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MultiChoice Expands Hyperlocal Offering to Angola & Mozambique

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MultiChoice, Pan-African entertainment company, has further expanded its hyperlocal offering with the launch of two new TV channels – Maningue Magic and Kwenda Magic – for audiences in Mozambique and Angola respectively.

The group’s long-established hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and the development of local content through international production partnerships.

The new Portuguese-language channels will show dramas, telenovelas, local versions of hit reality shows, hilarious comedies, dubbed international content and homegrown music on DStv and GOtv platforms when the channels go live on Monday, 17 January.

“These channel launches are an exciting milestone for MultiChoice, and our hyperlocal strategy,” says Joao Ribeiro, Channel Head for both Kwenda Magic and Maningue Magic. “MultiChoice’s mission is to showcase Africa’s diverse, rich culture through our continent’s deep storytelling history.

“To have two new 24-hour channels in local languages, featuring locally produced content, provides an incredibly powerful platform to do this.”

Over the past 18 months, MultiChoice has grown its local content offering through several channel launches including Pearl Magic Prime, Akwaaba Magic and Abol TV in Uganda, Ghana, and Ethiopia, as well as hit international co-productions like Reyka and ongoing local productions like the ever-popular Big Brother Naija.

Local content remains a core part of the group’s differentiation strategy. The group produced an additional 2 692 hours of local content in 2021 (41% YoY growth). The combined MultiChoice local content library is now approaching 66 000 hours and represents 45% of total general entertainment content spend.

Despite this proportion being in line with local-content targets, the group plans to increase local-content investment even further. Ribeiro says the new channels are already proving a significant boost to the production industries in both countries.

“Until now, independent producers had few outlets for their work and had to act on many levels, struggling to get budgets, and to have their content shown,” says Ribeiro. “With our channels requiring content 24 hours a day, we can now invite local producers to pitch ideas, to commission and develop projects, and to pay fair, market-related rates for work.”

“By investing in the industry, we are creating opportunities for local talent, telling local stories, and adding to the stability of the industry. We are committed to growing the industry in countries where we operate, and to deliver content that resonates with our viewers,” says Ribeiro.

Ribeiro says that in the months MultiChoice has spent setting up the channel, broadcast professionals in both countries have been exposed to many new opportunities. Content workers now have more options and are less likely to leave the sector due to a shortage of work.

“We are commissioning work from established producers as well as smaller companies across the continent while also creating opportunities for alumni of the MultiChoice Talent Factory,” says Ribeiro.

Speaking on the ongoing hyperlocalisation and production of content across Africa, Fhulufhelo Badugela, ceo, MultiChoice Africa, said, “When we develop local channels or produce local content, we aim to create a platform that reflects local culture, so audiences see themselves represented in the content they watch.

“Localisation goes beyond simply duplicating popular formats in a different language or with a different cast,” says Badugela. “It’s about incorporating a country’s social, gender and religious conventions, as well pop-culture trends like music, influencers and celebrities into stories. This is what makes our hyperlocal strategy unique and exciting.”

Highlights of the offerings on Maningue Magic include the telenovela Maida, about a naïve teenager who leaves the countryside for the big city; proudly Mozambican music show Estação do Boss; Date My Family Moçambique, a local version of the hit reality dating show.

The Influencer, an Mozambican original series will tell the story of a girl pursuing a dream to be an Digital Influencer who end on a network of drugs and prostitution. Top+, will showcase famous’s artists and personalities from Mozambique and Africa who are attracting attention on social networks. Txunado, a magazine show about Mozambican fashion, arts and lifestyle.

On Kwenda Magic, flagship shows include O Rio, an Angolan adaptation of popular 1Magic telenovela The River; Makongo, a new drama about a young man’s life in Luanda; and Salão de Beleza, a sitcom about a Luanda establishment and its diverse, dramatic customers.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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