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MTN & Ultima Studios Kick Off Hunt for Nigeria’s Next Afrobeats Icon

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L-R: Puffy Tee, Producer and MTN Next Afrobeats Star judge; Chimdinma Maduforo, General Manager, ONErpm Nigeria; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTNNigeria; Femi Ayeni, CEO, Ultima Studios; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Andre Vibez, Producer and MTN Next Afrobeats Star judge at the media launch event for MTN Next Afrobeats Star held at the MTN Events Center, Ikoyi on Saturday, August 2, 2025.
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MTN Nigeria has officially launched Next Afrobeats Star (NAS), a bold new music reality competition designed to uncover and elevate the next generation of Afrobeats talent. The show was unveiled on Saturday, August 2, 2025, during a media event held at the MTN Rooftop Event Centre in Ikoyi, Lagos.


L-R: Puffy Tee, Producer and MTN Next Afrobeats Star judge; Chimdinma Maduforo, General Manager, ONErpm Nigeria; Onyinye Ikenna-Emeka, Chief Marketing Officer, MTNNigeria; Femi Ayeni, CEO, Ultima Studios; A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria and Andre Vibez, Producer and MTN Next Afrobeats Star judge at the media launch event for MTN Next Afrobeats Star held at the MTN Events Center, Ikoyi on Saturday, August 2, 2025.

Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria, said: “Next Afrobeats Star is a bold initiative by MTN Nigeria, in partnership with Ultima Studios and ONErpm, to discover and elevate the next global icon of Afrobeats. At MTN, we believe in progress, not just as a brand stance but a purpose.

“We believe that every Nigerian, regardless of background, location, or education, deserves a chance to be connected, seen, heard, and celebrated. That is why we are taking this message to every corner of Nigeria, from the bustling cities to the most remote villages so that no youth is left behind. Because talent knows no boundaries, and neither should opportunity.

Today, Afrobeats is a global force, filling stadiums, topping charts, and inspiring millions. But the journey is far from over. The Next Afrobeats Star is our commitment to the future of this movement. It is a platform where raw real opportunity. Where the rhythm of Nigeria meets the reach of the world.”

A partnership between MTN Nigeria, Ultima Studios, and ONErpm, one of the fastest-growing music companies in the world, Ikenna-Emeka revealed that the winner will receive a $100,000 music deal made possible by a collaboration between ONErpm and U-Records. The remaining four finalists will also walk away with music deals ranging from $25,000 to $75,000.

This effort, Ikenna-Emeka explained, aligns with the Nigerian Government’s Destination 2030 strategy, which aims to position Nigeria as Africa’s leading hub for creative excellence. “Through the Destination 2030 strategy, the government is working to position Nigeria as a leading global hub for creative excellence by the year 2030. This vision is about more than economic growth, it’s about cultural pride, global influence, and national identity. It’s about creating an enabling environment for artistic brilliance, promoting diversity and creativity, and preserving the rich heritage that makes Nigeria unique.”

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MTN’s partnership with Ultima Studios brings decades of production and talent development expertise to the show. Known for their work on Project Fame and Who Wants to Be a Millionaire, Ultima brings its expertise in audio-visual production.

Femi Ayeni, CEO of Ultima Studios, explained the standout quality of the show. “What makes this show different is because for the first time, we are having the producers, the beat-makers, actually recording original songs for the contestants for the show. So, they [the contestants] will be doing covers, but at the end of the day, their original songs are the ones that will determine how well they do on the show.” The producers have been revealed as Andre Vibez, Puffy Tee, Sarz and P. Prime.

Head of Content at Ultima Studios, Oluwabori Richards, explained that Next Afrobeats Star will feature online registration and in-person auditions. “After texting NAS to 13013, you get a text back with a link and a unique code,” he said. “That link takes you to the Next Afrobeats Star website, and then you enter your unique code and email address. Once you do that, you fill in your registration details.”

Richards added that the website hosts 10 to 12 instrumentals from the four producers. “Download any of the tracks that you want, you make music on it and then you put it back on the website. When you do that, we have A&R execs from ONErpm who will be reviewing all the entries.”

He also noted that regional auditions will be held in Jos, Enugu, and Lagos, giving applicants the option to audition either digitally or in person. “So, once we collate all the entries, both regionally and on digital platforms, 300 people will be shortlisted to come to the trial. The trial is the first round of the show, and that’s the first time you will be performing before judges,” he said.

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The competition is open to Nigerians and will focus not only on discovering talent but also on nurturing it through professional development, mentorship, and access to industry-standard resources. To apply, text NAS to 13013 using an MTN line. Visit mtn.ng/NAS for more information.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Subscribers, Telcos Warn FCCPC over Airtime Lending Enforcement

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Wireless Application Service Providers Association of Nigeria (WASPAN) has asked the Court of Appeal to suspend the enforcement of the Federal Competition and Consumer Protection Commission’s (FCCPC) Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025 (DEON Regulations).

Subscribers, Telcos Warn FCCPC over Airtime Lending Enforcement

WASPAN warned that the implementation before the determination of its appeal could expose telecom value-added service providers to sanctions and disrupt their operations.

Millions of subscribers across the country rely on borrowed airtime to communicate.

Seun Sofoluwe, an Abeokuta, Ogun State resident, said another interruption would have severe consequences for many Nigerians who depend on airtime and data lending services for their daily communication needs.

“A lot of people depend on the services, and it will be very bad for them, especially those who are so reliant on it that they do debt-to-debt servicing,” he said.

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Debt-to-debt servicing refers to the practice of repaying an outstanding airtime loan immediately to qualify for another advance, underscoring the extent to which some subscribers depend on the facility to remain connected.

Sofoluwe’s concerns echo the experience of Lagos-based employee Farouk Rabiu, who recounted the hardship caused by the six-month suspension of airtime lending services before they were restored.

“I was devastated because, after exhausting my data, I was hoping to borrow credit to access my bank account. Instead, it was a major disappointment,” Rabiu had said after the services resumed.

Adding another dimension to the debate, Gbenga Adebayo, chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), said the earlier disruption showed that airtime credit had evolved far beyond a conventional telecommunications offering.

“What this episode demonstrated is that airtime credit is not a financial product in the way regulators initially characterised it. It is economic infrastructure that approximately 40 million people use regularly, with the vast majority of them at the base of the economy,” Adebayo said.

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WASPAN, which represents licensed value-added service providers, has asked the Court of Appeal to restrain the FCCPC from enforcing the DEON Regulations pending the hearing of its appeal against the July 20 judgment of the Federal High Court in Lagos.

The association argued that immediate enforcement would expose operators to sanctions, create regulatory uncertainty and disrupt telecom-enabled services, including airtime credit and data advances, used daily by millions of Nigerians.

The FCCPC, however, has defended the resumption of enforcement, insisting the regulations are intended to sanitise the digital lending industry, curb predatory debt recovery practices, protect consumer data and eliminate illegal digital lenders.

The Court of Appeal is expected to determine whether enforcement of the regulations should remain suspended while it considers WASPAN’s appeal, a decision that could shape the future of telecom-based digital lending services and determine whether subscribers continue to enjoy uninterrupted access to airtime and data credit.

 

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NCC, REA Partner to Cut Telecom Costs with  Renewable Energy

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Nigerian Communications Commission (NCC) and the Rural Electrification Agency (REA) have entered into a partnership to deploy renewable energy solutions for telecommunications infrastructure in rural and underserved communities, a move expected to reduce operators’ energy costs and improve network availability.

NCC, REA Partner to Cut Telecom Costs with  Renewable Energy

Abraham Oshadami, executive commissioner for Technical Services at the NCC, disclosed this during the signing of a memorandum of understanding (MoU) in Abuja.

According to Oshadami, the NCC-REA Stakeholder Forum and MoU signing ceremony will enable telecom base stations located near mini-grids to access cleaner and more affordable electricity, reducing their reliance on diesel-powered generators.

He said the agreement came at a time when telecom operators are facing rising operational costs due to increased spending on diesel to power network sites amid unreliable electricity supply from the national grid.

The partnership reflects the growing relationship between the power and telecommunications sectors, as both rely on each other to deliver essential services.

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Oshadami explained that while telecom infrastructure requires a steady power supply to remain operational, digital connectivity also supports electricity services such as smart metering, electronic payments and remote customer management.

According to him, the collaboration is aimed at improving access to reliable electricity and telecommunications services, particularly in remote communities where inadequate power supply has slowed digital inclusion.

He said both agencies had identified telecom base stations located within one to two kilometres of existing mini-grids, allowing the implementation of the initiative to begin immediately.

“Where mini-grids exist, we are able to identify nearby base stations and connect them to those power sources,” Oshadami said.

He added that future mini-grid projects would be planned with telecommunications infrastructure in mind, ensuring that electricity investments also support the expansion of digital services.

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Ex-Pan African Towers CEO Alleges DPI, Verod Using Court Suit to Pressure Him in $30m Buyout Dispute

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A fresh twist has emerged in the legal disputes surrounding the acquisition of Pan African Towers (PAT), with the company’s former Chief Executive Officer, Azeez Amida, alleging that a lawsuit filed against him is retaliatory and intended to pressure him over an ongoing $30 million management buyout dispute.

Ex-Pan African Towers CEO Alleges DPI, Verod Using Court Suit to Pressure Him in $30m Buyout Dispute

Pan African Towers

The allegation is contained in Amida’s Statement of Defence and Witness Statement filed before the Federal High Court in Lagos in response to claims instituted by Pan African Towers.

According to the court filings, Amida argued that the latest suit should be viewed within the context of several pending disputes involving the company’s shareholders, including Development Partners International (DPI), Verod Capital Growth Fund III LP and African Development Partners International LLP.

The defence stated that Amida had already commenced separate legal proceedings against the investors over the management buyout transaction, seeking damages exceeding $30 million, while also pursuing claims against Pan African Towers arising from a Mutual Separation Agreement executed after his departure from the company.

He alleged that instead of filing substantive responses to those actions, Pan African Towers initiated fresh proceedings at the Federal High Court over expenditure approvals and procurement decisions made during his tenure as chief executive.

Amida maintained that the action was retaliatory and intended to exert pressure on him in relation to the earlier disputes.

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The defence further explained that he had deliberately distanced himself from final expenditure approvals during his time as CEO because of disagreements over procurement practices and governance issues involving the board and shareholders.

According to the filings, following the appointment of a new Chief Financial Officer (CFO), financial approval responsibilities were structured to ensure the CFO retained final approval authority, while the CEO’s role was limited to endorsing requests that had already undergone departmental reviews.

The defence argued that many of the transactions now being challenged were processed through that governance framework, with approvals passing through the Finance and Human Resources departments before payment.

It added that the CFO, who remains with the company and has since been promoted, exercised the final approval authority over the disputed expenditures.

Amida also contended that the transactions cited in the lawsuit were not unilateral decisions but formed part of the company’s established governance and approval procedures involving multiple departments, executive management and, where necessary, the board.

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According to the defence, documentary evidence, including internal emails, approval workflows and payment records, would be presented during the trial to support those claims.

The filings further stated that hospitality expenses, investor engagement costs and related business expenditures challenged in the suit were incurred in the ordinary course of business, known to directors and shareholders, reimbursed through established procedures and reflected in the company’s audited financial statements.

Amida also argued that the allegations only surfaced after his exit from the company despite extensive internal reviews conducted before both parties executed a Mutual Separation Agreement in November 2024.

He maintained that the agreement required any allegations of misappropriation unrelated to released assets to be investigated, supported by credible evidence and communicated to him within six months, with an opportunity to respond before legal proceedings could commence.

In a separate application, Amida challenged the jurisdiction of the Federal High Court, arguing that the dispute arose from his employment relationship and the Mutual Separation Agreement, matters he said fall within the exclusive jurisdiction of the National Industrial Court.

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He also argued that a related case remains pending before the National Industrial Court and that the Federal High Court proceedings amount to an abuse of court process.

The defence indicated that it would rely on a range of documentary evidence during the trial, including audited financial statements, board communications, internal approval emails, banking records, employment documents, shareholder communications and the Mutual Separation Agreement.

The Federal High Court is yet to rule on the substantive claims or the preliminary jurisdictional objections.

While Pan African Towers’ allegations remain before the court, Amida has denied any wrongdoing and maintained that the action forms part of a broader pattern of litigation connected to the acquisition of the company.

The court is expected to determine the merits of the claims after hearing both parties.

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