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Multi-Links Offers Free 50 Hours Internet

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Customer reward is gaining fresh currency at Multi-Links Telkom as its customers are being offered a day long free on net calls after each recharge of N200. This customer loyalty reward scheme allows a subscriber to enjoy free on net calls until 12 midnight on each day of N200 recharge. This promotion is aimed at increasing airtime usage, improved revenue stream while also serving as reward for loyal customers.
Though a customer can do multiple N200 recharges in a single day, however, the qualifying recharge for the free on net calls until midnight will be the first recharge for the day. The free on net calls will be valid until midnight after which a new recharge must be purchased to qualify for another day’s free calls.
Customers on the following plans are excluded and not authorised to participate and benefit from the promo which is expected to last for a period of one month window: COS CUG, COS CALLING CIRCLE, COS BZO, COS STAFF.
Similarly, Multi-Links Telkom’s broadband service is now available in Ijebu Ode, the headquarters of Ijebu Ode Local Government Area of Ogun State. This has been facilitated by the deployment of six BTS sites for EV-DO Network across Ijebu-Ode for extensive coverage of the town.
This development is coming on the heels of recent deployment in the adjoining town of Sagamu (Ogun State) early in the year. Locations effectively covered also include: Tai Solarin University of Education Junction and its environs, Ibadan Road/Ibadan Garage area, Olisa Street and its adjoining neighbourhood, Saw-Mill area, Ikangba Housing Estate and Igbeba Housing Estate.
With an estimated population of 168,315 people in 2009, the city is home to Tai-Solarin University of Education (Formerly, Tai Solarin College of Education); and almost all the Banks have presence across the city. The city is famous for the highly industrious and entrepreneurial skills of her citizens.
Work is also at various stages of completion for EV-DO deployment in the adjoining towns of Ijebu-Igbo and Ago-Iwoye (University towns) located to the north of Ijebu-Ode.
Other locations across the country with EV-DO coverage are: Lagos, Abeokuta, Ibadan, Ile-Ife, Abuja, Ilorin, Jos, Kano, Warri, Asaba and Enugu, while work is in progress for the completion of the EV-DO service in Port Harcourt.
Meanwhile, Multi-Links Telkom is currently running a new promo which is offering every subscriber on its Rocket EV-DO MyTime50 the opportunity to receive free 50 Hours after every third recharge of N3, 400 within a month. This freebie is only valid during the promo period from 14th April -13th May 2010.
This reward scheme aimed at increasing Internet usage by MyTime50 subscribers has also been extended to some other classes of broadband subscribers on the network. The classes of service allowed to migrate to MyTime50 during the promo window are: MyTime15, MyTime10, Mymeg75, Mymeg150, Mymeg250, Mymeg500
By current market statistics, MyTime50 package is the most popular and preferred package and the promo is designed to encourage users to enjoy more time on the world wide web of seamless connection and uncapped download.
Mr. Arif Hussain, chief sales and marketing officer (CSMO), said that the company had recorded tremendous subscriber and revenue growth on this package. According to him, “Facts and figures reveal that this package can do much more in terms of growth and revenue potentials.” He said that the purpose of this promo is to stimulate usage and increase revenue stream from MyTime50 customers by changing the recharge behaviour of these customers.
An appraisal of the profile of MyTime50 showed that customers on this package recharge once in a month, however, it is anticipated that the promo will increase customer’s recharge frequency to 3 times within 30 days. To qualify for the bonus, every MyTime50 subscriber would be required to recharge to the value of N3, 400 three times within a month.
During the first and second recharge, no bonus would be applied. On the third recharge, a bonus MyTime50 would be issued to the subscriber. So instead of 150 hours accrued during the three recharges, the subscriber will enjoy 200 hours.
Classes of service that do not qualify and are not authorised to benefit from the bonus offer are: MyTime250, MyTime500, MyTime1000, MyGig1, MyGig3, BlueAlways24/7, [email protected] 8am-8pm, Blue evening 8pm-8am, and Blue weekend Friday 9pm Monday 8am

 


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Millions of Cyber Attacks Launched on Nigeria, Others- Reports

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There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.

The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.

These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.

Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.

However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.

They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.

Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.

Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.

Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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Nigeria, Others Facing ‘Millions of Cyber Attacks’ in 2020

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Nigeria, Kenya and South Africa, continues to fall victim to millions of malware attacks and Potentially Unwanted Applications (PUAs), according to the latest research from Kaspersky.

The IT security firm says its security solutions have reported on 28 million malware attacks in 2020 and 102 million detections of PUA (including pornware, adware) accounted for by the beginning of August 2020.

PUAs are programs that are usually not considered to be malicious by themselves, Kaspersky explains. However, they are generally influencing user experience in a negative way.

For instance, adware fills user device with ads; aggressive monetizing software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware, according to Kaspersky.

“Evaluating results over the same seven-month period in Nigeria, there were 3,8 million malware attacks and 16,8 million PUA detections – which is four times as much. Kenyan and South African threat landscapes have been more intense.

In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections. Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances,” the company adds.

These numbers show that it’s not only the malware that attacks users but also the ‘grey zone’ programs that grow in popularity and disturb their experiences, while users might not even know it is there.

While calculating interim results of threat landscape activity in African countries, the researchers noticed that PUAs attack users almost four times more often than traditional malware. They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in seven months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the program is detected, its creators won’t be considered to be cybercriminals.

“The problem with them is that users are not always aware they consented to the installation of such programs on their device and that in some cases, such programs are exploited or used as a disguise for malware downloads. This is why many security solutions, including ours, flags such programs to make sure users are aware of its presence, influence on their device and activity,” says Denis Parinov, a security researcher at Kaspersky.


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