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NCC, APCON, For Joint ADR, Manpower Training Of Advertising Practitioners

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The Nigerian Copyright Commission (NCC) and Advertising Practitioners Council of Nigeria (APCON) have committed to exploring joint manpower development and alternative dispute resolution (ADR) to uphold copyright best practices for sustainable development of the advertising and creative industries.

Chief Executives of both regulatory agencies, Mr. John O. Asein, Director-General of NCC, and Dr. Olalekan Fadolapo, Registrar of APCON, who announced this in Abuja, indicated that a memorandum of understanding (MOU) to facilitate implementation of the inter-agency collaboration would be finalised urgently.

During a consultative meeting at the Commission’s Headquarters recently, the Chief Executives stated that a simple copyright manual on professional advertising would be developed to assist the practitioners to function legally with minimal or no copyright infractions.

According to them, the modalities of the MOU on manpower training and appropriate rights clearance for proper exploitation of copyright works in the advertising industry would be fine-tuned at an upcoming webinar.

The Director-General stressed that adoption of a copyright manual for advertisers, incorporation of copyright and intellectual property modules into APCON’s academic curricula and application of the ADR would boost copyright awareness, the management of rights and speedy resolution of lingering copyright litigation out of court.

Mr. Asein noted that as major stakeholders in the creative industry, advertising practitioners should be abreast of the copyright and regulatory laws governing the industry.

He observed that Government agencies have common goals to deliver in the national interest, adding that the synergy between both agencies would facilitate better service delivery on their respective mandates.

“As we endeavour to harness resources, we will check dissipation of energy and gain mileage in the implementation of our respective mandates,” he remarked.

Dr. Fadolapo, the Registrar/CEO of APCON, noted that there was a need to identify and bridge knowledge gaps among practitioners, adding that the collaboration between both agencies as regulators in the creative sector was imperative to avoid their operating in isolation.

He expressed the disposition of APCON to the development of a working manual for advertising practitioners, the integration of the training modules of NCC’s training arm, the Nigerian Copyright Academy, into APCON’s academic curricular to add value to the practitioners.

Accompanied by Mr. Chukwudi Ezeaba, his Executive Assistant, the Registrar agreed to explore the Commission’s ADR mechanism as part of the Council’s process for resolution of copyright issues in the advertising industry.

Mr. Mike Akpan, the Director, NCA, said the Academy was on the verge of rolling out its training brochure for various stakeholders in the creative industry, adding that customised training modules for APCON members would be incorporated into the comprehensive training guide.

He stated that issues of licensing, rights clearance, out of court mediation of copyright disputes and protection of businesses from avoidable litigation were part of available training opportunities that the Council could explore.

Others in attendance were the Commission’s Director of Operations, Mr. Obi Ezeilo and Director, Public Affairs, Mr. Vincent A. Oyefeso.


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MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

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International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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