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MTN & Ultima Studios Kick Off Hunt for Nigeria’s Next Afrobeats Icon

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L-R: Puffy Tee, Producer and MTN Next Afrobeats Star judge; Chimdinma Maduforo, General Manager, ONErpm Nigeria; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTNNigeria; Femi Ayeni, CEO, Ultima Studios; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Andre Vibez, Producer and MTN Next Afrobeats Star judge at the media launch event for MTN Next Afrobeats Star held at the MTN Events Center, Ikoyi on Saturday, August 2, 2025.
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MTN Nigeria has officially launched Next Afrobeats Star (NAS), a bold new music reality competition designed to uncover and elevate the next generation of Afrobeats talent. The show was unveiled on Saturday, August 2, 2025, during a media event held at the MTN Rooftop Event Centre in Ikoyi, Lagos.


L-R: Puffy Tee, Producer and MTN Next Afrobeats Star judge; Chimdinma Maduforo, General Manager, ONErpm Nigeria; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTNNigeria; Femi Ayeni, CEO, Ultima Studios; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Andre Vibez, Producer and MTN Next Afrobeats Star judge at the media launch event for MTN Next Afrobeats Star held at the MTN Events Center, Ikoyi on Saturday, August 2, 2025.

Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria, said: “Next Afrobeats Star is a bold initiative by MTN Nigeria, in partnership with Ultima Studios and ONErpm, to discover and elevate the next global icon of Afrobeats. At MTN, we believe in progress, not just as a brand stance but a purpose.

“We believe that every Nigerian, regardless of background, location, or education, deserves a chance to be connected, seen, heard, and celebrated. That is why we are taking this message to every corner of Nigeria, from the bustling cities to the most remote villages so that no youth is left behind. Because talent knows no boundaries, and neither should opportunity.

Today, Afrobeats is a global force, filling stadiums, topping charts, and inspiring millions. But the journey is far from over. The Next Afrobeats Star is our commitment to the future of this movement. It is a platform where raw real opportunity. Where the rhythm of Nigeria meets the reach of the world.”

A partnership between MTN Nigeria, Ultima Studios, and ONErpm, one of the fastest-growing music companies in the world, Ikenna-Emeka revealed that the winner will receive a $100,000 music deal made possible by a collaboration between ONErpm and U-Records. The remaining four finalists will also walk away with music deals ranging from $25,000 to $75,000.

This effort, Ikenna-Emeka explained, aligns with the Nigerian Government’s Destination 2030 strategy, which aims to position Nigeria as Africa’s leading hub for creative excellence. “Through the Destination 2030 strategy, the government is working to position Nigeria as a leading global hub for creative excellence by the year 2030. This vision is about more than economic growth, it’s about cultural pride, global influence, and national identity. It’s about creating an enabling environment for artistic brilliance, promoting diversity and creativity, and preserving the rich heritage that makes Nigeria unique.”

MTN’s partnership with Ultima Studios brings decades of production and talent development expertise to the show. Known for their work on Project Fame and Who Wants to Be a Millionaire, Ultima brings its expertise in audio-visual production.

Femi Ayeni, CEO of Ultima Studios, explained the standout quality of the show. “What makes this show different is because for the first time, we are having the producers, the beat-makers, actually recording original songs for the contestants for the show. So, they [the contestants] will be doing covers, but at the end of the day, their original songs are the ones that will determine how well they do on the show.” The producers have been revealed as Andre Vibez, Puffy Tee, Sarz and P. Prime.

Head of Content at Ultima Studios, Oluwabori Richards, explained that Next Afrobeats Star will feature online registration and in-person auditions. “After texting NAS to 13013, you get a text back with a link and a unique code,” he said. “That link takes you to the Next Afrobeats Star website, and then you enter your unique code and email address. Once you do that, you fill in your registration details.”

Richards added that the website hosts 10 to 12 instrumentals from the four producers. “Download any of the tracks that you want, you make music on it and then you put it back on the website. When you do that, we have A&R execs from ONErpm who will be reviewing all the entries.”

He also noted that regional auditions will be held in Jos, Enugu, and Lagos, giving applicants the option to audition either digitally or in person. “So, once we collate all the entries, both regionally and on digital platforms, 300 people will be shortlisted to come to the trial. The trial is the first round of the show, and that’s the first time you will be performing before judges,” he said.

The competition is open to Nigerians and will focus not only on discovering talent but also on nurturing it through professional development, mentorship, and access to industry-standard resources. To apply, text NAS to 13013 using an MTN line. Visit mtn.ng/NAS for more information.


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MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

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L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
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MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.

The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.

After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.

At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.

Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.

Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.

“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.

“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.

She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.

In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.

“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.

The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.

With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.


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T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

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T2, formerly known as 9mobile, is under investigation by the Nigerian Communications Commission (NCC) in Benue State for an undisclosed incident disrupting USSD, SMS, voice, and data services across nine local government areas.

T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

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The affected areas include Ado, Agatu, Gwer East, Gwer West, Konshisha, Obi, Ohimini, Okpokwu, and Otukpo, as detailed in an advisory on the NCC Major Outages Portal, which tracks significant disruptions reported by Mobile Network Operators (MNOs) and Internet Service Providers (ISPs).

Neither T2 nor its public relations firm, Chain Reactions, has responded to inquiries on the outage’s cause or restoration efforts as of this report.

The NCC’s continued reference to the operator as 9mobile, months after its public rebranding to T2 in August 2025, has sparked questions about whether the name change was formally notified to the regulator.

This probe aligns with NCC mandates requiring operators to disclose major outages, their impacts, and timelines for fixes, with compensation obligatory for disruptions exceeding 24 hours under the Consumer Code of Practice Regulations.

Industry watchers note that such incidents, often linked to fibre cuts, power failures, or infrastructure faults, underscore ongoing challenges in Nigeria’s telecoms sector, particularly amid T2’s subscriber losses post-rebrand. NCC vows transparency via its portal to hold operators accountable and protect consumers.


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NCC Unveils Draft 5-Year Spectrum Roadmap, 60 GHz License-Exempt Guidelines to Boost Broadband, Innovation

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Nigerian Communications Commission (NCC) has unveiled two pivotal regulatory draft documents aimed at reshaping Nigeria’s communications sector over the next five years and fast-tracking deployment of ultra-high-speed wireless technologies.

NCC Unveils Draft 5-Year Spectrum Roadmap, 60 GHz License-Exempt Guidelines to Boost Broadband, Innovation

NCC

In a public notice dated December 19, 2025, and issued pursuant to its mandate under the Nigerian Communications Act (NCA) 2003, the Commission published the Draft 5-Year Spectrum Roadmap for the Communications Sector (2025–2030) and Draft Guidelines for the Use of the 60 GHz License-Exempt Band for Multi-Gigabit Wireless Systems.

Both documents are accessible on the NCC website for stakeholder review, with the roadmap outlining strategic spectrum planning, allocation, and management to optimise utilisation, support emerging technologies like 5G and IoT, expand broadband access, and align with global best practices.

The Spectrum Roadmap emphasises four core pillars: bridging the digital divide through low-band spectrum and satellite services, attracting investments via flexible licensing models, enhancing service quality with mid-band optimisation, and fostering innovation in areas such as direct-to-device connectivity and secondary spectrum trading.

It sets ambitious targets including universal 4G coverage nationwide, 50 per cent 5G penetration in state capitals, and average broadband speeds of 100 Mbps by 2030, while addressing rising data demand through band refarming and efficient management.

Complementing this, the 60 GHz Guidelines establish a license-exempt framework for the 57–66 GHz band, enabling multi-gigabit speeds up to 10 Gbps for short-range applications like WiGig, fixed wireless access, enterprise connectivity, urban broadband, and backhaul solutions.

The rules mandate NCC type approval for equipment, site registration for outdoor use, and interference mitigation measures, while prohibiting wide-area networks to safeguard primary users.

In line with Section 58 of the NCA 2003, NCC invites comments from industry operators, equipment manufacturers, consumer groups, and the public, with submissions due by Friday, January 16, 2025, via email to [email protected], [email protected], and [email protected].

The notice, signed by Mrs Nnenna Ukoha, Head of Public Affairs, stresses that stakeholder inputs will refine the frameworks to drive innovation, investment, competition, and sustainable growth in Nigeria’s telecoms ecosystem.


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