeria’s foremost production company, Ultima Studios.

CEO, Ultima Studios, Femi Ayeni; Acting Chief Digital Officer, MTN Nigeria, Aisha Umar Mumuni; host, Family Feud Nigeria, Bisola Aiyeola; Senior Manager VAS, MTN Nigeria, Stella Onyekwuluje and Senior Manager, Campaign Management, MTN Nigeria, Eyitayo Amushan, at the unveiling of Family Feud Nigeria show by Ultima Studios supported by MTN Nigeria at MTN Nigeria Headquarters, Lagos on Wednesday, August 24, 2022.

MTN’s support for the show was announced at an event on Wednesday at the company’s Ikoyi head office, during which popular actress, Bisola Aiyeola, was named as the show host.

The show promises hilarious and inclusive entertainment as it showcases a diverse range of Nigerian families in a battle to win cash and other prizes. Each show will feature two ‘families’ of five going head-to-head as they try to guess the most popular responses to a series of survey questions, with a uniquely Nigerian twist, posed to 100 people.

Speaking at the event, Ag. Chief Digital Officer, MTN Nigeria, Aisha Umar-Mumuni, said, “One of the things that keep families together is shared activity, and whether it is competing on ‘Family Feud’ or watching weekly episodes, the show will give people another avenue to bond. It will be informative, provide comic relief and showcase the personalities of different families across generations. It will be exciting to watch.”

“Family Feud is a relaxing game show with a healthy dose of humour and laughter, which is sure to refresh and reconnect families and friends while also rewarding them as they play and win cash, and other prizes”, commented Femi Ayeni, Chief Executive Officer, Ultima Studios.

“The show is made even more interesting because the five participants in each family can be made up of nuclear family members, friends from work, neighbours, old boys or old girls of schools and almost any relationship which binds us together in a community. The families will be able to play to win up to N5million and ensure that every family member becomes a millionaire courtesy of our lead sponsors – MTN,” Ayeni added.

A high point of the event was the announcement of Bisola Aiyeola as the show host. She expressed her excitement saying, “I am thrilled to be hosting ‘Family Feud.’ It’s a show I have come to love, and I look forward to sharing the experience with families across Nigeria.

The questions are hilarious and when you mix that with our unique Nigerian humour, expect non-stop laughter. It’s more than just asking questions. Part of the fun is revealing their unique personalities to further engage with the families.”

Before the premiere episode of Family Feud Nigeria in October 2022, subscribers can start prepping Family Feud Nigeria and win cash every day by participating in a humourous trivia competition.

From August 24, 2022, MTN customers can send DFF or WFF to 205 to participate, texting their answers to the Family Feud survey questions to win cash every weekday – Monday to Friday. Over 200 subscribers with the highest points will be rewarded with N10,000 each month.

The show will air first on DSTV & GoTV’s Africa Magic Family and Africa Magic Urban – starting October 7, 2022. The broadcast will be extended in 2023 to several terrestrial TV channels, with the NTA Network leading the pack.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

MTN Nigeria Invests N202.4Bn in Q1 2025 to Enhance Network Capacity

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MTN Nigeria Communications Plc has invested N202.4 billion in capital expenditure (Capex) in the first quarter of 2025, marking a 159 per cent increase compared to the same period last year.

MTN

The investment, according to the company’s unaudited financial results for the quarter ended March 31, is aimed at improving network infrastructure and enhancing service delivery to customers across the country.

The telecom giant recorded a 40.5 per cent growth in service revenue, driven by strong demand and strategic commercial execution. Data revenue surged by 51.5 per cent, supported by a growing active user base and increased data consumption.

In its fintech division, MTN Nigeria reported a 57.9 per cent rise in revenue, attributed to the strong performance of airtime lending services and higher float income.

However, its active wallet base declined by 25.7 per cent to 2.1 million, reflecting the company’s focus on quality over quantity in customer acquisition.

Despite challenges in the broader economy, MTN Nigeria posted a profit after tax of N133.7 billion, recovering from a loss of N392.7 billion in the previous year. Its EBITDA increased by 65.9 per cent, with the EBITDA margin expanding to 46.6 per cent.

Karl Toriola, chief executive officer, MTN Nigeria expressed confidence in the company’s trajectory, stating: “We are pleased with our performance in the first quarter of 2025, which reflects the continued execution of our strategic priorities and the resilience of demand for our services.

“Building on the momentum from Q4 2024, our Q1 results place us firmly on the path to restoring profitability and achieving a positive net asset position within the current financial year, while increasing our investments to improve network and service quality.”

With a free cash flow of N209.9 billion, MTN Nigeria maintains a solid funding and liquidity position, reinforcing its market leadership in the telecommunications sector.

 


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MTN Nigeria Reports N1 Trillion Revenue

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Karl Toriola, chief executive officer, MTN Nigeria
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MTN Nigeria Communications Plc has said it generated N1.0 trillion in service revenue in the first quarter of 2025, a 40.5 per cent increase from the N752.99 billion earned in Q1 2024.

MTN Nigeria Reports N1 Trillion Revenue

MTN Nigeria said this in a corporate filing with the Nigerian Exchange Ltd. on Tuesday.

However, the company’s after tax dropped by 134 per cent, falling to N133.7 billion from N392.7 billion in the same period of 2024.

Its total subscriber base grew by 8.2 per cent to 84.1 million, with 3.2 million new additions in Q1 2025.

MTN Nigeria also said the number of its active data users rose by 13 per cent to 50.3 million, following the addition of 2.6 million users.

EBITDA climbed 65.9 per cent to N492.7 billion, while EBITDA margin improved by 7.2 percentage points to 46.6 per cent.

The company recorded free cash flow of N209.9 billion and earnings per share stood at N6.38.

Karl Toriola, MTN Nigeria CEO, expressed satisfaction with the Q1 2025 results, citing strong strategic execution and resilient service demand.

He said momentum from Q4 2024 had helped put the firm on track to restore profitability and achieve a positive net asset position.

He added that regulatory approval for price adjustments was essential to sustain investment and maintain service quality.

This approval enabled N202.4 billion in capital expenditure, up 159 per cent, aimed at expanding capacity and enhancing user experience.

Toriola said the 40.5 per cent growth in service revenue underscored strong demand and commercial discipline.

He noted that Q1 results do not yet reflect the full impact of price changes made late in the quarter.

 

 


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Lawmakers, Telcos in Heated Debate over Kidnapping, Phone Related Crimes

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Some federal lawmakers, yesterday, exchanged heated arguments with telecom operators in the country over the roles they are supposed to play to stem the tide of incessant kidnapping and other phone-related crimes in the country.

Lawmakers, Telcos in Heated Debate over Kidnapping, Phone Related Crimes

The lawmakers said the telcos were not doing enough to track kidnappers, despite the number of calls they make to victims’ families demanding ransom.

However, the telcos swifty responded that the lawmakers were mistaking them for security agencies, instead of the telecommunications services providers they were, clarifying that their duties were to provide telecom services to their subscribers and not to catch criminals.

They  however, clarified that where and whenever the security agencies had needed their support or services in information that would lead to locating or arresting kidnappers and other criminals, who perpetrated crimes through mobile phones, they had gladly and freely rendered result-oriented support.

The scene played out at the first day of the two-day colloquium on the Nigerian Communications Act, NCA 2003, at Sheraton Hotels, Ikeja, Lagos, with the theme “22 years after: Reassessing the Nigerian Communications Act –Challenges, Opportunities, and Future Directions for a Digital Nigeria”

Ben Etanabene, member of House of Representatives, representing Okpe, Sapele and Uvwie federal constituency, Delta State, was the first to throw the salvo, wondering why despite all the money and time expended in registering phone lines in the country, kidnappers were still operating freely without telcos tracking them.

“Every part of this country, kidnappers are on the rampage, kidnapping and making demands for ransom. Why are the telecom operators not tracking and helping in arresting them before they wreak havoc?” he queried.

Etanabene, who claimed to have been a victim of kidnappers in the past, queried why the telcos and the NCC couldn’t provide geo-location services that would ensure kidnappers were located and nabbed before they carried out their actions, even when all over the world, technology deployment stemmed same crime.

Corroborating him, Ayodele Festus, another member of House of Representatives, who represents Ile-Oluji in Ondo State, said the telcos should improve their services.

He alleged that the telcos were smiling to the bank at the expense of subscribers, who hardly finish a call without it dropping at least five times.

He alleged that there was an increase in customer dissatisfaction because, according to him, “millions of subscribers are deeply frustrated.”

Also, Mr Moshood Olawale, yet another member representing Lagos Mainland in the House of Representatives, alleged that while it was expected that the Nigerian Communications Commission (NCC), and the telcos collaborated for the progress of the sector, what appeared to be playing out was connivance, explaining why telecom tariff goes up instead of coming down.

However, in a swift reaction, Gbenga Adebayo, chairman of Association of Licenced Telecoms Operators of Nigeria (ALTON), punctured the claims of the lawmakers, saying operators were doing a lot to stem phone-related crimes in the country.

Adebayo said: “In the first instance, we are clearly telecom services providers and do not have the mandate to run around arresting criminals.

“Again, kidnappers usually don’t use their own numbers to call families of their kidnapped victims for ransom. Rather, they use the phone of the kidnapped, while moving from one point to another.

“Then, also remember that there is a privacy law, which gives every subscriber right to privacy until there is a lawful reason to intercept their conversations.

“The worst is that the security agencies have not come to ask for geo-location of event and we refused giving it out. At least, there is Law of Lawful Interception, which gives them right in that regard.’’

Also responding, Tobechukwu Okigbo, Corporate Service Executive, MTN Nigeria,  told the lawmakers that in terms of affordability, Nigeria was one of the cheapest country with very low tariff in Africa, meaning that their allegation that Nigerians paid the highest price for telecom services was not based on empirical facts.

He also reminded the lawmakers to consider legislating on telecom infrastructure protection which would nip the cases of theft and incessant fibre cuts and vandalism, in the bud.

On his part, Dr. Aminu Maida,  executive vice chairman of NCC, corrected the impression that the commission was conniving with telcos but stressed the importance of collaboration of the two bodies to deliver quality services to Nigerians.

 

Credit – Vanguard


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