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MTV Base Emerges Best Music Channel of the Year At Marketing Edge Awards

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It was a night of glitz, glamour and excellence at the 2019 edition of the Marketing Edge Brands and Advertising Excellence Awards.

 

The event took place on Wednesday, June 26 2019 at Balmoral Event Centre Oregun, Lagos and had many top industry professionals in attendance.

 

MTV Base took home the award for “Music Channel of the Year” at an event filled with everyone from corporate CEOs, professionals in public relations, marketing, advertising and the entire integrated marketing sector.

 

Solafunmi Oyeneye, VIMNA Senior Channels Manager.  Speaking on the well-deserved win said: “The MTV Base team is a collective of professionals who work around the clock to ensure that we create and consistently churn out top notch content, so to be acknowledged and honoured on a platform as reputable as Marketing Edge is a big deal to us.

 

“We would like to thank them for honour done to us. We promise not to relent in keeping our values and standards high. Thank you.”

 

The award, organized by Marketing Edge Magazine, has become synonymous with celebrating the best and exemplary innovative minds in the marketing industry.

 

Every edition of the award is accompanied with a thought provoking theme and this year was no different.

 

The theme for this year’s award show was “Storytelling as a New Paradigm Shift in Contemporary Brand Building Convergence of Creativity and Technology”.

 

Starting things off at the event was a keynote address delivered by Professor Sir Chris Ogbechie, the senior faculty officer at Lagos Business School, who is also an APCON fellow.

 

MTV Base is on DStv Channel 322 and on GOtv Channel 72, with broadcast blocks on STV (6pm – 7pm, Mondays to Fridays; and 10.30pm – 11pm, Thursdays, Fridays and Saturdays).

 

 

 

 

 

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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CBN Says Claims of N2,000, N5,000 Banknotes in Circulation Fake

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Central Bank of Nigeria (CBN) on Sunday, denied videos and pictures of the purported circulation of N2, 000 and N5,000 banknotes in the country.

CBN Says Claims of N2,000, N5,000 Banknotes in Circulation Fake

The apex bank in a tweet via the official Twitter handle are warned false and fake.

CBN called on Nigerians to disregard claims of such banknotes and urged members of the public to report anyone found in possession of such to law enforcement agencies.

Recall that in 2013, the CBN under the leadership of Sanusi Lamido Sanusi had said it was going to introduce a N5,000 banknote into the country.

Recently, the social media was abuzz after aman reportedly visited a bank and deposited the sum of N17m with yet to be designed or released N5000 and N2000 naira notes.

In accompany video, a lady could be heard in the clip, revealing how the man stormed the bank with the bundle of new 5000 and 2000 naira notes to deposit it.

 

 

 


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Coalition of Nigeria Consumers Kick against Multichoice over Proposed Price Hike

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A Coalition of Nigeria Consumers has expressed concerns over the recent announcement by Multichoice Nigeria Limited, providers of Digital Satellite Television services on (DStv and GOtv) platforms, that it will increase its subscription price from June 1.

Coalition of Nigeria Consumers Kick against Multichoice over Proposed Price Hike

This was contained in a petition sent to the director-general of the Federal Competition and Consumer Protection Commission (FCCPC) through the F. S Onifade & Associates titled “powers of the commission to regulate price: abuse of power of dominace in markets and impending price hike by multichoice/dstv in Nigeria.”

Festus Onifade, managing partner at the F.S Onifade & Associates said the petition was anchored on “Power of Abuse of Dominance” as provided for in new law FCCPC Act 2018 signed into law by President Muhammadu Buhari in February, 2019 which is prohibited under Section 72 of the FCCP Act.

The Act empowers the FCCC to fix and regulate prices of goods and services where such infractions have been brought to the notice of the Commission.

According to the petition, the increment plans by the company citing the increase in VAT rate as the reason, makes it the third time in a period of five years despite court injunctions against similar increment which was not obeyed.

It, therefore, called on the Commission to under law and new identity save the Nigeria consumer from another oppressive private monopoly, noting that out of about 14.56 million subscribers on across Africa, Nigeria alone has 40% of this numbers as at 2019 making her the largest and leading satellite TV service provider in Nigeria.

“You will recall that Mutilchoice Nigeria Limited had recently announced that it will be increasing its rates for DStv and GOtv subscribers from 1st June, 2020, citing the increase in VAT rate as the reason for this imminent price increment.

“Our client also noted with grave concerns that apart from the pattern of (content recycling) of repetitive films and programmes; many local TV Channels which ought to be free are paid for by Nigeria consumers as opposed to the practice of enjoying free local TV Channels in other part of the world.

“Worst still is that with a monthly premium subscription rate of about N16, 000 our client and Nigerian consumers are greatly surcharge. This is because with an average of 720 hours per month, an average view is about six hours per day. If usage is converted to hourly basis this same amount will give a consumer four months value. Hence, we advocate ‘pay as you use.’


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COVID-19: NBC Fines 3 Radio Stations over False Claims

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National Broadcasting Commission (NBC) has fined three stations over broadcast of invariable content on COVID-19 and also sanctioned 28 others for other violations against the Nigeria Broadcasting Code.

COVID-19: NBC Fines 3 Radio Stations over False Claims

Prof. Armstrong Idachaba, acting director-general of NBC, at a press briefing in Abuja, said the three stations fined were Adaba FM and Breeze FM, all in Akure, as well as Albarka FM, Ilorin.

He said that the stations  were fined N250,000 each for broadcasting invariable claims and misleading information about the COVID-19 pandemic.

The NBC boss further stated that 28 other stations were sanctioned for violation of the code in areas bordering on hate speech, obscenity, technical breach, advertisement, invariable claims and unprofessionalism.

“All the stations have been either queried or sanctioned according to the provisions of the Nigeria Broadcasting Code

” The commission wishes to, again, re-emphasise that all broadcasters must adhere strictly to the provisions of the Nigeria Broadcasting Code and National Broadcast Act CAP N11 Laws of the Federation, 2004,”Idachaba said.

On reforms by the NBC, Idachaba said the amendment of the sixth edition of the Nigeria Broadcasting Code as approved by President Muhammadu Buhari made provisions for local content in the broadcast industry.

According to him, it also makes provision for increased advertising revenue for local broadcast stations and content producers.

“It also creates restrictions for monopolistic and anti competitive behavior in the broadcast industry. It further makes provision for responsibility for broadcast stations during national emergencies.

” I am glad that the work is ready now, and the commission has published the provisions of the amendment of the code,” he said.

On Digital Switch Over (DSO), the NBC boss explained that the commission was considering a new licence free regime and broadcast signal distributors carriages fees for Digital Terrestrial Television (DTT) operators

“The new rates would affect National Free-view DTT, Rational Free-view DTT and Local Free-view DTT.

” The committee expects all licenced DTT operators to commence payment of the new fees which is lower than the fees in the analogue era.

“However, very important progressive  steps are being taken for the actualisation of the DSO.

“There have been several online meetings with various players and stakeholders in the digital ecosystem.

” We have concluded plans for a new timeline, indicating new cities where we are moving to and the details will be released once the lock down is fully eased,” he said.

He called on all broadcasters and workers in the media industry to stay safe in the face of the raging pandemic.


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