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MultiChoice Tells 10,000 Stories as Commitment to Africa

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MultiChoice, Africa’s most loved storyteller, is committed to continuing the journey of storytelling for years to come.

MultiChoice Tells 10,000 Stories as Commitment to Africa

At the heart of this commitment is the desire to tell stories that resonate with Africans throughout the continent, stories that echo shared sentiments of triumph, success and growth, stories that share ideals, beliefs, embrace change and encourage diversity.

It is through these stories that we can come together as one.

This promise to showcase the best of African storytelling is perfectly captured in the “10,000 Stories” promo which was launched as part of the recent MultiChoice Media Showcase.

This creative masterpiece was Lebohang Mashango, brainchild of poet and writer.

It explores themes around diversity, innovation, local content, international content, sports and a general love for stories.

Brought to life by Mashango and other talented African poets, it is an ode to all who have been part of the journey, celebrating the legacy of the MultiChoice and the more than 10 000 stories which have been told over the years.

“I drew inspiration from Maya Angelo and the grand idea explored in most African philosophy. The idea that one individual is amplified when standing as a collective ‘I come as one but, I stand as 10,000’, the core of the poem is around collectivism and collaboration, something storytelling does so well,” said Mashango.

“Stories are a way of preserving memories and making history and MultiChoice through its existence has made history, changing the ritual around coming together. The modes of viewing content may change with technological advancement, however, the essence of storytelling as preserving history does not change,” he added.

MultiChoice has been telling African stories for over 20 years, reaching far and wide across the continent.

Its DStv and GOtv platforms have continued to grow over the years, launching numerous local channels with more planned as the group increases its local content investment.

“Storytelling plays a critical role in our society; it shapes the hopes and dreams of our youth – it cradles aspirations while positively changing preconceived ideas on what the world has to offer. It is through storytelling that many dreams are expressed, and it is through storytelling that our people learn that as much as we are diverse, we are also quite similar,” said John Ugbe, CEO MultiChoice Nigeria.

MultiChoice is determined to continue showcasing unforgettable stories that cater to a diverse audience.

At the heart of MultiChoice’s reason for existence is to provide customers with variety and choice, it is with this in mind that the company is focused on enhancing its innovation, value and local entertainment offering.

“We are proud to have been at the forefront of enhancing the local television industry, by investing in original productions which showcase authentic stories and talent across our continent. Great stories either reflect reality or create one, we are aiming to create a reality that is progressive, inclusive and forward-thinking,” Ugbe added.


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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