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NEPC, NFC, Others Team up to Export Entertainment Industry

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The Nigerian Export Promotion Council (NEPC), World Bank, National Film and Video Censors Board (NFVCB), Nigeria Film Corporation (NFC) and Nigerian Copyright Commission (NCC) have joined forces to ensure that the Nigerian entertainment industry is taken to the international market.
Already, the World Bank has set aside a whopping $20 million for the project termed, “Harnessing the Nigerian Entertainment industry for Formal Export,” which they believe will earn Nigeria huge revenue in foreign exchange.
David I. Adulugba, NEPC Executive Director/CEO of NEPC said that the agency noted that “part of the NEPC strategy was to facilitate opportunities for entrepreneurs who wish to go into exports.”
He said the NEPC is doing collaborarative efforts as well as partnering with relevant agencies and stakeholders to see how “our music producers can be granted access to finance their productions.”
The NEPC boss also criticised the activities of pirates, whom he said have rubbished the success the music industry has recorded, adding that “piracy has affected the careers of many Nigerian musicians that could have contributed to the global music industry, which value he put at about $40 billion.
Adulugba said he believed that collaboration would mark the beginning of milestone towards the development of the entertainment industry as one of the products that can increase the basket of exportable products from Nigeria.
M. O. Ibrahim, area controller, South, also said the NEPC had identified entertainment industry as one with huge potential in terms of generating foreign exchange earnings for Nigeria.
He said with cooperation, the collaboration effort would be able to uplift the fortunes of the entertainment industry to the benefit of the nation.
He pointed out that since the works of Nigeria’s entertainment industry have a global audience, such should spur the collaborating efforts opportunity to take a closer look at the industry and work out strategies to move it ahead.
NEPC explained that the Nigerian music industry produces an average of 550 albums of different types of music annually, adding that an estimated 1,200 concerts and musical shows take place every year and account for a combined annual turnover of US$105.5 million.
While the mapping of the creative industries of Nigeria still has not been done, it is time that the Federal Government should consider the contribution of the creative industries to the gross national product very seriously.
The United Nations’ Creative Economy Report 2008 demonstrates that creative industries are powerful engines for economic growth and trade development in developing countries. This is true not only in terms of direct economic impact from the sale of goods and services but, importantly, also as a multiplier in other sectors by stimulating new business opportunities and enhanced capacity.
The global market for traded goods and services of the creative industries has enjoyed unprecedented dynamism in recent years. Their global export value reached $424.4 billion in 2005, accounting for 3.4% of world trade, compared with $227.4 million in 1996, according to the United Nations Conference on Trade and Development. Over the period from 2000 to 2005, creative industries’ share of global markets grew at an annual rate of 8.7%, a trend that is likely to continue, given the positive prospects for global demand. Exports of creative services increased by 8.8% annually, rising from $38.2 billion in 1996 to $89 billion in 2005.
While developed countries have dominated both export and import flows, developing countries year after year have increased their share in world markets for creative products, and their exports have risen faster than those from developed countries.
Exports of creative goods from developing economies accounted for 29 per cent of world exports of such goods in 1996 and reached 41 per cent in 2005, with China alone accounting for 19 percent.


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MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

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International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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