Telecom
MTN Opens Nigerian Apps Free Downloads Gateway to 61m Subscribers
Truly, the world is changing faster than we ever imagined some decades ago, this MTN Nigeria calls the era of APPtitude!
The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work.
Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular.
A recent study shows that 90 percent of access to the internet in Nigeria is done via mobile devices.
In view of this development, and motivated by the need to help Nigerians stay in touch with new opportunities through the internet, Nigeria’s leading ICT Company, MTN Nigeria, is offering Nigerians a full month of free downloads for all Nigerian apps under the auspices of a movement, tagged as APPtitude.
Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.
The APPtitude campaign, which runs from May 1 – 30, 2015, offers Nigerians the chance to download their favourite apps for free by texting APP to 131.
As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion.
The apps can be downloaded by everyone FREE of charge for 30 days.
Speaking at the media ceremony to usher in the APPtitude Campaign, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, said many Nigeria-centric websites are complex with hard-to-remember URLs.
He added that apps provide a better, and an alternative way of engaging users, irrespective of social class as their functionality is defined by the user’s ability to interact with icons and images.
“This movement is a continuation of the BetterMe journey and its core aim is to democratize access to the internet. The APPtitude movement is borne out of the need to educate our customers on the value which can be derived from making use of mobile application in their everyday business. We are also driven by the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide,” Adekanmbi said.
In addition, MTN promises to support app developers, associations and SMEs in converting their websites to mobile applications while bearing the cost of maintaining and hosting the apps.
As such local app developers are encouraged to submit their apps on the APPtitude portal even as MTN is committed to promoting these apps by providing them with visibility and reach to its 61 million subscribers.
App developers who want to upload their apps on the portal should visit, http://cp.nexva.com/r/mtn and follow the steps.
MTN’s commitment to providing solutions through the development of mobile apps is well chronicled. In 2013, the leading telco launched the NextApps store to boost the aggregation of local content and later organized an app developer challenge to support app development in the country.
MTN also launched the Music+ app in 2014 to provide content owners with a robust platform for engagement and concretized its engagement with the launch of the BetterMe app this year in a bid to usher in Telco 2.0, a full scale focus on data and digital services.
Telecom
Lebara, New Operator Enters Nigerian Telecom Arena, Sells Minutes, Not Airtime

Lebara Nigeria has officially stepped into Nigeria’s bustling telecom market with the introduction of its unique 0724 number series—a bold move that promises fresh competition and a more transparent user experience.
Leveraging its status as a Tier 5 Mobile Virtual Network Operator (MVNO), the company is positioning itself not just as another telecom player but as a catalyst for change, offering innovative packages built on fairness and clarity.
From day one, Lebara Nigeria has been ready to compete with industry giants like MTN, Airtel, Globacom, and 9mobile, having secured full interconnectivity with all of them.
This critical footprint ensures that its voice and data services are accessible and of high quality nationwide.
Akin Adesokan, Lebara’s chief operating officer, highlighted the company’s strategic intent: “Our readiness with the 0724 series and full interconnect setup underscores our unwavering commitment to seamless integration, customer freedom, and market inclusivity.” Indeed, the company has taken considerable steps to ensure regulatory compliance and operational strength, leveraging its global expertise as an MVNO and its freshly minted licence under the NCC’s highest tier.
What truly differentiates Lebara’s offering is its unconventional pricing model. Eschewing traditional prepaid airtime, it sells voice bundles and data packages that align with real usage, not ambiguous credit deductions. “You buy minutes, not airtime. If your call ends in 30 seconds, you still have 99 minutes and 30 seconds left. That’s the kind of clarity and control we are bringing to Nigerian telecoms,” explained Samuel Alabi, head of Corporate Communications.
This clarity responds to a long-standing frustration among Nigerians, where ₦100 airtime often disappears quickly and opaquely. Lebara’s minutes-based system offers predictability and transparency—a refreshing contrast in a market hungry for accountability.
Lebara’s entrance is more than a marketing exercise; it’s a strategic diversification of Nigeria’s mobile ecosystem.
With over 220 million active mobile lines, Nigeria is Africa’s biggest telecom consumer.
The NCC’s move to licence 41 MVNOs, including Lebara, illustrates a policy shift aimed at introducing more competition and improving service quality. Technically agile and digitally native, Lebara leverages existing network infrastructure, augmented by automated systems—a lean operation compared to the capital-intensive MNO model.
he status quo. With strategic execution and continued regulatory support, this could mark the beginning of a new chapter: one where Nigerians no longer need to ask, “Can you hear me now?” but instead say, “Yes—and I know exactly what it cost.”
Telecom
PIN Pushes for Equitable Digital Governance at World Internet Forum

As the 20th Global Internet Governance Forum (IGF) opens in Lillestrøm, Norway, leading pan-African social enterprise Paradigm Initiative (PIN) is championing grassroots voices in global digital policy discussions.
Running from June 23–27 under the theme “Building Digital Governance Together,” the IGF unites stakeholders from civil society, governments, the private sector, and technical communities to tackle pressing digital issues such as access, AI ethics, surveillance, and content moderation.
The discussions also contribute to the upcoming World Summit on the Information Society (WSIS)+20 review in December 2025.
PIN’s participation comes at a time when digital governance decisions are increasingly shaping the future of billions. “It is essential that grassroots solutions are heard,” said ‘Gbenga Sesan, Executive Director of PIN. “At PIN, we believe that meaningful digital inclusion requires more than just connectivity.
“It demands inclusive, progressive and sustainable policies and frameworks built taking the realities of grassroots stakeholders into consideration.”
Representing PIN at IGF 2025 are Sesan, Chief Operating Officer Nnenna Paul-Ugochukwu, and Senior Manager for Partnerships and Engagements Thobekile Matimbe. They will engage in strategic sessions on topics like connectivity in excluded communities, AI accountability in content moderation, and human rights in emerging tech.
The team will also participate in coordination meetings with partners including Meta, UNESCO, the Freedom Online Coalition, and GPD.
PIN’s presence at the forum underscores its ongoing mission to embed digital rights within grassroots realities and to ensure that global internet governance frameworks are inclusive, accountable, and responsive to the needs of marginalised communities.
Telecom
Remmy Nweke’s “The Village Priest” Garners High Praise from Tech Community

Information and Communications Technologies (ICT) stakeholders have applauded the latest in bookshelf by Remmy Nweke, the Village Priest, which was presented at the recently concluded Nigeria DigitalSENSE Africa Forum on Internet Governance for Development (IG4D) in Lagos.
The presentation and review of the book, “The Village Priest” by Ogbuefi Remmy Nweke, largely described as a powerful narrative explored the intersection of tradition and innovation in rural Igboland, received widespread acclaim, with its themes resonating deeply with the event’s focus on ‘Global Digital Compact: Opportunities for Multi-stakeholders in Nigeria.’
The highly anticipated review was delivered by Mr. ‘Gbenga Sesan, Executive Director of Paradigm Initiative (PIN), a renowned social entrepreneur and advocate for digital rights and inclusion in Africa.
Sesan lauded Nweke’s prose fiction for its insightful portrayal of “innovative technology adaptation transforming rural communities,” describing it as “a careful work of cultural documentation, offering not just a story but a chronicle—a record of transition that many rural and even urban African communities continue to live through.”
Sesan’s review highlighted the book’s central character, Ogboo AniEze, the revered chief priest of Ilimefo, whose life is dedicated to preserving his village’s customs. The narrative unfolds as “the village and its people, their traditional practices and strong cultural heritage at the crossroads!” with the arrival of GSM technology—a “strange and mysterious piece of technology” that initially challenges Ogboo AniEze’s traditional views.
The review detailed the chief priest’s journey of reconciliation, from initial fear of GSM eroding cultural heritage to a profound understanding that the technology “also offered opportunities for growth, development, and connection with the wider world.” This transformation leads to a new era of harmony in Ilimefo, where “tradition and modernity coexisted in balance.” The book beautifully illustrates how mobile phones become “a powerful tool for preserving the village’s cultural heritage” and how interfaith collaboration, particularly with Catholic priest Fada Ekie, fosters a “fusion of traditions” and a “new spiritual identity.”
“It teaches us, without preaching,” Sesan concluded, “that true innovation is not in abandoning our roots, but in strengthening them with new tools.”
This year’s Nigeria DigitalSENSE Forum, was presided over by Dr. Jimson Olufuye, former President of the Information Technology (Industry) Association of Nigeria and a member of the UN Secretary-General’s IGF Multistakeholder Advisory Group (MAG), served as a crucial platform for discussing the future of digital governance.
Olufuye also commended the author, Nweke for his perseverance in serving the ICT industry as well as endearing documentation of the sector.
For the Managing Director, Internet Exchange Point of Nigeria, Mr. Muhammed Rudman, the latest book by Nweke depicts the gift of in depth creativity and urged him on, despite the challenges the sectorial environment throws at industry players.
Organized by ITREALMS Media and hosted under DigitalSENSE Africa (DSA), an At-Large Structure certified by ICANN, the forum brought together key partners including the Nigerian Communications Commission (NCC), Internet Exchange Point of Nigeria, Internet Society Nigeria chapter, Association of Licensed Telecoms Operators of Nigeria (ALTON), and ICANN.
The NDSF series, running since 2009, continues to “motivate public discourse and create awareness on the technological cum business benefits of rapidly advancing technologies capable of impacting on Internet Governance, Internet Protocol (IP) addresses and domain name industry, access and affordability,” while offering a vital platform for industry networking.
The event not only celebrated the literary achievement of Ogbuefi Remmy Nweke, a multiple award-winning journalist, but also reinforced the commitment of ICT stakeholders to fostering digital inclusion and innovation across Nigeria.
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