Telecom
MTN’s Go M.A.D. Initiative Sparks Transformation in Abuja
Abuja came alive over the weekend as MTN Nigeria brought its Go Make A Difference (Go M.A.D.) message to the capital city, inspiring residents to take bold steps towards meaningful change.
The event, which took place at Papiee’s Meatro on Friday, 7th 2025, brought together young changemakers, spoken word artists, creatives, and everyday Nigerians eager to use their voices to spark transformation.
The activation, which is part of MTN’s nationwide movement, encouraged individuals to harness their skills, passions, and digital tools to create impact in their communities.
From interactive sessions to thought-provoking discussions, the Abuja activation provided a platform for changemakers, entrepreneurs, and Nigerians from different facets to share their experiences and ideas on how to make a difference.
Attendees participated in brand engagements and education sessions, kahoot games sessions, Open Mic Night with Abuja’s finest Influencers and Creatives, and networking opportunities, all designed to foster growth and action.
One of the highlights was a community-driven impact showcase, where individuals shared success stories of transformation, proving that small, consistent efforts can lead to lasting change.
Speaking on the initiative, Ohwofasa Obazenu, Senior Manager Sales and Trade Development North, MTN Nigeria, emphasized the campaign’s vision: “Go M.A.D. is a movement that empowers Nigerians to act. Whether in business, education, or social impact, we want people to know that their bold steps can create a ripple effect of change.”
MTN’s Go M.A.D. campaign is powered by the belief that connectivity and digital resources can help accelerate change. With MTN data and digital solutions, participants were encouraged to leverage online platforms to amplify their ideas, reach wider audiences, and make an even bigger impact.
As the campaign continues its journey across Nigeria, the Abuja activation served as a powerful reminder that change starts with one person, one idea, and one bold move—and with the right support, anything is possible. Follow the conversation online with #GoMADWithMTNData.
Mazen Mroue, a non-executive director at MTN Nigeria Communications Plc, has resigned effective February 27, 2026, to prioritise other responsibilities within the MTN Group, the company announced in a Nigerian Exchange Limited (NGX) filing.
MTN Nigeria
The notice, signed by company secretary Uto Ukpanah, stated: “This is to enable Mr. Mroue to focus on other priorities within MTN Group Limited. The Board wishes to express its appreciation to Mr. Mroue for his immense service to MTN Nigeria and wishes him success in his future endeavours.”
Mroue joined MTN Nigeria’s board on June 1, 2022, bringing over 28 years of telecom experience. A veteran MTN executive, he previously served as CEO of MTN Uganda and MTN Liberia, non-executive director at MTN Cyprus, and held leadership roles at MTN Ghana.
Since February 2022, he has been MTN Group’s Chief Technology and Information Officer, overseeing technology strategy and governance. Earlier, as MTN Nigeria’s COO from August 2018 to January 2022, he also sat on the MTN Nigeria Foundation board.
The exit follows MTN Nigeria’s stellar 2025 results, posting a ₦1.70 trillion profit before tax—reversing a ₦550.3 billion loss in 2024 driven by forex woes—marking one of the telco’s strongest rebounds.
Google has rolled out support for Yorùbá and Hausa languages in its AI-powered Search features—AI Overviews and AI Mode—enabling millions of Nigerians to get quick answers, summaries, and conversational web exploration in their mother tongues.
The update forms part of Google’s push to cover 13 African languages, including Afrikaans, Akan, Amharic, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, and isiZulu, selected based on high search activity across the continent.
Now, a Kano student can ask complex questions in Hausa, while an Ibadan trader seeks business tips in Yorùbá—both receiving culturally nuanced AI responses via text or voice on Android, iOS, or web.
Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, said: “Building truly global Search requires nuanced local understanding. With Gemini-powered AI, we’ve made advanced capabilities relevant in Yorùbá and Hausa, so Nigerians converse naturally with Search in their mother tongues.”
To use: Open the Google app, tap AI Mode, and query in Hausa or Yorùbá for personalised guidance—breaking language barriers and making technology reflect Nigeria’s diverse identity.
MultiChoice is closing its continental streaming platform Showmax after 11 years, notifying subscribers Thursday of the board’s decision to discontinue the service in the near future to refocus on sustainable digital offerings.
MultiChoice
The email assured no immediate disruption: “You can continue streaming as usual, and no action is required from you at this time.” Showmax, launched in South Africa in 2015 and expanded across Africa, offered movies, series, documentaries, and sports to rival Netflix and others amid rising online entertainment demand.
The shutdown follows Canal+’s approved takeover of MultiChoice last year, with the French giant offering ZAR 125 per share for remaining stakes.
The deal mandates HDP ownership boosts, local content investment, and splitting MultiChoice’s SA broadcasting arm into an independent entity to meet regulations.
MultiChoice prioritised subscribers during the transition, promising advance notice on timelines.
Showmax’s exit signals consolidation pressures in Africa’s cut-throat streaming market, where global players dominate despite local content strengths.
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