Telecom
MTN Nigeria Travels Across Nigeria in Search for #WeMove Stories
MTN Nigeria launched the We Move Thematic campaign earlier in the year. The campaign, hinged on the MTN brand strategy of progress, is focused on urging Nigerians to look inward for opportunities for progress that abound within their current situations.
The thematic campaign was launched with the release of a two-minute Television Commercial (TVC) that creates a storyline resonating with the hopes and aspirations of Nigerians.
As part of its We Move campaign, MTN Nigeria began visiting locations across Nigeria to ask people to share experiences of how they have looked within for opportunities to thrive when all hope seemed lost and it appeared they were hitting a wall.
Like the popular saying “Life sets us a challenge to test our courage and willingness to change’’, it would amaze you to see how many Nigerians have changed courses in life after encountering roadblocks.
Ijeoma Afamefun, a resident of Owerri and graduate of Marketing Management, in her story, said that after a few years of job hunting without any luck, she decided to develop a skill and is now doing very well for herself.
She advised people who were on the verge of losing hope saying, “you have to keep pushing, so far you are alive, there is hope for you.”
Another resident of Owerri, Chibuike Emeka, who studied Education Economics, said that no empowerment opportunities had come his way.
However, he saved up money to buy a car in his first year in school, and with the car, he started his journey and now works as a driver.
Funmilola, who lives in Lagos is also determined not to give up despite the challenges life has thrown her way.
A graduate of Accounting, and a Makeup Artist, Funmilola now works as a commercial driver. In her story, she said, “I did not give up. Whenever I get called to do makeup, I still do it. In Nigeria, whatever you are doing, you have to set targets”.
She mentioned that if she was not working as a commercial driver now she probably would still be carrying her certificate around looking for a job.
A Fashion designer in Lagos State, Nigeria, Adepeju who studied Clothing and Textile, said she had to change her perception and mindset to become successful today.
In her journey, she tried doing a lot of things but failed, however, that did not deter her. According to her, “giving up wasn’t an option, I never gave up, I kept pushing and I succeeded”.
Olanrewaju, an Entrepreneur and Economics graduate, started working in the banking sector after he graduated, but he was not fulfilled.
He decided to start working for himself and became an entrepreneur.
According to him, “I am someone that doesn’t give up easily and I set goals. I have always wanted to do something that gives me fulfillment, and I find fulfillment in what I am doing now.”
Olanrewaju’s advice to those who are on the verge of losing hope in their quest to be successful is “to never give up in whatever you are doing”.
The We Move campaign is motivating people across Nigeria to set goals, grow their interest in various activities, make plans for their future, and develop their talent regardless of the challenges life throws at them.
Telecom
NCC Advises Subscribers to Opt for Strong Passwords to Beat Hackers
Nigerian Communications Commission (NCC), has advised telecommunications subscribers to opt for strong passwords to prevent unauthorized access to their mobile devices.
In a recent update on its official Facebook page, the NCC focused on how cyber-attacks could be prevented, emphasizing the importance of creating strong passwords to safeguard online accounts
The Commission urged subscribers to ensure that they have a password to log in securely.
The NCC wrote on its official Facebook page, “Protect your online accounts (such as banks and digital media) by using strong and complex passwords.”
It believes that by opting for strong passwords, individuals could defend themselves against cyber attacks.
Telecom
Starlink Users in SA to be Cut Off April 30
Starlink users in South Africa are facing a major setback as the satellite internet service provider has issued a warning that their services will be terminated by the end of the month.
In an email sent to many South African users, Starlink stated that their internet access will cease on April 30 due to violation of its terms and conditions.
The email emphasized that using Starlink kits outside of designated areas, as indicated on the Starlink Availability Map, is against their terms. Consequently, users will only be able to access their Starlink account for updates after the termination.
Starlink, a company owned by Elon Musk’s SpaceX, operates a fleet of low earth orbit satellites that offer high-speed internet globally. Despite its potential to revolutionize connectivity, Starlink has been unable to obtain a license to operate in South Africa from the Independent Communications Authority of South Africa (Icasa).
Independent Communications Authority of South Africa (ICASA) requirements mandate that any applicant must have 30% ownership from historically disadvantaged groups to be considered for a license.
However, many in South Africa resorted to creative methods to access Starlink services, including purchasing roaming packages from countries where Starlink is licensed.
However, ICASA. clarified in a government gazette last November that using Starlink in this manner is illegal.
Additionally, Starlink itself stated in the recent email to users that the ‘Mobile – Regional’ plans are meant for temporary travel and transit, not permanent use in a location. Continuous use of these plans outside the country where service was ordered will result in service restriction.
Starlink advised those interested in making its services available in their region to contact local authorities.
Telecom
9mobile Clinches 2 Trophies at the Prestigious SABRE Awards 2024
Organizers of the SABRE awards have adjudged 9mobile winner in two distinct categories – The SABRE Award for Superior Achievement in Reputation Management and Special Event/Sponsorship based on the telco’s innovative and transformative campaign titled The Hack, Expand Your Hustle.
The SABRE Awards, organized by PRovoke Media, is the world’s most prestigious Public Relations awards programme dedicated to benchmarking the best PR works across the globe.
It recognizes exceptional campaigns, by brands, and agencies that exhibit the highest levels of strategic planning, creativity, integrity, effectiveness, and business results across Europe, North America, Asia and Africa.
9mobile carted home these awards based on its recognition of the importance of SMEs in driving the economic growth of Nigeria, thus positioning itself as an SME-friendly company to support their development and success to thrive and scale their businesses.
This drive to see SMEs succeed led the telco to launch a novel entrepreneurship programme – The Hack, an Enterprise Business Growth Series designed to empower entrepreneurs by giving them the knowledge, technology, and access to the market required to help them grow, with imprints in various Nigerian cities and university campuses.
With the Hack, 9mobile showed the endless opportunities in the SME sector while addressing challenges that business owners confront, assisting them in expanding their enterprises and overcoming obstacles, taking them through the hacks the SMEs need for business growth.
Expressing her delight at this global recognition, Saidat Lawal Mohammed, Director, Marketing Communications said: “It gives us great joy to see our work recognized by such a prestigious and globally respected organization such as PRovoke Media, organizers of the SABRE Awards.
“We know that this is a highly sought-after award and based on other projects we beat to clinch these awards, we are super delighted to be recognized on a global stage. What is key for us are the results we achieved and the impact we made which has served as an elevation for this recognition”, she said.
She went on to thank the management of 9mobile for their support of the Hack initiative, and the marketing communications team for the synergy in driving the campaign.
Lawal Mohammed affirmed that through this project, 9mobile burnished its reputation as Nigeria’s SME friendly telecommunications company, adding that “in the end we reached over 23.7 million people online, had over 20,000 knowledge participants, 382 entrepreneurs exhibit and over N10 million in Grants to budding entrepreneurs. The journey of the Hack has been fun and equally impactful”.
The SABRE Awards for Superior Achievement in Reputation Management recognizes public relations work that has played a central role in corporate strategy, positioning and messaging.
In its submissions 9mobile demonstrated that its PR professionals took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders’ relationships, and ultimately contributed to corporate performance.
The Special Event/Sponsorship category recognizes the creative spark and execution by brands and agencies in how to bring to life their ideas and strategy and propel their campaigns into the target audience consciousness, raising brand exposure and providing a competitive advantage.
9mobile had previously won Certificates of Excellence under the Corporate Social Responsibility category for its Health Talk Series and Health Workers Appreciation as well as Future CEO Initiative under the Technology category.
The 2024 Awards for Superior Achievement in Branding Reputation and Engagement (SABRE) will be held on May 16 in Abidjan, Cote D’Ivoire, on the sidelines of the annual Conference of the African Public Relations Association (APRA).
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