Google News Initiative (GNI) has selected six Nigerian independent news creators to participate in its Emerging News Voices Growth Lab for Sub-Saharan Africa.

The selected Nigerian creators are Onlinebanker, Adetunji Films, More Branches TV, Wearegst, Iswellthecapitalist and The Republic.
They are part of a cohort of about 20 emerging news creators from across Sub-Saharan Africa participating in the multi-month virtual programme, which runs through September 2026.
The initiative is designed to strengthen the capacity of creator-led and digital-native newsrooms through practical training in artificial intelligence, video production, audience development, direct reader engagement and sustainable revenue strategies.
The GNI said the programme was developed in response to the changing way Nigerians, particularly younger audiences, discover and consume news through social-first channels and digital platforms.
According to the initiative, while creator-led journalism is expanding rapidly, many independent newsrooms operate with limited resources and do not have the same access to technology, training and revenue expertise available to established media organisations.
Participants in the Growth Lab will work with Google trainers and product experts across four key areas.
The first is AI in the newsroom, where participants will receive hands-on guidance on integrating tools such as Gemini, NotebookLM, Google Trends and SynthID into newsroom workflows for research, transcription, translation and verification.
The programme will also focus on video and audience growth, providing practical strategies for building YouTube channels and using both Shorts and long-form video to reach new audiences.
Another area is direct reader relationships, with participants expected to strengthen their open-web presence and newsletters in order to develop first-party audiences that newsrooms can directly engage.
The fourth area is sustainable revenue, with sessions covering monetisation strategies, product differentiation and audience growth models.
Marianne Erasmus, News Partnerships Lead, Middle East and Africa at Google, said independent news creators and digital-native newsrooms were increasingly shaping how Africans, particularly Nigerians, find and understand news.
“Independent news creators and digital-native newsrooms are shaping how Africans, and Nigerians in particular, find and understand the news,” Erasmus said.
She said the Growth Lab would equip emerging newsrooms with practical AI skills, video and audience strategies, direct relationships with readers and approaches to sustainable revenue.
Erasmus added that strengthening the capabilities and financial independence of emerging news voices would contribute to a more resilient, diverse and sustainable news ecosystem.
Wale Lawal, Founder and Editor-in-Chief of The Republic, said the programme was providing practical ways for the publication to combine audience insights, product thinking and responsible AI use.
“Google’s Emerging News Voices Growth Lab is giving us practical ways to combine audience insight, product thinking and the responsible use of AI as we build a more sustainable future for The Republic’s journalism,” Lawal said.
Similarly, Nasir Achile Ahmed, Editor-in-Chief and Co-founder of MoreBranches, said the programme had provided practical resources, new tools and opportunities to connect with experts and fellow journalists.
Ahmed said the initiative had also provided information that validated some of the newsroom’s previous observations while equipping its team with knowledge on how to use new tools effectively.
He said the engagement with experts and fellow journalists had created a supportive environment for strengthening storytelling.
The Growth Lab emerged from the Global News Gap Project, a continent-wide mapping initiative conducted with Project Oasis and Code for Africa to identify independent African news creators and areas where emerging newsrooms require additional support.
The programme is part of Google’s broader support for the Nigerian media industry.
Since 2018, Google has supported newsroom transformation projects through the Google News Initiative and provided publishers with opportunities to strengthen their advertising revenue capabilities through the Ad Manager Academy.
Google said that since 2024, it had trained more than 1,500 Nigerian journalists and editors in areas including online safety, advanced Search, digital verification and audience analytics.
It also supports media skills development through its collaboration with the MTN Media Innovation Programme, where fellows receive practical training on AI as a productivity partner and newsroom technologies, including News Consumer Insights and Gemini.
The latest initiative reflects the growing importance of digital-native journalism as news consumption continues to shift towards social media, video platforms and other online channels.
Through the Growth Lab, GNI is seeking to help emerging news creators build stronger digital operations, expand their audiences and develop sustainable business models while responsibly adopting emerging technologies.