Telecom
MTN Nigeria Travels Across Nigeria in Search for #WeMove Stories
MTN Nigeria launched the We Move Thematic campaign earlier in the year. The campaign, hinged on the MTN brand strategy of progress, is focused on urging Nigerians to look inward for opportunities for progress that abound within their current situations.
The thematic campaign was launched with the release of a two-minute Television Commercial (TVC) that creates a storyline resonating with the hopes and aspirations of Nigerians.
As part of its We Move campaign, MTN Nigeria began visiting locations across Nigeria to ask people to share experiences of how they have looked within for opportunities to thrive when all hope seemed lost and it appeared they were hitting a wall.
Like the popular saying “Life sets us a challenge to test our courage and willingness to change’’, it would amaze you to see how many Nigerians have changed courses in life after encountering roadblocks.
Ijeoma Afamefun, a resident of Owerri and graduate of Marketing Management, in her story, said that after a few years of job hunting without any luck, she decided to develop a skill and is now doing very well for herself.
She advised people who were on the verge of losing hope saying, “you have to keep pushing, so far you are alive, there is hope for you.”
Another resident of Owerri, Chibuike Emeka, who studied Education Economics, said that no empowerment opportunities had come his way.
However, he saved up money to buy a car in his first year in school, and with the car, he started his journey and now works as a driver.
Funmilola, who lives in Lagos is also determined not to give up despite the challenges life has thrown her way.
A graduate of Accounting, and a Makeup Artist, Funmilola now works as a commercial driver. In her story, she said, “I did not give up. Whenever I get called to do makeup, I still do it. In Nigeria, whatever you are doing, you have to set targets”.
She mentioned that if she was not working as a commercial driver now she probably would still be carrying her certificate around looking for a job.
A Fashion designer in Lagos State, Nigeria, Adepeju who studied Clothing and Textile, said she had to change her perception and mindset to become successful today.
In her journey, she tried doing a lot of things but failed, however, that did not deter her. According to her, “giving up wasn’t an option, I never gave up, I kept pushing and I succeeded”.
Olanrewaju, an Entrepreneur and Economics graduate, started working in the banking sector after he graduated, but he was not fulfilled.
He decided to start working for himself and became an entrepreneur.
According to him, “I am someone that doesn’t give up easily and I set goals. I have always wanted to do something that gives me fulfillment, and I find fulfillment in what I am doing now.”
Olanrewaju’s advice to those who are on the verge of losing hope in their quest to be successful is “to never give up in whatever you are doing”.
The We Move campaign is motivating people across Nigeria to set goals, grow their interest in various activities, make plans for their future, and develop their talent regardless of the challenges life throws at them.
MTN Nigeria is accelerating investments in network expansion and modernization to address rising demand for mobile and data services across the country.
The operator is deploying additional base stations, upgrading existing infrastructure, and expanding fiber connectivity to improve network capacity, coverage, and service quality.
The investments are designed to support increasing smartphone adoption, higher data consumption, and the growing use of digital services by consumers and businesses.
MTN said the expansion aligns with its long-term strategy to enhance customer experience while strengthening Nigeria’s digital infrastructure.
The company expects the ongoing upgrades to improve connectivity, support economic growth, and enable broader access to reliable telecommunications services as demand for high-speed broadband continues to increase.
Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).
So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.
Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.
Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.
“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.
Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”
UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.
The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.
“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.
The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.
Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.
MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.
The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.
Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.
“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.
The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.
According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.
The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.
The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.
Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.
The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.
After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.
Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.
Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.
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