Broadcasting
MultiChoice Nigeria Signs Wilfred Ndidi, Kelechi Iheanacho and Victor Osimhen As Brand Ambassadors

MultiChoice Nigeria has unveiled Super Eagles and Leicester City stars Wilfred Ndidi and Kelechi Iheanacho as ambassadors for its DStv Compact package.

The company also unveiled Super Eagles and Napoli forward, Victor Osimhen as ambassador for GOtv Max package.
The announcement was made at a signing ceremony held at the MultiChoice head office in Lagos on Friday, June 11, 2021.
Ndidi and Ihenacho will lead the campaign for the DStv Compact, a value for money package and home of the Premier League, while Osimhen will be the face of GOtv Max, a top tier package on the GOtv platform which showcases the best of Serie A.
The unveiling of the football stars as ambassadors is historic as it is the first time the leading video entertainment company will be signing three top performing football players at the same time.
According to John Ugbe, chief executive officer, MultiChoice Nigeria, the endorsements underscore the company’s commitment to provide customers with an unrivalled football viewing experience whilst celebrating the Nigerian spirit of excellence.
“Wilfred, Kelechi and Victor are three of Nigeria’s brightest young stars. Their individual performances at the recently concluded football season were outstanding and a source of pride for every Nigerian, home and abroad.
“They’ve been great ambassadors for the country and are perfect fits for the DStv and GOtv brands.
“We are excited to welcome them on board and we look forward to a great and rewarding experience,” said Ugbe.
Ugbe added that the phenomenal rise of these three football stars form part of the bigger Naija stories DStv and GOtv are proudly showcasing and celebrating.
Iheanacho and Ndidi helped Leicester City win their first FA trophy in the club’s 137-year history last season, with “Senior man Kelz” scoring four goals during the competition.
Speaking on his endorsement, Kelechi Ihenacho who won the English FA Cup last season with countryman Wilfred Ndidi said, “Thank you very much, MultiChoice for having us.
“It’s been a great season for every one of us and we’re very happy to now be a part of the family. Hopefully we have many more years to work together.”
Ndidi on his part said: “I’m very happy to be here. And as senior man Kelz said, we’re very delighted to be working with DStv.
“We look forward to doing great things together. And on a personal note, I no vex again.”
Victor Osimhen became a household name in Nigeria after his heroics in the 2015 FIFA under-17 World cup where he scored ten goals in just seven matches to win the golden boot.
The 22-year-old joined Napoli last season for a club-record fee of €70 million rising to €80 million with add-ons.
Also speaking on his latest endorsement, Osimhen, said, “It feels good to be here and I look forward to what the future holds for me and the rest of the guys.”
MultiChoice continues to demonstrate its commitment to broadcasting the best of sport and delivering unbeatable football experiences to its subscribers on the DStv and GOtv platforms.
The signings come ahead of the new football season, which is set to kick off in August, and will no doubt help in building anticipation for the new season among fans of the players.
Broadcasting
FG to Launch Nationwide Free Digital TV Platform June 17

Federal government, yesterday, said that it will now launch the so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages on June 17.

National Broadcasting Commission (NBC) had initially scheduled for May 15 for the launch.
But the new date was announced by Mohammed Idris, minister of Information and National Orientation, on Wednesday during a facility tour of NIGCOMSAT, alongside Dr Charles Ebuebu, director general of the National Broadcasting Commission (NBC) and other stakeholders.
Idris said the long-awaited migration from analogue to digital broadcasting had finally become a reality after years of failed attempts and delays, describing the project as a major breakthrough for Nigeria’s broadcasting industry.
“I have been grappling with this idea of the DSO for many years. Moving our transmissions from analogue to digital has now happened and is ready to be commissioned by June 17,” the minister said.
He revealed that several channels had already been bundled onto the platform, adding that the digital transition would transform broadcasting, advertising and television consumption across Nigeria and Sub-Saharan Africa.
According to him, the new platform introduces scientific audience measurement tools capable of tracking viewership patterns in real time, thereby giving advertisers reliable data for targeted campaigns.
“Now science is at play. If you are viewing a station, we know who is watching what and how many people are watching. Advertisers can now take informed decisions about the kind of programming Nigerians want to watch across all demographics,” Idris stated.
The minister said the collaboration between NIGCOMSAT, NBC, the Ministry of Communications and the Ministry of Information had made the digital transition possible, while commending President Bola Tinubu for providing the necessary support and resources.
He described previous DSO efforts as limited and expensive due to encrypted set-top boxes but noted that the new system would be free and accessible to millions of Nigerians.
“In the past, the boxes were encrypted and costly. Now this is free. Government has taken off some of those costs on behalf of Nigerians,” he said.
Idris stressed that unlike earlier pilot phases restricted to a few cities, the new digital platform would have nationwide and regional reach through NIGCOMSAT’s satellite infrastructure.
“Everybody can now watch whatever he wants in real time and painlessly. Free TV everywhere for everybody”, he declared.
The minister also hinted that the platform would challenge the dominance of existing pay-TV operators by offering Nigerians wider viewing options at no cost.
“I don’t want to always use the word ‘substitute’, but this offers opportunities you didn’t get before. You no longer have that monopoly again. Competition is going to set in. Content will grow and viewership will grow,” he said.
He added that the platform would initially launch in standard definition, SD, before quickly transitioning to high definition, HD, bringing Nigerian broadcasting in line with global standards.
“Soon after the launch, we are moving to HD. Nigeria will now compete globally. What you watch here is what you get anywhere,” Idris said.
The minister further disclosed that the service was already available via mobile application and had successfully undergone testing ahead of the official unveiling.
Also speaking during the tour, managing director and chief executive officer of NIGCOMSAT, described the collaboration between NIGCOMSAT and NBC as a strategic partnership that has strengthened service delivery and raised operational standards within Nigeria’s digital broadcasting ecosystem.
According to her, ongoing investments and satellite expansion plans under the current administration will guarantee reliable and continuous service delivery.
“The work has only just started. The work has only just begun,” she said.
Among those who accompanied the Honourable Minister on the tour were Salihu Abdullahi Dembos, director-general, Nigerian Television Authority (NTA); Jibrin Baba Ndace, director-general, Voice of Nigeria (VON); Mohammed Bulama, director-general, Federal Radio Corporation of Nigeria (FRCN); and Lanre Issa-Onilu, director-general, National Orientation Agency (NOA), alongside other senior government officials and dignitaries.
Broadcasting
Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

Metro Digital Limited, a licenced Indigenous broadcasting organisation, has accused Multichoice, pay television company, of refusing to obey judgements emanating from Courts in Nigeria.

It said the latest of such judgements is the one that was delivered by Justice Chinelo Odili of Rivers State High Court on May 4, 2026 in Suit No. PHC/3943/FHR/2025.
Dr. Paul Osuji, operations manager of Metro Digital, at a press conference in Port Harcourt, Rivers State,
said the suit was filed by the organisation and two others against Multichoice and the Economic and Financial Crimes Commission (EFCC).
Osuji stated that Justice Odili has in the judgement described the arrest of a staff member of the company and the carting away of it’s properties and disruption of it’s broadcasting business by the EFCC over a civil dispute of copyrighy as unlawful and violations of the applicants’ rights.
The manager recalled that in October 2025, Multichoice instigated the EFCC to read their office in Port Harcourt, arrested a staff of the company and staff of another company, while the suit was still pending.
“On October 16, 2025, the premises of Metro Digital Limited, a licenced indigenous broadcasting organisation was raided by the Nigerian anti-graft agency, EFCC, instigated by Multichoice Nigeria, purportedly acting on a preservation order made by the Federal High Court sitting in Port Harcourt over the sub licensing of broadcasting content right.
“The preservation order came from a civil dispute already adjudicated by the Court of Appeal No. CA/CS/188/2021 – Multichoice Vs Metro Digital Limited and 20 others, which is a subject of a pending appeal -No. SC/CV/1248/2022 -Multichoice and 20 others before the Supreme Court.
“Instructively, while suit No. PHC/ 3943/ FHR/2025 was still pending, Metro Digital Limited filed an application to set aside the said preservation orders of the Federal High Court sitting in Port Harcourt and presided over by Hon. Justice A.T Mohammed.
“In his ruling delivered on December 10, 2025, set aside the preservation orders and it’s legal execution on Metro Digital Limited. The court also ordered EFCC to return unconditionally all the properties and records of Metro Digital Limited, illegally and unlawfully carted away during the raid but the agency has till today not obeyed those orders of the Court,” he said.
Metro Digital Limited is known for operating SLTV, a direct-to-home satellite television service launched to provide affordable, locally-owned alternatives to international pay TV
Broadcasting
Court Stops NBC From Punishing Broadcasters over On-Air Opinions

A Federal High Court in Lagos has restrained the National Broadcasting Commission (NBC) from sanctioning or punishing broadcast stations and presenters over the expression of personal opinions, alleged bullying of guests, or failure to maintain neutrality on air.

NBC
Justice Daniel Osiagor granted the interim injunction following an ex parte application filed by the Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE).
The court specifically restrained the NBC, its officers, agents and affiliated persons from enforcing its recently issued “Formal Notice” or imposing sanctions, fines or penalties on broadcasters based on provisions of the 6th Edition of the Nigeria Broadcasting Code, pending the hearing and determination of the substantive suit.
SERAP and NGE had approached the court to challenge what they described as an arbitrary and unlawful move by the commission to punish broadcasters for allegedly expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality during programmes.
The groups also asked the court to determine whether the provisions of the Nigeria Broadcasting Code relied upon by NBC were inconsistent with the 1999 Constitution, as amended, and Nigeria’s international human rights obligations.
The suit followed an April statement by the NBC in which it raised concerns over what it described as increasing violations of the broadcasting code across news, current affairs and political programmes.
The commission had warned that presenters who expressed personal opinions as facts or bullied guests during live broadcasts would be sanctioned.
However, Justice Osiagor, in his ruling, held that pending the hearing of the substantive matter, the commission must refrain from using the formal notice to threaten, sanction or punish broadcast organisations and on-air personalities under the contested code provisions.
The matter was adjourned until June 1, 2026, for hearing of the motion on notice.
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