Telecom
MTN Nigeria Focuses on Supporting Businesses as Man in the Box, the Sequel Begin

Nigeria’s leading ICT and telecommunications company, MTN Nigeria, in May this year, erected a ‘billboard-styled office’ around the Lekki Expressway; in it was a suited man working round the clock.
This lasted for four days, inclusive of nights. Many gathered around the “box-office” to watch what would eventually happen.
On the fourth day, the man in the box, was revealed to be a representation of the company that stays up twenty-four seven to provide world class business solutions.
Ten weeks after the billboard was first sighted, the concept has transformed into a full-blown initiative.
During the ten-week period, they engaged more closely with SMEs, understanding extensively how their businesses work and function.
This was designed to foster partnerships with the SMEs in order to combat their challenges.
During this period, Two Thousand Four Hundred and Ninety two (2,492) businesses across Nigeria applied to showcase their products and services in the captivating box and the aftermath has produced impressive numbers for the business owners who were selected.
Seventy Nine (79) businesses, ranging from fashion, agriculture, child care services, among others were represented.
The benefiting businesses were spotlighted for a day in the box.
Iniye Emelife, Chief Executive Officer, Little Tulips Kids Spa, acknowledged a 50% increase in bookings and inquiries after her business was showcased in the box.
The business also experienced nearly 90% increase in followership and visibility across all social media platforms.
Mark Dibia, Co-owner, Old Testament, a male footwear label, stated that his business experienced “50-100% increase in followers and 25% increase in sales.”
Ztea Zobo Tea Bags, recorded triple increase on Instagram. The brand went from a little over 300 followers to over 1,000 followers with over 10% increase in sales.
Olufunmilayo Gombe, the owner of Event Nanny, stated that sales peaked by 10% while the social media following has increased by over 1,000.
Business for Ariela Fitness has been up by 20-25% while they recorded 500 more followers the day after going into the box.
The numbers express the sentiments of the SMEs; business has been booming.
The Man in the Box has again reinforced MTN’s commitment to providing out-of-the-box solutions for Nigerians small and medium enterprises to excel in their respective sectors and attain worldwide recognition.
In this regard the company recently partnered with Google to train SMEs on the optimization of digital offerings for business success.
Telecom
Lebara Nigeria Becomes Member of GSMA Network

Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.

The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.
Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.
Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.
Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.
Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.
Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.
The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.
GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.
Telecom
Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”

In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.
They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.
The statement reads: “The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’
“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.
“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.
“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”
Telecom
Airtel Nigeria Deepens Focus on Data Usage Transparency @ Customer Forum

Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.

The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).
Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.
He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.
According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.
“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.
He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.
Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.
Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.
“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.
Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.
The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.
The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.
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