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MTN Nigeria Shines at SABRE Awards Africa with Five Certificates of Excellence

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L-R: Dr Omoniyi Ibietan, Head of Media, Nigerian Communications Commission; Lakinbofa Goodluck, PR Manager, MTN Nigeria; Njideka Akabogu, Regional Manager East Africa, ID Africa (BHM Holdings); Yomi Badejo-Okusanya, President, African Public Relations Association at the SABRE Africa Awards in Lusaka, Zambia on May 19, 2023.
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In acknowledgment of its accomplishments in harnessing public relations and communication to foster public-private partnerships and shared value in Nigeria, MTN Nigeria has received five Certificates of Excellence at the 2023 SABRE Africa awards.


L-R: Dr Omoniyi Ibietan, Head of Media, Nigerian Communications Commission; Lakinbofa Goodluck, PR Manager, MTN Nigeria; Njideka Akabogu, Regional Manager East Africa, ID Africa (BHM Holdings); Yomi Badejo-Okusanya, President, African Public Relations Association at the SABRE Africa Awards in Lusaka, Zambia on May 19, 2023.

The ICT company received nominations at the awards for its services and innovations over the past year in categories including Company of the Year; Corporate Image; Corporate Social Responsibility and; Special Event/Sponsorship and CEO of the Year.

MTN’s growth is evident in its revenue which has doubled from N1 trillion in 2018 to N2 trillion at the end of the financial year in 2022 with its strongest growth achieved in 2021 and 2022 at 22.9 percent and 21.6 percent respectively.

In December 2021, MTN Nigeria became the first Nigerian company to make its public offer of 575 million sales in shares accessible to retail investors through a unique digital platform, Primary Offer. Similarly, the company partnered with the Nigerian government to rehabilitate the Enugu-Onitsha 110-kilometre expressway under the 10-year Road Infrastructure Tax Credit Scheme (RITC). In 2022, the company also launched the Media Innovation Programme in partnership with Pan-Atlantic University to upskill media practitioners in Nigeria.

These initiatives, with efficient public and private stakeholder engagement and communication support by Public Relations and Communications company BHM, culminated in MTN Nigeria and its leadership becoming recipients of the 2023 SABRE Africa Company of the Year and CEO of the Year certificates.

MTN Nigeria’s recent rebranding to a technological company offering a bouquet of digital services has attracted widespread commendation in recent times, and its excellent achievements in the technology space were also rewarded with its recognition as having a great Corporate Image.

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The recognition was bolstered by the technology company’s successful acquisition of the 5G spectrum and the launch of the advanced 5G network in different parts of Nigeria in 2022. If properly harnessed, the 5G network is predicted to deliver $13.2 trillion in global economic value by 2035 and can generate 22.3 million jobs in the 5G global value chain alone within the same period. The advanced network has the potential to boost Nigeria’s socio-economic ecosystem, particularly by improving access to essential services such as finance, health, and education.

MTN was also recognised as an organisation with an impactful Corporate Social Responsibility for its innovative Y’ellopreneur, which is distinctive for its ambition to bridge the gender gap in Nigeria’s employment and entrepreneurship landscape. In its debut phase, at least 500 women entrepreneurs were able to build capacity, with 101 receiving funding worth N2 million for their respective businesses under the empowerment programme.

MTN’s contribution to the development of grassroots football in Nigeria and its partnership with the Nigerian Football Federation (NFF) as the Official Communications Partner earned it a Certificate of Excellence in the Special Event/Sponsorship category.

Over the past two decades, MTN has demonstrated its commitment to elevating Nigeria’s standing in world football by collaborating with the Nigeria Professional Football League (NPFL) and investing in various football camps and scholarship programs to develop young footballing talents in the country. The most recent of such transformative programmes by the ICT company was the establishment of the NPFL/La Liga U-15 tournament in 2022 to identify and train the best young football talents in Nigeria.

In a related event, Funso Aina, MTN Nigeria’s senior manager, external relations, became the first African to win the “Innovator of the Year” award in the brands’ category at the 2023 SABRE IN2 Awards.

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Speaking on the SABRE recognition, Tobechukwu Okigbo, Chief Corporate Services Officer, MTN Nigeria, said, “We are deeply honoured to have been recognised across multiple categories at the SABRE Africa awards. These accolades are a testament to the hard work and dedication of the team and the contributions of all our partners towards our success.

At MTN, we remain committed to delivering innovative and impactful solutions that enhance the lives of communities where we operate. These certificates are a clear validation of our efforts and we will continue to strive towards excellence in all that we do.”

Effective PR and communication strategies are critical in driving brand awareness, facilitating partnerships, and expanding market share. Due to its increased adoption and its potential to impact brand growth, the global public relations market size is expected to grow to $133 billion in 2027 at a CAGR of 5.7%.

The 2023 SABRE Africa awards ceremony was held in Lusaka, Zambia, as part of the 2023 African Public Relations Association (APRA) Conference. The annual event, organised by PRovoke Media, celebrates public relations and communication excellence in Africa, particularly in the areas of branding, reputation, and engagement.

 

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Guinness Rewards Consumers with ₦17 Million in First Week of ‘Open for More’ Promo Draw

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Guinness Nigeria has officially begun rewarding consumers under its nationwide ‘Open For More’ National Consumer Promotion (NCP), with an impressive ₦17 million in rewards to 107 winners during the campaign’s first live draw held on July 31, 2026.

The inaugural draw instantly transformed the fortunes of consumers across the country, producing seven new millionaires, who each received ₦1 million, alongside 100 additional winners, who each walked away with ₦100,000. The milestone marks the beginning of a series of weekly live draws that will see hundreds more Nigerians rewarded throughout the promotion.

The seven ₦1 million winners are Marcus Barieepie, Ani Valentine Ogochukwu, Okafor Sochima, Taiwo Adebola, Zubair Rukayat, Oluwatobi Femi, and Ebubechukwu Okolo.

The live draw was conducted under the supervision of the Federal Competition and Consumer Protection Commission (FCCPC) to ensure transparency and fairness. Representatives of the commission present included Dr. Olubunmi Otti, Zonal Coordinator, FCCPC Southwest, and Mrs. Abosede Ogundeji, Surveillance and Investigation Officer.

Speaking during the draw, Ramanathan S, representing Guinness, said the promotion reflects the brand’s enduring commitment to celebrating and rewarding the consumers who have supported Guinness over the years.

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“For decades, Nigerians have made Guinness a part of their milestones and celebrations. Today, we are proud to give back by putting ₦17 million directly into the hands of 107 consumers in our very first draw. This is only the beginning. Over the coming weeks, many more Nigerians will experience life-changing rewards as we continue to celebrate the loyalty of the people who have made Guinness part of their stories.”

He added that all weekly draws will continue to be streamed live across Guinness Nigeria’s official platforms, enabling consumers to witness the winner-selection process in real time and reinforcing the transparency and credibility of the promotion. He also encouraged eligible consumers nationwide to participate, noting that every valid entry presents another opportunity to win.

The ‘Open For More’ National Consumer Promotion offers consumers the chance to win ₦1 million every day, ₦100,000 cash prizes for 1,000 winners, and a Toyota Land Cruiser Prado as the grand prize. Altogether, the promotion will reward consumers with more than ₦400 million in cash and prizes.

To participate, consumers simply need to purchase specially marked bottles of Guinness Foreign Extra Stout or Guinness Smooth, locate the unique code beneath the crown cork or can lid, and enter the code via the designated campaign platform.

With ₦17 million already won in its opening draw, the campaign is off to a remarkable start, reinforcing Guinness Nigeria’s commitment to rewarding consumer loyalty through transparent processes and unforgettable experiences that go beyond the product. Consumers are encouraged to look out for specially marked promotional packs and follow Guinness Nigeria’s official communication channels for updates, winner announcements, and details of upcoming draws.

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NITDA, UniAbuja Partner to Drive Tech Innovation, Research

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National Information Technology Development Agency (NITDA) has expressed readiness to deepen collaboration with Nigerian universities to promote research, innovation and technology-driven solutions to local challenges.

NITDA, UniAbuja Partner to Drive Tech Innovation, Research

NITDA, UniAbuja

NITDA’s Director-General, Kashifu Inuwa Abdullahi, stated this when the management of Yakubu Gowon University, formerly the University of Abuja (UniAbuja), led by its Vice-Chancellor, Prof. Hakeem Fawehinmi, paid a familiarisation visit to the agency’s headquarters in Abuja.

Abdullahi said stronger collaboration between NITDA and tertiary institutions was essential to building a robust innovation ecosystem, developing practical skills and positioning Nigeria for technology-driven economic growth.

He stressed the need for increased investment in research, particularly in emerging technologies such as Artificial Intelligence (AI), Internet of Things (IoT), blockchain, cybersecurity and cloud computing.

“We need to invest more in in-depth research with universities to build a robust research ecosystem that will help us develop solutions.

“Research will focus on harnessing AI, IoT, blockchain, cybersecurity and cloud technology, among other emerging technologies, to improve our lives and grow our digital economy,” he said.

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The DG described universities as critical talent factories required to achieve Nigeria’s digital transformation aspirations.

“NITDA has a vision to make Nigeria a digitally empowered nation. You (UniAbuja) are the talent factory, and we cannot achieve our vision without talented Nigerians.

“The only way to achieve that is by working with institutions like yours. So, we need to build talent,” he said.

Abdullahi also advocated the integration of AI education across disciplines in tertiary institutions, saying students needed practical digital skills to remain relevant in the evolving world of work.

“We can work together to explore ways of introducing AI across the board as a general study course in tertiary institutions.

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“Elements of AI should be included in every field of study to equip our students with the hands-on skills for navigating the real world,” he said.

According to him, NITDA is already collaborating with key education sector stakeholders, including the Federal Ministry of Education, National Universities Commission (NUC), National Board for Technical Education (NBTE) and National Commission for Colleges of Education.

He said the agency was also working to promote digital literacy programmes across all levels of education to ensure that graduates acquire skills relevant to industry requirements.

Earlier, Fawehinmi said the university’s visit was aimed at seeking NITDA’s partnership and support in strengthening digital infrastructure and technology-based training at the institution.

He expressed appreciation for NITDA’s contributions to the Digital Geoscience Centre at the university.

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The Vice-Chancellor said the university was willing to collaborate with NITDA on joint research, capacity-building initiatives and innovation programmes capable of contributing to Nigeria’s socio-economic development.

“We could go into partnership with you to provide data, collaborative engagements, staff exchanges and joint research hubs, so that we can produce high-level human resources.

“The university is committed to serving as a strategic academic partner to NITDA by providing academic expertise required to advance your national digital transformation initiatives,” he said.

The proposed collaboration is expected to strengthen the link between academic research and industry needs while creating opportunities for technology innovation, skills development and practical solutions to Nigeria’s socio-economic challenges.

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Meta Hit With $567m US Court Order Over Alleged Harm to Children

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A New Mexico court has ordered Meta, the parent company of Facebook and Instagram, to pay $567 million to address the alleged harms caused to young people by its social media platforms.

Meta Hit With $567m US Court Order Over Alleged Harm to Children

Meta

The ruling by Judge Bryan Biedscheid came in the second phase of a landmark trial concerning the impact of Meta’s platforms on children and teenagers.

The judge said $420 million of the amount would be dedicated to treatment services for young people, while the remaining funds would support awareness and prevention programmes, screening services and other related costs over the next five years.

The latest financial order comes on top of $375 million in civil penalties awarded against Meta in March after a jury found that the company knowingly harmed children’s mental health and concealed information about child sexual exploitation on its platforms.

During the second phase of the trial, prosecutors asked the court to order fundamental changes to Meta’s platforms, including measures to reduce addictive features, improve age verification and prevent child sexual exploitation through stronger privacy settings and increased oversight.

The court subsequently ordered Facebook and Instagram to introduce banner notifications and informational screens explaining their safety features, recommended practices and tools for addressing inappropriate comments.

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The platforms must also regularly display the information, while an educational campaign in New Mexico will be subject to review by the state.

New Mexico Attorney General Raúl Torrez said the ruling sent a clear message that technology companies could be held accountable when their product designs knowingly exposed children to risks.

“Today’s decision is a victory for every parent who has worried about what social media is doing to their child and every child who deserves to grow up safer online,” Torrez said in a statement.

Meta said it would appeal the ruling.

“We work hard to keep people safe on our platforms and have been transparent about the challenges of identifying and removing bad actors and harmful content,” the company said.

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The company said it remained confident in its record of protecting teenagers online and would continue to defend itself against what it described as claims that misrepresented the facts.

On age verification, the court said federal children’s privacy laws restricted Meta’s ability to apply certain verification tools to children under 13.

The court cited the Children’s Online Privacy Protection Act (COPPA), which limits the collection of personal information from children under 13.

Rather than imposing a blanket age-verification requirement exclusively on Meta, the judge ordered the company to continue improving its age-assurance tools in New Mexico.

The tools include the use of artificial intelligence to estimate users’ ages based on signals such as their social connections and the type of content they post and consume.

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Meta was also ordered to attempt to develop a dedicated model for predicting whether users are under 13 within the next two years.

Additionally, the company must request proof of age from Facebook and Instagram users in New Mexico whom it estimates to be under 13.

Where Meta determines that a user is under 13, or under 18 but cannot determine a specific age, it must treat the user as being under the applicable age threshold until the user verifies their age.

The court further ordered Meta to partner with schools or a child-safety organisation to establish a reporting portal through which school officials can flag users suspected to be under 13.

Meta must also delete personal information it has collected from users under 13 and submit progress reports twice a year detailing its compliance with the court-ordered measures.

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The ruling comes as Meta faces thousands of lawsuits from families alleging that children have been harmed by social media use.

The company is also preparing for another trial in California amid the growing litigation over the impact of social media platforms on young people.

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