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MTN Redefines Calls Pricing with 11 kobo/sec to 11 Numbers Tariff

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(L-r): Richard Iweanoge, general manager, Consumer Marketing, Bayo Adekanmbi, chief marketing officer and Usoro Usoro, general manager, Mobile Money, all of MTN, at the re-launch of the TruTalk tariff plan, in Opebi, Lagos, on Wednesday.
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MTN customers will now enjoy a much reduced tariff on calls with the opportunity to make calls at half-price to as many as 11 specific friends or family members while enjoying greater value for money on an extended amount of call time.

This is coming on the heels of its recently launched Betterme offer, which also gives subscribers more benefits including access to the internet at lower rates.

This is by courtesy of the re-launch of the MTN TruTalk service which has allowed for an upgrade of the Family and Friends feature.

This upgrade avails customers more talk time and an opportunity to make calls for half the rate. The value offerings provide a tariff as low as 11 kobo/sec to 11 registered numbers, eight on-net and three off-net numbers, for Family and Friends.

Using the game of football as a metaphor, Bayo Adekanmbi, chief marketing officer, MTN Nigeria, alluded to the fact that halving of the tariff was to enable people get things done, while adding that Nigerians now have the liberty to pick their best eleven across all networks to add more value to their lives.

“For us, customer satisfaction is key, which is why we are offering even more value for money by upgrading the Family and Friend feature so our customers can talk endlessly with the best 11 members of their team, said Adekanmbi, adding: “Family and Friend allows customers to talk to 11 registered family members or friends, at a low rate of 11 kobo per minute. This tariff allows you to score great goals in your relationship, career and in life generally by providing a platform where our subscribers can share moments of bonding, conviviality and excitement in a manner that makes them better people.”

Funmi Onajide, GM, Corporate Affairs, MTN Nigeria, said with the re-launch of the MTN TruTalk service, the company is striving to meet and exceed the expectations of its subscribers, with a promise to create other innovative products in the course of the year.

“For us at MTN, the launch of these extensions to the MTN TruTalk plan is an attempt to demonstrate our understanding of the desires of the vast majority of customers. This is the desire to talk and to talk cheaper. Whilst it is true that this industry is gradually moving to Telco 2.0 – the focus on data and digital services – we also realise that there is a need to make it easier for people to talk. Although at the moment, data is the crown-prince, voice remains king,” Onajide added.

MTN TruTalk is a prepaid tariff plan that offers a flat rate of 20 kobo/sec across all networks from the first second a call is initiated.

The tariff plan does not attract a daily or monthly subscription or access fee. Customers can migrate to the service by dialling *400#. Subscribers can register 11 numbers for Family and Friends, which also allows them to register three off-net numbers by simply dialling *560*1 *the number you want to register#.

“Our pledge is to continue to enrich the customer experience by offering a robust bouquet of innovative products and services. The launch of two additional features to the well accepted TruTalk service is a testament of this pledge. We will continue to explore new, innovative initiatives to avail our customers more value for the services that we render,” said Akinwale Goodluck, Corporate Services Executive, MTN Nigeria.

The MTN TruTalk service is currently available to only pre-paid customers.


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Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

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In celebration of International Women’s Day (IWD) 2026, Techeconomy, a leading business news platform in Nigeria, has unveiled its “100 Women Shaping the Future: Techeconomy Power List 2026,” recognizing exceptional women driving innovation, leadership, and impact across technology and the broader digital economy.

Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

Techeconomy

The annual recognition spotlights women who are transforming industries through entrepreneurship, policy leadership, digital innovation, financial inclusion, media, education, and emerging technologies.

The initiative is part of Techeconomy’s commitment to promoting gender inclusion and highlighting female leadership shaping Africa’s technology ecosystem.

The Techeconomy IWD Power List features a diverse group of women, from corporate executives and startup founders to policymakers, ecosystem builders, and social innovators, whose work continues to influence the future of technology, business, and digital transformation in Nigeria and across Africa.

Speaking on the initiative, Joan Aimuengheuwa, the Managing Editor at Techeconomy, noted that the recognition goes beyond celebrating titles, focusing instead on impact, resilience, and the ability to shape the future through innovation and leadership.

According to her, “the women on the list represent different sectors including fintech, banking, healthcare, agriculture, education, communications, and the creative economy, demonstrating the growing role of women in advancing technology-driven development.

The unveiling aligns with the global celebration of International Women’s Day, which highlights the achievements of women and calls for accelerated progress toward gender equality. Across the world, the technology sector continues to push for greater female representation and leadership as part of efforts to build more inclusive digital economies.

Also speaking, Oluwatosin Aloba, the Brand Manager at Techeconomy, said: “Techeconomy IWD 2026 Power List is specially designed to inspire the next generation of female innovators and leaders by showcasing role models who are breaking barriers and redefining possibilities in the technology landscape.

“Techeconomy encouraged industry stakeholders, institutions, and the broader public to celebrate the achievements of these women while continuing to support policies, programs, and investments that expand opportunities for women in technology”, she added.

The full list of the “100 Women Shaping the Future: Techeconomy Power List 2026” is available on the Techeconomy website or visit: https://techeconomy.ng/techeconomy-iwd-2026-power-list-celebrates-100-women-shaping-the-future-of-tech/.


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NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

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National Information Technology Development Agency (NITDA), via its Office for Nigerian Digital Innovation (ONDI), has partnered with the Japan International Cooperation Agency (JICA) to launch applications for the fifth cohort of the iHatch Startup Incubation Programme, targeting 37 innovation hubs—one per state and the Federal Capital Territory (FCT).

NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

NITDA

The initiative selects hubs as state-level managers to run incubation programmes, addressing uneven support outside Lagos and Abuja. “Nigeria’s startup ecosystem has grown rapidly, but access remains uneven,” said ONDI National Coordinator Victoria Fabunmi. “iHatch builds stronger hubs, standardises quality, and boosts investment readiness across all regions.”

Amid Africa’s $3.42 billion startup funding in 2025, Nigeria’s innovation clusters in major cities, sidelining rural founders. Selected hubs will incubate five startups each for at least one year, providing structured guidance for growth and funding. Hubs gain operational support, resources, and performance rewards—prioritizing ecosystem leadership over cash grants.

Eligibility and Timeline

Eligible hubs must:

  • Operate for at least one year with local engagement.

  • Possess infrastructure for incubation activities.

Applications close March 16 at ondi.nitda.gov.ng/#/ihatch.

Fabunmi emphasized: “By equipping hubs with tools, curriculum, and oversight, iHatch ensures consistent outcomes for founders everywhere,” tackling geographic gaps to scale local innovation.


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Canal+ Unveils €100m Rescue Plan to Revive MultiChoice after Subscriber Slump

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French media group Canal+ has announced a €100 million turnaround plan to revive growth at MultiChoice, Africa’s largest pay-TV operator, after the DStv owner lost hundreds of thousands of subscribers and suffered a decline in revenue in 2025.

Canal+ Unveils €100m Rescue Plan to Revive MultiChoice After Subscriber Slump

MultiChoice

The move follows Canal+’s full takeover of the South Africa-based broadcaster, which has been squeezed by weaker household purchasing power across Africa and intensifying competition from global streaming platforms.

According to Canal+’s latest financial disclosures, MultiChoice ended 2025 with 14.4 million subscribers, down from 14.9 million a year earlier, while revenue fell 6 per cent to €2.4 billion.

Adjusted earnings before interest and tax dropped 14 per cent to €159 million, prompting Canal+ to describe 2025 as “another challenging year” marked by falling subscriber numbers and an unsustainably high cost base.

The group cited currency depreciation in key markets such as Nigeria and persistent electricity shortages as major headwinds making it harder for households to maintain pay-TV subscriptions.

Canal+ also pointed to problems at Showmax, MultiChoice’s streaming service, describing one of its key contracts as an “expensive failure” and confirming that the arrangement is being shut down as part of a wider refocus on the core pay-TV business.

Under the new “boost plan,” which will roll out from 2026, Canal+ aims to restart subscriber growth and improve profitability across MultiChoice’s footprint by investing in content, pricing, distribution and sales.

On content, the French group says it plans to assemble the “best content on the African continent” by blending premium international programmes with more locally produced films, series and sports tailored to African audiences.

It will also simplify subscription packages and adjust pricing structures to make DStv and related offerings easier for customers to understand and afford.

To expand reach, Canal+ intends to subsidise hardware such as decoders and satellite dishes, lowering entry costs for new users.

In addition, the company will recruit more than 1,000 sales staff across African markets as it shifts MultiChoice towards a more aggressive, “sales-focused” model designed to win back and attract subscribers.

Alongside this investment push, Canal+ is embarking on significant cost-cutting measures, including a voluntary severance plan for some MultiChoice support staff and a restructuring of Irdeto, its technology and cybersecurity subsidiary.

Canal+ now expects to generate over €250 million in synergies by 2026, up from an earlier €150 million estimate, driven by the shutdown of loss-making Showmax contracts, operational restructuring at MultiChoice and rationalisation of company-owned properties.

The cost of delivering these savings is projected at between €70 million and €100 million. Despite the planned reforms, the group still anticipates a slight further decline in MultiChoice’s subscriber base in 2026, though the pace of losses is expected to slow, with adjusted earnings before interest and tax forecast to rise modestly to about €170 million as cost savings begin to offset weaker revenue and higher expenses.

Canal+ gained effective control of MultiChoice on 20 September 2025 after acquiring a majority stake, later buying out remaining shareholders and delisting the company from the Johannesburg Stock Exchange in December 2025.

The French media group has said it intends to complete a secondary listing on the JSE before June 2026 to reinforce its presence in Africa’s fast-growing media and entertainment market.

The €100 million boost plan underlines the mounting pressure on traditional pay-TV operators across the continent as currency weakness, rising living costs and rapid expansion of streaming services force a strategic rethink of legacy television business models.


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