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MTN Unleashes Digital Journey 2.0 with BetterMe App

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MTN Nigeria has disclosed it is moving to a new dispensation called Telco 1.5, which is characterized by full scale focus on data and digital services leveraging the power of the internet.

MTN Nigeria which has 60 million subscribers as at the end of year 2014, according to Funmi Onajide, the general manager, Corporate Affairs, on January 1,  launched the BetterMe campaign as a clear evidence of how Nigerians can use the power of the internet to do extraordinary things in ways that add values to their lives.

Onajide while speaking at a press conference in Lagos to announce the launch of the Campaign, re-emphasized that telecom products and services in the currently are moving from predominately voice to data and digital services.

She said, “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014.

“That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet”.

On the BetterMe campaign, Onajide said, “As you know, Nigerians are very innovative and millions of people, especially our youth are already very familiar with the internet. The ‘Better Me’ campaign will build on that and will expose Nigerians from all works of life to how they can use the internet to do all sort of things that are relevant to their peculiar circumstances and show them how various digital and data products and services can make their lives better.”

The General Manager, Corporate Affairs of MTN Nigeria added that the platform will introduce local contents that many Nigerians are not aware.

They include websites such as pidgin-based websites, local language news and a variety of useful information which should help people to see the positive value in the internet.

Bayo Adekanmbi, chief marketing officer, in a presentation provided further details about the App, stressing that in spite about 200% growth in internet penetration in the country in the recent years, the usage has remained limited.

He said MTN is working with Neo-2 Limited, a 100% Nigerian company, to launch the app in order to drive the behaviourial change among Nigerians.

“There is no gainsaying that the internet has become a powerful tool, equipping people in such ways like learning new skills or improving on one’s skills, become better economically, socially, culturally or even educationally. We want a situation the internet usage grows in line with the internet penetration, where Nigerians can improve themselves in so many ways. For instance, do we know there are many scholarships Nigerians can benefit from?” he explained.

 Also speaking, Fola Akinmolayan, CEO, NEO-2 Limited, said “the BetterMe Bundle is a rich bouquet loaded with internet data (MB) , voice minutes (National) and sms that gives you the opportunity to be better in various facets of life through access to the power of the internet. Whether you want to be better in Business, relationships with friends and family, fashion, health or style, access to the internet via MTN makes it easy for you to access information on the go”.

To enjoy offers accruable to the app, Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN Nigeria, said that there are three (3) types of  BetterMe Offers that are available, namely daily Package Offer which consists of 20 National mins + 15MB + 35 National SMS @ N250 only;  monthly Package Offer which consists of 100 National mins + 100 National SMS + 300MB@ N2,015only and monthly Data Bundle Offer which consists of 2015MB@ N2,015 only

“Today is the day you leave old ways behind for newer, smarter and faster ways. With the power of the internet to enhance your lifestyle, MTN is committed to bringing the best out of you. To enjoy the offer, simply dial *123*4*# to get started”.

Aside the Better Me app, MTN also showcased the benefits of ‘My2015App” as a one stop guide to news, resolutions, prophecies, opportunities, deals and more; which the offers are available to users on daily and monthly bundles.    

Adekanmbi explained further on the My2015 App thus, “It is an app aimed to enhance peoples’ lives with the power of internet. It provides easy access to a variety of digital content and offers MTN subscribers a single platform to access, view and share New Year Resolution & Must-do, 2015 Prophesies & Events, News, Daily Deals, Gossips, Healthy Living and Lifestyle. Customers can download the app free of charge by taking the following steps: Send the keyword 2015 to 131 via SMS. An SMS containing the link for download will be sent to you immediately; click the link to download the app free of charge and it takes you to the homepage where you select your area of interest.

He said that as the world is fast changing, with technology taking over people’s everyday lives, access to the internet provides opportunities that enable individuals to achieve greater heights and do a whole lot of things faster and better with less effort.


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Report Says 71 Percent of Nigerians Don’t Have Access to Regular Internet

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A recent report by the Groupe Special Mobile Association (GSMA) revealed that a significant 71% of Nigerians do not have regular access to mobile internet.

Report Says 71 Percent of Nigerians Don’t Have Access to Regular Internet

“While 29 per cent of Nigerians are regularly using mobile internet, there remains untapped potential; 71 per cent are not accessing these services regularly. An improved policy environment has the potential to help the industry boost coverage and adoption, resulting in 15 million additional internet users by 2028.

However, the sector faces challenges to infrastructure deployment,” the report stated.

The details of the study were disclosed during the report’s launch in Abuja, highlighting a critical gap in digital connectivity amidst ongoing discussions about possible tariff increases by Nigerian telecom operators.

The telecom industry is currently advocating for an increase in tariffs to counter various operational challenges. However, the government is pushing for alternative solutions rather than price hikes.

The GSMA report underscored the challenges hindering the expansion of telecom coverage, which include cumbersome and costly rights-of-way acquisition processes and a complex tax environment. These factors collectively make it difficult for the industry to sustain investment levels.

Despite these hurdles, the report optimistically noted that Nigeria could add 15 million internet users by 2028 with appropriate policy adjustments. It emphasized that achieving universal access to digital connectivity hinges on a wider digital transformation of the Nigerian economy.

The report details the sector’s challenges, stating that “An improved policy environment has the potential to help the industry boost coverage and adoption, resulting in 15 million additional internet users by 2028. However, the sector faces challenges to infrastructure deployment.”

The report also identified key obstacles, such as the rigorous process of securing rights of way and a layered tax regime, which together increase operational costs and stymie sustainable investments. Added financial pressures from rising fuel prices and increased governmental fees further strain telecom operators’ ability to maintain healthy investment flows.

The GSMA report recommended several policy measures to foster a more enabling economic and regulatory environment for the mobile industry.

These include establishing a legal framework to protect critical national infrastructure, simplifying rights-of-way issuance, reducing the tax burden, and cultivating a regulatory climate conducive to robust investment.

“Future policies should be geared towards reducing the cost and complexity of infrastructure rollout to encourage investment and boost the adoption of mobile broadband,” the report advised.

It further  highlighted  the far-reaching implications of such policy enhancements, noting, “The impact of such actions would go far beyond mobile, driving productivity gains across the economy and creating millions of new jobs in Nigeria.”

 

 


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MTN Group Weighs Down by Nigerian Operations

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MTN Group (MTNJ.J), Africa’s biggest telecoms operator, reported on Tuesday an 18.8 per cent fall in first-quarter service revenue, weighed down by the performance of MTN Nigeria

MTN Group Weighs Down by Nigerian Operations

MTN, with 288 million subscribers in 18 markets across Africa, said its reported group service revenue fell to 42.9 billion rand ($2.34 billion) in the quarter ended March 31, from 52.8 billion rand in the same quarter last year.

In constant currency, service revenue, which excludes device and SIM card revenue, rose by 11.1%.

MTN’s service revenue from South Africa surpassed that of Nigeria, its biggest market by revenue, growing marginally by 3% to 10.4 billion rand, while Nigeria tumbled by 52.8% to 10.2 billion rand.

“The macro environment in the first quarter of 2024 remained challenging with ongoing high inflation as well as local currency devaluations in some of our key markets,” Ralph Mupita, group president and CEO said in a statement.

Mupita also cited global geopolitical tensions as a factor impacting the operator’s performance, including the ongoing civil war in Sudan, which severely affected network availability and revenue generation in that business.

MTN was also impacted by subsea cable cuts that resulted in downtime.

Overall reported group earnings before interest, tax, depreciation and amortization (EBITDA) fell by 28.7% to 17.2 billion rand and rose by 3.9% in constant currency.

Reported EBITDA margin declined by 5.8 percentage points to 37.9% due to rising costs and currency depreciation mainly in Nigeria.

The group revised down its anticipated capital expenditure (excluding leases) deployment for 2024 to about 28 billion rand to 33 billion rand from a target of 35 billion rand to 39 billion rand, largely due to a reduction in expected spending by MTN Nigeria.

 


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Airtel Excites Business Owners with Unlimited Speed Plan

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Telecommunications network, Airtel Nigeria has introduced a groundbreaking new service for business owners called the Enterprise Business Broadband (EBB) Speed Based Plans 3.0. This specially designed plan offers unparalleled connectivity and flexibility with unlimited monthly plans.

Tailored to meet the diverse needs of enterprises, the new EBB plans feature unlimited internet connectivity options, providing the opportunity to without data limitations. Customers also get a chance to select from three dynamic options, from as low as N20, 000 to N60, 000.

The N20, 000 monthly subscription delivers internet speeds of up to 20Mbps, the N35, 000 subscription offers up to 40 Mbps, and, with the N50, 000 monthly subscription users can experience ultimate reliability and speeds of up to 60Mbps, which is perfect for large organizations with high bandwidth requirements.

Speaking on the new unlimited plan, Chief Commercial Officer, Airtel Nigeria, Femi Oshinlaja emphasized the transformative impact of the new unlimited plan.

“We have seen the early adopters of the Speed Based Plans 3.0 express their satisfaction after using this service and we are confident to say that the uninterrupted internet service is a game-changer for business owners.

“We are committed to continuously providing innovative solutions that empower businesses to thrive in the digital landscape, ensuring unparalleled connectivity and reliability for our valued customers,” he said.

According to Airtel, customers get a complimentary router upon purchase. The speed plan also allows customers to have the flexibility to set data usage limits and control access to specific websites on the router, promoting responsible internet usage.

 


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