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MTN Uses ‘My2015 BetterMe’ App to Assist 10 Customers on N/Year Resolutions

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In a rare demonstration of commitment and innovation, leading Information and Communications Technology (ICT) Company, MTN Nigeria has partnered with 10 lucky customers to enable them accomplish their New Year resolutions that were made using the My 2015 BetterMe app.

Primed as the go-to app for self improvement within the Nigerian mobile space, the MTN My2015 Application enables customers achieve more by providing access to information around healthy lifestyles, self improvement programmes, education, public holidays, prophesies for the year and security, amongst others.

Using the 2015 Resolution feature on the app, MTN subscribers were encouraged at the beginning of the year to upload their 2015 resolutions.

As a reward for their efforts at being better, this partnership will see MTN assist 10 customers to achieve their 2015 Resolutions uploaded on the My2015 App, ranging from weight loss, financial guidance, professional certification, entrepreneurial training, amongst other life enriching opportunities.

Speaking at the presentation of winners of the initiative, Bayo Adekanmbi, chief marketing officer of MTN Nigeria, expressed the company’s willingness to demonstrate its values while keeping its promises to exceed customers’ expectations and set bench marks in helping them become better people.

According to Adekanmbi, “we are celebrating people that we would call the better me generation. People who have left the ordinary and have used the power of the internet to redefine who they are. People who have codified their aspirations through MTN and are willing to go the extra mile to become better”.

Continuing, he said, “We are happy that some people took the challenge seriously and trusted MTN as a partner in their quest to become better. This explains why we have gone the extra mile of picking people randomly whose resolution mean a lot to us and can provide inspiration to other people, partnered with them and make their resolutions become reality.”\

Furthermore, Adekanmbi urged Nigerians to view the issue of resolutions as not just a January affair but as an everyday commitment to becoming better in all spheres of endeavour while assuring Nigerians of MTN’s commitment to partnering with and helping them to bring their plans to fruition.

On his part, Richard Iweanoge, general manager, Consumer Marketing, provided the rationale behind the 2015 resolution promo.

“Our intention at the launch of the Better Me campaign is to help a lot more Nigerians access the internet through apps, because it is the simplest route to go. We also felt strongly that it is not enough to make New Year resolutions; we needed to create an opportunity for those resolutions to come to pass.”

The beneficiaries who could not hide their joy profusely expressed gratitude at the opportunity to partner with MTN in bringing their resolutions to reality.

One of the winners, Amarachi Ahaneku, a young entrepreneur who lives in Osogbo had made a resolution to expand her food packaging business and attend relevant courses that would help sharpen her skills.

“When a big company like MTN says that they want to help you achieve your New Year resolutions, it makes me very grateful to God and makes me very happy. Beyond the joy in my heart, I am also happy because their involvement will make a very big difference in my business. I see my business taking a great leap as a result of this partnership,” Amarachi said.

To benefit from the life enriching propositions on the My2015 App, text 2015 to 131 to download the App for FREE.

 

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

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National Agency for Science and Engineering Infrastructure (NASENI) has signed a Memorandum of Understanding (MoU) with the Rural Electrification Agency (REA) to promote locally manufactured renewable energy technologies under the Federal Government’s ‘Nigeria First Policy’.

Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

L-R: EVC/CEO, National Agency for Science and Engineering Infrastructure, Mr. Khalil Suleiman Halilu; Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun; and Dr. Abba Abubakar Aliyu, Managing Director and Chief Executive Officer of the Rural Electrification Agency (REA), at the signing of the MoU on implementation of Nigeria First Policy for offtake of NSSENI’s renewable energy products for rural electrification projects held on Friday, June 19, 2026 at BPP’s office in Abuja.

The agreement signing was facilitated by the Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun at the BPP headquarters in Abuja on Friday, June 19, 2026.

Speaking at the event, the Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu, said the Agency is focused on linking research, production, and commercialization to ensure that innovations are translated into market-ready products.

He said “NASENI would scale up renewable energy production, including solar panels and streetlights, through initiatives such as DefFrontier, to strengthen local manufacturing and reduce import dependence, adding that the Agency will meet the renewable energy requirements of REA.”

Instead of continuous importation of technologies, machines and equipment for producing renewable energy solutions, NASENI by this MoU will be committed to local manufacturing and domestication of the technologies, equipment and other ways and means of proliferation of renewable resource in the country and to increase the nation’s off-grid energy solutions.

The Managing Director/CEO of REA, Dr. Abba Abubakar Aliyu, described the relationship with NASENI as a strategic partnership aimed at building Nigeria’s renewable energy ecosystem through local production and deployment.

He stated that “while NASENI provides the manufacturing and technological capacity for renewable equipment, REA will focus on deploying solutions to expand electricity across rural areas.”

Meanwhile, the Director-General of BPP, Dr. Adebowale Abraham Adedokun, said the Nigeria First Policy, exemplified by this agreement, is aimed at strengthening local content, ensuring value for money, and promoting accountability in public procurement.

He emphasized that implementation of the agreement will be performance-based, with strict monitoring to ensure compliance and measurable outcome. He added that the MoU is expected to deepen collaboration between NASENI and REA in expanding renewable energy and reducing dependence on imported technologies.

The MoU will be implemented through NASENI’s  subsidiary company, NASENI Devfrontier Green Energy FZE and REA limited liability company, RAMco.The two Federal Government agencies seek to establish a strategic collaboration under which REA shall offtake PV modules, inverters, energy storage batteries of NASENI-Devfrontier Green Energy FZE directly or through its approved distribution companies/assembly and manufacturing factory.

As part of the agreement, REA shall provide institutional visibility to enable NASENI participate in electrification projects; facilitate opportunities for engagements between NASENI and eligible developers/contractors under REA programs; ensure that such facilitation is consistent with applicable procurement, local content, and transparency requirements; and  also collaborate with NASENI in promoting standardized, high-quality PV technologies across its programme portfolio.


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TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

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TikTok, in collaboration with the International Chamber of Commerce (ICC), on Thursday convened hundreds of entrepreneurs, small business owners, digital creators and industry stakeholders in Lagos for a flagship Digital Commerce Labs (DCL) event aimed at accelerating digital skills development and economic inclusion across Sub-Saharan Africa.

TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

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The event, supported by the National Information Technology Development Agency (NITDA) and the Lagos State Employment Trust Fund (LSETF), brought together participants from across Nigeria’s business and technology ecosystem to explore how digital platforms can be leveraged to scale enterprises, improve market access and drive job creation.

Speaking at the event, organisers said the initiative marks the beginning of a broader programme designed to train thousands of small and medium-sized enterprises (SMEs) across the region in digital commerce skills through both online and physical learning platforms.

According to TikTok, the partnership reflects its commitment to supporting small businesses and strengthening Africa’s growing digital economy.

“Digital commerce is reshaping how businesses grow across Sub-Saharan Africa, and Nigerian entrepreneurs are at the heart of that shift,” said Tokunbo Ibrahim, Acting Head of Government Relations and Public Policy, Sub-Saharan Africa, TikTok.

He said the initiative would ensure that small businesses benefit from emerging opportunities in social commerce and digital trade.

The Director-General of NITDA, Kashifu Inuwa Abdullahi, said digital platforms have evolved beyond entertainment and are now key drivers of economic growth and innovation.

He noted that Nigeria’s youth population and growing digital adoption position the country to benefit significantly from the expansion of online commerce and creator-led businesses.

“At NITDA, our vision is to make Nigeria a digitally enabled nation, fostering inclusive economic development through technological innovation,” he said.

The ICC Deputy Secretary General, Julian Kassum, described the programme as a strategic effort to equip small businesses with tools needed to compete in the global digital economy.

He said the Digital Commerce Labs initiative would help expand opportunities for trade, entrepreneurship and employment.

The Lagos State Employment Trust Fund (LSETF) also announced support for the programme through capacity-building training in financial literacy, business structuring, record keeping, taxation and legal advisory services. It said participating businesses would gain access to funding opportunities after completing the programme.

Data presented at the event showed that Nigeria’s social commerce sector is projected to reach $2.04 billion in 2025 and nearly $4 billion by 2030, while Africa’s wider market is expected to grow to $9.43 billion within the same period.

Speakers at the event noted that social media platforms have become central to business growth in Nigeria, with many SMEs relying exclusively on digital channels to reach customers and drive sales.

The programme also featured keynote presentations, business training sessions, and a creator economy spotlight where Nigerian entrepreneurs shared experiences on building brands and scaling businesses through digital platforms such as TikTok.

Organisers said the initiative is expected to strengthen digital literacy, expand market access for SMEs, and deepen Nigeria’s participation in the global digital economy.


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How a New NITDA-TikTok Partnership Could Transform Thousands of Nigerian Businesses

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National Information Technology Development Agency (NITDA) and TikTok have launched a strategic partnership aimed at equipping Nigerian Small and Medium Enterprises (SMEs) with digital commerce skills, tools, and opportunities to compete effectively in the digital economy.

How a New NITDA-TikTok Partnership Could Transform Thousands of Nigerian Businesses

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The partnership was unveiled at the launch of the TikTok Digital Commerce Labs Programme for SMEs, held in Lagos, where stakeholders from government, the private sector, entrepreneurship support organisations, and the digital ecosystem gathered to explore innovative pathways for empowering Nigerian businesses through technology.

Speaking at the event, the Director-General and Chief Executive Officer of NITDA, Kashifu Inuwa Abdullahi, CCIE, represent at the event by Dr Aristotle Onumo, Director Stakeholder Management and Partnerships,  described digital commerce as one of the most powerful drivers of economic inclusion and business growth in the modern economy, noting that access to digital skills has become increasingly critical for the survival and competitiveness of businesses.

According to the NITDA boss, the future of commerce is increasingly digital, and entrepreneurs who embrace technology will be better positioned to access larger markets, increase productivity, and create sustainable wealth.

He observed that while Nigeria is blessed with millions of hardworking and innovative entrepreneurs, many small businesses still lack the digital capabilities required to fully participate in the opportunities offered by the digital economy.

“Today, a young entrepreneur with a smartphone can reach customers beyond geographical boundaries, build a brand, market products globally, and create economic opportunities that were previously unimaginable. Our responsibility is to ensure that every entrepreneur, regardless of location, has access to the digital skills and tools needed to succeed in this new economy,” he said.

A major highlight of the event was the announcement of a collaborative programme between NITDA and TikTok designed to extend digital commerce training to SMEs across the country.

As part of the initiative, TikTok has committed an initial investment of approximately US$20,000 to support a pilot Train-the-Trainer Programme, which will leverage NITDA’s Digital Literacy for All (DL4ALL) networks to deliver digital commerce training to entrepreneurs, particularly those in remote and underserved communities.

Inuwa commended TikTok for its commitment to supporting entrepreneurship and digital inclusion in Nigeria, describing the initiative as a practical example of how technology platforms can contribute meaningfully to economic empowerment and national development.

He noted that the collaboration aligns with NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), particularly the Agency’s commitment to achieving widespread digital literacy, promoting innovation, supporting entrepreneurship, and fostering inclusive economic growth.

The DG stressed that technology should not merely be viewed as a tool for communication and entertainment but as a platform for creating opportunities, generating income, and transforming lives.

“Technology is most powerful when it empowers the least connected, creates opportunities for the underserved, and transforms potential into prosperity,” he stated.

Industry stakeholders at the event described the initiative as timely, especially at a period when businesses are increasingly leveraging digital platforms to connect with customers, expand operations, and access new markets.

The TikTok Digital Commerce Labs Programme is expected to strengthen digital capabilities among SMEs, improve access to digital opportunities, and contribute to the growth of Nigeria’s digital economy by enabling entrepreneurs to harness the power of technology for business development.

The launch reinforces NITDA’s vision to building a digitally empowered Nation fostering inclusive economic development through technological innovation where individuals, startups, and businesses can leverage technology to create value, generate employment, and contribute to national prosperity.

As Nigeria continues its journey towards becoming a leading digital economy in Africa, collaborations such as the NITDA-TikTok partnership are expected to play a significant role in empowering citizens, fostering innovation, and expanding economic opportunities for millions of Nigerians.


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