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MTN Fights Malaria in Y’ello Care Programme

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MTN staff will this year lend their support to national efforts to stem the scourge of malaria in Nigeria through their annual staff volunteerism programme, 21 Days of Y’ello Care. The programme which will run from May 1 to 21, 2010 will take place simultaneously in all parts of Nigeria where MTN has offices and personnel.
This is the fourth edition of the programme initiated in 2007 by the MTN Group to encourage staff of the company in all its 21 operations in Africa, Asia and the Middle East to volunteer their resources, time and skills to help others and the communities they live and work in.
The programme usually held in the month of June is holding a month earlier this year on account of the FIFA World Cup, which is taking place for the first time on the African continent in June. The focus of the staff volunteerism programme is also consistent with the FIFA World Cup challenge of kicking out malaria from Africa. The MTN Group is a sponsor of 2010 FIFA World Cup.
“Another season of 21 Days of Y’ello Care offers us an opportunity to lend our support to general efforts to kick out malaria from Nigeria, and indeed Africa,” said Wale Goodluck, corporate services executive, MTN. “Malaria is responsible for nearly one million deaths a year in Africa (90 percent of them children under five years). This explains why the scourge of malaria is the target of a spirited campaign in which MTN will use the momentum of the 2010 FIFA World Cup to save human lives. 21 Days of Y’ello Care 2010 fits snugly into this campaign.”
According to him, the unique staff volunteerism programme has for four years offered a unique platform to get MTN staff personally involved in showing love, care and attention to the people and the environment they work and live in. He said the programme is consistent with MTN’s commitment to contributing to the socio-economic well being of its host communities.
Two teams have been created to ensure the success of this year’s edition of 21 Days of Y’ello Care, namely:  Team Educate and Team Eradicate. MTN staff members are free to join any of the two teams in a number of activities ranging from conducting awareness seminars on malaria and other health issues, to carrying out environmental sanitation exercises aimed at improving the quality of life in the communities.
Staff members will also be visiting and donating assorted household utilities, including insecticide-treated mosquito nets, to the less privileged in orphanages, hospices and other related institutions across the country. Huge yellow baskets have also been placed at convenient locations in all the company’s offices nationwide for staff members to drop personal effects that they no longer need, but which can be of tremendous value to less privileged members of the society. 
From painting classrooms, to counselling teenagers and striking special friendships, more than 1,800 employees of MTN Nigeria volunteered to participate in over 145 activities over 21 days in 2009.
“We have no doubt that we will spread more hope and cheer in the communities and make profound impact on the lives of our people during this year’s edition of 21 Days of Y’ello Care,” said Goodluck.

 

 


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GBB Says Cross-border Partnerships Key to Africa’s Digital Transformation

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Galaxy Backbone Limited (GBB) has said that sustained collaboration among African countries remains central to the continent’s drive toward digital transformation.

The organisation stressed that building secure, interoperable and inclusive digital systems across Africa cannot be achieved in isolation, calling for stronger regional partnerships to accelerate innovation and shared infrastructure development.

The position was contained in a statement issued on Sunday by the Head of Corporate Communications at Galaxy Backbone, Chidi Okpala.

As it prepares to host a major delegation of policymakers, technology leaders and development partners in Abuja, GBB said the engagement would further highlight the importance of cross-border cooperation in shaping Africa’s digital future.

Okpala explained that the initiative is designed to provide both dialogue and practical exposure to Nigeria’s digital infrastructure ecosystem.

According to him, the visit will allow delegates to better understand how shared ICT systems are supporting governance and service delivery in the country.

“This engagement will provide an opportunity for African stakeholders to not only discuss policy frameworks but also see firsthand how digital public infrastructure is being deployed to improve efficiency, connectivity and innovation in the public sector,” Okpala said.

He added that GBB’s hosting role reflects its growing importance in advancing digital governance and infrastructure development across the continent.

“Galaxy Backbone is increasingly positioned as a key enabler of trusted digital infrastructure, and this engagement reinforces that role within Nigeria and beyond,” he noted.

Speaking ahead of the programme, the Managing Director and Chief Executive Officer of Galaxy Backbone, Professor Ibrahim Adeyanju, said the future of Africa’s digital economy depends on the ability of countries to work together in building resilient systems.

“No single country can achieve the level of transformation required on its own. We must share knowledge, align strategies, and invest in systems that can serve the entire continent,” Adeyanju said.

According to the statement, the engagement will feature a continental dialogue themed “Building Africa’s Digital Foundations Together,” bringing together stakeholders from 11 African countries in Abuja.

The programme is being organised in partnership with Co-Develop, Smart Africa, and MicroSave Consulting, with discussions expected to focus on Digital Public Infrastructure (DPI), digital identity systems, secure connectivity, interoperability frameworks, and inclusive digital ecosystems.

GBB said delegates will also undertake a guided tour of its infrastructure and facilities in Abuja, where they will be exposed to Nigeria’s digital transformation journey and the systems supporting cloud services, cybersecurity, government connectivity, and digital platforms.

The company noted that the tour is intended to demonstrate how shared ICT infrastructure is strengthening governance and enabling more efficient public service delivery.

Participants are expected to explore practical pathways for accelerating the deployment of digital public infrastructure to support economic growth and institutional reforms across Africa.

GBB maintained that the initiative also confirms Nigeria’s position as a regional hub for digital innovation and infrastructure development, while deepening cooperation among African nations.


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MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

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MTN Nigeria reinforced its commitment to supporting African storytelling and emerging creative talent at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday, May 9, 2026, at Eko Hotels & Suites.

MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

MTN Nigeria

Hosted by Bovi Ugboma and Nomzamo Mbatha, the star-studded event brought together some of the biggest names in African film, television, and entertainment for a night celebrating creativity, culture, and cinematic excellence.

As part of its participation at the Awards Night, MTN Nigeria sponsored the Best Short Film category, one of the standout moments of the evening aimed at recognising and rewarding emerging filmmakers shaping the future of African storytelling.

The award was presented by the General Manager, Enterprise Sales, MTN Nigeria, Febisola Oyeleye, alongside actor Jide Oyegbile.

The winning film, Hussaini, by filmmakers Orire Nwani and Josh Olaoluwa, earned both the prestigious AMVCA recognition and a ₦5 million cash prize sponsored by MTN Nigeria.

Speaking during the presentation of the cash prize to the winners, Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, reiterated MTN’s commitment to youth empowerment and supporting the creative industry through platforms that spotlight emerging talent.

According to her, the brand remains intentional about supporting young Nigerians who continue to push boundaries through creativity and storytelling. “At MTN, one of the things that we are so committed to is youth empowerment.

We believe that the youth of Nigeria are actually the future of the country. When we see young people being productive and coming out tops in what they do, it speaks to their commitment and ability to move beyond boundaries.

One of the ways we support the creative industry is through the short film category, and we are delighted to see deserving winners who are obviously on their way to great things,” she said.

The filmmakers behind Hussaini also celebrated the win, with one of the creators describing it as a defining moment after multiple nominations in the category.

“This is our last nomination in this category, and I’m excited we finally have it,” he said. “Next year, we are coming for Best Feature Film.”

Beyond the Awards Night, MTN’s presence throughout the AMVCA week extended to initiatives such as Young Filmmakers Day and the #MTNFilmChallenge, both designed to spotlight emerging talent and create opportunities for young creatives to tell authentic Nigerian and African stories through film and digital content.

With its continued investment in platforms that celebrate creativity and empower young storytellers, MTN Nigeria once again highlighted the important role partnerships can play in shaping the future of Africa’s entertainment industry.


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MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

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MTN Nigeria strengthened its support for Nigeria’s creative economy by rewarding five emerging filmmakers through the #MTNFilmChallenge at the Young Filmmakers Day as part of the 12th Africa Magic Viewers’ Choice Awards (AMVCA) week.

MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

The event, which held at MultiChoice Studios Lagos, brought together young and aspiring filmmakers for a day of learning, collaboration, and celebration of African storytelling.

The #MTNFilmChallenge, a short-form film initiative inviting creators to share one to three-minute stories reflecting perspectives on Nigerian culture, hustle, and everyday life, drew entries from across the country. At the close of submissions, five standout filmmakers including Precious Aisa, Fitz-Williams Ochie, Ugwueze Jennifer, Anuyimika Ayomide, and Alexander Oshiame were rewarded with cash prizes worth ₦4,650,000 in total, while two other finalists received consolation prizes.

MTN reiterated its commitment to supporting Africa’s growing creative ecosystem by creating platforms that not only encourage creative expression but also expand visibility for young talents navigating the digital content space.

Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, said the company remains intentional about empowering young Nigerians and creating opportunities for emerging creatives to thrive within the entertainment industry. “At MTN, we strongly believe young people are central to Nigeria’s future, and it is always inspiring to see them pushing boundaries through creativity and storytelling.

“For us, supporting initiatives like the short film category and the #MTNFilmChallenge is about creating platforms where young creatives can be seen, encouraged, and celebrated. We are excited to see these filmmakers taking bold steps and telling authentic stories that reflect the richness of our culture and experiences,” she said.

The event also gave a platform for the next generation of storytellers to engage directly with established industry figures including Uche Jombo, Orire Nwani, Tamara Adeyemi, and Stan Eze through curated masterclasses and panel sessions.

As the opening event of AMVCA Week, Young Filmmakers Day set the tone for the celebrations ahead, reinforcing the Awards’ role not just as a platform for recognition, but as a catalyst for growth, collaboration, and innovation within Africa’s film and television industry.

With the 12th AMVCA underway, the focus remains on celebrating excellence while nurturing the next generation of storytellers shaping the future of African cinema.

 


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