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MTN Empower Youth during 21 Days of Y’ello Care

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L- R Chief Transformation Officer, MTN Nigeria, Olubayo Adekanmbi; Nigerian singer and songwriter, Chidinma Ekile; Nigerian musician, Abolore "9ice" Akandeand Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor at the Opening Ceremony for the 13th edition of the staff volunteering programme – 21 Days of Y’ello Care Campaign at the MTN Headquarters, Ikoyi, Lagos, on Monday, 3rd June 2019.
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Nigeria is characterised by an ever-increasing youthful population. While this dynamic presents exciting potential, it also poses some challenges, one of which is youth unemployment.

 

It is against this backdrop that MTN hosts its 13th edition of 21 Days of Y’ello Care, its annual employee volunteerism programme which runs from 1 to 21 June across the company’s footprint.

 

MTN recognises the enormous potential that young people have to drive economic growth and help their communities thrive.

 

Hence the company has retained the theme: “Creating a brighter future for the youth” for the 2019 Y’ello Care campaign.

L-R: Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor; Chief Marketing Officer, MTN Nigeria, Rahul De; Digital Nation Specialist, IBM West-Africa, Titiloluwa Animasaun and Chief Corporate Relations Officer, MTN Nigeria, Tobechukwu Okigbo at the Opening Ceremony for the 13th edition of the staff volunteering programme – 21 Days of Y’ello Care Campaign at the MTN Headquarters, Ikoyi, Lagos, on Monday, 3rd June 2019.

Commenting on the campaign, Esther Akinnukawe, Chief Human Resources Officer, MTN Nigeria, who represented Ferdi Moolman the CEO, said: “We believe that if we all join forces, there will be a rise in youth empowerment and a decrease in the prevalence of youth unemployment.

 

“Our goal for this year’s Y’ello Care programme is to do our part to support young people and help tackle the various issues they face.”

L- R Chief Transformation Officer, MTN Nigeria, Olubayo Adekanmbi; Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor; Company Secretary MTN Nigeria, Uto Ukpanah; Chief Human Resources Officer, MTN Nigeria, Esther Akinnukawe; Chief Marketing Officer, MTN Nigeria, Rahul De; Chief Customer Relations Officer, MTN Nigeria, Ugonwa Nwoye and Chief Corporate Relations Officer, MTN Nigeria Tobechukwu Okigbo at the Opening Ceremony for the 13th edition of the staff volunteering programme – 21 Days of Y’ello Care Campaign at the MTN Headquarters, Ikoyi, Lagos, on Monday, 3rd June 2019.

 

Akinnukawe adds, “As the leading mobile operator in emerging markets and given our understanding of the transformative power of digital innovation, we constantly seek opportunities to connect people with technology, so that all our stakeholders can enjoy the dividends of the digital age.

 

“As the Fourth Industrial Revolution progresses, we will work to equip our youth with the skills and knowledge they require to effectively prepare themselves for the digital future.”

 

Some initiatives that MTN Nigeria will execute during the period include: E-Library set-up in some secondary schools across Nigeria, ICT and Business Skills programme at Skill Acquisition Centres (SACs) and Career Development Training for Youth.

L-R: Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor; Chief Marketing Officer, MTN Nigeria, Rahul De; Digital Nation Specialist, IBM West-Africa, Titiloluwa Animasaun and Chief Corporate Relations Officer, MTN Nigeria, Tobechukwu Okigbo at the Opening Ceremony for the 13th edition of the staff volunteering programme – 21 Days of Y’ello Care Campaign at the MTN Headquarters, Ikoyi, Lagos, on Monday, 3rd June 2019.

 

There will also be a Hackathon challenge for web developers to produce a technological solution that addresses up to five of the United Nation’s Sustainable Development Goals (SDG’s): No Hunger, Zero Poverty, Quality Education, Good Health and Well-being, Industry, Innovation and Infrastructure.

 

Partnering with relevant agencies, MTN Nigeria staff have also lined up activities to raise awareness on mental health in Nigeria.

 

21 Days of Y’ello Care is a group wide initiative that cuts across all the 21 countries where MTN has operations.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

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Millions of citizens across Africa are being denied access to essential services due to the rapid imposition of biometric digital-ID systems, a new report by the African Digital Rights Network has revealed.

Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

Biometric

The study, published by the Institute of Development Studies (IDS), found that citizens are increasingly required to provide biometric and personal information as a condition for accessing fundamental rights and government services such as voting, education, healthcare, and social protection payments.

According to the report, marginalised groups including persons with disabilities, the illiterate, and those unable to afford mobile data or electricity for phone charging face significant barriers to registration, deepening existing inequalities.

It noted that many citizens also refuse to enrol due to fears of data breaches and mistrust of governments, with biometric identifiers such as fingerprints, iris scans, and facial recognition raising privacy concerns.

Dr Tony Roberts, Research Fellow at IDS and co-editor of the report, said: “Worryingly, fundamental human rights, like education, healthcare and the right to vote are rapidly becoming conditional on enrolment in biometric digital-ID systems.”

He added that some visually impaired citizens are forced to pay others to help them use their digital-ID on mobile phones to access social protection payments.

‘Gbenga Sesan, Executive Director of Paradigm Initiative and co-editor of the report, said: “Many citizens do not want to enrol for a biometric digital-ID because they have good reason not to trust their governments with their biometrics and personal information.”

The report highlighted examples of massive data breaches and cases where personal data was used to surveil critics and opposition leaders.

It warned that most systems, estimated to cost at least US$1 billion across Africa, lack adequate legal frameworks, robust digital security, and accountability mechanisms for remedy when errors or breaches occur.

The authors concluded that governments must adopt strong legislation to protect citizens’ rights and privacy before rolling out biometric IDs, stressing that systems should be developed with citizen participation rather than imposed top-down.

The report, Biometric Digital-ID in Africa: Progress and Challenges to Date – Ten Country Case Studies, covers Botswana, Namibia, Malawi, Côte d’Ivoire, Senegal, Democratic Republic of the Congo, Liberia, Ethiopia, Egypt, and Tunisia.


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Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

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Senator Natasha Akpoti has emerged as the most searched personality in Nigeria, according to Google’s 2025 Year in Search report, which highlights the interests and concerns that shaped the nation’s online activity during the year.

Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

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The report showed that political conversations dominated searches, with Akpoti’s prominence underscoring the intensity of national discourse. Nigerians also followed global developments closely, including the Israel-Iran War and the United States elections.

The country mourned the passing of former   whose deaths prompted widespread searches recalling their legacies and contributions to national life.

Entertainment trends reflected Nigeria’s cultural vibrancy, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills topping charts, alongside Afrobeats collaborations such as Davido and Omah Lay’s “With You.” Director Kemi Adetiba and the local series “To Kill a Monkey” also drew significant attention.

Google noted that Nigerians displayed curiosity in language and lifestyle, decoding slang like “Labubu” and exploring recipes ranging from Pornstar Martini to traditional Chinchin.

Technology searches were led by interest in the iPhone 17 and Tecno Pop 10, reflecting the country’s embrace of new devices.

“This data offers a real-time window into the Nigerian psyche in 2025, showing a nation engaged, reflective, and creatively vibrant,” said Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa.


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14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

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14-year-old Oreoluwa Alayande has been crowned the winner of the MTN mPulse Spelling Bee 2025, following a thrilling grand finale that saw the top 20 contestants from schools across the country compete head-to-head.

14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

MTN mPulse 2025 Spelling Bee

The grand finale of the MTN mPulse Spelling Bee 2025 competition was held on Saturday, November 29, at the MTN Plaza Rooftop. The event also had in attendance the Senior Special Assistant to the Lagos State Governor on Basic and Secondary Education, Opeyemi Eniola and mPulse Spelling Bee 2024 winner, Ikenna Ikechukwu.

As the 2025 MTN mPulse Champion, Oreoluwa was awarded an Educational Grant of N5 Million Naira, the opportunity to be the MTN CEO for a Day, a brand new laptop and smartphone, and the title of the face of mPulse for a year. Her victory also benefits her school, which will receive a N10 Million flagship gift, 10 laptops, and 10 MTN 5G routers, while her teacher receives a N500,000 cash prize.

Oreoluwa, a student of St. Lawrence Metropolitan College, Ado Ekiti, Ekiti State, expressed her gratitude. “I’d like to use this opportunity to thank MTN for providing a platform that empowers youths and increases the vocabulary of students,” she said. “I’d also like to thank my family, everyone who has supported me so far, and my school,” she said.

Speaking at the grand finale, Babatunde Oyeleye, Chief Strategy and Innovation Officer, MTN Nigeria, acknowledged the parents and teachers. “Every year, we bring you all together to see who becomes the exceptional speller in Nigeria, and the participants always perform exceptionally,” Oyeleye stated. “I’d like to say a big thank you to the parents and the teachers. You dedicate your time to nurturing these children, and the feeling of pride is always evident on your faces. We are glad to be enablers of that smile and pride you feel,” Oyeleye said.

The second position, Samuel Babalola, was rewarded with a N2.5 Million Educational Grant, 1 laptop, and 1 smartphone, with his teacher receiving an N300,000 cash prize. Levi Kelechi Ebisike, in third place, won a N1.5 Million Educational Grant, 1 laptop, and 1 smartphone, along with an N200,000 cash prize for his teacher.

The grand finale was streamed live on the MTN Nigeria YouTube channel and on the Holiday Channel 198 on both DStv and GOtv, allowing Nigerians nationwide to watch the brilliant spellers.

The MTN mPulse Spelling Bee continues to be one of Nigeria’s most impactful development initiatives, reiterating MTN’s commitment to promoting literacy and digital inclusivity. The competition, a flagship initiative under the MTN mPulse umbrella, is designed to foster digital literacy, academic excellence, and healthy competition among Nigerian students.


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