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NBC Makes Case for Broadcast Training Schools

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The National Broadcasting Commission (NBC) has blamed inadequate training schools for the lack of professionalism in the broadcasting profession in the country.

Mrs. Franca Aiyetan,  Zonal director of NBC, said at a forum for broadcast veterans and enthusiast that Nigeria only has two training centres which cannot be equated to the number of broadcast stations in the country.

According to her, “there are no adequate schools to train candidates on the professionalism of the job. Only NTA television college and FRCN trains people and it cannot be compared or equated to about 400 broadcast stations in the country.”

While calling for more partnership to increase the number of trained personnel in the field, Mrs. Aiyetan urged that the practical aspect of the profession be introduced into the curriculum of tertiary institutions.

“NBC wants to ensure that stations meet the best standard and it can achieve this if schools introduce students to the rudiment of the profession in school.  The media is dynamic, new things evolve daily,” she said.

“We are in the age of convergence, digital switch over. The world will be switching over by March 2015 and unlike some countries who have already switched, Nigeria has decided to wait till January 2015 to avoid mistakes made by those who rushed into it.”

Also speaking on the importance of the seminar, Lola Oladimeji, , the organizer, said the broadcast world evolves, hence the need to train and retrain in order to get people abreast of what goes on in the broadcasting field.

She also disclosed that the seminar will help reduce the rate of unemployment because most of them will become independent broadcasters and producers.

She said, “We want to address a situation whereby the graduates that are churned out from our institutions don’t rely on government and private sector rather they will be adequately trained to become independent broadcasters and producers which will in turn reduce the rate of unemployment.

 “We are aware of the challenges posed by new media but the truth is, it is not everybody  that has access to new media. You go to villages and all you see is the small boxes of TV.  We are looking at how we can bridge the gap between new and traditional media to achieve a win-win situation.”

Papers were by the Dr. Armstrong Idachaba, Sadiq Daba, Aro Leonard, Meka Akerejola, and Matilda Duncan on broadcasting policies, ethics and practices in Nigeria, television broadcasting: nature, prospects and challenges, structure and programme creation in broadcast industry, and radio broadcasting nature, structure and challenges.

About 100 students from Bingham University, Nasarawa State attended the seminar.


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Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

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Mai Mala Buni, governor of Yobe State has approved the appointment of experienced casual staff working at Yobe Broadcasting Corporation (YBC) and Yobe State Television (YTV).

Yobe Gov Approves Employment of Staff @ State Owned Broadcasting Stations

This is as part of efforts to ensure enough manpower for the on-going digitization of the two stations.

Abdullahi Bego, commissioner for Information, Home Affairs, and Culture revealed this when the officials of the Radio, Television and Theatre Art Workers Union (RATAWU) paid him a courtesy visit at the office in Damaturu.

Bego said the governor had after approving millions of naira for the total overhauling of the two stations directed for formulation of all strategies that will ensure effective implementation of the digitization process.

The commissioner also said, “His Excellency Hon. Mai Mala Buni is passionate about the digitization process of the media organizations in the state especially when it comes to equipment, staff strength and capability.

“The next step is the training and retraining of the staff of the two media organisations for efficiency in the execution of their job,” Bego disclosed.

He said the casual staffs billed for employment were serving at the stations for more than eight years while others five to six years without permanent appointment letters.

“We feel it is good to employ them taking into cognizance their experience in the system and dedication to duty.”

Bego commended RATTAWU among other members of the organization for their effort in informing, enlightening, and entertaining the public at all times.

Comrade Nasiru Illiya, chairman of RATTAWU, while speaking, said they were at his office to register their gratitude to the giant stride of Governor Mai Mala Buni, especially on the digitization of the two media organisations in the state.

“Sir, we are equally very grateful to note that within your short stay as commissioner of Information, we have started witnessing a positive transformation in the sector through the award of contracts worth millions of naira for upgrading YBC and YTV from analogue to digital transmission

“As I am speaking to you now, YBC is online transmission live,” Illiya disclosed


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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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